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All Journal Eralingua : Jurnal Pendidikan Bahasa Asing dan Sastra Abdimas Langkanae Curricula : Journal of Teaching and Learning Phonologie : Journal of Language and Literature IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat LINGTERSA: Jurnal Linguistik, Terjemahan, Sastra Indonesian Journal of Pedagogical and Social Studies Vokatek : Jurnal Pengabdian Masyarakat Seminar Nasional Hasil Penelitian LP2M UNM JAMP
Femmy Angreany
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Kontribusi Penerjemahan Terhadap Branding Global Pariwisata Indonesia: Perspektif Tujuan Pembangunan Berkelanjutan misnah mannahali; Femmy Angreany; Alamsyah Alamsyah; Arlian Fachrul Syaputra
Linguistik, Terjemahan, Sastra (LINGTERSA) Vol. 7 No. 2 (2026): LINGTERSA
Publisher : TALENTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/lts.v7i2.22965

Abstract

Tourism is one of Indonesia’s leading sectors in fostering economic growth and supporting the achievement of the Sustainable Development Goals (SDGs). In this context, translation plays a crucial role not only as a means of communication but also as a strategic instrument in building Indonesia’s global tourism branding. This study employs a descriptive qualitative approach through content analysis of official tourism promotion documents, such as the Wonderful Indonesia website, multilingual brochures, and digital materials, linked to national policies on sustainable tourism. The findings indicate that translation significantly contributes to strengthening Indonesia’s image in the international market, enhancing accessibility and inclusivity for international tourists, and reinforcing cultural diplomacy. However, several challenges remain, including inconsistent translation quality, limited professional resources, and adaptation to digital transformation. Therefore, improving translation professionalism and fostering cross-sector collaboration are essential to strengthen Indonesia’s tourism branding while supporting the achievement of the SDGs.
Co-Authors Abdul Kasim Achmad Ainun Najib Alfatih Alamsyah Alamsyah Alamsyah Ambo Dalle Arlian Fachrul Syahputra Hasmawati Hasmawati Hasmawati Johar Amir Mannahali, Misnah Marwan Ramdhany Edy Muhammad Anwar Najwa Almaida Nur Isra' Ahmad Nurul Mukhlisa Abdal R., Mantasiah Ria Sakinah Waji Ruhul Kudus Saud, Syukur Shabrina Syntha Dewi Syahrul Syamsurijal Yusri . Yusri Yusri