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All Journal Jurnal Bahana Manajemen Pendidikan TARBIYA : Journal Education in Muslim Society Jurnal Administrasi Pendidikan Indonesia Tarbawi: Jurnal Keilmuan Manajemen Pendidikan Edukasi Islami: Jurnal Pendidikan Islam EDUKATIF : JURNAL ILMU PENDIDIKAN GERVASI: Jurnal Pengabdian kepada Masyarakat Al-Idaroh : Jurnal Studi Manajemen Pendidikan Islam Community Development Journal: Jurnal Pengabdian Masyarakat Leadership:Jurnal Mahasiswa Manajemen Pendidikan Islam Daluang: Journal of Library and Information Science Jurnal Pendidikan dan Pembelajaran Jurnal Ilmu Komunikasi Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi IDARAH : Jurnal Pendidikan dan Kependidikan Journal of Applied Agriculture, Health and Technology Educational Journal of Bhayangkara (EDUKARYA)
Zahrotul Munawwaroh
UIN Syarif Hidayatullah Jakarta
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Analysis of Digital Marketing Strategy in Branding Islamic Boarding Schools in Daarut Tauhiid Bandung.docx Zahrotul Munawwaroh; Puji Rahayu
Tarbawi: Jurnal Keilmuan Manajemen Pendidikan Vol 10 No 02 (2024): November 2024
Publisher : Program Studi Manajemen Pendidikan Islam Fakultas Tarbiyah dan Keguruan UIN Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/tarbawi.v10i02.10005

Abstract

This study examines various digital marketing strategies that can improve branding efforts in pesantren. The research method uses a descriptive qualitative approach to analyze digital marketing strategies in improving branding in pesantren. The findings show that integrating traditional values with modern digital innovations can significantly increase the effectiveness of branding efforts in pesantren. In addition, community engagement through various outreach programs increases the social impact of these institutions and strengthens their position as significant contributors to local economic development. The discussion highlighted five key strategies: strengthening a unique identity, leveraging digital media, developing flagship programs, building strategic partnerships, and engaging the community in social initiatives. Each strategy is critical to strengthening the educational mission of pesantren while fostering a deeper relationship with the surrounding community. This study concludes that pesantren equipped with a solid digital marketing approach and a clear strategic direction can improve their branding and educational effectiveness. Future research is recommended to investigate the specific impact of community empowerment programs and the utilization of digital technology on the quality of education in pesantren, as well as longitudinal studies to assess the long-term success of the strategic partnerships formed by these institutions.
Co-Authors -, Lolytasari Arianto, Muhammad Dwi Ayu Suci Saputri, Sonia Azahra, Salsabila Azhar, Tamara Azzahra, Gaida Zulfa Dhelittya Finaliyani Putri Fauzi, Reza Mehdi Hasyim Asy'ari Hasyim Asyari Hasyim Asyari Kusumaningrum, Hesti Lilik Istiqoriyah Listanti, Riana Lolytasari Lolytasari Maryani, Sri Mohammad Syarrafah Muhammad Aidil Kurniawan Mulyaningtyas, Awit Muna Mumtazah Syahidah Nabila Alifia Nur Aedi Nur Aedi, Nur Puji Rahayu Putri, Adzka Awaliyah Putri, Dhelittya Finaliyani Rahman, Aditiya Reza Mehdi Fauzi Safira, Tasya Salsabila, Siti Anisa Samroh, Siti Sigit Andrianto Sigit Andrianto, Sigit Syarrafah, Mohammad Syifa' Nurda Mu'affa Taufani Chusnul Kurniatun ULUL AZMI