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Strategi Digital Marketing Dalam Meningkatkan School Branding Ayu Suci Saputri, Sonia; Kusumaningrum, Hesti; Munawwaroh, Zahrotul
Educational Journal of Bhayangkara Vol. 3 No. 1 (2023): Juli 2023
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Fakultas Ilmu Pendidikan Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/s2r3fj13

Abstract

Penelitian ini bertujuan untuk mendeskripsikan strategi digital marketing dalam meningkatkan school branding. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Sumber data diambil dengan cara purposive sampling dan snowball sampling. Pengumpulan data dilakukan melalui observasi, wawancara, dan studi dokumentasi. Analisis data dilakukan dengnan teknik reduksi data, penyajian data, dan penarikan kesimpulan. Adapun untuk pemeriksaan keabsahan data yakni dengan menggunakan triangulasi metode dan sumber. Hasil penelitian yang dilakukan di SMA Yadika 6 Pondok Aren menunjukkan bahwa strategi digital marketing dalam meningkatkan school branding sudah dilaksanakan dengan baik, hal tersebut ditunjukkan oleh adanya penerapan strategi digital marketing dalam meningkatkan school branding yang didukung dengan faktor pendukung dan faktor penghambat. Strategi yang dilakukan sekolah antara lain traffic,coversion, engagement dalam konteks digital marketing guna meningkatkan school branding. Adapun faktor pendukung sekolah dalam melakukan school branding antara lain pemanfaatan media sosial sebagai digital marketing dan didukung oleh direct marketingsedangkan faktor penghambat yaitu tim pemasaran sekolah belum memiliki tim secara khusus dan kurangnya keterampilan dalam pemanfaatan digital marketing.
Strategy for Application of Risk Management on the Implementation of Renstra Asyari, Hasyim; Munawwaroh, Zahrotul; Kurniatun, Taufani Chusnul; Aedi, Nur
TARBIYA: Journal of Education in Muslim Society TARBIYA: JOURNAL OF EDUCATION IN MUSLIM SOCIETY | VOL. 5 NO. 1 JUNE 2018
Publisher : Faculty of Education and Teacher Training, UIN (State Islamic University) Syarif Hidayatul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/tjems.v5i1.9528

Abstract

AbstractOne of the problems is the low quality of education due to the lack of maximum education institutions in managing the risks that occur in the process of implementing education. The purpose of this study is to find out and obtain data on risk management analysis and what risks faced by Development Madrasah Ibtidaiyah (Elementary School) Pembangunan (MIP) in the implementation of the 2011-2012 Renstra. Through interviews and observations that are known the main subject is a person or group of people who can provide information, they consist of management managers, management leaders to the strategic management staff. This study uses Descriptive Qualitative Analysis Method, to collect data, direct observation at the relevant institution (UIN Syarif Hidayatullah Jakarta). The results of this study explain that Madrasah Ibtidaiyah Pembangunan (MIP) belongs to the risk averter, term namely the people who are reluctant to risk. The risk management stages carried out are risk identification (internal analysis, external and SWOT analysis), risk measurement (cross-linking SWOT, ST, WT, SO, and WO analysis), risk control (risk mitigation, risk retention, risk advoidance and risk risk transfer) and risk evaluation (consortium meetings, education unit meetings, leadership meetings and management review meetings).AbstrakSalah satu masalah rendahnya kualitas pendidikan karena kurangnya lembaga pendidikan yang maksimal dalam mengelola risiko yang terjadi dalam proses penyelenggaraan pendidikan. Tujuan penelitian ini adalah untuk mengetahui dan memperoleh data tentang analisis manajemen risiko dan risiko apa yang dihadapi oleh Madrasah Ibtidaiyah Pembangunan (MIP) dalam pelaksanaan Renstra 2011-2012. Melalui wawancara dan observasi yang diketahui subjek utama adalah orang atau sekelompok orang yang dapat memberikan informasi, mereka terdiri dari manajer manajemen, pimpinan manajemen hingga staf manajemen strategis. Penelitian ini menggunakan Metode Analisis Kualitatif Deskriptif, untuk mengumpulkan data, observasi langsung di instansi terkait (Madrasah Pembangunan UIN Syarif Hidayatullah Jakarta). Hasil penelitian ini menjelaskan bahwa MIP memiliki risk averter, yaitu istilah orang yang enggan mengambil risiko. Tahapan manajemen risiko yang dilakukan adalah identifikasi risiko (analisis internal, analisis eksternal dan SWOT), pengukuran risiko (analisis SWOT, ST, WT, SO, dan WO), pengendalian risiko (risk mitigation, risk retention, risk advoidance and risk risk transfer) dan evaluasi risiko (pertemuan konsorsium, pertemuan unit pendidikan, rapat pimpinan dan rapat tinjauan manajemen).How to Cite : Asy'ari, H., Munawwaroh, Z., Salwa. (2018).  Strategy for Application of Risk Management on the Implementation of Renstra. TARBIYA: Journal of Education in Muslim Society, 5(1), 57-65. doi:10.15408/tjems.v5i1.9528.
Hubungan layanan perpustakaan sekolah dengan minat baca peserta didik di SMAN 4 Kota Tangerang Selatan Rahman, Aditiya; Lolytasari, Lolytasari; Munawwaroh, Zahrotul
Daluang: Journal of Library and Information Science Vol. 3 No. 1 (2023)
Publisher : UPT Perpustakaan Universitas Islam Negeri Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/daluang.v3i1.2023.13517

Abstract

Introduction. Providing school library services to increase students' interest in reading is still an important study for school libraries. Increasing reading interest in the SMAN 4 Tangerang Selatan Library is carried out by providing collaborative services to improve scientific communication. This research needs to be carried out so that the services provided by the library can accommodate all students in reading interest services and become basic research for school libraries in the South Tangerang area.Methodology. This study uses a quantitative approach, with a correlation coefficient test to answer the hypothesis. The population is 346 students, so a sample of 186 respondents is obtained using a simple random sampling technique. Questionnaires were distributed to 186 students with Likert scale scores with four alternative answers and documentation studies to complete data collection.Results and Discussion. This study found a relationship between library services and students' reading interest, as evidenced by the contribution of 24.6% between library services and students' reading interest. In comparison, the remaining 75.4% was explained by other variables not examined. The tendency of library services to increase reading interest is still in the moderate category.Conclusion. This study describes the school's efforts to increase student's interest in reading with the strength of the services provided by the library. Reading skills need to be trained so that the more the library can provide the facilities needed for reading, the more trained students will be.
Media Sosial sebagai Alat Pemasaran Jasa Pendidikan Munawwaroh, Zahrotul; Safira, Tasya; Azhar, Tamara; Arianto, Muhammad Dwi
EDUKATIF : JURNAL ILMU PENDIDIKAN Vol 7, No 5 (2025): Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/edukatif.v7i5.8511

Abstract

Media Sosial saat ini bukan sekedar platform hiburan, tetapi menjadi salah satu media yang dapat digunakan untuk memasarkan pendidikan karena saat ini penggunaan media sosial sangat tinggi dikalangan masyarakat serta meningkatnya persaingan lembaga pendidikan dalam meningkatkan minat calon peserta didik. Selain itu, dengan media social jangkauan pelanggan jasa pendidikan akan semakin luas. Penelitian ini bertujuan untuk menganalisis efektivitas media sosial dalam meningkatkan branding sekolah dan bagaimana media sosial dapat menjadi alat promosi yang efektif dan optimal untuk mencapai target pemasaran yang telah ditentukan. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan metode deskriptif, dengan teknik pengumpulan data melalui wawancara, observasi dan studi dokumen. Temuan penelitian menunjukkan bahwa media sosial dapat dijadikan sebagai alat pemasaran karena terbukti dapat meningkatkan jangakaun pelanggan jasa pendidikan. Adapun media sosial yang digunakan oleh sekolah terdiri dari Instagram, tiktok, youtube. Media social tersebut. Dari platform tersebut Instagram dan tiktok efektif dalam menjangkau pelanggan, mampu membangun interaksi dengan audiens juga memperkuat citra sekolah. Hal ini dapat dibuktikan dengan adanya peningkatan jumlah minat calon peserta didik, engagement rate yang tinggi. Media sosial sebagai alat pemasaran jasa pendidikan memiliki efesiensi dari segi biaya dibandingkan dengan pemasaran secara konvensional. Adapun rekomendasi dari penelitian ini terkait optimalisasi strategi dalam pengembangan konten yang lebih kreatif lagi guna meningkatkan keberhasilan pemasaran pendidikan melalui media sosial.
Analysis of Digital Marketing Strategy in Branding Islamic Boarding Schools in Daarut Tauhiid Bandung.docx Zahrotul Munawwaroh; Puji Rahayu
Tarbawi: Jurnal Keilmuan Manajemen Pendidikan Vol 10 No 02 (2024): November 2024
Publisher : Program Studi Manajemen Pendidikan Islam Fakultas Tarbiyah dan Keguruan UIN Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/tarbawi.v10i02.10005

Abstract

This study examines various digital marketing strategies that can improve branding efforts in pesantren. The research method uses a descriptive qualitative approach to analyze digital marketing strategies in improving branding in pesantren. The findings show that integrating traditional values with modern digital innovations can significantly increase the effectiveness of branding efforts in pesantren. In addition, community engagement through various outreach programs increases the social impact of these institutions and strengthens their position as significant contributors to local economic development. The discussion highlighted five key strategies: strengthening a unique identity, leveraging digital media, developing flagship programs, building strategic partnerships, and engaging the community in social initiatives. Each strategy is critical to strengthening the educational mission of pesantren while fostering a deeper relationship with the surrounding community. This study concludes that pesantren equipped with a solid digital marketing approach and a clear strategic direction can improve their branding and educational effectiveness. Future research is recommended to investigate the specific impact of community empowerment programs and the utilization of digital technology on the quality of education in pesantren, as well as longitudinal studies to assess the long-term success of the strategic partnerships formed by these institutions.
Strategi Pemasaran Jasa Pendidikan melalui Pendekatan Bauran Pemasaran di SD Negeri Ciputat 01 Talitha Gani, Azmi; Juliana Nur Fajriah, Fellisa; Munawwaroh, Zahrotul
Jurnal Manajemen Pendidikan Islam (MANAPI) Vol. 4 No. 2 (2025)
Publisher : UIN Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze in depth the marketing strategy for educational services at SDN Ciputat 01 in South Tangerang City through a marketing mix approach that covers seven main elements: product, price, place, promotion, people, process, and physical evidence. The research method used is a descriptive qualitative approach with data collection techniques including direct observation, in-depth interviews with various stakeholders, and documentary studies of school records and activities. The research findings indicate that although the school has not formally designed and implemented a formal and systematic marketing strategy, the elements of the marketing mix have been indirectly applied in the school's daily activities. Each element is carried out through activities focused on improving the quality of educational services, student and parent satisfaction, and the active involvement of all school components. This strategy has a positive impact on the school's image in the community, strengthens public trust, and serves as an important supporting factor in increasing the number of new applicants each year.
Dynamic Active Archive Management at SDIT Al-Muddatsiriyah Jakarta Sabrina, Mutia Eka; Mu'arif, Mu'arif; Munawwaroh, Zahrotul; Mahdi, Mahdi; Azmi, Ulul
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 1 (2025): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/x31vaa49

Abstract

Active dynamic archives are very important in an institution, namely as a memory center and presentation of information for leaders to be able to make decisions and formulate policies. To provide accurate and precise information you must have good procedures and an appropriate archive system because archives are well maintained. will be useful in the long term. This research aims to determine active dynamic archive management and the obstacles faced at SDIT Al-Muddatsiriyah Jakarta. The research method used is descriptive with a qualitative approach. The research data source consists of three informants, namely the school principal, the head of administration, and the administrative staff. This research data collection technique uses interview, observation, and documentation techniques. Data analysis was carried out using data reduction, data presentation, and conclusion. The results of this research show that active dynamic archive management consists of creating archives, using archives, maintaining archives, and depreciating archives. SDIT Al-Muddatsiriyah Jakarta has carried out archive management quite well, but there are several factors such as the borrowing stage which are not by borrowing theory. Facilities are also inadequate, and there is no special archive room. Obstacles include a lack of archivists and human resources' understanding of active dynamic archive management, inadequate retrieval of archives, and insufficient attention to archive maintenance. Efforts are being made to improve and pay attention to archive management so that not many are damaged, as well as keeping the archives well and neatly organized.
Efektivitas Alur Pengelolaan Sarana dan Prasarana Pendidikan terhadap Mutu Pembelajaran Mutia Adilah Zahra; Janah, Lutfiatul; Syihab, Naufal; Munawwaroh, Zahrotul
Prosiding Seminar Nasional Ilmu Pendidikan Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Pendidikan
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasipi.v2i2.182

Abstract

The success of education delivery depends heavily on the quality of supporting elements, particularly educational facilities, which play a strategic role in supporting learning activities and achieving human resource development goals. This research is motivated by a gap in understanding regarding the effectiveness of the management process for facilities and infrastructure in improving learning quality, as well as the need to adapt to the dynamics of modern education. The purpose of this research is to examine the management process for educational facilities and infrastructure and its contribution to improving learning quality, based on the results of a literature review. The method used in this research is a descriptive qualitative approach with a literature review method, where data was obtained through critical analysis of scientific journals and academic literature. The research findings indicate that the management of educational facilities and infrastructure includes the stages of planning, procurement, inventory, utilization, maintenance, supervision, and disposal. Each stage is interrelated and plays a strategic role in supporting a more effective, efficient, and sustainable learning process. The implications of this research indicate that the management of educational facilities and infrastructure, carried out through a planned and sustainable process, plays a crucial role in supporting the improvement of learning quality.    
Peran Kepala Sekolah dalam Manajemen Sarana dan Prasarana Pendidikan Siti Naila Suhailah; Muhammad Basyam; Ayu Wirdana; Zahrotul Munawwaroh
Journal of Golden Generation Education Vol. 2 No. 1 (2026): Februari 2026: Journal of Golden Generation Education
Publisher : PT. LEMBAGA PENERBIT PENELITIAN NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jgge.v2i1.311

Abstract

Manajemen sarana dan prasarana pendidikan merupakan salah satu faktor penting dalam menunjang efektivitas proses pembelajaran dan peningkatan mutu pendidikan di sekolah. Dalam konteks tersebut, kepala sekolah memiliki peran strategis sebagai pemimpin dan manajer yang bertanggung jawab terhadap perencanaan, pengadaan, pemanfaatan, pemeliharaan, serta evaluasi sarana dan prasarana pendidikan. Penelitian ini bertujuan untuk menganalisis peran kepala sekolah dalam manajemen sarana dan prasarana pendidikan berdasarkan kajian pustaka dari berbagai penelitian terdahulu yang relevan. Metode penelitian yang digunakan adalah studi pustaka dengan menelaah artikel jurnal nasional berbahasa Indonesia yang terbit paling lambat tahun 2020 dan memiliki keterkaitan dengan topik penelitian. Teknik analisis data dilakukan melalui pengumpulan, klasifikasi, dan sintesis temuan penelitian untuk memperoleh gambaran komprehensif mengenai praktik dan kecenderungan pengelolaan sarana dan prasarana pendidikan oleh kepala sekolah. Hasil kajian menunjukkan bahwa peran kepala sekolah sangat menentukan efektivitas manajemen sarana dan prasarana, terutama dalam aspek perencanaan berbasis kebutuhan, koordinasi dalam pengadaan, pengawasan pemanfaatan, serta evaluasi dan pemeliharaan berkelanjutan. Namun demikian, masih ditemukan kesenjangan kajian yang menunjukkan bahwa beberapa penelitian lebih menekankan aspek administratif dibandingkan peran kepemimpinan strategis kepala sekolah. Oleh karena itu, penelitian ini diharapkan dapat memberikan kontribusi konseptual dalam memperkaya kajian tentang kepemimpinan kepala sekolah dalam manajemen sarana dan prasarana pendidikan.  
Internalisasi Cinta terhadap Al-Qur’an dalam Pendidikan Karakter untuk Membangun Masyarakat Berkeadaban Vahlepi, Sahrizal; Zulaika, Zulaika; Abidin, Zainal; Munawwaroh, Zahrotul
Indonesian Journal of Islamic Education and Local Culture Vol. 3 No. 2 (2025): Indonesian Journal of Islamic Education and Local Culture (IJIELC)
Publisher : MKWK PAI Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ijielc.v3i2.47310

Abstract

This article explores the significance of love for the Qur’an as a foundational pillar in shaping individual character and fostering a successful and civilized society. In an increasingly complex socio-religious context, the internalization of Qur’anic values emerges as a strategic necessity to address the moral, social, and spiritual challenges facing the Muslim community. This study employs a qualitative approach through a literature review method, drawing upon a range of academic sources, the Qur’an, scholarly journals, and Islamic educational documents. The findings reveal that love for the Qur’an is expressed not only through its recitation and memorization but also through a deep understanding, appreciation, and application of its values in daily life. Both formal and informal education play a vital role in instilling Qur’anic values from an early age, through the family, schools, and the wider community. A collective strategy that involves individuals, educational institutions, communities, and government actors is essential for effectively implementing Qur’anic teachings within society. Therefore, love for the Qur’an significantly contributes to the development of morally upright individuals and the establishment of a just, inclusive, and civilized society. The study recommends strengthening Qur’anic literacy within educational systems and public policy as a concrete step toward building a sustainable Islamic civilization.