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Penerapan Komunikasi Vertikal Antara Pimpinan Dan Karyawan Dalam Membangun Kepuasan Kerja Di Divisi Spare Part Astra Motor Main Dealer Kota Bengkulu Kurniati, Dian; Adhrianti, Lisa; Firmansyah, Mas Agus
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 2 (2025): Desember
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i2.1161

Abstract

This study aims to determine the application of vertical organizational communication between leaders and employees in building job satisfaction in the Spare Parts Division of PT Astra Motor Main Dealer, Bengkulu City. Using a qualitative approach with a case study method and purposive sampling technique, data were collected through interviews, observations, and documentation. The results of the study indicate that the application of vertical communication between leaders and employees in the Spare Parts Division of PT Astra Motor Main Dealer, Bengkulu City has been running quite well but still faces several obstacles. Vertical communication is carried out in two directions, namely communication from leaders to subordinates (downward communication) and from subordinates to leaders (upward communication). When communication is carried out openly, clearly, and two-way, employees feel more appreciated, better understand the tasks assigned, and are more motivated to contribute to achieving company goals. However, there are still obstacles that hinder the effectiveness of communication, such as delays in information, lack of feedback from superiors, and miscommunication that arises due to differences in perception between leaders and subordinates. Therefore, efforts are needed to improve the quality of communication through openness, timely delivery of messages, and strengthening two-way communication channels so that vertical communication can function optimally in building employee job satisfaction.
Teknik Storytelling Bagi Pemuda dalam Mempromosikan Wisata di Bengkulu Adhrianti, Lisa; Aditia, Rafinita
Abdimas Mandalika Vol 5, No 2 (2026): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i2.37579

Abstract

Abstract: This community service program aims to increase the capacity of Bengkulu youth in promoting regional tourism through storytelling techniques as a digital-based creative communication strategy. This program is implemented with a participatory and applicative approach through three main stages, namely pre-activities, core activities (training and workshops on storytelling and tourism content production), and monitoring and evaluation. The target audience is the Bujang Gadis Bengkulu community of 50 people (25 men and 25 women) who were selected because of their strategic role as tourism ambassadors and social media-based promotion agents. The results of the implementation show three main achievements. First, more than 80% of participants experienced an increase in conceptual understanding regarding the importance of storytelling in digital tourism promotion. Second, participants demonstrated increased practical skills in composing and delivering tourism narratives in a more emotional, persuasive, and audience-oriented manner. Third, participants were able to implement these techniques through promotional content on social media that encourages increased audience interaction. This program emphasizes that storytelling is a youth empowerment instrument that has the potential to support the creative and sustainable development of Bengkulu tourism.Abstrak: Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pemuda Bengkulu dalam mempromosikan wisata daerah melalui teknik storytelling sebagai strategi komunikasi kreatif berbasis digital. Program ini dilaksanakan dengan pendekatan partisipatif dan aplikatif melalui tiga tahapan utama, yaitu pra-kegiatan, kegiatan inti (pelatihan dan workshop storytelling serta produksi konten wisata), serta monitoring dan evaluasi. Khalayak sasaran adalah komunitas Bujang Gadis Bengkulu sebanyak 50 orang (25 laki-laki dan 25 perempuan) yang dipilih karena perannya strategis sebagai duta wisata dan agen promosi berbasis media sosial. Hasil pelaksanaan menunjukkan tiga capaian utama. Pertama, lebih dari 80% peserta mengalami peningkatan pemahaman konseptual mengenai pentingnya storytelling dalam promosi wisata digital. Kedua, peserta menunjukkan peningkatan keterampilan praktis dalam menyusun dan menyampaikan narasi wisata secara lebih emosional, persuasif, dan berorientasi pada pengalaman audiens. Ketiga, peserta mampu mengimplementasikan teknik tersebut melalui konten promosi di media sosial yang mendorong peningkatan interaksi audiens. Program ini menegaskan bahwa storytelling merupakan instrumen pemberdayaan pemuda yang berpotensi mendukung pengembangan pariwisata Bengkulu secara kreatif dan berkelanjutan.
Disaster Communication in Reducing the Impact of Regional Losses in Bengkulu City by Local Government Adhrianti, Lisa; Alfarabi, Alfarabi
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2023): June 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i1.779

Abstract

The purpose of this research is to find out and explain the forms of communication that are considered effective and efficient by the Bengkulu regional government in the context of overcoming the impact of losses due to this specific disaster. This research uses a post-positivistic paradigm with a case study research method to find out and evaluate the role of the Bengkulu Regional Government in reducing the impact of losses due to disasters. Data collection will be carried out through interviews and FGDs. The results of the study show that disaster communication in reducing the impact of regional losses is carried out effectively through four aspects, namely: (1) Customer Focus, through efforts to build disaster-related information needed by the community through a flow mechanism for delivering disaster information, starting from the Meteorology, Climatology and Geophysics Agency (BMKG) info to the Regional Disaster Mitigation Agency (BPBD) and passed on to emergency operation center  (Pusdalops) and the media; (2) Leadership Commitment, through the efforts of leaders who are enthusiastic enough to lead disaster resolution in accordance with their main tasks and functions of disasters. In addition, BPBD Leadership elements always go directly to disaster-affected areas; (3) Situational Awareness, through effective communication based on disaster research conducted   independently to  the results of handling and regional operations (disaster exposure area); (4) Media Partnership, through the involvement of the media in the form of collaborative disaster management such as with state-owned radio station RRI Bengkulu, in addition to using social media accounts such as Instagram and holding press conferences during disasters.