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Analysis of Digital Marketing Strategy in Branding Islamic Boarding Schools in Daarut Tauhiid Bandung.docx Zahrotul Munawwaroh; Puji Rahayu
Tarbawi: Jurnal Keilmuan Manajemen Pendidikan Vol 10 No 02 (2024): November 2024
Publisher : Program Studi Manajemen Pendidikan Islam Fakultas Tarbiyah dan Keguruan UIN Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/tarbawi.v10i02.10005

Abstract

This study examines various digital marketing strategies that can improve branding efforts in pesantren. The research method uses a descriptive qualitative approach to analyze digital marketing strategies in improving branding in pesantren. The findings show that integrating traditional values with modern digital innovations can significantly increase the effectiveness of branding efforts in pesantren. In addition, community engagement through various outreach programs increases the social impact of these institutions and strengthens their position as significant contributors to local economic development. The discussion highlighted five key strategies: strengthening a unique identity, leveraging digital media, developing flagship programs, building strategic partnerships, and engaging the community in social initiatives. Each strategy is critical to strengthening the educational mission of pesantren while fostering a deeper relationship with the surrounding community. This study concludes that pesantren equipped with a solid digital marketing approach and a clear strategic direction can improve their branding and educational effectiveness. Future research is recommended to investigate the specific impact of community empowerment programs and the utilization of digital technology on the quality of education in pesantren, as well as longitudinal studies to assess the long-term success of the strategic partnerships formed by these institutions.
Strategi Pemasaran Jasa Pendidikan melalui Pendekatan Bauran Pemasaran di SD Negeri Ciputat 01 Talitha Gani, Azmi; Juliana Nur Fajriah, Fellisa; Munawwaroh, Zahrotul
Jurnal Manajemen Pendidikan Islam (MANAPI) Vol. 4 No. 2 (2025)
Publisher : UIN Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze in depth the marketing strategy for educational services at SDN Ciputat 01 in South Tangerang City through a marketing mix approach that covers seven main elements: product, price, place, promotion, people, process, and physical evidence. The research method used is a descriptive qualitative approach with data collection techniques including direct observation, in-depth interviews with various stakeholders, and documentary studies of school records and activities. The research findings indicate that although the school has not formally designed and implemented a formal and systematic marketing strategy, the elements of the marketing mix have been indirectly applied in the school's daily activities. Each element is carried out through activities focused on improving the quality of educational services, student and parent satisfaction, and the active involvement of all school components. This strategy has a positive impact on the school's image in the community, strengthens public trust, and serves as an important supporting factor in increasing the number of new applicants each year.
Dynamic Active Archive Management at SDIT Al-Muddatsiriyah Jakarta Sabrina, Mutia Eka; Mu'arif, Mu'arif; Munawwaroh, Zahrotul; Mahdi, Mahdi; Azmi, Ulul
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 1 (2025): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/x31vaa49

Abstract

Active dynamic archives are very important in an institution, namely as a memory center and presentation of information for leaders to be able to make decisions and formulate policies. To provide accurate and precise information you must have good procedures and an appropriate archive system because archives are well maintained. will be useful in the long term. This research aims to determine active dynamic archive management and the obstacles faced at SDIT Al-Muddatsiriyah Jakarta. The research method used is descriptive with a qualitative approach. The research data source consists of three informants, namely the school principal, the head of administration, and the administrative staff. This research data collection technique uses interview, observation, and documentation techniques. Data analysis was carried out using data reduction, data presentation, and conclusion. The results of this research show that active dynamic archive management consists of creating archives, using archives, maintaining archives, and depreciating archives. SDIT Al-Muddatsiriyah Jakarta has carried out archive management quite well, but there are several factors such as the borrowing stage which are not by borrowing theory. Facilities are also inadequate, and there is no special archive room. Obstacles include a lack of archivists and human resources' understanding of active dynamic archive management, inadequate retrieval of archives, and insufficient attention to archive maintenance. Efforts are being made to improve and pay attention to archive management so that not many are damaged, as well as keeping the archives well and neatly organized.
Efektivitas Alur Pengelolaan Sarana dan Prasarana Pendidikan terhadap Mutu Pembelajaran Mutia Adilah Zahra; Janah, Lutfiatul; Syihab, Naufal; Munawwaroh, Zahrotul
Prosiding Seminar Nasional Ilmu Pendidikan Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Pendidikan
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasipi.v2i2.182

Abstract

The success of education delivery depends heavily on the quality of supporting elements, particularly educational facilities, which play a strategic role in supporting learning activities and achieving human resource development goals. This research is motivated by a gap in understanding regarding the effectiveness of the management process for facilities and infrastructure in improving learning quality, as well as the need to adapt to the dynamics of modern education. The purpose of this research is to examine the management process for educational facilities and infrastructure and its contribution to improving learning quality, based on the results of a literature review. The method used in this research is a descriptive qualitative approach with a literature review method, where data was obtained through critical analysis of scientific journals and academic literature. The research findings indicate that the management of educational facilities and infrastructure includes the stages of planning, procurement, inventory, utilization, maintenance, supervision, and disposal. Each stage is interrelated and plays a strategic role in supporting a more effective, efficient, and sustainable learning process. The implications of this research indicate that the management of educational facilities and infrastructure, carried out through a planned and sustainable process, plays a crucial role in supporting the improvement of learning quality.    
Peran Kepala Sekolah dalam Manajemen Sarana dan Prasarana Pendidikan Siti Naila Suhailah; Muhammad Basyam; Ayu Wirdana; Zahrotul Munawwaroh
Journal of Golden Generation Education Vol. 2 No. 1 (2026): Februari 2026: Journal of Golden Generation Education
Publisher : PT. LEMBAGA PENERBIT PENELITIAN NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jgge.v2i1.311

Abstract

Manajemen sarana dan prasarana pendidikan merupakan salah satu faktor penting dalam menunjang efektivitas proses pembelajaran dan peningkatan mutu pendidikan di sekolah. Dalam konteks tersebut, kepala sekolah memiliki peran strategis sebagai pemimpin dan manajer yang bertanggung jawab terhadap perencanaan, pengadaan, pemanfaatan, pemeliharaan, serta evaluasi sarana dan prasarana pendidikan. Penelitian ini bertujuan untuk menganalisis peran kepala sekolah dalam manajemen sarana dan prasarana pendidikan berdasarkan kajian pustaka dari berbagai penelitian terdahulu yang relevan. Metode penelitian yang digunakan adalah studi pustaka dengan menelaah artikel jurnal nasional berbahasa Indonesia yang terbit paling lambat tahun 2020 dan memiliki keterkaitan dengan topik penelitian. Teknik analisis data dilakukan melalui pengumpulan, klasifikasi, dan sintesis temuan penelitian untuk memperoleh gambaran komprehensif mengenai praktik dan kecenderungan pengelolaan sarana dan prasarana pendidikan oleh kepala sekolah. Hasil kajian menunjukkan bahwa peran kepala sekolah sangat menentukan efektivitas manajemen sarana dan prasarana, terutama dalam aspek perencanaan berbasis kebutuhan, koordinasi dalam pengadaan, pengawasan pemanfaatan, serta evaluasi dan pemeliharaan berkelanjutan. Namun demikian, masih ditemukan kesenjangan kajian yang menunjukkan bahwa beberapa penelitian lebih menekankan aspek administratif dibandingkan peran kepemimpinan strategis kepala sekolah. Oleh karena itu, penelitian ini diharapkan dapat memberikan kontribusi konseptual dalam memperkaya kajian tentang kepemimpinan kepala sekolah dalam manajemen sarana dan prasarana pendidikan.  
Internalisasi Cinta terhadap Al-Qur’an dalam Pendidikan Karakter untuk Membangun Masyarakat Berkeadaban Vahlepi, Sahrizal; Zulaika, Zulaika; Abidin, Zainal; Munawwaroh, Zahrotul
Indonesian Journal of Islamic Education and Local Culture Vol. 3 No. 2 (2025): Indonesian Journal of Islamic Education and Local Culture (IJIELC)
Publisher : MKWK PAI Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ijielc.v3i2.47310

Abstract

This article explores the significance of love for the Qur’an as a foundational pillar in shaping individual character and fostering a successful and civilized society. In an increasingly complex socio-religious context, the internalization of Qur’anic values emerges as a strategic necessity to address the moral, social, and spiritual challenges facing the Muslim community. This study employs a qualitative approach through a literature review method, drawing upon a range of academic sources, the Qur’an, scholarly journals, and Islamic educational documents. The findings reveal that love for the Qur’an is expressed not only through its recitation and memorization but also through a deep understanding, appreciation, and application of its values in daily life. Both formal and informal education play a vital role in instilling Qur’anic values from an early age, through the family, schools, and the wider community. A collective strategy that involves individuals, educational institutions, communities, and government actors is essential for effectively implementing Qur’anic teachings within society. Therefore, love for the Qur’an significantly contributes to the development of morally upright individuals and the establishment of a just, inclusive, and civilized society. The study recommends strengthening Qur’anic literacy within educational systems and public policy as a concrete step toward building a sustainable Islamic civilization.
Optimalisasi Sarana dan Prasarana Pendidikan untuk Meningkatkan Prestasi Peserta Didik: Penelitian Sakdiyah, Halimatus; Munawwaroh, Zahrotul; Anindita, Najla Pasya; Zahid, Sulthan Aqeel; Voeut, Nasry
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4802

Abstract

Penelitian ini bertujuan untuk menganalisis optimalisasi pengelolaan sarana dan prasarana pendidikan dalam mendukung peningkatan prestasi peserta didik di Madrasah Tsanawiyah Jam’iyyatul Khair. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan studi dokumentasi. Informan penelitian terdiri atas kepala madrasah, wakil kepala madrasah, guru, dan tenaga kependidikan yang terlibat langsung dalam pengelolaan sarana dan prasarana. Hasil penelitian menunjukkan bahwa pengelolaan sarana dan prasarana di madrasah telah mencakup tahapan perencanaan, pengadaan, inventarisasi, pemeliharaan, dan evaluasi, namun pelaksanaannya belum sepenuhnya optimal. Keterbatasan anggaran, belum adanya sistem pengelolaan berbasis digital, serta belum terpenuhinya beberapa standar sarana dan prasarana menjadi faktor penghambat dalam mendukung proses pembelajaran secara maksimal. Meskipun demikian, pemanfaatan sarana yang tersedia secara efektif oleh guru berkontribusi positif terhadap kenyamanan belajar dan keterlibatan peserta didik dalam pembelajaran. Penelitian ini menegaskan bahwa optimalisasi manajemen sarana dan prasarana pendidikan merupakan faktor penting dalam meningkatkan mutu pembelajaran dan prestasi peserta didik secara berkelanjutan.
Evaluation of the Adequacy of Classroom Facilities and Learning Environment at MTsS Al-Ihsan Pamulang Munawwaroh, Zahrotul; Azzahra, Nailah; Cerah Lestari, Salsabila
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01 Maret 2026
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.40499

Abstract

This study discusses the importance of classroom facilities and learning environments in supporting the comfort and effectiveness of the learning process at MTsS Al-Ihsan Pamulang, focusing on the physical condition of classroom facilities and learning environments, the management of facilities and infrastructure, and their implications for the learning process. This study uses a descriptive qualitative method with a case study design, while data collection techniques are carried out through observation, interviews, and documentation. The results show that the classroom facilities and learning environment at MTsS Al-Ihsan Pamulang are generally adequate to support the learning process, although they do not fully meet the ideal standards. The management of facilities and infrastructure is still contextual and situational, characterized by unstructured planning, unscheduled maintenance, and a simple inventory system. These conditions have implications for the learning process, in which learning can take place functionally, but the comfort of students and the flexibility of teachers in applying learning strategies are not yet optimal. Therefore, it is necessary to strengthen the management of facilities and infrastructure so that the adequacy of classrooms and learning environments can be improved continuously. Keywords : Classroom, Learning Environment, Facilities and Infrastructure
Implementasi Manajemen Sarana dan Prasarana Pendidikan di Sekolah Menengah Pertama Daffa Arif Maulana Adhary; Haula Dzakiyya Rahma; Vannia Thirza Awwalia; Zahrotul Munawwaroh
Jurnal Pendidikan dan Sastra Inggris Vol. 6 No. 1 (2026): Jurnal Pendidikan dan Sastra Inggris
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupensi.v6i1.6724

Abstract

This article discusses the implementation of educational facilities and infrastructure management at the junior high school level and its implications for the learning process. The study was conducted using a descriptive qualitative approach through a literature review, analyzing various relevant references in the form of journal articles, books, and regulations related to facilities and infrastructure standards. The discussion focused on the stages of management, including planning, procurement, inventory, utilization and maintenance, disposal, as well as supervision and evaluation. The synthesis results show that effective implementation is supported by planning based on learning needs, orderly asset administration, and routine maintenance to ensure that facilities remain suitable and ready for use. Common obstacles include budget constraints, inadequate or outdated facilities, and limited human resources and technical competence in infrastructure management. Meanwhile, supporting factors include the commitment of school leaders, collaboration between school members and committees, effective communication, and discipline in management procedures. In general, good infrastructure management has implications for increased learning comfort, support for ICT integration, strengthening of library services, and the creation of a more conducive learning environment.