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Lisa Adhrianti
Universitas Bengkulu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Penerapan Komunikasi Vertikal Antara Pimpinan Dan Karyawan Dalam Membangun Kepuasan Kerja Di Divisi Spare Part Astra Motor Main Dealer Kota Bengkulu Kurniati, Dian; Adhrianti, Lisa; Firmansyah, Mas Agus
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 2 (2025): Desember
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i2.1161

Abstract

This study aims to determine the application of vertical organizational communication between leaders and employees in building job satisfaction in the Spare Parts Division of PT Astra Motor Main Dealer, Bengkulu City. Using a qualitative approach with a case study method and purposive sampling technique, data were collected through interviews, observations, and documentation. The results of the study indicate that the application of vertical communication between leaders and employees in the Spare Parts Division of PT Astra Motor Main Dealer, Bengkulu City has been running quite well but still faces several obstacles. Vertical communication is carried out in two directions, namely communication from leaders to subordinates (downward communication) and from subordinates to leaders (upward communication). When communication is carried out openly, clearly, and two-way, employees feel more appreciated, better understand the tasks assigned, and are more motivated to contribute to achieving company goals. However, there are still obstacles that hinder the effectiveness of communication, such as delays in information, lack of feedback from superiors, and miscommunication that arises due to differences in perception between leaders and subordinates. Therefore, efforts are needed to improve the quality of communication through openness, timely delivery of messages, and strengthening two-way communication channels so that vertical communication can function optimally in building employee job satisfaction.
Co-Authors Agustin, Litami Al-Nahari, Yusra Hamed Alfarabi Alfarizi, Erlan Ananda Ayu Putri Andayani, Dwi Hari Andini, Diah Tri Andy Makhrian Ayyash, Muhammad Yahya Bangsu, Tamrin Busainah, Desy Cucu, Neneng desti pratiwi Dhanurseto Hadiprashada Dian Kurniati Dionni Ditya Perdana Dionni Ditya Perdana, Dionni Ditya Dwi Hari Andayani, Dwi Hari Andayani Dyaloka Puspita Ningrum Eceh Trisna Ayuh Eka Vuspa Sari Ekowati, Sri Evi Hafizah Firmansyah, Mas Agus Fonika Fonika . Fonika Fonika Gritary, Syahandha Gushevinalti Gushevinalti . Gushevinalti Gushevinalti Gushevinalti, Gushevinalti Hafizah, Evi Hermalinda Lestari Br. Bangun Idi Warsah Indah Septirisani Indiarma, Verani Janah, Fathiyyah M. Hik Wahyuda Marlina, Neneng Cucu Mas Agus Firmansyah Muslimah Amalia, Puspa Neneng Cucu Marlina Nugroho, Wiji Nurwitami, Rizka Ovfianti, Sefti Permata, Sri Putri puspitasari, ni made anggraeni Rafinita Aditia Rochmansyah, Erwin Saragih, Rasiana BR Saragih, Rasianna Br. Sari, Eka Vuspa Setiawati, Ida Agus Silvia Amanda Putri Sri Ekowati Suhrini, Tantri Syarafa, Dhimas Abdillah Titi Darmi Ulfa, Annisa Fadila Wardani, Indriati Triea Wibyanto, Santrian Yayantika Yosi Merta Sari Yuliati - Yuliati Yuliati Yunilisiah Yunilisiah