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All Journal Jurnal Manajemen dan Organisasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Inovasi Bisnis (Inovbiz) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Jurnal Ilmiah Manajemen dan Bisnis Jurnal Pendidikan dan Konseling Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Prosiding National Conference for Community Service Project Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management GANDRUNG: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara ADPEBI International Journal of Business and Social Science Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) IIJSE International Journal of Indonesian Business Review Green Inflation: International Journal of Management And Strategic Business Leadership JURNAL MANAJEMEN DAN BISNIS INDONESIA
Suyono Saputra
Universitas Internasional Batam
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Analisis Brand Image, Brand Awareness, Brand Experience, Brand Trust Terhadap Purchase Behavior Pada Konsumen E-Commerce Ng, Cindy; Saputra, Suyono
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.1544

Abstract

AbstrakPengalaman dalam melakukan pembelian akan menimbulkan brand trust, brand awereness dan brand image dapat mempengaruhi purchase behavior atau perilaku pembelian. Hal tersebut sangatlah penting bagi perusahaan untuk dapat terus memberikan pengalaman kepuasan bagi konsumen sehingga menjadi salah satu kunci utama bagi perusahaan untuk mempertahankan keunggulan kompetitif bagi business competitor dan profit bagi perusahaan terutama di kota Batam. penelitian ini bertujuan untuk menganalisis pengaruh brand image, brand awareness, brand experienve, brand trust terhadap purchase behavior pada konsumen e-commerce di Batam. Brand experience digunakan sebagai variabel intervening dari variabel lainnya. Penelitian ini menggunakan metode kuantitatif. Pengumpulan data diambil dengan kuisioner menggunakan skala likert. Teknik analisis data dengan metode SEM-PLS. Sample pada penelitian ini adalah pengguna e-commerce di Batam sejumlah 150 responden. Hasil menunjukkan bahwa brand image, brand awareness, brand experience, dan brand trust memiliki pengaruh yang signifikan secara parsial terhadap purchase behavior. Kemudian brand image terhadap purchase behavior melalui brand experience tidak memiliki pengaruh yang signifikan. Kata Kunci: Brand Image, Brand Awareness, Brand Experience, Brand Trust, Purchase Behavior
Analysis of the Impact of Product Quality and Service Quality on Customer Loyalty mediated by Customer Satisfaction on Bubble Tea Drink Brands in Batam Suyono Saputra; Lilis Cinthya
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 5 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.3821

Abstract

This objective of this research is to analyse the impact of product and service quality on customer loyalty with customer satisfaction as mediator for bubble tea drink brands in Batam. The factors used in this research include trust, price, and promotion. The population in this research were all bubble tea drink customers that make direct purchase on some bubble tea brands in Batam. The sample in this research was taken by using purposive sampling technique from non-probability sampling method with a result of 294 respondents. In this research, an online questionnaire was distributed to the citizens of Batam to gather data. The findings indicate that trust, service quality and promotion have a negative effect on customer loyalty. Contrarily, price, customer satisfaction, and product quality have a positive effect on customer loyalty. Furthermore, customer satisfaction plays a positive role in mediating the impact of product and service quality on customer loyalty.
The Effect Of Customer Orientation, Technological Orientation On Food And Beverages Business Perfomance Meditating By Customer Loyalty And Innovation Capability Monica, Iveren; Saputra, Suyono; Yuwono, Wisnu
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7088

Abstract

This study aims the involvement of multinational companies in a country's economy has an important role in increasing a country's per capita income. Multinational companies themselves are divided into several industrial sectors, one of which is food and beverages. This research aims to explore the impact of customer orientation and technology in increasing customer loyalty and innovation capabilities which influence the business performance of an industrial sector. The population in this study reached 280 respondents using quantitative methods. The results of this research can influence companies in making decisions and innovating considering the increase in competitors every year.
The Role Of Religiosity And The Factors That Influence Purchase Intention On Halal Cosmetics In Batam City Saputra, Suyono; Yulfiswandi; Yuliyanti
ADPEBI International Journal of Business and Social Science Vol. 3 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v3i2.761

Abstract

This study aims to determine the effect of subjective norms, knowledge, and religion on attitudes and purchase intentions of halal cosmetics in Batam. The method used in this study is a quantitative method. The object of this research is consumers who have used halal cosmetics in Batam City. This research was conducted by survey method by distributing questionnaires in the form of Google Forms to 350 respondents in Batam City. After the questionnaires were distributed and collected by the authors, there were 305 questionnaires that could be used to process data using the SmartPLS program. The results of this study indicate a significant relationship between subjective norms, knowledge, and religious variables on consumer attitudes and a significant relationship between religious variables and consumer attitudes toward purchase intentions. Then there is an insignificant relationship between subjective norms and purchase intention. The results of this study are expected to be a reference for students in the marketing field who want to examine the factors that influence the purchase intention of halal cosmetics.
Analysis of Innovation’s Corporate Entrepreneurship on SMEs Leonard, Rivaldo; Yuwono, Wisnu; Saputra, Suyono
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.7469

Abstract

This study aims to determine the effect of technological changes, organizational culture, and government policies and support on corporate entrepreneurial innovation in SMEs, through the mediation of strategic orientation, human capital, and policies and procedures, targeting SMEs located in Batam City. The method used is a quantitative approach, using statistical testing and hypothesis testing through SMARTPLS software, to conduct inner and outer modeling tests. Based on the research conducted, it can be concluded that technological changes, organizational culture, and government policies and support show a significant influence on the formation of strategic orientation and policies and procedures. Organizational culture is able to show a significant influence on human capital, but technological changes and policies and government support do not show a significant influence on the formation of human capital. In addition, this study also proves that strategic orientation and policies and government support show a significant influence on innovation and corporate entrepreneurship of SMEs in Batam City. Meanwhile, human capital does not significantly affect innovation and corporate entrepreneurship of SMEs in Batam City.
Technological Knowledge And Market Orientation In New Products Performance: The Role Of Absorptive Capacity Saputra, Suyono; Stella, Stella; Yuwono, Wisnu
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7029

Abstract

Due to increasing competition in the global market, companies from all industries worldwide are facing constantly changing conditions. Changes drive companies to rebuild their trade models and enhance their products and services in order to maintain competitiveness and ensure survival. The ease of replication by competitors or elsewhere underscores the importance of adapting to change. The analyst distributed self-administered surveys via email to specific sources involved in the development of unused items since October 2023. The methodological design is crucial for this quantitative research, which focuses on a population of manufacturing companies in Batam, Tanggerang, Tangjung Pinang, and other districts. The factual strategies chosen to analyze the theories proposed in this study involve using the Smart PLS and SPSS applications. The findings suggest that: 1) Market Orientation does not affect on New Product Performance. 2) Market Orientation positively influences Absorptive capacity. 3) Technological Knowledge competence positively impacts New Product Performance. 4) Absorptive Capacity has a positive and significant effect on New Product Performance. 5) Technological Knowledge positively affects Absorptive Capability as an intervening variable. Having a positive organizational mindset increases the correlation between Advertising Introduction and New Product performance. When companies have limited ability to benefit from unpredictable market factors and wish to benefit from Market Introduction in New Product Performance activities, they must recognize the unpredictable nature of the current market.
Factors Influencing Adoption Of E-Wallet Function For International Transaction Saputra, Suyono; Yuwono, Wisnu; Rachmi, Tio Sania
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7282

Abstract

This research focuses on analysing the influence of factors such as Perceived Ease of Use, Perceived Usefulness, Perceived Security, Perceived Risk, and Perceiived Serviice Quality on e-wallet adoption in the context of international transactions. The sampling method used is convenience sampling, withh data collection conducted through a survey using a questionnaire distributed through the Google Form platform. The quantitative approach used in this study, with the Smart-PLS application as a tool for data processing and analysis. The results of this study are expected to provide in-depth insight into the factors that influence the use of e-wallets in carrying out international transactions.
The Role of Product Warranty in Building Customer Loyalty: A Case Study of The Indonesian Tire Industry Saputra, Suyono; Josline, Josline
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 4 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.8911

Abstract

This study explores the strategic role of product warranty in fostering customer loyalty within the Indonesian automotive tire industry. Drawing on signaling theory, the research investigates both the direct and mediated effects of product warranty on loyalty through brand trust, customer satisfaction, and brand image. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM), with data collected from 323 respondents who had purchased tires from major global brands. The results confirm that product warranty has significant positive effects on all three mediators, which in turn strongly influence customer loyalty. Mediation analysis reveals that customer satisfaction and brand image are the most influential pathways. These findings highlight that warranties function not only as functional assurances but also as symbolic signals that shape post-purchase evaluations and brand commitment. The study contributes to the marketing literature by extending signaling theory in the context of high-involvement purchases in emerging markets. It offers practical insights for companies to leverage warranty programs as strategic assets that enhance trust, satisfaction, and long-term loyalty.
Analisis Faktor yang Mempengaruhi Inovasi Layanan dan Internasionalisasi terhadap Profitabilitas UMKM di Indonesia Sahara, Putri; Saputra, Suyono
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2083

Abstract

Abstract This study aims to analyze the factors influencing service innovation, internationalization, and profitability of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Specifically, it examines the role of entrepreneurial orientation dimensions—innovativeness, proactiveness, and risk-taking—as well as human capital in fostering internationalization and service innovation. The research employs a quantitative approach using Structural Equation Modeling (SEM) with the SmartPLS software, analyzing data collected from 140 MSMEs engaged in international activities. The findings reveal that risk-taking and skill & know-how have a significant positive influence on internationalization, while innovativeness and proactiveness show significant negative effects. Surprisingly, service innovation has a negative impact on profitability, indicating that the costs associated with implementing service innovation may outweigh short-term benefits. Furthermore, creativity, proactiveness, and human capital do not significantly influence service innovation, suggesting that additional resources, technology, and strategic planning are needed to strengthen service innovation efforts.These results emphasize the importance of risk management, strategic planning, and skill development in supporting MSME internationalization and innovation. Policymakers and stakeholders must provide financial incentives, technological support, and capacity-building programs to enhance MSME competitiveness in global markets.
Upaya Dalam Meningkatkan Brand Awareness dengan Penerapan Strategi Promotion Mix pada UMKM Bakso Potong Wakmin Rovina, Rovina; Saputra, Suyono
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pada zaman era digital penggunaan smartphone menghadirkan peluang besar dalam mempromosikan produk melalui sosial media. Pada penelitian ini, dilakukan penerapan strategi promosi digital marketing melalui aplikasi sosial media yaitu Instagram. Dengan penerapan strategi pemasaran yang tepat, dapat membantu menjangkau pasar konsumen yang lebih luas sehingga datangnya calon konsumen baru yang bersedia mengunjungi stand dan membeli produk tersebut. Dengan merancang promosi digital yang menarik, maka tampilan brand dari produk juga akan semakin mudah dikenal masyarakat. Strategi yang dapat dilakukan oleh UMKM Bakso Potong Wakmin yaitu dimulai dari pembuatan akun Instagram, logo, konten, e-brochure, menu, dan pemanfaatan fitur Instagram Ads. Hasil dari implementasi ini menunjukkan bahwa dengan meningkatnya omset penjualan serta konsumen yang mengunjungi profil Instagram mitra yang ditandakan dengan kenaikan followers. Hal-hal tersebut secara positif membantu nama mitra semakin dikenal oleh masyarakat dan meningkatkan penjualan mitra.
Co-Authors Agustinus Sri Wahyudi Angelyn Angelyn Anggita Wulan Dari Atnan Ari Anderson Azwin Handoko Christella Christella Dadan Umar Daehani Diana Vimalakirit Chow Edric Fortunius Evelyn Loo Ewaldo, Davin Fharis Aditya Kusworo Figo Winnerko Hardi Suandri Hendra Dewantara Hendri Wijaya, Hendri Hendro Hendry Charles Hendy Wiliyan Herman Herman Hernandez, Louis Iveren Monica Jacky, Jacky Jasa, Ryan Harsana Jihan Karisma Josline, Josline Joslyn Volensya June Alvina Kelvin Kelvin Kelvin Yovanka Kezia Yohanna Zai Khesi Khesi Khusnul khotimah Lady Lady Leonard, Rivaldo Lilis Cinthya Lionna, Febby Marheni, Dewi Khornida Maryati Maryati Melissa Melissa Merlin Leona Micel Thai Monica, Iveren Nasyah Amanda Natalia, Via Marselina Nelson Handoko Ng, Cindy Novi Angelina Novi Novi Noviani Noviani Prissilia Angelika Putri Wulandari Rangkuti Putri Wulandari Rangkuti Rachmi, Tio Sania Rahmadhanti Rahmadhanti Ricky Ricky Rico Sinaga Ridhayati Farid Rovina Rovina Rovina, Rovina Sahara, Putri Salsabilla Febriatul Husna Sandy Putra Selina Phang Selina. Ng selli, Selli Setiawan Setiawan Sie Thai Ping STELLA STELLA Tan Wan I Tan, Selina Tang, Sukiantono Tjoa, Kevin Via Marselina Natalia Vivin Mayviana William William Winson Winson Wira Erlangga Pratama Wisnu Yuwono Yulfiswandi, Yulfiswandi Yulianti, Rosa Yuliyanti Zhangrinto, Febbryan