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paham ginting
Magister Ilmu Manajemen Fakultas Ekonomi Dan Bisnis Universitas Sumatra Utara Medan, Indonesia
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OMNI-CHANNEL STRATEGY TO INCREASING INTEREST REPURCHASING WITH GROWING FOCUS IN CONSUMER SATISFACTION FOR SOMETHING PRODUCTS: AN EMPIRICAL STUDY AT SUN PLAZA SHOPPING CENTER MEDAN Shabrina Tifani; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring; Paham Ginting; Parapat Gultom
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 5 No. 1: IHERT (2023) FIRST ISSUE: International Conference on Health Science, Green Economics,
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v5i1.286

Abstract

This research aims to see the influence of omnichannel strategy on repurchase interest through consumer satisfaction with Somethinc products at Sun Plaza Medan. The type of research used is quantitative research. The population in this study were 154 consumers who had purchased Somethingnc products. The sample size was drawn using non-probability sampling using the purposive sampling method. The data used are primary data and secondary data obtained through a list of statements and documentation studies. The data analysis technique uses structural equation modeling (SEM) with the Smart PLS 3.3 analysis tool. The research results directly show that omnichannel strategy has a positive and significant effect on repurchase interest, omnichannel strategy has a positive and significant effect on consumer satisfaction, customer experience has a positive and significant effect on repurchase interest. Consumer satisfaction has a positive effect on repurchase interest. Then the results of tests carried out indirectly show that tourist satisfaction is not able to mediate the relationship between omnichannel strategy and repurchase interest, but consumer satisfaction is able to mediate the relationship between customer experience and repurchase interest.
Co-Authors Aida W Batubara Amlys Syahputra Silalahi Amlys Syahputra Silalahi Annisa Amelia Aprianta Raskami Sembiring Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Beby Asdilvira Beby Karina Fawzeea Sembiring Beby Karina Fawzeea Sembiring Beby KF Sembiring Cynthia Rut Vio Nanda Tarigan Dedek Kurniawan Gultom Elisabet Siahaan Elisabeth Siahaan Endang Satriani Siregar Endang Sulistya Rini Endang Sulistya Rini Erwin Sahat Mora Pardede Gisela Nilasari Handayani, Erma Florentina Harianja , Rotua Margaretta Indah Ardhina Oktaria INDRA HERMAWAN Irfan Syahputra Junita Safitri Karen Tambunan Katrin Evalastri Hutapea Katrin Evalastri Hutapea, Katrin Evalastri kezia yurischa purba Khaira Amalia Fachrudin Laily Artha Nasution liasta ginting Lisa Gresti Sella Damanik Muhammad Haris Nadya Nurul Sabrina Parapat Gultom Prihatin Lumbanraja R. Hamdani Harahap Sembiring, Aprianta Raskami Shabrina Tifani Siahaan, Elisabet Siahaan, Elisabeth Sian Yet Sipayung, Friska Siregar, Ahir Diana Putri Siregar, Ahmad Jailani Siregar, Endang Satriani Sirojuzilam Hasyim Sutarman Sutarman Sutarman Sutarman Syahrida Khairani Toman Sony Tambunan Windi Puspita Dian Sari Hasibuan Yeni Absah yeni absah