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All Journal Interaksi : Jurnal Ilmu Komunikasi MediaTor: Jurnal Komunikasi Journal Communication Spectrum: Capturing New Perspectives in Communication Mediator SOSIOLOGI NUSANTARA ARISTO Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia Jurnal ASPIKOM Jurnal Communicate PROSIDING KOMUNIKASI Ijtimaiyah: Jurnal Ilmu Sosial dan Budaya JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Education, Humaniora and Social Sciences (JEHSS) Ultimacomm: Jurnal Ilmu Komunikasi AIUA Journal of Islamic Education Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Abdi Masyarakat (JAM) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal khabar: Komunikasi dan Penyiaran Islam Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jurnal Abdimas Serawai LITERATUR: Jurnal Bahasa, Sastra dan Pengajaran International Journal of Science and Society (IJSOC) Jurnal Riset Jurnalistik dan Media Digital Jurnal Riset Manajemen Komunikasi JOISCOM (Journal Of Islamic Communications) Jurnal Ilmu Komunikasi Andalan Eduvest - Journal of Universal Studies Jurnal Kaganga : Jurnal Ilmiah Sosial dan Humaniora Bengawan :Jurnal Pengabdian Masyarakat Mediator: Jurnal Komunikasi MIMBAR : Jurnal Sosial dan Pembangunan Abdimas Mandalika Jurnal manajemen informasi kesehatan RESLAJ: Religion Education Social Laa Roiba Journal Artinara
Lisa Adhrianti
Universitas Bengkulu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Digital Campaign #DiBengkuluAjo as Communication Strategy for Strengthening the Tourism Identity of Bengkulu Province Rafinita Aditia; Lisa Adhrianti
Jurnal Komunikasi Vol. 17 No. 2 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i2.34595

Abstract

Tourism promotion in the digital era increasingly relies on social media as a fast, broad, and interactive means of communication. Bengkulu Province, with its potential for natural, cultural, and historical tourism, launched a digital campaign titled #DiBengkuluAjo to increase its appeal and strengthen its tourism identity. This study aims to analyze the campaign as a digital communication strategy in building Bengkulu's image as a tourist destination. The method used was a qualitative approach with a single instrumental case study design. Data were obtained through observation, in-depth interviews with the Bengkulu Provincial Tourism Office, and documentation of the campaign on social media, particularly Instagram. Data analysis was conducted using Nowak and Warneryd's communication campaign model, which includes eight main elements: expected effect, communication competition, communication object, target population, communication channel, message, communicator, and achieved effect. The results show that this campaign was effective in increasing public awareness of Bengkulu's tourism potential through engaging visual content, authentic narratives, as well as local community involvement and collaboration with content creators. The campaign's primary target audience was millennials and Gen Z, who are active on social media. The campaign's effectiveness is reflected in increased digital interaction, public participation, and contributions from the local creative economy sector. This campaign also fosters regional pride and strengthens Bengkulu's image as an attractive tourist destination. With an innovative and collaborative digital communication strategy, the #DiBengkuluAjo campaign has the potential to become a model for sustainable tourism promotion in the digital age.
Reducing Smoking Culture in Indonesian Communication Practices: An Intercultural Communication Perspective Rita Gani; Lisa Adhrianti
Jurnal Manajemen Informasi Kesehatan (Health Information Management) Vol. 11 No. 1 (2026): Health Information and Management
Publisher : Sekolah Tinggi Ilmu Kesehatan Sapta Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51851/jmik.v11i1.969

Abstract

Background: Smoking culture in Indonesia is a sociocultural phenomenon shaped by communication practices, social norms, masculinity, and communal values. Although previous studies have mainly focused on biomedical and policy aspects, limited attention has been given to how communication contributes to the normalization of smoking behavior. This study aimed to analyze the role of communication in sustaining smoking culture and to identify communication-based strategies for cultural change. Method: This study used a qualitative descriptive design with a systematic literature review approach. Articles published between 2019 and 2025 were collected from Google Scholar, Scopus, and SINTA databases using relevant keywords related to smoking culture and health communication. Data were analyzed thematically to identify dominant communication patterns associated with smoking behavior. Result: The findings show that smoking normalization is reinforced through cigarette-sharing practices, peer interactions, positive language framing, and representations of masculinity. These communication patterns position smoking as a symbol of social acceptance and cultural identity. Several communication-based interventions were also identified, including digital health literacy, family-centered campaigns, smoke-free public space promotion, and the reconstruction of smoking-related social symbols. Conclusion: Smoking culture persists because communication continuously reproduces social acceptance and collective identity surrounding smoking behavior. The findings highlight the importance of symbolic interaction in shaping health behavior and suggest that culturally sensitive communication strategies are needed to reduce smoking normalization and strengthen tobacco control efforts in Indonesia.  
Interpersonal Communication Of Caregivers In Shaping The Attitude Of Independence Of Children With Special Needs In The Social Institution For The Blind Amal Mulia City Of Bengkulu Rizka Nurwitami; Lisa Adhrianti; Neneng Cucu Marlina
Eduvest - Journal of Universal Studies Vol. 4 No. 7 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i7.1506

Abstract

This research aims to find out and understand the interpersonal communication of caregivers in forming an attitude of independence for ABK at the Bina Netra Amal Mulia Social Home in Bengkulu City, as well as to determine the motives and goals of caregivers in working. Children who live in social institutions really need a substitute role for their parents. As time goes by, the child's communication context will be determined by the caregiver. This research is qualitative research with a phenomenological approach. The data in the research were collected using interview, observation and documentation techniques. The theory used is interpersonal communication theory with a humanistic approach from Joseph A. DeVito, and social phenomenology theory from Alfred Schutz to see motives, causes and goals. The findings in this research show that interpersonal communication between caregivers in forming an attitude of independence with ABK, the aspect of openness plays a big role in interpersonal communication between caregivers and ABK in this social institution, this aspect of openness can be the first step in interpersonal communication that can run smoothly in the future . There are obstacles when caregivers carry out interpersonal communication with ABK, these obstacles are in the form of semantic barriers, physical barriers and psychological barriers. The motives for working for caregivers in social institutions have different backgrounds. Even though they have different work backgrounds have the same goal, namely, apart from earning money for family needs, caregivers also aim to worship, do charity and be useful.
Disaster Communication in Reducing the Impact of Regional Losses in Bengkulu City by Local Government Lisa Adhrianti; Alfarabi Alfarabi
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2023): June 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i1.779

Abstract

The purpose of this research is to find out and explain the forms of communication that are considered effective and efficient by the Bengkulu regional government in the context of overcoming the impact of losses due to this specific disaster. This research uses a post-positivistic paradigm with a case study research method to find out and evaluate the role of the Bengkulu Regional Government in reducing the impact of losses due to disasters. Data collection will be carried out through interviews and FGDs. The results of the study show that disaster communication in reducing the impact of regional losses is carried out effectively through four aspects, namely: (1) Customer Focus, through efforts to build disaster-related information needed by the community through a flow mechanism for delivering disaster information, starting from the Meteorology, Climatology and Geophysics Agency (BMKG) info to the Regional Disaster Mitigation Agency (BPBD) and passed on to emergency operation center  (Pusdalops) and the media; (2) Leadership Commitment, through the efforts of leaders who are enthusiastic enough to lead disaster resolution in accordance with their main tasks and functions of disasters. In addition, BPBD Leadership elements always go directly to disaster-affected areas; (3) Situational Awareness, through effective communication based on disaster research conducted   independently to  the results of handling and regional operations (disaster exposure area); (4) Media Partnership, through the involvement of the media in the form of collaborative disaster management such as with state-owned radio station RRI Bengkulu, in addition to using social media accounts such as Instagram and holding press conferences during disasters.
Reputation Management Strategy of Natural Bengkulu Logo as a Regional Tourism Brand Lisa Adhrianti; Rafinita Aditia
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 1 (2025): June 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v10i1.1117

Abstract

In an effort to overcome the weak tourism reputation management in Bengkulu Province, the Bengkulu Provincial Tourism Office has taken a bold step by launching a new tourism brand, namely the Natural Bengkulu logo. Although this effort is expected to provide a strong visual identity, new challenges arise when people only see the logo as an attractive visual element without understanding the deep philosophy that should be the foundation of a tourism brand. A tourism brand is not just a visual representation or logo, but includes values, stories, and experiences that can shape positive perceptions of a destination. This study aims to analyze brand reputation management strategies through a qualitative descriptive approach with a case study method. The focus of this study is the brand reputation management of the Natural Bengkulu logo as a visual identity that reflects the richness of local nature and culture. Data were collected through in-depth interviews with related parties, observations, and document reviews. The results of the study indicate that the Natural Bengkulu logo brand reputation management strategy implemented by the Bengkulu Provincial Tourism Office has succeeded in significantly increasing the visibility and attractiveness of regional tourism. By implementing seven components of reputation management including reputation template adjustment, reputation audit from internal and external perspectives, reputation capital goal setting, accountability formula, reputation management plan, annual audit and assessment, and stakeholder mapping, this strategy has created a positive and consistent image in the eyes of the public.
Komunikasi Bencana Melalui Media Sosial sebagai Bentuk Informasi dan Edukasi kepada Masyarakat Kota Bengkulu Dionni Ditya Perdana; Lisa Adhrianti; Dwi Aji Budiman
ULTIMA Comm Vol 14 No 2 (2022): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i1.2535

Abstract

Bengkulu is an area that is prone to natural disasters in terms of its geographical condition. In addition, Bengkulu is currently facing non-natural disasters, one of which is the global COVID-19 pandemic. In dealing with disasters, it is necessary to have effective communication from the government to the community. With the current social restrictions, the use of media is one of the important things in communication. This study aims to analyze the communication carried out by the Bengkulu's Regional Disaster Relief Agency in an effort to provide disaster information and education to the community. In the study of Agenda Setting, the media has ability to show audiences the things that are important for them to pay attention. This study observes and analyzes the content shared by the Bengkulu's Regional Disaster Relief Agency on its social media pages (Facebook and Instagram). The research findings that the content displayed on the agency's social media is generally the form of reporting. The information shared is information when a disaster occurs, such as the magnitude of the earthquake and the number of COVID-19 cases. This information is not followed by pre- and post-disaster information. The content produced also does not open up space for interactivity to the audience. Other content is in the form of ceremonial activities. This shows that the Bengkulu's Regional Disaster Relief Agency has not made disaster education efforts through social media. The media agenda that is prepared only aims to show the performance of the agency to the public. Keywords: Bengkulu, Disasters Communication, Information and Education, Social Media
IMPLEMENTASI PROGRAM PERTEMUAN PENINGKATAN KEMAMPUAN KELUARGA (P2K2) DI KECAMATAN SUKARAJA KABUPATEN SELUMA Linda Triana; Aries Munandar; Lisa Adhrianti; Tamrin Bangsu; Yunisiliah Yunisiliah
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 2 (2025): May 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i2.2903

Abstract

Abstract: The Family Capacity Building Meeting (P2K2) program aims to change the behavior of beneficiary families (KPM) of the Family Hope Program (PKH) to be more independent in managing finances, parenting, education, social welfare, child protection, and family health. However, although many KPM have graduated, the number of new recipients continues to grow. This study analyzes the implementation of P2K2 in Sukaraja District, Seluma Regency, using a descriptive qualitative method with observation, interviews, and documentation studies. Informants were selected by purposive sampling, consisting of 12 people, including KPM, the Social Service, the sub-district government, and PKH assistants. The results of the study showed that the implementation of P2K2 was in accordance with Permensos Number 1 of 2018 and Number 10 of 2017. However, its effectiveness was still low. Socialization was less than optimal because the material was difficult for KPM to absorb. Implementation was more of a formality, without real application in everyday life. Monitoring and evaluation were also limited, only carried out once a month or when conditions were urgent. In conclusion, although the program is running according to regulations, its effectiveness needs to be improved with a more flexible approach, intensive monitoring, and easier-to-understand materials to truly encourage KPM independence towards graduation from PKH. Keyword: implementation, program, family capacity building meeting. Abstrak: Program Pertemuan Peningkatan Kemampuan Keluarga (P2K2) bertujuan mengubah perilaku keluarga penerima manfaat (KPM) Program Keluarga Harapan (PKH) agar lebih mandiri dalam pengelolaan keuangan, pengasuhan, pendidikan, kesejahteraan sosial, perlindungan anak, dan kesehatan keluarga. Namun, meskipun banyak KPM telah graduasi, jumlah penerima baru terus bertambah. Penelitian ini menganalisis implementasi P2K2 di Kecamatan Sukaraja, Kabupaten Seluma, menggunakan metode kualitatif deskriptif dengan observasi, wawancara, dan studi dokumentasi. Informan dipilih secara purposive sampling, terdiri dari 12 orang, termasuk KPM, Dinas Sosial, pemerintah kecamatan, serta pendamping PKH. Hasil penelitian menunjukkan implementasi P2K2 telah sesuai dengan Permensos Nomor 1 Tahun 2018 dan Nomor 10 Tahun 2017. Namun, efektivitasnya masih rendah. Sosialisasi kurang optimal karena materi sulit diserap KPM. Implementasi lebih bersifat formalitas, tanpa penerapan nyata dalam kehidupan sehari-hari. Monitoring dan evaluasi pun terbatas, hanya dilakukan sebulan sekali atau saat kondisi mendesak. Kesimpulannya, meskipun program berjalan sesuai regulasi, efektivitasnya perlu ditingkatkan dengan pendekatan lebih fleksibel, monitoring intensif, serta materi yang lebih mudah dipahami agar benar-benar mendorong kemandirian KPM menuju graduasi dari PKH. Kata kunci: implementasi, program, pertemuan peningkatan kemampuan keluarga.
MODAL SOSIAL SEBAGAI PENDUKUNG PROSES INTEGRASI SOSIAL MASYARAKAT MULTIKULTURAL DI DESA SURO BALI KECAMATAN UJAN MAS KABUPATEN KEPAHIANG ni made anggraeni puspitasari; yunilisiah yunilisiah; sri putri permata; tamrin bangsu; lisa adhrianti
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.3459

Abstract

Penelitian ini bertujuan untuk menganalisis Modal Sosial Sebagai Pendukung Proses Integrasi Sosial Masyarakat Multikultural di Desa Suro Bali Kecamatan Ujan Mas Kabupaten Kepahiang. Kuatnya peran modal sosial melalui kepercayaan, nilai dan norma sosial serta jaringan ini tentu sangat penting dalam berkembangnya hubungan sosial untuk proses penyesuaian dan penyatuan unsur kebudayaan berbeda masyarakat multikultural, sehingga terciptanya kehidupan masyarakat harmonis. Metode penelitian dilakukan menggunakan metode kualitatif, informan pada penelitian terdiri dari perangkat desa, masyarakat desa, sesepuh/tokoh masyarakat dan tokoh agama. Teknik pengumpulan data pada penelitian ini yaitu observasi, wawancara dan dokumentasi. Hasil penelitian ini menunjukkan bahwa social bounding (perekat sosial), social bridging (jembatan sosial), dan social linking (hubungan/jaringan sosial) merupakan aspek modal sosial untuk mendukung proses integrasi sosial di Desa Suro Bali agar terjalannya nilai dan norma sosial secara konsisten, membangun kekuatan atas kelemahan dengan memperkaya kepercayaan serta terjalinnya jaringan dan relasi sehingga terciptanya kesepakatan disetiap masyarakatnya. Adanya proses integrasi sosial atau penyatuan dan penyesuaian unsur berbeda diantara masyarakat multikultural dan didukung oleh modal sosial membuat desa ini memiliki masyarakat yang saling menjaga, melindungi, menghargai dan menghormati serta memiliki rasa toleransi tinggi antara satu dengan lainnya, membuat proses penyatuan dan penyesuaian unsur ini berjalan dengan baik tanpa adanya paksaan dari pihak manapun
Co-Authors Agustin, Litami Al-Nahari, Yusra Hamed Alfarabi Alfarizi, Erlan Ananda Ayu Putri Andayani, Dwi Hari Andini, Diah Tri Andy Makhrian Aries Munandar Ayyash, Muhammad Yahya Bangsu, Tamrin Busainah, Desy Cucu, Neneng desti pratiwi Dhanurseto Hadiprashada Dian Kurniati Dionni Ditya Perdana Dionni Ditya Perdana Dionni Ditya Perdana, Dionni Ditya Dwi Aji Budiman Dwi Hari Andayani, Dwi Hari Andayani Dyaloka Puspita Ningrum Eceh Trisna Ayuh Eka Vuspa Sari Ekowati, Sri Firmansyah, Mas Agus Fonika Fonika . Fonika Fonika Gritary, Syahandha Gushevinalti Gushevinalti . Gushevinalti Gushevinalti Gushevinalti, Gushevinalti Hafizah, Evi Hermalinda Lestari Br. Bangun Idi Warsah Indah Septirisani Indiarma, Verani Janah, Fathiyyah Linda Triana M. Hik Wahyuda Marlina, Neneng Cucu Mas Agus Firmansyah Muslimah Amalia, Puspa Neneng Cucu Marlina Neneng Cucu Marlina ni made anggraeni puspitasari Nugroho, Wiji Ovfianti, Sefti Permata, Sri Putri puspitasari, ni made anggraeni Rafinita Aditia Rita Gani Rizka Nurwitami Rochmansyah, Erwin Saragih, Rasiana BR Saragih, Rasianna Br. Setiawati, Ida Agus Silvia Amanda Putri Sri Ekowati Sri Putri Permata Suhrini, Tantri Syarafa, Dhimas Abdillah Tamrin Bangsu Titi Darmi Ulfa, Annisa Fadila Wardani, Indriati Triea Wibyanto, Santrian Yayantika Yosi Merta Sari Yuliati - Yuliati Yuliati Yunilisiah Yunilisiah Yunisiliah Yunisiliah