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All Journal Jurnal Manajemen dan Organisasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Inovasi Bisnis (Inovbiz) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Jurnal Ilmiah Manajemen dan Bisnis Jurnal Pendidikan dan Konseling Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Prosiding National Conference for Community Service Project Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management GANDRUNG: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara ADPEBI International Journal of Business and Social Science Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Eastasouth Journal of Effective Community Services Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) IIJSE International Journal of Indonesian Business Review Green Inflation: International Journal of Management And Strategic Business Leadership JURNAL MANAJEMEN DAN BISNIS INDONESIA
Suyono Saputra
Universitas Internasional Batam
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Analysis of the Impact of Product Quality and Service Quality on Customer Loyalty mediated by Customer Satisfaction on Bubble Tea Drink Brands in Batam Suyono Saputra; Lilis Cinthya
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 5 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.3821

Abstract

This objective of this research is to analyse the impact of product and service quality on customer loyalty with customer satisfaction as mediator for bubble tea drink brands in Batam. The factors used in this research include trust, price, and promotion. The population in this research were all bubble tea drink customers that make direct purchase on some bubble tea brands in Batam. The sample in this research was taken by using purposive sampling technique from non-probability sampling method with a result of 294 respondents. In this research, an online questionnaire was distributed to the citizens of Batam to gather data. The findings indicate that trust, service quality and promotion have a negative effect on customer loyalty. Contrarily, price, customer satisfaction, and product quality have a positive effect on customer loyalty. Furthermore, customer satisfaction plays a positive role in mediating the impact of product and service quality on customer loyalty.
The Role Of Religiosity And The Factors That Influence Purchase Intention On Halal Cosmetics In Batam City Saputra, Suyono; Yulfiswandi; Yuliyanti
ADPEBI International Journal of Business and Social Science Vol. 3 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v3i2.761

Abstract

This study aims to determine the effect of subjective norms, knowledge, and religion on attitudes and purchase intentions of halal cosmetics in Batam. The method used in this study is a quantitative method. The object of this research is consumers who have used halal cosmetics in Batam City. This research was conducted by survey method by distributing questionnaires in the form of Google Forms to 350 respondents in Batam City. After the questionnaires were distributed and collected by the authors, there were 305 questionnaires that could be used to process data using the SmartPLS program. The results of this study indicate a significant relationship between subjective norms, knowledge, and religious variables on consumer attitudes and a significant relationship between religious variables and consumer attitudes toward purchase intentions. Then there is an insignificant relationship between subjective norms and purchase intention. The results of this study are expected to be a reference for students in the marketing field who want to examine the factors that influence the purchase intention of halal cosmetics.
Analysis of Innovation’s Corporate Entrepreneurship on SMEs Leonard, Rivaldo; Yuwono, Wisnu; Saputra, Suyono
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.7469

Abstract

This study aims to determine the effect of technological changes, organizational culture, and government policies and support on corporate entrepreneurial innovation in SMEs, through the mediation of strategic orientation, human capital, and policies and procedures, targeting SMEs located in Batam City. The method used is a quantitative approach, using statistical testing and hypothesis testing through SMARTPLS software, to conduct inner and outer modeling tests. Based on the research conducted, it can be concluded that technological changes, organizational culture, and government policies and support show a significant influence on the formation of strategic orientation and policies and procedures. Organizational culture is able to show a significant influence on human capital, but technological changes and policies and government support do not show a significant influence on the formation of human capital. In addition, this study also proves that strategic orientation and policies and government support show a significant influence on innovation and corporate entrepreneurship of SMEs in Batam City. Meanwhile, human capital does not significantly affect innovation and corporate entrepreneurship of SMEs in Batam City.
The Role of Product Warranty in Building Customer Loyalty: A Case Study of The Indonesian Tire Industry Saputra, Suyono; Josline, Josline
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 4 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.8911

Abstract

This study explores the strategic role of product warranty in fostering customer loyalty within the Indonesian automotive tire industry. Drawing on signaling theory, the research investigates both the direct and mediated effects of product warranty on loyalty through brand trust, customer satisfaction, and brand image. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM), with data collected from 323 respondents who had purchased tires from major global brands. The results confirm that product warranty has significant positive effects on all three mediators, which in turn strongly influence customer loyalty. Mediation analysis reveals that customer satisfaction and brand image are the most influential pathways. These findings highlight that warranties function not only as functional assurances but also as symbolic signals that shape post-purchase evaluations and brand commitment. The study contributes to the marketing literature by extending signaling theory in the context of high-involvement purchases in emerging markets. It offers practical insights for companies to leverage warranty programs as strategic assets that enhance trust, satisfaction, and long-term loyalty.
Analisis Faktor yang Mempengaruhi Inovasi Layanan dan Internasionalisasi terhadap Profitabilitas UMKM di Indonesia Sahara, Putri; Saputra, Suyono
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2083

Abstract

Abstract This study aims to analyze the factors influencing service innovation, internationalization, and profitability of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Specifically, it examines the role of entrepreneurial orientation dimensions—innovativeness, proactiveness, and risk-taking—as well as human capital in fostering internationalization and service innovation. The research employs a quantitative approach using Structural Equation Modeling (SEM) with the SmartPLS software, analyzing data collected from 140 MSMEs engaged in international activities. The findings reveal that risk-taking and skill & know-how have a significant positive influence on internationalization, while innovativeness and proactiveness show significant negative effects. Surprisingly, service innovation has a negative impact on profitability, indicating that the costs associated with implementing service innovation may outweigh short-term benefits. Furthermore, creativity, proactiveness, and human capital do not significantly influence service innovation, suggesting that additional resources, technology, and strategic planning are needed to strengthen service innovation efforts.These results emphasize the importance of risk management, strategic planning, and skill development in supporting MSME internationalization and innovation. Policymakers and stakeholders must provide financial incentives, technological support, and capacity-building programs to enhance MSME competitiveness in global markets.
Upaya Dalam Meningkatkan Brand Awareness dengan Penerapan Strategi Promotion Mix pada UMKM Bakso Potong Wakmin Rovina, Rovina; Saputra, Suyono
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pada zaman era digital penggunaan smartphone menghadirkan peluang besar dalam mempromosikan produk melalui sosial media. Pada penelitian ini, dilakukan penerapan strategi promosi digital marketing melalui aplikasi sosial media yaitu Instagram. Dengan penerapan strategi pemasaran yang tepat, dapat membantu menjangkau pasar konsumen yang lebih luas sehingga datangnya calon konsumen baru yang bersedia mengunjungi stand dan membeli produk tersebut. Dengan merancang promosi digital yang menarik, maka tampilan brand dari produk juga akan semakin mudah dikenal masyarakat. Strategi yang dapat dilakukan oleh UMKM Bakso Potong Wakmin yaitu dimulai dari pembuatan akun Instagram, logo, konten, e-brochure, menu, dan pemanfaatan fitur Instagram Ads. Hasil dari implementasi ini menunjukkan bahwa dengan meningkatnya omset penjualan serta konsumen yang mengunjungi profil Instagram mitra yang ditandakan dengan kenaikan followers. Hal-hal tersebut secara positif membantu nama mitra semakin dikenal oleh masyarakat dan meningkatkan penjualan mitra.
ANALISIS PENGARUH DIGITAL MARKETING TERHADAP MINAT BELI KONSUMEN DI KICK AVENUE MARKETPLACE Wijaya, Hendri; Saputra, Suyono
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3918

Abstract

The focus contained in this research is to determine the influence of Price (X1), Perceived Quality (X2), E-wom (X3), Promotion (X4), Trust (X5) and Brand Image (XA) on Purchase Intention (Y) . The research method is quantitative. This research uses smart PLS as the basis for testing. The population in this research is Indonesian people who have an interest in buying Kick Avenue products. In this research, the researcher used 7 variables which were measured with a total of 24 questions, so the total sample required for this research was 24 multiplied by 10, which means the total sample that will be used in this research is 240 Indonesian respondents. The findings can be summarized that the relationship between the variables Price , Perceived Quality , promotion , trust, brand image the Purchase Intention variable has a relevant influence. In contrast to the findings, it can be summarized that the relationship between the E-WOM variables the brand image variable does not have a relevant influence. Compared with the findings in hypothesis VII (Seventh), it can be summarized that the relationship between the E-WOM variables the Purchase Intention variable with brand image mediating does not have a relevant influence.
PENGARUH ORIENTASI PASAR DAN KEMAMPUAN PENGETAHUAN TEKNOLOGI TERHADAP KINERJA INOVASI PRODUK BARU (NPIP) DENGAN PERAN ABSORPTIVE CAPACITY SEBAGAI MEDIASI Saputra, Suyono; Zhangrinto, Febbryan
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4453

Abstract

Kemajuan teknologi memengaruhi kehidupan manusia, mendorong penggunaan teknologi dalam berbagai aktivitas sehari-hari termasuk bisnis. Data menunjukkan peningkatan penggunaan teknologi dalam pemasaran digital, pembelian bahan baku, dan komunikasi internal. Persaingan bisnis yang ketat mendorong perusahaan untuk berinovasi guna mempertahankan keunggulan kompetitif, terutama dalam industri smartphone. Inovasi, didukung oleh teknologi digital, menjadi kunci dalam menghadapi persaingan pasar yang semakin sengit. Rancangan penelitian adalah tahapan observasi sistematis untuk memperoleh data yang tepat. Penelitian ini bertujuan untuk menganalisis hubungan sebab-akibat variabel bebas dan terikat, serta pengaruh variabel mediasi. Objek penelitian adalah pemilik produk iPhone di Kota Batam. Sampel diambil dengan pendekatan non-probability purposive sampling, dengan setidaknya 160 responden, sesuai dengan persyaratan penelitian. Metode pengambilan sampel ini didasarkan pada kriteria tertentu yang relevan dengan tujuan penelitian. Hasil penelitian pada penelitian ini yakni orientasi pasar dan pengetahuan teknologi memiliki pengaruh signifikan terhadap kinerja inovasi produk baru (NPIP). Hal ini menunjukkan pentingnya bagi perusahaan, khususnya dalam industri smartphone seperti iPhone, untuk mempertimbangkan orientasi pasar dan peningkatan pengetahuan teknologi dalam upaya meningkatkan kinerja inovasi produk baru mereka. Kata Kunci: NPIP, Orientasi Pasar, Teknologi ABSTRACT Technological advances affect human life, encouraging the use of technology in various daily activities including business. Data shows increased use of technology in digital marketing, raw material purchasing and internal communications. Tight business competition encourages companies to innovate in order to maintain a competitive advantage, especially in the smartphone industry. Innovation supported by digital technology is the key to facing increasingly intense market competition. The research design is a systematic observation stage to obtain appropriate data. This research aims to analyze the cause-and-effect relationship of independent variables and uncertainty, as well as the influence of mediating variables. The research object is the owner of an iPhone product in Batam City. Samples were taken using a non-probability purposive sampling approach, at least 160 respondents, in accordance with research requirements. This sampling method is based on certain criteria that are relevant to the research objectives. The research results in this study are that market orientation and technological knowledge have a significant influence on new product innovation performance (NPIP). This shows the importance for companies, especially in the smartphone industry such as the iPhone, to consider market orientation and technological improvements in an effort to improve their new product innovation performance.
PERAN ATTITUDE DAN PERCEIVED EASE OF USE SEBAGAI MEDIASI UNTUK MENGETAHUI PENGARUH CULTURAL ORIENTATION DAN CUSTOMER KNOWLEDGE TERHADAP PURCHASE DECISION PADA SOSIAL COMMERCE Setiawan, Setiawan; Saputra, Suyono
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4596

Abstract

Penelitiannini bertujuan untuk mengetahui peran attitude dan perceivednease of use sebagai mediasi untuk mengetahui pengaruh cultural orientation dan customer knowledge terhadap purchase decision pada sosial commerce, Adapun metode yang digunakan dalam penelitian ini adlaha metodenkuantitatif dengan total responden sebanyak 300 orang dan analisi statistik mengguanakan alat smartpls. Adapaun hasil dalam penelitian ini adalah dari 11 hipotesis yang diuji semuanya memiliki dan menunjukan hasil yang positif dan signifikan artinya Perceived ease of use berhasil memdiai dalam pengaruh culturan orientation dan customer knowledge dalam purcahase decision pada sosial commerce
PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) DAN CITRA MEREK TERHADAP MINAT BELANJA KONSUMEN DI BATAM Saputra, Suyono
Jurnal Ilmiah Manajemen & Bisnis Vol 5 No 1 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.123 KB)

Abstract

Penelitian ini menganalisis faktor-faktor yang mempengaruhi minat belanja konsumen (purchase intention) dengan mengambil objek penelitian adalah konsumen pengunjung MegaMall Batam Centre di Kota Batam yang dikumpulkan dengan menggunakan metode purposive random sampling.Hasil penelitian ini menunjukkan bahwa secara langsung e-WOM berpengaruh signifikan terhadap citra merek, dan citra merek berpengaruh signifikan terhadap minat belanja. Studi ini membuktikan secara langsung e-WOM tidak berpengaruh signifikan terhadap minat belanja, namun secara tidak langsung, e-WOM berpengaruh signifikan terhadap minat belanja melalui citra merek sebagai mediasi.Kesimpulan penelitian terhadap minat belanja konsumen ini dapat direkomendasikan sebagai masukan bagi pihak manajemen tentang pentingnya faktor-faktor pembentuk minat belanja konsumen di sektor ritel. Peneliti menyakini pendekatan yang berkaitan dengan pembentukan citra merek dan e-WOM dapat membantu manajer meningkatkan keinginan dan minat belanja konsumen pada masa mendatang.
Co-Authors Agustinus Sri Wahyudi Angelyn Angelyn Anggita Wulan Dari Atnan Ari Anderson Azwin Handoko Christella Christella Dadan Umar Daehani Diana Vimalakirit Chow Edric Fortunius Evelyn Loo Ewaldo, Davin Fharis Aditya Kusworo Figo Winnerko Hardi Suandri Hendra Dewantara Hendri Wijaya, Hendri Hendro Hendry Charles Hendy Wiliyan Herman Herman Hernandez, Louis Iveren Monica Iveren Monica Jacky, Jacky Jasa, Ryan Harsana Jihan Karisma Josline, Josline Joslyn Volensya June Alvina Kelvin Kelvin Kelvin Yovanka Kezia Yohanna Zai Khesi Khesi Khusnul khotimah Lady Lady Leonard, Rivaldo Lilis Cinthya Lionna, Febby Marheni, Dewi Khornida Maryati Maryati Melissa Melissa Merlin Leona Micel Thai Nasyah Amanda Natalia, Via Marselina Nelson Handoko Ng, Cindy Novi Angelina Novi Novi Noviani Noviani Prissilia Angelika Putri Wulandari Rangkuti Putri Wulandari Rangkuti Rahmadhanti Rahmadhanti Ricky Ricky Rico Sinaga Ridhayati Farid Rovina Rovina Rovina, Rovina Sahara, Putri Salsabilla Febriatul Husna Sandy Putra Selina Phang Selina. Ng Selli Selli Setiawan Setiawan Sie Thai Ping Tan Wan I Tan, Selina Tang, Sukiantono Tio Sania Rachmi Tjoa, Kevin Via Marselina Natalia Vivin Mayviana William William Winson Winson Wira Erlangga Pratama Wisnu Yuwono Yulfiswandi, Yulfiswandi Yulianti, Rosa Yuliyanti Zhangrinto, Febbryan