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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Media Informasi Manajemen JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Ekonomi Modernisasi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Majalah Ilmiah Warta Dharmawangsa Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) International Journal Of Science, Technology & Management (IJSTM) International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Asian Journal of Management Analytics Proceedings of The International Conference on Business and Economics International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Journal of Business Management Review of Management, Accounting, and Business Studies Proceeding Of International Conference On Education, Society And Humanity
paham ginting
Magister Ilmu Manajemen Fakultas Ekonomi Dan Bisnis Universitas Sumatra Utara Medan, Indonesia
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Journal : Asian Journal of Management Analytics

 1 
Community-Driven Brand Loyalty: The Interplay of Experience, Benefits, and Engagement Hermawan, Indra; Ginting, Paham; Rini, Endang Sulistya
Asian Journal of Management Analytics Vol. 3 No. 4 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i4.11922

Abstract

The aim of this study is to conduct a comprehensive analysis of the effects of community experience and perceived community benefits on brand loyalty, with brand engagement serving as an intervening variable. Employing a quantitative survey methodology with an associative approach, this research focuses on members of the Sampoerna Retail Community in Area Medan 2, comprising a population of 2,293 individuals. A sample of 180 respondents was selected. Data collection utilized a structured questionnaire, and analytical methods included descriptive analysis and PLS-SEM, ensuring a robust evaluation of the relationships among the key variables. The findings indicate that community experience and the perception of community benefits both exert a positive and statistically significant influence on brand loyalty. While community experience positively influences brand engagement, this relationship does not achieve statistical significance. In contrast, the perception of community benefits significantly affects brand engagement. Furthermore, brand engagement positively impacts member loyalty. Notably, while brand engagement does not mediate the relationship between perceived community benefits and brand loyalty, it does mediate the relationship between community experience and brand loyalty. This research enhances the understanding of the dynamics among these variables within the research context.
The Influence of Product Bundling and Perceived Value on Continuance Intention through the Satisfaction of Non-Subsidized KPR Debtors Bank BTN Medan Branch Office Siregar, Ahir Diana Putri; Ginting, Paham; Gultom, Parapat
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14867

Abstract

This study aims to analyze the effect of product bundling and perceived value on continuance intention through satisfaction among non-subsidized mortgage debtors at Bank BTN, Medan Branch. Using a quantitative approach with 81 respondents selected purposively from 417 debtors, data were collected via questionnaires and analyzed using SEM-PLS. The results show that product bundling has a positive but not significant effect on satisfaction and continuance intention. In contrast, perceived value significantly affects both satisfaction and continuance intention. Satisfaction also significantly influences continuance intention. Additionally, perceived value has a significant indirect effect through satisfaction, while product bundling does not. These findings highlight the critical role of perceived value and satisfaction in encouraging continued use of banking services.
Co-Authors Aida W Batubara Amlys Syahputra Silalahi Amlys Syahputra Silalahi Annisa Amelia Aprianta Raskami Sembiring Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Asdilvira, Beby Beby Karina Fawzeea Sembiring Beby KF Sembiring Cynthia Rut Vio Nanda Tarigan Dedek Kurniawan Gultom Elisabet Siahaan Endang Satriani Siregar Endang Sulistya Rini Endang Sulistya Rini Erwin Sahat Mora Pardede Gisela Nilasari Handayani, Erma Florentina Harianja , Rotua Margaretta Indah Ardhina Oktaria INDRA HERMAWAN Irfan Syahputra Junita Safitri Karen Tambunan Katrin Evalastri Hutapea Katrin Evalastri Hutapea, Katrin Evalastri kezia yurischa purba Khaira Amalia Fachrudin Laily Artha Nasution liasta ginting Lisa Gresti Sella Damanik Muhammad Haris Nadya Nurul Sabrina Parapat Gultom Prihatin Lumbanraja R. Hamdani Harahap Sembiring, Aprianta Raskami Shabrina Tifani Siahaan, Elisabet Siahaan, Elisabeth Sian Yet Sipayung, Friska Siregar, Ahir Diana Putri Siregar, Ahmad Jailani Siregar, Endang Satriani Sirojuzilam Hasyim Sutarman Sutarman Sutarman Sutarman Syahrida Khairani Toman Sony Tambunan Windi Puspita Dian Sari Hasibuan Yeni Absah yeni absah