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All Journal Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Riset Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) IJEBD (International Journal Of Entrepreneurship And Business Development) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JASF (Journal of Accounting and Strategic Finance) Jurnal Ilmiah Edunomika (JIE) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Revitalisasi : Jurnal Ilmu Manajemen Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) JURNAL SeMaRaK Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Disrupsi Bisnis Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Forum Bisnis dan Kewirausahaan International Journal of Social Service and Research Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) KARYA: Jurnal Pengabdian Kepada Masyarakat Golden Ratio of Marketing and Applied Psychology of Business Journal of Social Research Golden Ratio of Mapping Idea and Literature Format Jurnal Ekonomi dan Bisnis Digital (MINISTAL) East Asian Journal of Multidisciplinary Research (EAJMR) Management Science Research Journal Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Pengabdian Masyarakat Nusantara Sewagati: Jurnal Pengabdian Masyarakat Indonesia International Journal of Economics (IJEC) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Abdimas Indonesia JOSAR (Journal of Students Academic Research) IIJSE Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced Jurnal Ekonomi, Manajemen, Akuntansi Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) IDEI: JURNAL EKONOMI & BISNIS
Sugeng Purwanto
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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The Effect Of Service Quality And Price Perception On Repurchase Intention Through Customer Satisfaction Citilink Juanda Airport Surabaya Hilda Khuzaifah; Ignatia Martha Hendrati; Sugeng Purwanto
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 16, No 1: 2023
Publisher : Universitas Trunodjoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v16i1.19061

Abstract

This study aims to test the effect of service quality and price perception on repurchase intentions through customer satisfaction as an intervening variable at Juanda Airport Surabaya for Citilink airlines. This research is descriptive and quantitative using SEM-PLS analysis tool with the help of Smart-PLS software. The data consisted of primary data collected from 102 respondents using accidental sampling to determine the sample. The results show that the quality of service has a tremendously positive influence on repurchase interest, but price perception has no significant effect. Customer satisfaction influences an intervening variable between service quality and repurchase intent but does not exist as an intervening variable between price perception and repurchase intent. Based on the historical background discussed and in comparison with the results of previous studies, this study attempts to examine the relationship among service quality, customer satisfaction, price perception, and repurchase interest of Citilink Airlines located at Juanda Airport in Surabaya. Taking case studies at this airport is because Juanda Airport is the main base of Citilink airlines and is one of the main airports with a relatively high passenger density in Indonesia.
The Influence Of Celebrity Endorsers And Electronic Word Of Mouth On Purchase Decision Trust On Lazada Marketplace Surabaya Fidela Mandasari; Eko Purwanto; Sugeng Purwanto
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 16, No 1: 2023
Publisher : Universitas Trunodjoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v16i1.19059

Abstract

Celebrity endorsers and electronic word of mouth are essential factors in creating trust and consumer purchase decisions for Lazada. Therefore, this study aims to determine whether celebrity endorsers and electronic word-of-mouth marketing can influence a consumer's purchase decision directly or through trust. The type of data used in this study is quantitative data. The sampling technique used in this study was nonprobability sampling with the purposive sampling method. Thus the sample used was 102 Lazada marketplace customers in Surabaya. The data analysis technique used to process data is SmartPLS. The results of this study show that Celebrity endorsers and Electronic word of mouth have a positive and significant effect on purchase decisions. Furthermore, Celebrity Endorsers and Electronic word of mouth positively and significantly affect purchase decisions through trust
THE ROLE OF OMNICHANNEL SERVICE ON LATENT CONSUMER BEHAVIOR WITH PERCEIVED VALUE AS AN INTERVENING VARIABLE AT CV EMPAT CAHAYA NOESANTARA Shinta Khusnatul Fadilah; Ignatia Martha Hendrati; Sugeng Purwanto
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18526072

Abstract

This study aims to analyze the role of Omnichannel Service in activating Latent Consumer Behavior with Perceived Value as an intervening variable at CV Empat Cahaya Noesantara. The research is based on the issue of increasing consumer interactions across digital channels that are not matched by actual conversion from latent consumers into active customers, highlighting the need to understand how Omnichannel Service shapes consumers’ Perceived Value. The research uses a quantitative method with Partial Least Squares–Structural Equation Modeling (PLS-SEM). The sample consists of digital channel users of CV Empat Cahaya Noesantara who have interacted with the platform but have not completed or rarely engaged in transactions. Data were collected through an online questionnaire to examine both direct and indirect relationships among the variables. The results show that Omnichannel Service has a positive and significant effect on Perceived Value and Latent Consumer Behavior. Perceived Value also significantly influences Latent Consumer Behavior and mediates the relationship between Omnichannel Service and Latent Consumer Behavior. These findings emphasize the importance of channel integration, responsiveness, and information quality in enhancing Perceived Value and activating latent consumers.
The Influence Of Corporate Image And Social Media Marketing On The Purchase Decision Of Pt. Yusuf Mamlaka Mubarokah Products In Bojonegoro Muhammad Adrian Reza Wahyuaji; Sugeng Purwanto
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8017

Abstract

This study aims to analyze the extent to which corporate image and social media marketing influence purchasing decisions at PT. Yusuf Mamlaka Mubarokah, an agribusiness company based in Bojonegoro Regency. Employing a quantitative approach with Partial Least Squares–Structural Equation Modeling (PLS-SEM) analysis, the research involved 108 active consumer respondents. The findings indicate that both corporate image and social media marketing have a positive and significant effect on purchasing decisions. Corporate image is shaped by elements such as impression, trust, and attitude, while social media marketing is supported by dimensions of content, audience engagement, and digital interaction. These results highlight the importance of optimizing corporate communication strategies and strengthening digital promotion efforts to enhance consumer loyalty and purchase intention.
Public Intention to Use EVs in East Java: Key Drivers Sugeng Purwanto
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3757

Abstract

This research examines the primary factors that influence public interest in adopting electric vehicles (EVs), with a particular focus on residents of East Java. Indonesia. Using a quantitative research design. data were gathered from 250 participants through a convenience sampling technique. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to assess construct validity and test the research hypotheses. The results indicate that four variables are perceived as ease of use, perceived usefulness, and green marketing. and perceived value each significantly and positively affect individuals’ intention to adopt EVs. These findings underscore the significance of personal perceptions and environmentally focused marketing strategies in promoting EV adoption on a practical level. The study provides valuable guidance for EV manufacturers in developing marketing strategies that emphasize user-friendliness, practical benefits, and environmental awareness. Overall. This research contributes to the literature on sustainable transportation by highlighting the crucial role of consumer perception and strategic messaging in promoting the adoption of electric vehicles, particularly in developing markets such as Indonesia.
Menghindari Merek: Pengaruh Negative Electronic Word of Mouth (NEWOM) dan Perceived Brand Betrayal pada Produk Serum Azarine Isnatul Agil Kinanti; Sugeng Purwanto
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 11 No. 3 (2025): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jemp.v11i3.827

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Negative Electronic Word of Mouth dan Perceived Brand Betrayal terhadap Brand Avoidance pada produk serum Azarine. Metode penelitian yang digunakan adalah metode kuantitatif. Data dikumpulkan dari 110 responden menggunakan kuesioner yang disebarkan secara online menggunakan proposive sampling kepada konsumen serum Azarine. Data kemudian dianalisis menggunakan pendekatan SEM-PLS dilakukan dengan bantuan softwere Smart-PLS. Penelitian menunjukkan hasil bahwa Negative Electronic-Word of Mouth memiliki pengaruh positif dan signifikan terhadap Brand Avoidance dengan koefisien parameter sebesar 0.155 dan nilai signifikansi p-value sebesar 0.010. Hal ini juga berlaku pada variabel Perceived Brand Betrayal yang memiliki pengaruh positif dan signifikan terhadap Brand Avoidance dengan koefisien parameter sebesar 0.721 dan nilai signifikansi p-value sebesar 0.000. Temuan ini mengindikasikan bahwa paparan NEWOM dan perasaan dikhianati oleh merek berpengaruh kuat dalam menciptakan perilaku konsumen untuk menghindari merek.
Impact of Electronic Word of Mouth, Price Perception, and Product Quality on Purchase Decisions at Richeese Factory in Surabaya Rezhota Gemirangga; Sugeng Purwanto
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1840

Abstract

These findings suggest that practitioners in the fast-food industry should prioritize price-value perceptions and digital reputation management to strengthen their market position for customers of Richeese Factory in Surabaya. The sampling technique employed was convenience sampling, while data analysis was conducted using the Partial Least Squares (PLS) method with the aid of SmartPLS software. The results indicate that all three variables—E-WOM, price perception, and product quality—have a positive and significant effect on purchasing decisions. Among them, price perception has the most dominant influence, followed by product quality and E-WOM. These findings suggest that consumers tend to prioritize the perceived value for the price they pay, while also considering product quality and online opinions when making purchasing decisions.
Narrative Online Advertising as External Variable in the Development of the Technology Acceptance Model of Go-Pay for Millennials Sugeng Purwanto; Sri Hartini; Gancar Candra Premananto
JASF: Journal of Accounting and Strategic Finance Vol. 3 No. 1 (2020): JASF (Journal of Accounting and Strategic Finance) - June 2020
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v3i1.95

Abstract

Human life is inseparable from technological developments. Until now, research related to the Technology Acceptance Model (TAM) is still used as a basis for the theory of technology product acceptance in line with the increasingly complex development of human behavior and needs. This research is the development of Technology Acceptance Modeling (TAM) by involving the Narrative Online Advertising variable. The purpose of this study is to develop and test the model by including the Narrative Online Advertising variable as an external variable or antecedent variable to the attitudes and intentions of millennials in adopting an electronic wallet (Go-Pay). The Narrative Online Advertising variable, as the theory developed by Ching, Tong, Chen, & Chen, is an online advertising strategy involving the narrative element in advertising content, which has been widely displayed on the internet media. The object used in this study is Go-pay, a popular electronic wallet application in Indonesia. The sample in this study is the millennial communities domiciled in Surabaya totaling 200 respondents, collecting data through questionnaires, using a Likert scale, and the analytical tool used is SmartPLS. The results of this study show that Narrative Online Advertising has a positive effect on the Perception of Ease of Use, but does not affect the Perception of Benefits. At the same time, the four factors positively affect the Attitude and intention to adopt Go-pay. These results indicate that millennials will use Go-pay if Narrative Online Advertising is improving their interest in using the e-wallet. Therefore, it is suggested that in making an e-money application, Narrative Online Advertising is important to attract millennials in using the app.
PENGARUH PERCEIVED PRICE, NEGATIVE ELECTRONIC WORD OF MOUTH (NE-WOM), DAN VARIETY SEEKING TERHADAP BRAND SWITCHING DARI BRAND AFTERLIFE PADA GENERASI Z DI KOTA SURABAYA Anggy Kinaya Putri; Sugeng Purwanto
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/50y60e55

Abstract

Riset berikut dilakukan dengan tujuan untuk menelaah bagaimana Perceived Price, Negative Electronic Word of Mouth, dan Variety Seeking dapat memengaruhi Brand Switching dari Brand Afterlife Pada Generasi Z Di Kota Surabaya. Sebanyak 70 responden dipilih sebagai sampel penelitian menggunakan teknik purposive sampling. Responden yang dilibatkan di sampel merupakan Generasi Z berusia 18–28 tahun di Surabaya yang telah beralih dari produk wadah penyimpanan merek brand afterlife ke merek lain, serta aktif di media sosial X (Twitter) dan TikTok. Data kemudian dianalisis menggunakan metode Partial Least Square (PLS) dengan serangkaian uji validitas, reliabilitas, dan pengujian hipotesis. Hasil penelitian memperlihatkan adanya pengaruh positif dan signifikan dari ketiga variabel yaitu Perceived Price, Negative Electronic Word of Mouth, dan Variety Seeking terhadap Brand Switching.
Pengaruh Influencer Review dan Bandwagon Effect terhadap Minat Beli Produk Pashmina Tencel pada Platform Tiktok Aura Alfnavisa Az-Zahra; Sugeng Purwanto
Jurnal Riset Pendidikan Ekonomi Vol. 11 No. 1 (2026): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v11i1.12833

Abstract

The rise of digital marketing has transformed consumer consumption patterns, where purchasing decisions are no longer solely based on price and product quality, but are also influenced by review content and the growing presence of paid buzzers that can shape consumer perceptions and purchase intentions. This study aims to examine the influence of influencer reviews and the bandwagon effect on the purchase intention of pashmina tencel products on TikTok. This research adopts a quantitative approach using a survey method, with data collected through online questionnaires distributed to 110 respondents selected using purposive sampling. The data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with the assistance of SmartPLS software. The findings indicate that influencer reviews have a positive and significant contribution to consumer purchase intention. Similarly, the bandwagon effect also demonstrates a positive and significant influence on purchase intention. The credibility of influencers plays a crucial role in building trust and shaping positive consumer attitudes, while the bandwagon effect reflects social influence that encourages consumers to follow popular trends, which in turn enhances their intention to purchase.
Co-Authors Aisa Fadhilatul Istiqomah Akhmad Farhan Nordianto Aldinda Fanya Kanza Utama Anggy Kinaya Putri Aura Alfnavisa Az-Zahra Aurelia Salsabila Bryan Johar Ilham Alam Bunga Indah Cahyani Cecilia Dini Hapsari Daisy Marthina Rosyanti Dhani Ichsanuddin Nur Dhea Nofa Lestiyani Diandra Dwi Navita Dini Nur Sofya Dyah Ayu Sekar Dinny Eka Putri Rahmawati Eko Purwanto Erlinda Kusuma Wardani Fidela Mandasari Gancar Candra Premananto Gilang Izdihar Hafid Akmal Alamsah Harjuno Yumatri Utomo Hesty Prima Rini Hikmah Saptya Ningrum Hilda Khuzaifah Hilman Syahmi Taris Hiras Hutapea I Gede Susrama Mas Diyasa Ilham Muhammad Yusuf Indi Arimawasti Irfan Iman Akbar Saputra Isnatul Agil Kinanti Izaak, Wilma Cordelia Kharisma Eka Ardiansyah Kinasih Asta Karunia Lucyana Mirah Dyas Ludy Roosandianto M. Sabilal Ali Efendi Maria Regina Arya Dewati Marsetio Paramandhana Putra Martha Hendrati, Ignatia Moh Romli Mohammad Abid Abdillah Muhammad Adrian Reza Wahyuaji Muhammad Harun Alrasyid Muhammad Tapus Revaldo Nadhiya Hana Aushafina Natasye Wulan Meilina Novi Rahma Wati Nur Habibah Dwi Astuti Nur Latifah Royhannah Raden Johnny Hadi Raharjo Reynaldi Rizal Giovani Reza Dwi Firmansyah Rezhota Gemirangga Rias Wiranda Putri Kusnul Aprilia Risma Amalia Sari Shinta Khusnatul Fadilah Slamet Winardi Sri Hartini Syeril Tiffany Prasetyo Terry Terentya Theresa Arum Viadollorosa Trya Shintanur Malitasari Virginia Mandasari Wahyu S.J. Saputra Wildan Jamil Wiwik Handayani Yunita Rosiana Zidane Fernanda Kusuma