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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Media Informasi Manajemen JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Ekonomi Modernisasi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Majalah Ilmiah Warta Dharmawangsa Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) International Journal Of Science, Technology & Management (IJSTM) International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Asian Journal of Management Analytics Proceedings of The International Conference on Business and Economics International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Journal of Business Management Review of Management, Accounting, and Business Studies Proceeding Of International Conference On Education, Society And Humanity
paham ginting
Magister Ilmu Manajemen Fakultas Ekonomi Dan Bisnis Universitas Sumatra Utara Medan, Indonesia
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Analysis of the Influence of Product Quality, Price, and Brand Image on Repurchaseintention with Customer Satisfaction as Intervening Variables on Customers of Skincare MS Glow Products (Study of the Communities in North Labuhanbatu Regency) Gisela Nilasari; Paham Ginting; Arlina Nurbaity Lubis
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4670

Abstract

This objective of the research is to analyze the effect of product quality, price, and brand image variables on repurchase intention with customer satisfaction as an intervening variable on MS Glow skincare products (study of the community in North Labuhanbatu Regency). The research uses quantitative approach. This is an associative research with primaryand secondary data whichare obtained through documentation study and statements list and use Likert scale as the measurement. The sample in this researchis people in North Labuhanbatu Regency with minimum age of 18 years old, and has been a customers who has purchased MS Glow skincare products at least 1 time, the number of respondents is 170 people. The data are collected by distributing questionnaires with accidental sampling technique. The data analysis techniqueuses descriptive statistical analysis and path analysis, using Smart PLS. The research results  found that product quality and brand image directly has a positive and significant effect on customer satisfaction, price has a positive but not significant effect on customer satisfaction. Product quality and price variables directly has a positive and significant effect on repurchase intention, brand image has a positive but not significant effect on repurchase intention. The variable of customer satisfaction has a positive and significant effect on repurchase intention,then indirectly product quality and brand image through customer satisfaction has a positive and significant effect on repurchase intention, price through customer satisfaction has a positive but not significant effect on repurchase intention.
The Influence of Work Life Balance, Organizational Culture, and Emotional Intelligence on Employee Performance with Job Satisfaction as Intervening Variable at PT. Pos Indonesia (Persero) Pematang Siantar Lisa Gresti Sella Damanik; Paham Ginting; Elisabet Siahaan
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6956

Abstract

This study aims to examine the effect of work-life balance, organizational culture, emotional intelligence directly or indirectly through job satisfaction on employee performance at PT Pos (Persero) Pematang Siantar Office. This type of research is descriptive with a quantitative data approach. The population in this study were employees at PT Pos Kantor (Persero) Pematang Siantar, amounting to 51 people and the sample in this study also amounted to 51 people. The data collection method used in this research is by using questionnaires, interviews and observations. The data analysis technique used is path analysis with the help of SPSS. The results of this study found that work-life balance has a significant effect on job satisfaction and employee performance, organizational culture has a significant effect on job satisfaction and employee performance, emotional intelligence has a significant effect on job satisfaction and employee performance. Job satisfaction is able to significantly mediate the effect of work-life balance, organizational culture, emotional intelligence on employee performance.
Co-Authors Aida W Batubara Amlys Syahputra Silalahi Amlys Syahputra Silalahi Annisa Amelia Aprianta Raskami Sembiring Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Beby Asdilvira Beby Karina Fawzeea Sembiring Beby Karina Fawzeea Sembiring Beby KF Sembiring Cynthia Rut Vio Nanda Tarigan Dedek Kurniawan Gultom Elisabet Siahaan Elisabeth Siahaan Endang Satriani Siregar Endang Sulistya Rini Endang Sulistya Rini Erwin Sahat Mora Pardede Gisela Nilasari Handayani, Erma Florentina Harianja , Rotua Margaretta Indah Ardhina Oktaria INDRA HERMAWAN Irfan Syahputra Junita Safitri Karen Tambunan Katrin Evalastri Hutapea Katrin Evalastri Hutapea, Katrin Evalastri kezia yurischa purba Khaira Amalia Fachrudin Laily Artha Nasution liasta ginting Lisa Gresti Sella Damanik Muhammad Haris Nadya Nurul Sabrina Parapat Gultom Prihatin Lumbanraja R. Hamdani Harahap Sembiring, Aprianta Raskami Shabrina Tifani Siahaan, Elisabet Siahaan, Elisabeth Sian Yet Sipayung, Friska Siregar, Ahir Diana Putri Siregar, Ahmad Jailani Siregar, Endang Satriani Sirojuzilam Hasyim Sutarman Sutarman Sutarman Sutarman Syahrida Khairani Toman Sony Tambunan Windi Puspita Dian Sari Hasibuan Yeni Absah yeni absah