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All Journal Sosiohumaniora Jurnal Scientia Ekonam : Ekonomi, Akuntansi dan Manajemen INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Journal of Accounting and Finance Management (JAFM) International Journal of Advanced Multidisciplinary Jurnal Manajemen Bisnis Kewirausahaan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Greenation International Journal of Tourism and Management
Nunung Ayu Sofiati (Efi)
Universitas Indonesia Membangun Bandung, Jawa Barat, Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences

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ANALISIS PENERAPAN DIGITAL MARKETING TERHADAP CITRA PERUSAHAAN MELALUI KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING Lazuardi, Aldi Rahman; Raras TS, Anggono; Sudaryo, Yoyo; Sofiati (Efi), Nunung Ayu
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 2 (2022): Edisi Mei - Agustus 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1646.269 KB) | DOI: 10.31955/mea.v6i2.2359

Abstract

Terbentuknya lembaga-lembaga perbankan syariah tidak terlepas dari kemajuan teknologi digital yang memacu berkembangnya bank-bank syariah. Salah satu bank syariah diantaranya PT Bank Jabar Banten Syariah (BJBS) yang terus berinovasi dalam menerapkan penggunaan Digital Marketing untuk memberikan citra yang baik bagi nasabah melalui kepuasan nasabah. Tujuan penelitian ini adalah untuk menganalisis Digital Marketing terhadap Citra Perusahaan PT Bank Jabar Banten Syariah (BJBS) melalui Kepuasan Nasabah. Penelitian ini menggunakan metode kuantitatif dengan pendekatan verifikatif. Dalam penelitian ini terdapat tiga variable yaitu variable independen yaitu Digital Marketing, Variabel dependen yaitu Citra Perusahaan dan Kepuasaan Nasabah sebagai variable intervening. Teknik analisis data menggunakan analisis Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa penerapan Digital Marketing memberikan pengaruh tehadap Citra Perusahaan pada PT BJBS dengan besarnya pengaruh langsung sebesar 22,7%, pengaruh tidak langsung sebesar 15,8%, total pengaruhnya sebesar 38,4% dari maksimal 100%. Terdapat pengaruh Kepuasan Nasabah terhadap Citra Perusahaan, dengan besarnya pengaruh langsung sebesar 17,2%, pengaruh tidak langsung sebesar 15,8%, total pengaruhnya sebesar 33,0%. dari maksimal 100%. Terdapat pengaruh Digital Marketing terhadap Citra Perusahaan PT BJBS, melalui kepuasan nasabah dengan besarnya pengaruh simultan sebesar 71,4% dari maksimal 100%.
The Image Models of PT East Jakarta Industrial Park (EJIP) Suryati, Lili; Cahyono, Yoyok; Sudarso, Andriasan; Sudaryo, Yoyo; Wardana, Wikrama; Ayu Sofiati (Efi), Nunung; Pertiwi, R. Dewi; Limakrisna, Nandan
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In an increasingly competitive market, companies are vying to meet customer needs and desires. Consequently, customer satisfaction has become the primary goal of every company. However, PT. EAST JAKARTA INDUSTRIAL PARK is facing a decline in investor shares, indicating that the company's image may need improvement. To this end, this study aims to explore the combined impact of service quality and customer relations on the image of PT. EAST JAKARTA INDUSTRIAL PARK. This implies that these elements of service quality require sustained attention. On the other hand, the tangibles dimension falls under quadrant 2 (focus here), indicating that significant efforts need to be directed towards improving this area as a top priority. PT. EJIP's commitment to fostering strong relationships with its customers is evident in various aspects. These include frequent communication with customers, ensuring product quality, fulfilling agreements with customers, building trust in the company's integrity, reputation, and reliability. Despite competition from other investment vehicles, PT. EJIP strives to retain its customers' loyalty by consistently providing exceptional service and maintaining a reputation as a trustworthy and reliable company. According to the findings of this study, the image of PT. EJIP is jointly impacted by service quality and customer relations. However, a closer analysis reveals that customer relations play a dominant role in shaping the image of the company, while service quality does not have a significant impact. Please refer to Table 4.21 for more details.
Marketing Strategy Analysis in Increasing Tourism Ticket Sales Revenue: Study Literature Review Fitria Ariyani; Rona Tumiur Mauli Carolin Simorangkir; Mochammad Subagio; Nunung Ayu Sofiati; Indra Sani
Greenation International Journal of Tourism and Management Vol. 2 No. 3 (2024): (GIJTM) Greenation International Journal of Tourism and Management (September -
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v2i3.268

Abstract

The purpose of this literature research is expected to build hypotheses regarding the influence between variables which can later be used for further research in the scope of marketing management. The literature review research article analyzing marketing strategies in increasing tourism ticket sales revenue is a scientific literature article within the scope of marketing management science. The approach used in this literature review research is descriptive qualitative. The data collection technique is to use literature studies or review relevant previous articles. The data used in this descriptive qualitative approach comes from previous research relevant to this research and is sourced from academic online media such as Thomson Reuters Journals, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Web of Science, Sinta Journals, DOAJ, EBSCO, Google Scholar and digital reference books. In previous studies, 1 relevant previous article was used to review each independent variable. The results of this literature review article are: 1) Product has an effect on Increasing Tourism Ticket Sales; 2) Price affects the increase in tourism ticket sales; 3) Promotion affects the increase in tourism ticket sales; and 4) Place affects the increase in tourism ticket sales.
Determinasi Bauran Pemasaran: Analisis Peran Daya Beli Konsumen, Pesaing, Perilaku Konsumen dan Demografi Konsumen Fitria Ariyani; Josua Panatap Soehaditama; Sonya Sidjabat; Nunung Ayu Sofiati (Efi); Yosi Pahala
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.1992

Abstract

This literature study aims to develop a hypothesis regarding the influence between variables that can be used for further research in the scope of marketing management. The research article on determining the marketing mix: analysis of consumer purchasing power, competitors, consumer behavior, and consumer demographics is a scientific literature article in the field of marketing management. The approach used in this literature review is qualitative descriptive. The data collection technique is to use a literature study or to review relevant previous articles. The data used in this descriptive qualitative approach comes from previous research relevant to this research and is sourced from academic online media such as Thomson Reuters, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. The results of this literature review article are: 1) Consumer purchasing power plays a role in the marketing mix; 2) Competitors play a role in the marketing mix; 3) Consumer behavior plays a role in the marketing mix; and 4) Consumer demographics play a role in the marketing mix.
THE INFLUENCE OF WORK FACILITIES, TIME MANAGEMENT, SOCIAL PRESTIGE, AND WORK CULTURE ON WORKPLACE SELECTION BY GENERATION Z IN SOUTH BANDUNG Gustiawan, Rudi; Hisashi, Rendy Mahardhika; Ismail, Gurawan Dayona; Sofiati (Efi), Nunung Ayu; Sudaryo, Yoyo
International Journal of Cultural and Social Science Vol. 6 No. 3 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i3.1134

Abstract

This study aims to analyze the influence of Work Facilities, Time Management, Social Prestige, and Work Culture on Workplace Selection by Generation Z in the South Bandung area. Generation Z is known to have unique characteristics in choosing a workplace, where aspects of digital convenience, time flexibility, work values, and work environment are top priorities. The approach used is quantitative with the SmartPLS-based Structural Equation Modeling (SEM) method version 4, with a total of 150 respondents selected through purposive sampling techniques. The results of the study show that the variables of Work Facilities, Time Management, and Work Culture have a positive and significant effect on Workplace Selection. Meanwhile, the Social Prestige variable did not show a significant influence. The R-square value of 54.3% indicates that this research model is able to explain more than half of the variability of workplace selection decisions by Generation Z. These findings provide important implications for companies in designing recruitment and retention strategies for young workers, with an emphasis on facility comfort, work flexibility, and adaptive work culture.
THE INFLUENCE OF ORGANIZATIONAL STRUCTURE, WORK DISCIPLINE, COMMUNICATION, AND HUMAN RESOURCE QUALITY ON ORGANIZATIONAL PERFORMANCE AT TWWHA JO Pujianto, Gatot; Dayona Ismail, Gurawan; Nunung Ayu Sofiati (Efi); Sudaryo, Yoyo
International Journal of Cultural and Social Science Vol. 6 No. 3 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i3.1135

Abstract

This research is motivated by the importance of organizational performance in ensuring that the company can achieve strategic goals effectively and efficiently. TWWHA JO as a consortium company engaged in the construction sector faces internal challenges, such as suboptimal work coordination, varying levels of work discipline, ineffective communication between divisions, and uneven quality of human resources. The results of the study indicate that although job discipline, communication, to a certain degree, organizational structure has a positive and major impact on performance, while human resource quality has a negative and large impact on organizational performance. With a determination coefficient (R2) value of 66.2%, the four independent variables simultaneously have a significant impact on organizational performance. This indicates that organizational structure, work discipline, communication, and human resource quality account for 66.2% of the variation in organizational performance, with other factors outside the scope of this study influencing the remaining 33.8%. These findings provide implications for TWWHA JO management to pay more attention to improving the organizational structure to be more adaptive, strengthening work discipline with appropriate policies, increasing the effectiveness of cross-divisional communication, and more targeted HR quality development programs to support improving organizational performance
Co-Authors Albert Gamot Malau Aldi Rahman Lazuardi Ana Hadiana Andi Sukandi Andriasan Sudarso Anggono Raras Tirto Sakti April Gunawan Malau Astrin Kusumawardani Cahyono, Yoyok Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dayan Hakim Natigor Dayona Ismail, Gurawan Dyah Purnamasari Fitria Ariyani Fitria Ariyani Gurawan Dayona Ismail Gustiawan, Rudi Hisashi, Rendy Mahardhika Indra Sani Ismail, Gurawan Dayona Ita Kumaratih Josua Panatap Soehaditama Lazuardi, Aldi Rahman Lili Suryati Mochammad Subagio Nana Trisnawati Nandan Limakrisna Palupi Permata Rahmi Pertiwi, R. Dewi Pujianto, Gatot Rama Chandra Jaya Rizki Fathurrahman Septian Rona Tumiur Mauli Carolin Simorangkir Sonya Sidjabat Thessa Tri Astuty Tjipto Sajekti Wardana, Wikrama Wiara Sanchia Grafita Ryana Devi Wikrama Wardana Yosi Pahala Yoyo Sudaryo