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Journal : Jurnal Ilmiah Edunomika (JIE)

PENDAMPINGAN PEMASARAN SYARIAH USAHA KECIL GULA AREN DI DESA PALAK SIRING KECAMATAN KEDURANG KEBUPATEN BENGKULU SELATAN Rahayu, Levia; Hak, Nurul; Hasibuan, Rahmat Putra Ahmad
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15272

Abstract

The final assignment with the title "Shariah Assistance for Palm Sugar Small Businesses in Palak Siring Village, Kedurang District, South Bengkulu Regency" was prepared by Levia Rahayu, student of the Sharia Economics Study Program. With assistance in the form of Marketing techniques with Social Media Marketing, and Product Packaging Optimization, especially palm sugar entrepreneurs. Due to the low level of knowledge and skills regarding marketing and packaging optimization among palm sugar entrepreneurs in Palak Siring Village, Kedurang District, South Bengkulu Regency, the parties involved are the village head, palm sugar entrepreneurs, and the palm sugar marketing community in Palak Siring Village, Kedurang District, South Bengkulu Regency. .This assistance is carried out for 5 months, starting from October 13 2023- March 15 2024. With a total cost of Rp. 810,000. It is hoped that future researchers who wish to continue community service on the same object can carry out more educational activities related to sharia marketing.
ANALISIS MARKETING MIX SYARIAH DALAM MENINGKATKAN JUMLAH PENGUNJUNG TERHADAP OBJEK WISATA DAERAH BENGKULU (STUDI KASUS OBJEK WISATA PULAU KUMAYAN KOTA BENGKULU) Ilhami, Marda Rido; Hak, Nurul; Sumarni, Yenti
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15268

Abstract

The purpose of this studi was to describe a marketing mix based on sharia marketing in increasing visitors to the Kumayan Island tourist attraction, Bengkulu City. This research method uses descriptive qualitative. The results of the research concluded that the Kumayan Island tourist attraction has implemented the 7p marketing mix but there are 2 elements that have not been implemented perfectly, namely the place related to distribution which has not involved third parties to collaborate with tourism managers and physical avidence where the physical facilities provided are not yet adequate. from road access which is often flooded, toilets (WCs) which are only in the parking area, to wooden prayer rooms located above swamps are very vulnerable to use. The marketing carried out by the managers is also carried out in accordance with sharia, starting from the absence of any element of usury in the marketing, in all aspects it is carried out without coercion (consensual), free from defective goods and also free from false promotions. By implementing a sharia marketing mix, managers can increase visitors as proven by visitors who always come to visit more than once.
PENDAMPINGAN FERMENTASI LIMBAH BATANG PISANG SEBAGAI PAKAN ALTERNATIF SAPI DAN KAMBING DALAM MENINGKATKAN PEREKONOMIAN UMAT DI DESA TANJUNG ALAM KECAMATAN KINAL KABUPATEN KAUR Sari, Anggun Nidia; Hak, Nurul; Alfiah, Esti
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14557

Abstract

The lack of use of banana stems, which are quite a lot around the community, can be processed into something more useful, rather than just left as trash or litter under the banana trees. Tanjung Alam Village is a village in the Kinal District, Kaur Regency. Based on the results of a survey conducted by service providers, the residents of this village have several livestock but they are not growing very well because they are influenced by several factors such as the price of feed being too expensive and feed being difficult to obtain in the dry season. The research method used is community service. The results show that providing alternative feed in the form of banana tree stems is a good innovation in increasing livestock productivity. It is hoped that this service will be able to help cattle breeders in processing alternative feed, where previously banana stems were simply thrown away after being harvested. After the dedication, the number of banana stems that become waste reduces and reduces pollution of the community's environment and it is also hoped that it can improve the economic level of the community in overcoming the problems faced by breeders, so that livestock development in Tanjung Alam village is expected to be maximized.
ANALISIS MARKETING MIX SYARIAH DALAM MENINGKATKAN JUMLAH PENGUNJUNG TERHADAP OBJEK WISATA DAERAH BENGKULU (STUDI KASUS OBJEK WISATA PULAU KUMAYAN KOTA BENGKULU) Ilhami, Marda Rido; Hak, Nurul; Sumarni, Yenti
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15268

Abstract

The purpose of this studi was to describe a marketing mix based on sharia marketing in increasing visitors to the Kumayan Island tourist attraction, Bengkulu City. This research method uses descriptive qualitative. The results of the research concluded that the Kumayan Island tourist attraction has implemented the 7p marketing mix but there are 2 elements that have not been implemented perfectly, namely the place related to distribution which has not involved third parties to collaborate with tourism managers and physical avidence where the physical facilities provided are not yet adequate. from road access which is often flooded, toilets (WCs) which are only in the parking area, to wooden prayer rooms located above swamps are very vulnerable to use. The marketing carried out by the managers is also carried out in accordance with sharia, starting from the absence of any element of usury in the marketing, in all aspects it is carried out without coercion (consensual), free from defective goods and also free from false promotions. By implementing a sharia marketing mix, managers can increase visitors as proven by visitors who always come to visit more than once.
PENDAMPINGAN PEMASARAN SYARIAH USAHA KECIL GULA AREN DI DESA PALAK SIRING KECAMATAN KEDURANG KEBUPATEN BENGKULU SELATAN Rahayu, Levia; Hak, Nurul; Hasibuan, Rahmat Putra Ahmad
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15272

Abstract

The final assignment with the title "Shariah Assistance for Palm Sugar Small Businesses in Palak Siring Village, Kedurang District, South Bengkulu Regency" was prepared by Levia Rahayu, student of the Sharia Economics Study Program. With assistance in the form of Marketing techniques with Social Media Marketing, and Product Packaging Optimization, especially palm sugar entrepreneurs. Due to the low level of knowledge and skills regarding marketing and packaging optimization among palm sugar entrepreneurs in Palak Siring Village, Kedurang District, South Bengkulu Regency, the parties involved are the village head, palm sugar entrepreneurs, and the palm sugar marketing community in Palak Siring Village, Kedurang District, South Bengkulu Regency. .This assistance is carried out for 5 months, starting from October 13 2023- March 15 2024. With a total cost of Rp. 810,000. It is hoped that future researchers who wish to continue community service on the same object can carry out more educational activities related to sharia marketing.