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All Journal Eralingua : Jurnal Pendidikan Bahasa Asing dan Sastra Abdimas Langkanae Curricula : Journal of Teaching and Learning Phonologie : Journal of Language and Literature IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat LINGTERSA: Jurnal Linguistik, Terjemahan, Sastra Indonesian Journal of Pedagogical and Social Studies Vokatek : Jurnal Pengabdian Masyarakat Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN) JAMP
Femmy Angreany
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Kontribusi Penerjemahan Terhadap Branding Global Pariwisata Indonesia: Perspektif Tujuan Pembangunan Berkelanjutan misnah mannahali; Femmy Angreany; Alamsyah Alamsyah; Arlian Fachrul Syaputra
Linguistik, Terjemahan, Sastra (LINGTERSA) Vol. 7 No. 2 (2026): LINGTERSA
Publisher : TALENTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/lts.v7i2.22965

Abstract

Tourism is one of Indonesia’s leading sectors in fostering economic growth and supporting the achievement of the Sustainable Development Goals (SDGs). In this context, translation plays a crucial role not only as a means of communication but also as a strategic instrument in building Indonesia’s global tourism branding. This study employs a descriptive qualitative approach through content analysis of official tourism promotion documents, such as the Wonderful Indonesia website, multilingual brochures, and digital materials, linked to national policies on sustainable tourism. The findings indicate that translation significantly contributes to strengthening Indonesia’s image in the international market, enhancing accessibility and inclusivity for international tourists, and reinforcing cultural diplomacy. However, several challenges remain, including inconsistent translation quality, limited professional resources, and adaptation to digital transformation. Therefore, improving translation professionalism and fostering cross-sector collaboration are essential to strengthen Indonesia’s tourism branding while supporting the achievement of the SDGs.
Optimalisasi Pengelolaan Youtube Sebagai Media Branding, Pembelajaran Dan Pengarsipan Karya Audiovisual Program Studi Pendidikan Bahasa Mandarin A.Bulqis Safirah; Nurul Izzah; Ainun Bashirah Syam; Femmy Angreany; Rabiatul Adawiyah Madawat M
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 3 (2026): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i3.2151

Abstract

This study aims to optimize the management of the YouTube channel of the Mandarin Education Study Program at Universitas Negeri Makassar as a medium for branding, learning, and archiving students’ audiovisual works. The study were carried out through several stages, including developing a YouTube content plan, producing a study program profile video, producing testimonial videos featuring students’ experiences in a short course in China, collecting and selecting students’ audiovisual works, organizing playlists based on courses and learning themes, and evaluating and optimizing the channel management. The results indicate that the YouTube channel became more active and systematically managed, as demonstrated by the availability of a profile video as a medium for introducing and branding the study program, the publication of students’ experiences, and the organization of students’ academic content into playlists that can be accessed as a digital learning archive. The optimization also expanded the function of YouTube from merely serving as a documentation platform to becoming a medium for information dissemination, digital branding, learning, and documentation of academic works. Therefore, optimizing YouTube management can strengthen the digital identity of the Mandarin Education Study Program while providing a space for students’ audiovisual works to be documented and utilized sustainably.  
Co-Authors A.Bulqis Safirah Abdul Kasim Achmad Ainun Bashirah Syam Ainun Najib Alfatih Alamsyah Alamsyah Alamsyah Ambo Dalle Arlian Fachrul Syahputra Hasmawati Hasmawati Hasmawati Johar Amir Mannahali, Misnah Marwan Ramdhany Edy Muhammad Anwar Najwa Almaida Nur Isra' Ahmad Nurul Izzah Nurul Mukhlisa Abdal R., Mantasiah Rabiatul Adawiyah Madawat M Ria Sakinah Waji Ruhul Kudus Saud, Syukur Shabrina Syntha Dewi Syahrul Syamsurijal Yusri . Yusri Yusri