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Nurul Hak
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Journal : Mestaka: Jurnal Pengabdian Kepada Masyarakat

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Pengembangan Wisata Halal Dengan Analisis SWOT Dalam Meningkatkan Pertumbuhan Ekonomi Di Daerah Bengkulu Sari, Nadia Yupita; Sapa Ardesta, Pauta; Hak, Nurul
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 6 (2024): Desember 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i6.509

Abstract

Abstract Currently, halal tourism is a very promising global trend. With the largest Muslim population in the world, Indonesia has great potential to become a major player in this field. With its natural beauty still preserved and its extraordinary cultural wealth, Bengkulu has excellent opportunities. to support the development of halal tourism. The aim of this research is to analyze in depth the potential of Bengkulu's halal tourist destinations. By using the SWOT approach, we want to determine the strengths, weaknesses, opportunities and difficulties that Bengkulu faces when developing this industry. It is hoped that the findings of this research can provide suggestions on how to maximize the potential of halal tourism, thereby contributing to the economic growth of the people of Bengkulu. According to research results, Bengkulu has many opportunities to develop into an attractive halal tourist destination. Cultural richness, environmental beauty, and the possibility of halal culinary delights can become capital.
Pendampingan UMKM dalam Pemanfaatan Platform Digital untuk Branding dan Promosi Produk Pratiwi, Endang; Astuti, Povi Tricahya; Reksi, Yulita; Stiawan, Evan; Hak, Nurul
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.688

Abstract

The development of digital technology provides great opportunities for MSMEs to expand market reach and increase competitiveness through effective branding and promotion strategies. However, there are still many MSMEs that have not optimally utilized digital platforms. This study aims to examine the process and impact of MSME assistance in utilizing digital platforms for branding and product promotion purposes. Assistance activities are carried out through training, technical guidance, and intensive assistance that includes the use of social media, marketplaces, and the creation of digital content that is relevant to product characteristics. The approach used is a descriptive qualitative method with direct observation and interviews with the MSME actors involved. The results of the study showed that after receiving assistance, MSME actors experienced a significant increase in understanding digital marketing strategies, consistency in building brand identity, and increased interaction with consumers online. In addition, there was an increase in the number of sales and a wider range of promotions. Thus, targeted and sustainable assistance can encourage the digital transformation of MSMEs.
Co-Authors Afrianty, Nonie Afrina, Cut Aini, Hajjatul Alfiah, Esti Andriyani, Yulistia Anggraini, Tika Septi Angraini, Syafitri Ariani, Fadhilah Astuti, Povi Tricahya B, Idwal Budhi Santoso Debby Arisandi, Debby Dewanty, Wiwik Dudung Abdurahman, Dudung Dudung Abdurrahman Elwardah, Khairiah Fatkhan, Muhammad Febriani, Sela Febriansyah, Wahyu Hidayat Hariyadi, Rizky Idwal B, Idwal B Ilhami, Marda Rido Intan Nirmala Dewi Khabibi Muhammad Luthfi, Khabibi Muhammad Labibah, Labibah Luthfi Maulana, Luthfi Makmur Makmur Muslimah, Anisa Noorhaidi Hasan Nurhasana, Putri Oktarina, Amimah Pramadeka, Katra Pratiwi, Endang Putra, Rona Putri lestari, Gita Rahayu, Levia Rahmat Putra Ahmad Hasibuan Rahmawati, Gusti Ramadhani Putri, Ilma Reksi, Yulita Rofik Rofik, Rofik Rusniati, Rinda Sapa Ardesta, Pauta Saputri, Ida Yuliana Sari, Anggun Nidia Sari, Intan Mayang Sari, Nadia Yupita Sari, Widya Wulan Shar, Aan Stiawan, Evan Suherman Sukmalia, Dwita Sumarni, Yenti Syihabuddin Syihabuddin Wahyuningsih, Resti Eka Widya Anggraini, Kirana Yuliza, Meli YUSTATI, HERLINA