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All Journal Jurnal Komunikasi Pembangunan Sosiohumaniora RETORIKA: Jurnal Ilmu Bahasa MetaKom : Jurnal Kajian Komunikasi AT-TABSYIR: Jurnal Komunikasi Penyiaran Islam Jurnal Master Pariwisata (JUMPA) Marwah: Jurnal Perempuan, Agama dan Jender SALAM: Jurnal Sosial dan Budaya Syar-i AGRISE Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Nyimak: Journal of Communication MetaCommunication; Journal Of Communication Studies PROSIDING KOMUNIKASI MUHARRIK: JURNAL DAKWAH DAN SOSIAL Buletin Ilmiah Marina : Sosial Ekonomi Kelautan dan Perikanan Jurnal Profetik Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Jurnal Ilmiah Ilmu Komunikasi Communique JOPPAS: Journal of Public Policy and Administration Silampari Journal of Innovation in Educational and Cultural Research Jurnal Hurriah: Jurnal Evaluasi Pendidikan dan Penelitian KOMUNIKATA57 Seandanan: Jurnal Pengabdian pada Masyarakat Jurnal Ilmiah Teknik Informatika dan Komunikasi Ragom Jurnal Pengabdian Masyarakat INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Pengabdian Masyarakat International Journal of Community Service Implementation Society
Anna Gustina Zainal
Program Studi Ilmu Komunikasi FISIP Universitas Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Jurnal Hurriah: Jurnal Evaluasi Pendidikan dan Penelitian

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Governmental Crisis Communication for Tourism Recovery: Lessons from Bandar Lampung in the Covid-19 Era Aji, Jaya; Zainal, Anna Gustina; Wardhani, Andy Corry; Trenggono, Nanang
JURNAL HURRIAH: Jurnal Evaluasi Pendidikan dan Penelitian Vol. 6 No. 2 (2025): Jurnal Hurriah: Journal of Educational Evaluation and Research
Publisher : Yayasan Pendidikan dan Kemanusiaan Hurriah Aceh

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Abstract

The COVID-19 epidemic significantly impacted the worldwide tourism sector, resulting in a notable decrease in both domestic and foreign tourist arrivals in Bandar Lampung. The Bandar Lampung Tourism Office, as the principal institutional authority managing the city's tourism sector, was necessitated to react swiftly and efficiently to a developing issue. This study examines the crisis communication management tactics employed by the office during the pandemic. This research adopts a post-positivist perspective and utilizes a qualitative, descriptive technique to analyze crisis communication during three essential phases: pre-crisis, crisis, and post-crisis. The results demonstrate that the pre-crisis timeframe was marked by inadequate preparedness and a lack of proactive risk mitigation strategies. The crisis phase demonstrated a more nimble institutional response, characterized by adaptive methods, intersectoral collaborations, and innovation-driven modifications to tourism operations. During the post-crisis period, the Tourism Office implemented communicative techniques aligned with the Situational Crisis Communication Theory (SCCT), encompassing image restoration, stakeholder reassurance, and strategic media framing to influence public opinion and restore trust. These observations enhance the broader discussion on crisis communication in the public sector and emphasize the necessity for robust, theory-based frameworks in tourist governance during global shocks.
Co-Authors Abdul Mutolib Ahmad Riza Faizal Ahmad Riza Faizal Aji, Jaya Amiruddin Saleh Andi Windah Andi Windah Andri Sarifudin Andy Corry Wardhani Andy Corry Wardhani Andy Corry Wardhani Basit, Abdul Besar , Ibrahim Besar, Ibrahim Christiane, Priska Putri Dian Kagungan Eko Purwanto Eko Wahyono Faisal, Ahmad Riza Feni Rosalia Feni Rosalia Firdaus, Feri Fitri Juliana Sanjaya Fitria, Arie Gita Hilmi Prakoso Helvi Yanfika Herman Yulianto Ibrahim Besar Ida Nurhaida Indriani, Atika Nurwan Intan Fitri Meutia Kuswanti, Ana Lusiana Setianti Made Dewi Purnami Martini, Cita Mirza Shahreza Muhammad Alif Muqsith, Munadhil Abdul Nanang Trenggono Nanang Trenggono Nanda Utaridah Neka Fitriyah Nina Yudha Aryanti Nina Yudha Aryanti Nukmal Hakim, Nukmal Nurul Rahmadina Pahreza, Urba Pairul Syah Pratama, Prayoga Adi Pratama, Prayoga Ardhi Purnami, Made Dewi Puspandari Setyowati Sugiyanto Putra, Purwanto Rezeki, Fri Rudy Fardiyan Rudy Rudy Sarwititi Sarwoprasojdo, Sarwititi Selly Oktarina Selly Oktarina Sepriyani Tina Kartika Toni Wijaya Toni Wijaya Vito Frasetya Wulan Suciska Yuni Septi Zaimasuri Zaimasuri, Zaimasuri