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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Media Informasi Manajemen JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Ekonomi Modernisasi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Majalah Ilmiah Warta Dharmawangsa Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) International Journal Of Science, Technology & Management (IJSTM) International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Asian Journal of Management Analytics Proceedings of The International Conference on Business and Economics International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Journal of Business Management Review of Management, Accounting, and Business Studies Proceeding Of International Conference On Education, Society And Humanity
paham ginting
Magister Ilmu Manajemen Fakultas Ekonomi Dan Bisnis Universitas Sumatra Utara Medan, Indonesia
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INFLUENCE OF CUSTOMER EXPERIENCE AND SERVICE QUALITY TOWARDS CUSTOMER LOYALTY WITH CUSTOMER SATISFACTIONAS AN INTERVERNING VARIABLE AT ACE HARDWARE JUANDA MEDAN Nadya Nurul Sabrina; Paham Ginting; Amlys Syahputra Silalahi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 1 (2023): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i1.312

Abstract

One retail company that is popular with consumers in the field of household equipment and furniture is Ace Hardware. This research aims to determine and analyze the influence of customer experience and service quality on customer loyalty through customer satisfaction as an intervening variable at ACE Hardware Juanda Medan. The population in this study are the people of Medan City who have visited at least 2 times with an unknown number. The sampling technique in this research was nonprobability sampling of 100 respondents. The data analysis method uses Structural Equation Modeling-Partial Least Squares (SEM-PLS). The research results show that customer experience influences customer loyalty. Service quality has a negative effect on customer loyalty. Customer experience influences customer satisfaction. Service quality influences customer satisfaction. Customer satisfaction influences customer loyalty. Customer experience influences customer loyalty through customer satisfaction as an intervening variable. Service quality influences customer loyalty through customer satisfaction as an intervening variable.
ANALYSIS OF THE INFLUENCE OF RATE, TYPE OF INSURANCE PRODUCT AND IMPLEMENTATION OF INSURANCE POLICY PREMIUM PAYMENT POLICY ON INSURANCE PRODUCT PURCHASE DECISION AT PT. BSAM MEDAN INSURANCE Annisa Amelia; Paham Ginting; Endang Sulistya Rini
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 3 (2025): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.703

Abstract

Talk about consumer purchasing behavior associated with the purchase of an insurance product, it will relate to answer the question of what type of insurance product that will be purchased, how much tariff should be issued by the holder of the policy premiums, and how the company's payments insurance policy. The problem in this study is the Tariff, Product Insurance Types and Insurance Premium Payment policies significantly influence the purchase decision of Insurance Products in PT BSAM Insurance Medan. The method used in this study is descriptive quantitative, and the nature of this study is explanotary research. The population in this study is 7590 totaled of insurance policyholders with a total sample of 400 respondents. The data analysis technique used in this study is multiple regression analysis. To test the hypothesis, F test was used to test simultaneously, and the t test for partial testing. The test results show that the hypothesis simultaneously (Test F) variable tariff, Products, and Insurance Premium Payment Policy has a positive and significant impact on Purchasing Decisions Insurance Products, while partial (t test) variable tariff and products has a positive and significant the decision to purchase insurance products in BSAM Insurance Medan, and variable insurance policy premium payment policy is not a positive and significant impact on the buying decision Insurance Products Insurance BSAM Medan.
THE INFLUENCE OF CONTENT MARKETING STRATEGIES AND SERVICE QUALITY ON WORD OF MOUTH THROUGH STUDENT SATISFACTION AT STIM SUKMA MEDAN Syahrida Khairani; Paham Ginting; Beby Karina Fawzeea Sembiring
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.933

Abstract

This study aims to determine and analyze the effect of Content Marketing strategies and service quality on word of mouth through student satisfaction at STIM Sukma Medan. This research is quantitative research. The population in this study were students who enrolled in the 2024/2025 academic year at STIM Sukma Medan. The number of samples in this study were 71 students. The sampling technique used probability sampling, the type of sample design that will be used in this study is random sampling technique. The data analysis technique used is quantitative data analysis. The results showed that the Content Marketing strategy had no significant effect on student satisfaction, but had a positive and significant effect on word of mouth. Student satisfaction and service quality are proven to have a positive and significant effect on word of mouth, and service quality also has a significant effect on student satisfaction. Although service quality does not directly affect word of mouth, through student satisfaction, the effect is significant. In contrast, Content Marketing does not have a significant effect on word of mouth through student satisfaction.
THE EFFECT OF SERVICE QUALITY AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION AND THEIR IMPACT ON CUSTOMER LOYALTY AT MAYO DIET MEDAN CATERING Laily Artha Nasution; Paham Ginting; Arlina Nurbaity Lubis
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1312

Abstract

Globalization brings changes to human lifestyles from bad to better, from not prioritizing health to making health a priority in one's life. Health can be obtained in several ways, one of which is maintaining food intake to avoid consuming food carelessly in the sense of fatty and containing high cholesterol. Mayo Diet Medan provides health food products by not consuming rice and salt for a specified time, in order to control electrolyte and water levels in the body to facilitate the destruction of bad fats and processing fat into energy for daily activities. Mayo Diet Medan is one of the health food catering located in the city of Medan. The purpose of this study was to determine the effect of physical evidence, reliability, responsiveness, assurance, empathy and relationship marketing on customer satisfaction and its impact on customer loyalty Mayo Diet Medan. This type of research is Descriptive Quantitative. This study used the Proposive sampling method to collect data from 86 respondents with a sample using the Slovin formula. The data analysis method used was path analysis using SPSS software. The results of the study show that sub-model I shows that service quality consisting of reliability, responsiveness, assurance has a positive and significant influence on Customer Satisfaction. Service quality in the form of empathy has a positive but insignificant influence on customer satisfaction, and for the physical evidence variable has a negative but insignificant influence on customer satisfaction at Mayo Diet Medan. Relationship Marketing has a positive and significant influence on Customer Satisfaction at Mayo Diet Medan. From the results of the study conducted in sub-model II shows that the service quality variable consisting of physical evidence, reliability, assurance and empathy has a positive and significant influence on loyalty. The service quality variable in the form of responsiveness has a negative but insignificant influence on customer loyalty. Relationship marketing has a positive and significant influence on customer loyalty. And customer satisfaction has a positive and significant influence on customer loyalty. From the results of the study conducted shows that service quality consisting of reliability, responsiveness, assurance, empathy has a positive influence on customer loyalty through Customer Satisfaction at Mayo Diet Medan. Physical evidence has a negative influence on customer loyalty through customer satisfaction because Mayo Diet Medan has provided the best raw materials and has its own operational standards regarding employee appearance and neatness.
Co-Authors Aida W Batubara Amlys Syahputra Silalahi Amlys Syahputra Silalahi Annisa Amelia Aprianta Raskami Sembiring Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Beby Asdilvira Beby Karina Fawzeea Sembiring Beby Karina Fawzeea Sembiring Beby KF Sembiring Cynthia Rut Vio Nanda Tarigan Dedek Kurniawan Gultom Elisabet Siahaan Elisabeth Siahaan Endang Satriani Siregar Endang Sulistya Rini Endang Sulistya Rini Erwin Sahat Mora Pardede Gisela Nilasari Handayani, Erma Florentina Harianja , Rotua Margaretta Indah Ardhina Oktaria INDRA HERMAWAN Irfan Syahputra Junita Safitri Karen Tambunan Katrin Evalastri Hutapea Katrin Evalastri Hutapea, Katrin Evalastri kezia yurischa purba Khaira Amalia Fachrudin Laily Artha Nasution liasta ginting Lisa Gresti Sella Damanik Muhammad Haris Nadya Nurul Sabrina Parapat Gultom Prihatin Lumbanraja R. Hamdani Harahap Sembiring, Aprianta Raskami Shabrina Tifani Siahaan, Elisabet Siahaan, Elisabeth Sian Yet Sipayung, Friska Siregar, Ahir Diana Putri Siregar, Ahmad Jailani Siregar, Endang Satriani Sirojuzilam Hasyim Sutarman Sutarman Sutarman Sutarman Syahrida Khairani Toman Sony Tambunan Windi Puspita Dian Sari Hasibuan yeni absah Yeni Absah