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Journal : NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS

MINING STRATEGY IN INCREASING CHOCOLATE MUSHROOM CULTURE PRODUCTION ON (USAHA MATAHARI JAMUR DI DESA PAROMBEAN KABUPATEN ENREKANG) Arnelin Anggraini; Agus Syam; Asmayanti; Nur Halim; Andika Isma
NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS Vol. 1 No. 10 (2024): September
Publisher : Pondok Pesantren Baitul Qur`an Sambas

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Abstract

This research aims to find out the development strategy in increasing the production of cultivation of chocolate squid mushrooms (pada usaha matahari jamur di Desa Parombean Kabupaten Enrekang). The research method used through qualitative descriptive research using methods of data collection through observations, interviews and documentation of an object of research which will then be analyzed using SWOT analysis. Through interviews with stakeholders in the Sun Fungi enterprise in Parombean Village Enrekang district, the conclusion drawn based on the current conditions, the sun fungi business in Parobean village Enrekange district is in the first quarter, showing that the company is experiencing a very favourable situation. The strategy that can be applied to the Sun mushroom enterprise in Parombean Village Enrekang district in terms of Quadrant I is aggressive strategy.
THE IMPACT OF CREATIVITY, INNOVATION AND LEARNING BUSINESS WITH THE PROBLEMS OF BEAUTY'S FRIENDLESS COSMETICS COMPANY IN MAMUJU CITY Marhawati Najib; Afifah Nurian Aryanti; Agus Syam; Muhammad Rakib; Muhammad Jufri
NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS Vol. 1 No. 10 (2024): September
Publisher : Pondok Pesantren Baitul Qur`an Sambas

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Abstract

This research aims to find out the impact of creativity, innovation and entrepreneurial knowledge on business success. The method used in this study is quantitative, aimed at explaining the relationship between variables, but the conclusions drawn from the results of the study cannot be simplified and concluded unilaterally but must go through several stages of testing. Data collection using primary data with the technique of division of questionnaires to respondents. Sampling technique used is the method of sampling a saturated sample of 50 respondents Data analysis using SPSS V.24.00 for windows. The results of the research concluded that (1) creativity has a significant positive influence on the success of the business at the Beauty Friend Cosmetic Shop in Mamuju City. (2) Innovation has significant positive impact on the successful business at Beauty Friend cosmetic shop in Mumuju city. (3) Knowledge of entrepreneurship has significantly positive influences on the business success of Beauty Friend Kosmetic Store in Memuju. (4) Creativity, innovation and entrepreneurial knowledge simultaneously have an impact on business success at Beautyfriend Cosmetics store in Mmuju City.