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All Journal Interaksi : Jurnal Ilmu Komunikasi MediaTor: Jurnal Komunikasi Journal Communication Spectrum: Capturing New Perspectives in Communication Mediator SOSIOLOGI NUSANTARA ARISTO Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia Jurnal ASPIKOM Jurnal Communicate PROSIDING KOMUNIKASI Ijtimaiyah: Jurnal Ilmu Sosial dan Budaya JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Education, Humaniora and Social Sciences (JEHSS) AIUA Journal of Islamic Education Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Abdi Masyarakat (JAM) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal khabar: Komunikasi dan Penyiaran Islam Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jurnal Abdimas Serawai LITERATUR: Jurnal Bahasa, Sastra dan Pengajaran International Journal of Science and Society (IJSOC) Jurnal Riset Jurnalistik dan Media Digital Jurnal Riset Manajemen Komunikasi JOISCOM (Journal Of Islamic Communications) Jurnal Ilmu Komunikasi Andalan Eduvest - Journal of Universal Studies Jurnal Kaganga : Jurnal Ilmiah Sosial dan Humaniora Bengawan :Jurnal Pengabdian Masyarakat Mediator: Jurnal Komunikasi MIMBAR : Jurnal Sosial dan Pembangunan Abdimas Mandalika RESLAJ: Religion Education Social Laa Roiba Journal Artinara
Lisa Adhrianti
Universitas Bengkulu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Teknik Storytelling Bagi Pemuda dalam Mempromosikan Wisata di Bengkulu Adhrianti, Lisa; Aditia, Rafinita
Abdimas Mandalika Vol 5, No 2 (2026): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i2.37579

Abstract

Abstract: This community service program aims to increase the capacity of Bengkulu youth in promoting regional tourism through storytelling techniques as a digital-based creative communication strategy. This program is implemented with a participatory and applicative approach through three main stages, namely pre-activities, core activities (training and workshops on storytelling and tourism content production), and monitoring and evaluation. The target audience is the Bujang Gadis Bengkulu community of 50 people (25 men and 25 women) who were selected because of their strategic role as tourism ambassadors and social media-based promotion agents. The results of the implementation show three main achievements. First, more than 80% of participants experienced an increase in conceptual understanding regarding the importance of storytelling in digital tourism promotion. Second, participants demonstrated increased practical skills in composing and delivering tourism narratives in a more emotional, persuasive, and audience-oriented manner. Third, participants were able to implement these techniques through promotional content on social media that encourages increased audience interaction. This program emphasizes that storytelling is a youth empowerment instrument that has the potential to support the creative and sustainable development of Bengkulu tourism.Abstrak: Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pemuda Bengkulu dalam mempromosikan wisata daerah melalui teknik storytelling sebagai strategi komunikasi kreatif berbasis digital. Program ini dilaksanakan dengan pendekatan partisipatif dan aplikatif melalui tiga tahapan utama, yaitu pra-kegiatan, kegiatan inti (pelatihan dan workshop storytelling serta produksi konten wisata), serta monitoring dan evaluasi. Khalayak sasaran adalah komunitas Bujang Gadis Bengkulu sebanyak 50 orang (25 laki-laki dan 25 perempuan) yang dipilih karena perannya strategis sebagai duta wisata dan agen promosi berbasis media sosial. Hasil pelaksanaan menunjukkan tiga capaian utama. Pertama, lebih dari 80% peserta mengalami peningkatan pemahaman konseptual mengenai pentingnya storytelling dalam promosi wisata digital. Kedua, peserta menunjukkan peningkatan keterampilan praktis dalam menyusun dan menyampaikan narasi wisata secara lebih emosional, persuasif, dan berorientasi pada pengalaman audiens. Ketiga, peserta mampu mengimplementasikan teknik tersebut melalui konten promosi di media sosial yang mendorong peningkatan interaksi audiens. Program ini menegaskan bahwa storytelling merupakan instrumen pemberdayaan pemuda yang berpotensi mendukung pengembangan pariwisata Bengkulu secara kreatif dan berkelanjutan.
Disaster Communication in Reducing the Impact of Regional Losses in Bengkulu City by Local Government Adhrianti, Lisa; Alfarabi, Alfarabi
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2023): June 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i1.779

Abstract

The purpose of this research is to find out and explain the forms of communication that are considered effective and efficient by the Bengkulu regional government in the context of overcoming the impact of losses due to this specific disaster. This research uses a post-positivistic paradigm with a case study research method to find out and evaluate the role of the Bengkulu Regional Government in reducing the impact of losses due to disasters. Data collection will be carried out through interviews and FGDs. The results of the study show that disaster communication in reducing the impact of regional losses is carried out effectively through four aspects, namely: (1) Customer Focus, through efforts to build disaster-related information needed by the community through a flow mechanism for delivering disaster information, starting from the Meteorology, Climatology and Geophysics Agency (BMKG) info to the Regional Disaster Mitigation Agency (BPBD) and passed on to emergency operation center  (Pusdalops) and the media; (2) Leadership Commitment, through the efforts of leaders who are enthusiastic enough to lead disaster resolution in accordance with their main tasks and functions of disasters. In addition, BPBD Leadership elements always go directly to disaster-affected areas; (3) Situational Awareness, through effective communication based on disaster research conducted   independently to  the results of handling and regional operations (disaster exposure area); (4) Media Partnership, through the involvement of the media in the form of collaborative disaster management such as with state-owned radio station RRI Bengkulu, in addition to using social media accounts such as Instagram and holding press conferences during disasters.
PEMANFAATAN APLIKASI CANVA UNTUK MENUNJANG PROMOSI BRAND BATIK DESA PANCA MUKTI Lisa Adhrianti; Rafinita Aditia
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.46867

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan promosi dan pencitraan merek (branding) pariwisata Desa Panca Mukti melalui pemanfaatan aplikasi desain grafis Canva. Desa yang terletak di Kecamatan Pondok Kelapa, Kabupaten Bengkulu Tengah ini memiliki potensi unggulan di bidang pertanian, perikanan, peternakan, agrowisata, dan khususnya batik tenun khas daerah yang belum banyak dikenal publik. Sayangnya keterbatasan anggaran, minimnya dukungan pemerintah daerah, dan kurangnya sumber daya manusia yang memiliki kemampuan desain menjadi kendala utama dalam pengembangan branding destinasi. Melalui kegiatan ini, masyarakat diberikan pelatihan dan pendampingan dalam pembuatan materi promosi digital yang menarik, seperti poster, katalog produk, dan konten media sosial dengan menggunakan Canva secara praktis dan kreatif. Kegiatan ini melibatkan remaja desa Panca Mukti yang berjumlah 30 orang. Pendekatan partisipatif yang digunakan tidak hanya bertujuan untuk meningkatkan keterampilan, tetapi juga untuk memastikan keberlanjutan praktik branding yang telah diperkenalkan. Diharapkan hasil kegiatan ini dapat meningkatkan interaksi digital, memperluas jangkauan promosi, dan memperkuat posisi Desa Panca Mukti sebagai destinasi wisata unggulan yang menampilkan perpaduan antara kekayaan alam, budaya lokal, dan produk kreatif khas desa.
Digital Campaign #DiBengkuluAjo as Communication Strategy for Strengthening the Tourism Identity of Bengkulu Province Rafinita Aditia; Lisa Adhrianti
Jurnal Komunikasi Vol. 17 No. 2 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i2.34595

Abstract

Tourism promotion in the digital era increasingly relies on social media as a fast, broad, and interactive means of communication. Bengkulu Province, with its potential for natural, cultural, and historical tourism, launched a digital campaign titled #DiBengkuluAjo to increase its appeal and strengthen its tourism identity. This study aims to analyze the campaign as a digital communication strategy in building Bengkulu's image as a tourist destination. The method used was a qualitative approach with a single instrumental case study design. Data were obtained through observation, in-depth interviews with the Bengkulu Provincial Tourism Office, and documentation of the campaign on social media, particularly Instagram. Data analysis was conducted using Nowak and Warneryd's communication campaign model, which includes eight main elements: expected effect, communication competition, communication object, target population, communication channel, message, communicator, and achieved effect. The results show that this campaign was effective in increasing public awareness of Bengkulu's tourism potential through engaging visual content, authentic narratives, as well as local community involvement and collaboration with content creators. The campaign's primary target audience was millennials and Gen Z, who are active on social media. The campaign's effectiveness is reflected in increased digital interaction, public participation, and contributions from the local creative economy sector. This campaign also fosters regional pride and strengthens Bengkulu's image as an attractive tourist destination. With an innovative and collaborative digital communication strategy, the #DiBengkuluAjo campaign has the potential to become a model for sustainable tourism promotion in the digital age.
Co-Authors Agustin, Litami Al-Nahari, Yusra Hamed Alfarabi Alfarizi, Erlan Ananda Ayu Putri Andayani, Dwi Hari Andini, Diah Tri Andy Makhrian Ayyash, Muhammad Yahya Bangsu, Tamrin Busainah, Desy Cucu, Neneng desti pratiwi Dhanurseto Hadiprashada Dian Kurniati Dionni Ditya Perdana Dionni Ditya Perdana, Dionni Ditya Dwi Hari Andayani, Dwi Hari Andayani Dyaloka Puspita Ningrum Eceh Trisna Ayuh Eka Vuspa Sari Ekowati, Sri Evi Hafizah Firmansyah, Mas Agus Fonika Fonika . Fonika Fonika Gritary, Syahandha Gushevinalti Gushevinalti . Gushevinalti Gushevinalti Gushevinalti, Gushevinalti Hafizah, Evi Hermalinda Lestari Br. Bangun Idi Warsah Indah Septirisani Indiarma, Verani Janah, Fathiyyah M. Hik Wahyuda Marlina, Neneng Cucu Mas Agus Firmansyah Muslimah Amalia, Puspa Neneng Cucu Marlina Nugroho, Wiji Nurwitami, Rizka Ovfianti, Sefti Permata, Sri Putri puspitasari, ni made anggraeni Rafinita Aditia Rochmansyah, Erwin Saragih, Rasiana BR Saragih, Rasianna Br. Setiawati, Ida Agus Silvia Amanda Putri Sri Ekowati Suhrini, Tantri Syarafa, Dhimas Abdillah Titi Darmi Ulfa, Annisa Fadila Wardani, Indriati Triea Wibyanto, Santrian Yayantika Yosi Merta Sari Yuliati - Yuliati Yuliati Yunilisiah Yunilisiah