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SMALL AND MEDIUM MICRO ENTREPRISES INNOVATION STRATEGIES IN EFFORTS TO FACE THE INDUSTRY REVOLUTION 4.0 Tranggono; Egan Evanzha Yudha Amriel; Endang Sholihatin; Nanang Haryono
Journal of Economics, Business, and Government Challenges Vol. 4 No. 01 (2021): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v4i1.162

Abstract

Micro, small and medium enterprises still rely on conventional ways of doing business. On the other hand, rapid digitalization is integrated with the economy and trade, giving birth to the industrial revolution 4.0. If micro, small and medium enterprises do not want to innovate, they will be disrupted. The research objectives are to describe the innovation strategies of micro, small and medium enterprises in increasing competitiveness in facing the industrial revolution 4.0; and also identify factors that hinder the innovation of micro, small and medium enterprises in increasing competitiveness in facing the industrial revolution 4.0. The method used in this research is qualitative. The research location is in the area of ​​micro, small and medium enterprises in Gresik Regency and Sidoarjo Regency. The conclusion of this research is(a) innovation strategies for micro, small and medium enterprises in increasing competitiveness in facing the industrial revolution 4.0 through marketing with e-commerce marketing through social networking media. One of the strategies is product innovation.(b) Furthermore, the factors that hinder innovation are human resources, capital to innovate, a narrow owner's mindset, and the use of technology that is still simple. lack of strategic partners for innovation, managementmicro small and Medium Enterprises who are kinship and less professional, and lack of permits micro small and Medium Enterprises.
PUBLIC SPEAKING AND COPYWRITING IN SME’S PRODUCT DEVELOPMENT AT PLUT-KUMKM BATU CITY, EAST JAVA PROVINCE Ferdian, Putu Aditya; Mardiyanta, Antun; Irianto, Jusuf; Suaedi, Falih; Supeno, Eko; Asmorowati, Sulikah; Setijaningrum, Erna; Supramudyo, Gitadi Tegas; Wardiyanto, Bintoro; Triana, Rochyati Wahyuni; Haryono, Nanang; Keban, Philipus; Soegiono, Agie Nugroho; Hariani, Nurul Jamila; Bahar, Adam Amin
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 9 No. 3 (2025): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/.v9i3.2025.419-434

Abstract

This community service aims to increase sales and product promotion through efforts to improve public speaking and copywriting skills for business actors. The target of this community service activity is business actors who are members and are fostered by the Integrated Business Service Center for Cooperatives and UMKM (PLUT-KUMKM) in Batu City, East Java. For this reason, the Department of Public Administration of Airlangga University will partner with the Integrated Business Service Center for Cooperatives and UMKM (PLUT KUMKM) in Batu City, East Java to hold a community service program at the location. Community service activities will provide public speaking and copywriting training for business actors who are members of the PLUT-KUMKM in Batu City. Activities will be carried out through three main stages: preparation, implementation, and evaluation. The preparation stage involves collecting and compiling relevant political and civil literacy materials. Furthermore, the implementation stage will involve counseling, workshops, and group discussions to provide in-depth understanding to business actors. The evaluation stage will be carried out to measure the effectiveness of the program and obtain feedback from participants. This activity is expected to provide a fundamental contribution to increasing sales, promotions, marketing coverage areas and the quality of MSME products. Through this community service activity, it is hoped that business actors in the PLUT KUMKM Batu City will become more aware of how public speaking and copy writing in a business product will compete in a dynamic environment by utilizing digital technology.
Analysis of Police Investigation Interviews in Defamation Cases: A Forensic Linguistics Perspective Sholihatin, Endang; Sukirmiyadi, Sukirmiyadi; Haryono, Nanang
Journal of Languages and Language Teaching Vol. 12 No. 3 (2024): July
Publisher : Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jollt.v12i3.12064

Abstract

Police interviews with suspects often face criticism due to distortions in the preparation of examination reports. These distortions arise from a lack of understanding of the basic linguistic principles governing oral discourse production and the differences between spoken and written language. This study addresses the following research questions: (a) What is the structure of interrogative sentences?; (b) What strategies are employed in the formulation of interrogative sentences?; (c) How are investigative interview questions classified? The objectives of this study are to elucidate: (a) the structure of interrogative sentences; (b) strategies for formulating interrogative sentences; (c) the classification of investigative interview questions. This qualitative study utilizes a case study approach. Primary data sources include interviews with five police investigators from the East Java Regional Police and secondary data from ten examination reports in defamation cases from local police departments in East Java, Indonesia. Primary data were collected using semi-structured interview techniques. The study employs an interactive model of qualitative data analysis. This research reveals: (a) clear, precise, logical, and unambiguous sentence structures that enable suspects to provide complete and structured information; (b) current strategies used by investigators in information elicitation, utilizing the SI-A-DI DE-MEN BA-BI model; (c) the classification of police investigative interview questions into broad open-ended questions and narrow open-ended questions. The application of forensic linguistics techniques in police investigative interviews contributes new insights by developing adaptive and contextual interview methods. These methods effectively and accurately elicit information related to defamation cases, promoting justice in legal processes.
Peningkatan Literasi Digital Era New Normal: Studi Kasus Pembelajaran Daring Mahasiswa Akuntansi UPN Veteran Jawa Timur Sholihatin, Endang; Haryono, Nanang; Dwi Aprilisanda, Invony; Widoretno, Astrini Aning; Korika Swasti, Ika; Kusumastuti, Erwin; Febrianita, Roziana
Akuntansi: Jurnal Akuntansi Integratif Vol. 7 No. 1 (2021): Volume 7 Nomor 1 April 2021
Publisher : Prodi Akuntansi UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29080/jai.v7i1.457

Abstract

Abstract The rapid development of ICT and the digital world has changed many things. Education in the new normal era must innovate to integrate ICT. This study aims to determine the digital literacy competence of Accounting students FEB UPN Veteran East Java; and Formulating strategies to improve digital literacy competencies for Accounting students of FEB UPN Veterans East Java. In addition to digital infrastructure, it is necessary to design learning models such as curriculum that is integrated with digital literacy (Stein and Graham, 2014). European Commission Digital Competency Framework 2.1 (Carretero, Vuorikari & Punie, 2018), covers five aspects, namely information/data literacy; communication/collaboration; digital content creation; security; and problem solving. This research method uses mixed methods (survey/interview). Quantitative and qualitative data analysis. The results showed that from the five aspects of digital literacy competence, Accounting students of FEB UPN Veteran Jatim were categorized both in the aspects of Information/data literacy and Communication/collaboration. Next is the aspect of creating digital content; Security; and Troubleshooting, need improvement. Strategies to improve digital literacy competence are to direct students to: think critically; using digital media; manage online identity; managing digital distractions; digital experience practice; and get out of your comfort zone.
CAPACITY BUILDING OF POSYANDU CADRES IN EARLY DETECTION OF SPEECH DELAY IN CHILDREN IN SIDOARJO Endah, Henni; Zawawi, Zawawi; Sitawati, Andini Dyah; Haryono, Nanang; Sholihatin, Endang
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 9 No. 4 (2025): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/.v9i4.2025.636-650

Abstract

This community service program aimed to enhance the capacity of Posyandu cadres in the early detection and intervention of speech delay among young children in Wage Village, Taman Subdistrict, Sidoarjo, through the utilization of the interactive digital application Speech Blubs. The implementation method was designed to be participatory and practical, combining classical training sessions, interactive discussions, application usage simulations, and hands-on mentoring at the Posyandu level. The program was conducted in five structured phases: planning, implementation, mentoring, evaluation, and follow-up. A total of 15 Posyandu cadres participated in the entire series of activities. Evaluation was carried out using pre-test and post-test instruments to assess changes in participants’ knowledge and skills. The results indicated an average score improvement of 68%, reflecting the effectiveness of the training approach. In addition to technical competency, the cadres demonstrated increased confidence in operating the application, conducting developmental observations, and engaging parents in the intervention process. This program affirms that integrating technology-based training with family-centered approaches can significantly strengthen community-level early detection services for speech delay. The model presents potential for replication in other regions with similar needs.
PSYCHOEDUCATIONAL MENTORING FOR ADOLESCENTS TO PREVENT SEXUAL VIOLENCE, BULLYING, AND STRENGTHEN MENTAL HEALTH IN GUNUNGANYAR, SURABAYA Pratama, Arista; Swasti, Ika Korika; Muhdi, Nalini; Haryono, Nanang; Sholihatin, Endang; Faradila, Anggita; Leilani, Ailsa Belinda
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 9 No. 4 (2025): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/.v9i4.2025.651-666

Abstract

This community service program was implemented under the UPN Veteran Jawa Timur Mengabdi scheme in Gunung Anyar Subdistrict, Surabaya. The primary objective was to enhance adolescents’ capacity to prevent sexual violence and bullying, while simultaneously strengthening their mental health literacy. The program employed a participatory psychoeducational approach, incorporating interactive lectures, group discussions, role-play simulations, and training on the use of the Circle of 6 digital application as a preventive tool. A total of 15 adolescents from the local Karang Taruna youth organization participated in a training session held on June 12, 2025, followed by mentoring sessions on August 6 and 14, 2025. Evaluation using pre- and post-test instruments indicated a 71% improvement in participants’ knowledge and skills, particularly in recognizing the forms and impacts of sexual violence and bullying, developing assertive communication, and building readiness to act as bystanders in high-risk situations. The use of the Circle of 6 application was proven effective in enhancing digital literacy and emergency preparedness among participants. Furthermore, the psychoeducational approach significantly increased participants’ awareness of stress, anxiety, and depression symptoms and encouraged a willingness to seek professional help. The novelty of this program lies in the integration of psychoeducational methods, digital technology, and community participation, which collectively empower adolescents to become agents of change within their social environment. Despite challenges such as limited training duration and varying levels of participant engagement, the program demonstrated strong potential for replication and scalability through cross-sector collaboration. Overall, this initiative contributes to the development of community-based intervention models grounded in science and technology (IPTEKS) to support efforts in preventing violence and promoting adolescent mental health in Indonesia.