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All Journal Interaksi : Jurnal Ilmu Komunikasi MediaTor: Jurnal Komunikasi Journal Communication Spectrum: Capturing New Perspectives in Communication Mediator SOSIOLOGI NUSANTARA ARISTO Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Jurnal ASPIKOM Jurnal Communicate PROSIDING KOMUNIKASI Ijtimaiyah: Jurnal Ilmu Sosial dan Budaya JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Education, Humaniora and Social Sciences (JEHSS) AIUA Journal of Islamic Education Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Abdi Masyarakat (JAM) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal khabar: Komunikasi dan Penyiaran Islam Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jurnal Abdimas Serawai LITERATUR: Jurnal Bahasa, Sastra dan Pengajaran International Journal of Science and Society (IJSOC) Jurnal Riset Jurnalistik dan Media Digital Jurnal Riset Manajemen Komunikasi JOISCOM (Journal Of Islamic Communications) Jurnal Ilmu Komunikasi Andalan Eduvest - Journal of Universal Studies Jurnal Kaganga : Jurnal Ilmiah Sosial dan Humaniora Bengawan :Jurnal Pengabdian Masyarakat Mediator: Jurnal Komunikasi MIMBAR : Jurnal Sosial dan Pembangunan RESLAJ: Religion Education Social Laa Roiba Journal Artinara
Lisa Adhrianti
Universitas Bengkulu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Bengkulu Tourism Brand Reputation Management (Case Study of the Natural Bengkulu Logo) Adhrianti, Lisa; Aditia, Rafinita
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 1 (2025): June 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v10i1.1117

Abstract

In an effort to overcome the weak tourism reputation management in Bengkulu Province, the Bengkulu Provincial Tourism Office has taken a bold step by launching a new tourism brand, namely the Natural Bengkulu logo. Although this effort is expected to provide a strong visual identity, new challenges arise when people only see the logo as an attractive visual element without understanding the deep philosophy that should be the foundation of a tourism brand. A tourism brand is not just a visual representation or logo, but includes values, stories, and experiences that can shape positive perceptions of a destination. This study aims to analyze brand reputation management strategies through a qualitative descriptive approach with a case study method. The focus of this study is the brand reputation management of the Natural Bengkulu logo as a visual identity that reflects the richness of local nature and culture. Data were collected through in-depth interviews with related parties, observations, and document reviews. The results of the study indicate that the Natural Bengkulu logo brand reputation management strategy implemented by the Bengkulu Provincial Tourism Office has succeeded in significantly increasing the visibility and attractiveness of regional tourism. By implementing seven components of reputation management including reputation template adjustment, reputation audit from internal and external perspectives, reputation capital goal setting, accountability formula, reputation management plan, annual audit and assessment, and stakeholder mapping, this strategy has created a positive and consistent image in the eyes of the public.
PEMANFAATAN APLIKASI CANVA UNTUK MENUNJANG PROMOSI BRAND BATIK DESA PANCA MUKTI Adhrianti, Lisa; Aditia, Rafinita
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.46867

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan promosi dan pencitraan merek (branding) pariwisata Desa Panca Mukti melalui pemanfaatan aplikasi desain grafis Canva. Desa yang terletak di Kecamatan Pondok Kelapa, Kabupaten Bengkulu Tengah ini memiliki potensi unggulan di bidang pertanian, perikanan, peternakan, agrowisata, dan khususnya batik tenun khas daerah yang belum banyak dikenal publik. Sayangnya keterbatasan anggaran, minimnya dukungan pemerintah daerah, dan kurangnya sumber daya manusia yang memiliki kemampuan desain menjadi kendala utama dalam pengembangan branding destinasi. Melalui kegiatan ini, masyarakat diberikan pelatihan dan pendampingan dalam pembuatan materi promosi digital yang menarik, seperti poster, katalog produk, dan konten media sosial dengan menggunakan Canva secara praktis dan kreatif. Kegiatan ini melibatkan remaja desa Panca Mukti yang berjumlah 30 orang. Pendekatan partisipatif yang digunakan tidak hanya bertujuan untuk meningkatkan keterampilan, tetapi juga untuk memastikan keberlanjutan praktik branding yang telah diperkenalkan. Diharapkan hasil kegiatan ini dapat meningkatkan interaksi digital, memperluas jangkauan promosi, dan memperkuat posisi Desa Panca Mukti sebagai destinasi wisata unggulan yang menampilkan perpaduan antara kekayaan alam, budaya lokal, dan produk kreatif khas desa.
KEBERFUNGSIAN SOSIAL PENERIMA MANFAAT GRADUASI MANDIRI PROGRAM KELUARGA HARAPAN (PKH) DI KOTA LUBUKLINGGAU Setiawati, Ida Agus; Yunilisiah, Yunilisiah; Adhrianti, Lisa
IJTIMAIYAH Jurnal Ilmu Sosial dan Budaya Vol 9, No 1 (2025)
Publisher : Prodi Tadris Ilmu Pengetahuan Sosial FITK UIN Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/ijtimaiyah.v9i1.25515

Abstract

The Family Hope Program (PKH) is one of the conditional social assistance programs aimed at improving the living standards of poor families. In its implementation, there are a number of beneficiaries who have graduated independently, meaning they have stopped receiving assistance on their own initiative and ability. This study aims to analyse the social functioning of PKH beneficiaries who have graduated independently. The study focuses on economic, social, and psychological aspects of their lives post-graduation. The research method used is descriptive qualitative with a case study approach. The results of the study indicate that the majority of individuals who have graduated independently demonstrate positive social functioning, including increased economic independence, involvement in social activities, as well as increased self-confidence and motivation for self-reliance.
Implementation of B2GBPS (Broadcasting Behavior Guidelines and Broadcast Program Standards) in Disaster Journalism: Study on Cold Lava Flood News on Kompas TV May 2024 Edition Pratiwi, Desti; Adhrianti, Lisa; Sari, Eka Vuspa
International Journal of Science and Society Vol 6 No 3 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i3.1287

Abstract

Indonesia is a disaster-prone country. The high frequency of natural disasters occurring in Indonesia makes the mainstream media in this country, especially television, always flooded with coverage of these events. However, it is not uncommon for the news content to violate Article 25 of the Indonesian Broadcasting Commission's (IBC) 2012 Broadcasting Behavior Guidelines And Broadcast Program Standards (B2GBPS). This research aims to find out how Kompas TV implements Article 25 of the Broadcasting Behavior Guidelines And Broadcast Program Standards (B2GBPS) on the Cold Lava Flood Disaster in West Sumatra in the May 2024 edition. The researcher used qualitative research model and content analysis approach. As a result, Kompas TV has not fully implemented Article 25 of the Broadcasting Behavior Guidelines And Broadcast Program Standards (B2GBPS) with 13 news samples taken during the cold lava flood disaster in West Sumatra, May 2024 edition.
MODAL SOSIAL SEBAGAI PENDUKUNG PROSES INTEGRASI SOSIAL MASYARAKAT MULTIKULTURAL DI DESA SURO BALI KECAMATAN UJAN MAS KABUPATEN KEPAHIANG puspitasari, ni made anggraeni; yunilisiah, yunilisiah; permata, sri putri; bangsu, tamrin; adhrianti, lisa
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.3459

Abstract

Penelitian ini bertujuan untuk menganalisis Modal Sosial Sebagai Pendukung Proses Integrasi Sosial Masyarakat Multikultural di Desa Suro Bali Kecamatan Ujan Mas Kabupaten Kepahiang. Kuatnya peran modal sosial melalui kepercayaan, nilai dan norma sosial serta jaringan ini tentu sangat penting dalam berkembangnya hubungan sosial untuk proses penyesuaian dan penyatuan unsur kebudayaan berbeda masyarakat multikultural, sehingga terciptanya kehidupan masyarakat harmonis. Metode penelitian dilakukan menggunakan metode kualitatif, informan pada penelitian terdiri dari perangkat desa, masyarakat desa, sesepuh/tokoh masyarakat dan tokoh agama. Teknik pengumpulan data pada penelitian ini yaitu observasi, wawancara dan dokumentasi. Hasil penelitian ini menunjukkan bahwa social bounding (perekat sosial), social bridging (jembatan sosial), dan social linking (hubungan/jaringan sosial) merupakan aspek modal sosial untuk mendukung proses integrasi sosial di Desa Suro Bali agar terjalannya nilai dan norma sosial secara konsisten, membangun kekuatan atas kelemahan dengan memperkaya kepercayaan serta terjalinnya jaringan dan relasi sehingga terciptanya kesepakatan disetiap masyarakatnya. Adanya proses integrasi sosial atau penyatuan dan penyesuaian unsur berbeda diantara masyarakat multikultural dan didukung oleh modal sosial membuat desa ini memiliki masyarakat yang saling menjaga, melindungi, menghargai dan menghormati serta memiliki rasa toleransi tinggi antara satu dengan lainnya, membuat proses penyatuan dan penyesuaian unsur ini berjalan dengan baik tanpa adanya paksaan dari pihak manapun
Praktik Jurnalisme Kesehatan pada Berita Stunting di Bengkuluekspress.Com Hermalinda Lestari Br. Bangun; Lisa Adhrianti; Andy Makhrian
Jurnal Riset Manajemen Komunikasi Volume 3, No. 2, Desember 2023 Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v3i2.2712

Abstract

Abstract. This study aims to find out the practice of health journalism on stunting news run by online media bengkuluekspress.com. This type of research uses qualitative research methods qualitative research. The type of approach chosen in this study uses a case study approach. The research informants that the researchers took in this study were divided into three of them as key information, main and supporting informants. The object of this research is the journalists of bengkuluekspress.com, and the subject of this research is news related to stunting in the media bengkuluepress.com. This research was conducted at the Bengkuluekpress office, Bengkulu City. Data was collected using interview, observation and documentation techniques. Based on the findings and data analysis, the results of this study indicate that bengkuelpress.com provides news about stunting with accurate sources, has applied the principles of social responsibility theory, and has taken part in discussing stunting. The practice of health journalism on stunting news on bengkuluekspress.com must apply the principles of social responsibility theory, namely the responsibility of the media to the public, the media must report news accurately, the media is free to regulate itself, must be guided by a code of ethics, and media intervention is necessary. Abstrak. Penelitian ini bertujuan untuk dapat mengetahui praktik jurnalisme kesehatan pada berita stunting yang dijalankan media online bengkuluekspress.com. Jenis penelitian ini menggunakan metode penelitian kualitatif penelitian kualitatif. Jenis pendekatan yang dipilih dalam penelitian ini menggunakan pendekatan studi kasus. Informan penelitian yang peneliti ambil dalam penelitian ini terbagi menjadi tiga diantaranya sebagai informasi kunci, informan pokok dan pendukung. Objek dalam penelitian ini adalah wartawan bengkuluekspress.com, dan yang menjadi subjek dalam penelitian ini adalah pemberitaan terkait stunting yang ada di media bengkuluepress.com penelitian ini dilakukan di kantor Bengkuluekpress Kota Bengkulu. Data dikumpulkan menggunakan teknik wawancara, observasi dan dokumentasi. Berdasarkan temuan dan analisis data, hasil penelitian ini menunjukkan bahwa bengkuelpress.com memberikan berita mengenai stunting dengan sumber yang akurat, sudah menerapkan prinsip yang ada pada teori tanggung jawab sosial, dan telah turut mengambil andil membahas mengenai stunting. Praktik jurnalisme kesehatan pada berita stunting di bengkuluekspress.com harus menerapkan prinsip dalam teori tanggung jawab sosial, yaitu tanggung jawab media terhadap publik, media harus menginformasikan berita secara akurat, media bebas mengatur dirinya, harus berpedoman pada kode etik, dan perlu campur tangan media.
Perspektif Paradigma Naratif dalam Aktivitas Mendongeng untuk Menanamkan Nilai Moral Anak Usia Dini: Studi Kasus pada Komunitas Kampung Dongeng Kito Bengkulu Dwi Hari Andayani, Dwi Hari Andayani; Lisa Adhrianti, Lisa Adhrianti; Alfarabi, Alfarabi
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.797

Abstract

Communication is a basic human activity, both as individuals and as groups. Fairy tales and factual stories are closely related to the formation of character, not only individual human character but human character in a nation, in storytelling activities it is closely related to the delivery of messages between the storyteller or communicator and his listeners or also called communicants, hence the delivery of narratives. The right way to tell a story has a big influence on the message that is created and the moral values that the storyteller wants to convey.
Interpersonal Communication Of Caregivers In Shaping The Attitude Of Independence Of Children With Special Needs In The Social Institution For The Blind Amal Mulia City Of Bengkulu Nurwitami, Rizka; Adhrianti, Lisa; Marlina, Neneng Cucu
Eduvest - Journal of Universal Studies Vol. 4 No. 7 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i7.1506

Abstract

This research aims to find out and understand the interpersonal communication of caregivers in forming an attitude of independence for ABK at the Bina Netra Amal Mulia Social Home in Bengkulu City, as well as to determine the motives and goals of caregivers in working. Children who live in social institutions really need a substitute role for their parents. As time goes by, the child's communication context will be determined by the caregiver. This research is qualitative research with a phenomenological approach. The data in the research were collected using interview, observation and documentation techniques. The theory used is interpersonal communication theory with a humanistic approach from Joseph A. DeVito, and social phenomenology theory from Alfred Schutz to see motives, causes and goals. The findings in this research show that interpersonal communication between caregivers in forming an attitude of independence with ABK, the aspect of openness plays a big role in interpersonal communication between caregivers and ABK in this social institution, this aspect of openness can be the first step in interpersonal communication that can run smoothly in the future . There are obstacles when caregivers carry out interpersonal communication with ABK, these obstacles are in the form of semantic barriers, physical barriers and psychological barriers. The motives for working for caregivers in social institutions have different backgrounds. Even though they have different work backgrounds have the same goal, namely, apart from earning money for family needs, caregivers also aim to worship, do charity and be useful.
Strategi Media Sosial Minumin Bengkulu dalam Membangun Citra Positif Wibyanto, Santrian; Adhrianti, Lisa; Alfarabi, Alfarabi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i8.15919

Abstract

Media sosial memiliki peranan penting dalam membangun citra posotif pada Minumin Bengkulu. Penelitian ini dilakukan dengan menggunakan metode deskriptif kualitatif yang menggunakan teknik purposive sampling dalam menentukan informan penelitian melalui observasi langsung, wawancara mendalam dan dokumentasi. Penelitian yang bertujuan untuk mengetahui strategi media sosial Minumin Bengkulu dalam membangun citra positif masyarakat di Bengkulu ini menggunakan konsep Kevin Lane Keller dalam buku Strategic Brand Management sebagai pisau analisis. Dalam hasil penelitian, peneliti memiliki kesimpulan bahwa Minumin Bengkulu menggunakan strategi memonopoli pasar media sosial dalam mempengaruhi media sosial brand lokal yang ada di Bengkulu.
Digital Marketing Communication Strategy For Strengthening Bengkulu City Tourism Brand Ayuh, Eceh Trisna; Darmi, Titi; Ekowati, Sri; Adhrianti, Lisa; Hafizah, Evi
ARISTO Vol 10 No 3 (2022): December / Special Issue : Local Governance
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v10i3.6308

Abstract

Bengkulu City has various historical, cultural and natural tourism assets, this has allowed Bengkulu City to become a tourism city. The internet penetration rate of Indonesia's population continues to increase from year to year. However, the regional government of Bengkulu City has not read the opportunities for digital marketing platforms and made branding efforts for the Bengkulu tourism sector. This study aims to determine the digital marketing branding communication strategy for Bengkulu city tourism destinations. The research approach used is a qualitative approach based on the philosophy of postpositivism. This research is a case study research using the concept of AISAS theory which consists of Attention, Interest, Search, Action and share. The results of this study state that digital marketing communications carried out by the Bengkulu government focus on creating marketing content to create tourist attraction through social media. Image quality, content content, content duration and words in the content are important parts that must be considered. In addition, it is known that the creation of digital marketing content requires quite a lot of effort so that the content is of high quality and attractive, it is necessary to have human resources with special digital skills and a qualified team of creators.
Co-Authors Agustin, Litami Al-Nahari, Yusra Hamed Alfarabi Alfarizi, Erlan Ananda Ayu Putri Andayani, Dwi Hari Andini, Diah Tri Andy Makhrian Ayyash, Muhammad Yahya Bangsu, Tamrin Busainah, Desy Cucu, Neneng desti pratiwi Dhanurseto Hadiprashada Dionni Ditya Perdana Dionni Ditya Perdana, Dionni Ditya Dwi Hari Andayani, Dwi Hari Andayani Dyaloka Puspita Ningrum Eceh Trisna Ayuh Eka Vuspa Sari Ekowati, Sri Evi Hafizah Firmansyah, Mas Agus Fonika Fonika . Fonika Fonika Gritary, Syahandha Gushevinalti Gushevinalti . Gushevinalti Gushevinalti Gushevinalti, Gushevinalti Hafizah, Evi Hermalinda Lestari Br. Bangun Idi Warsah Indah Septirisani Indiarma, Verani Janah, Fathiyyah M. Hik Wahyuda Marlina, Neneng Cucu Mas Agus Firmansyah Muslimah Amalia, Puspa Neneng Cucu Marlina Nugroho, Wiji Nurwitami, Rizka Ovfianti, Sefti Permata, Sri Putri puspitasari, ni made anggraeni Rafinita Aditia Rochmansyah, Erwin Saragih, Rasiana BR Saragih, Rasianna Br. Sari, Eka Vuspa Setiawati, Ida Agus Silvia Amanda Putri Sri Ekowati Suhrini, Tantri Syarafa, Dhimas Abdillah Titi Darmi Ulfa, Annisa Fadila Wardani, Indriati Triea Wibyanto, Santrian Yayantika Yosi Merta Sari Yuliati - Yuliati Yuliati Yunilisiah Yunilisiah