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All Journal Journal of Economics, Business, & Accountancy Ventura JMM17: Jurnal Ilmu Ekonomi dan Manajemen Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Progres Ekonomi Pembangunan Briliant: Jurnal Riset dan Konseptual Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Journal of Economic, Bussines and Accounting (COSTING) MITRA: Jurnal Pemberdayaan Masyarakat KACANEGARA Jurnal Pengabdian pada Masyarakat Jambura Equilibrium Journal Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) JASF (Journal of Accounting and Strategic Finance) Journal of Economics, Business, and Government Challenges Amalee: Indonesian Journal of Community Research & Engagement International Journal of Economics Development Research (IJEDR) PARETO : Jurnal Ekonomi dan Kebijakan Publik Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL IDEI: Jurnal Ekonomi & Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Oeconomicus Journal of Economics Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Jurnal Serambi Abdimas KARYA: Jurnal Pengabdian Kepada Masyarakat Unram Journal of Community Service (UJCS) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) COVIT Journal Of Human And Education (JAHE) JDEP (Jurnal Dinamika Ekonomi Pembangunan) Journal of Economics Development Issues Journal of Community Service JAPI: Jurnal Akses Pengabdian Indonesia Curve Elasticity: Jurnal Pendidikan Ekonomi Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Eduvest - Journal of Universal Studies e-Jurnal Apresiasi Ekonomi Engagement: Jurnal Pengabdian Kepada Masyarakat Management Analysis Journal eJEBA
Ignatia Martha Hendrati
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Trust as a Mediator of the Effect of Live Streaming and Online Customer Review on Purchase Decision of Wardah Cosmetic Products Among TikTok Online Shopping Users in Surabaya Dianty, Septy Ayu; Handayani, Wiwik; Hendrati, Ignatia Martha
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 5 No. 1 (2025): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v5i1.2089

Abstract

The swift rise of social commerce, notably TikTok Shop, has significantly altered how consumers shop for beauty products. This study analyzes the impact of live streaming and user reviews on the decision to buy Wardah products on TikTok Shop, with trust acting as a mediator. The research focused on Wardah customers in Surabaya who had used TikTok Shop for their purchases. Utilizing an accidental sampling technique, the study gathered responses from 105 participants. The data were processed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach with SmartPLS 3.0 software. The findings demonstrate that live streaming significantly enhances both trust and purchase intentions. This pattern is mirrored for online customer reviews. Trust is also shown to be a significant direct predictor of purchase decisions. Finally, mediation analysis confirms that trust significantly mediates the paths through which live streaming and online reviews affect purchase decisions. This demonstrates that while live streaming and positive reviews directly encourage purchases, their effectiveness is substantially enhanced when they first establish consumer trust. For cosmetic brands on social commerce platforms, building trust is therefore a critical mechanism through which interactive marketing tools drive consumer decision-making.
ANALISIS MULTIPLIER PENGELUARAN PEMERINTAH TERHADAP KONTRIBUSI EKONOMI DI NEGARA-NEGARA G20 BERDASARKAN TEORI KEYNES Jalaluddin Iman Rahadianto; Ignatia Martha Hendrati; Wirya Wardaya
Curve Elasticity: Jurnal Pendidikan Ekonomi Vol 7 No 1 (2026): Curve Elasticity: Jurnal Pendidikan Ekonomi
Publisher : Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/jpe.v7i1.4532

Abstract

The government plays an important role in boosting GDP and maintaining economic stability in a country, especially in G20 member countries. Economic balance can be achieved when aggregate expenditure equals national income. Therefore, this study was conducted to examine the impact of government spending, open trade, and government debt on economic contribution in G20 countries. Economic contribution is the ratio of the real GDP of each G20 member country to the average real GDP of all G20 member countries. The research method used is quantitative analysis with Panel-Fix Effect Data through Keynes' theory as the grand theory. The results show that government spending plays a constructive role in increasing economic contribution, open trade has a negative impact on economic contribution, while government debt actually suppresses economic contribution. Thus, this study confirms that economic contribution in G20 countries is influenced by a combination of fiscal instruments, trade structure, and state financing policies in a multiplier effect. Balance in the policies issued by the government is the key to maintaining economic stability.
Penguatan Produk Unggulan Perhutanan Sosial HHBK Pisang Tundang Pada KTH Bumi Priangan, Kalimantan Selatan Saragih, Aulia Anggi Lestari; Wardaya, Wirya; Hendrati, Ignatia Martha
Jurnal Serambi Abdimas Vol 6 No 02 (2025): Jurnal Serambi Abdimas
Publisher : Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/sa.v6i02.14692

Abstract

Kelompok Tani Hutan (KTH) Bumi priangan adalah kelompok tani yang mengelolaa Hutan Kemasyarakatan (Hkm) Di kawasan Bukit Priangan. Salah Satu Hasil Hutan Bukan Kayu (HHBK) di Bukit Priangan yang memiliki nilai dan peluang bisnis yang besar adalah Pisang Tundang (Tunntung pandang). Tetapi belum dimanfaatkan secara signifikan oleh masyarakat sekitar Hutan. Tujuan kegiatan ini agar masyarakat sekitar hutan bukit priangan, terutama KTH Bumi Priangan dapat mengoptimalkan pengelolaan produk HHBK pisang tundang sehingga memberikan dampak nyata terhadap kesejahteraan anggota KTH Bumi Priangan dan masyarakat sekitar hutan. Metode Pelaksanaan kegiatan ini adalah metode pendekatan partisipatif dengan analisis SWOT serta penyuluhan dan pelatihan. Hasil penelitian menunjukkan bahwa Pendekatan Prespektif dapat membuka SDM masyarakat dalam meningkatkan keterampilan dalam mengembangkan Hasil Hutan Bukan Kayu (HHBK) Pisang Tundang produk secara efektif memberikan dampak positif pada dengan meningkatnya ekonomi dan kesejahteraan masyarakat
Co-Authors Abisag Indah Itamary Achmad Room Fitrianto Adinda Putri Kusuma Dewi Aditia, Nuril Nadia Agustin, Dita Nia Alifvia Putri Arissyiah Andi Galih Waskito Anis Fitria Utami Anisa Fitria Utami Asmara, Kiky Aysah, *Irma Nur Ayu Larasati Budi Setyo Utomo Burhan Abel Taqi Cahyani, Syaharani Christian Thomas Soenarko Cindy Fatikha Sari Datau, Noufaldo Rahmatullah Denanta Mardian Nugraha Dianty, Septy Ayu Diny, Sakinah Mulia Eko Purwanto Ersalia Shifa Ramadhani Hadi Sumarsono Hanum Prawita Lestari Hery Pudjo Prastyono Hilda Khuzaifah Indira Tunjung Putih Irma Eka Yuanasari Irma Sulistia Dewi ISTIYANI ISTIYANI Jalaluddin Iman Rahadianto Jeniper Indah Pandiangan Kamala Nailil Muna Kamila, Dhea Amelia Putri Kiki Asmara Kiki Asmara Kiky Asmara Kirana, Erghana Kanza Laksono Trisnantoro Liestiawan, Irfandi Mahani, Khadijah Mei Retno Adiwaty Mohammad Wahed Mohammad Wahed, Mohammad Muhadjir Anwar Muhammad Fauzan Nadia Afny Zuraida Nugraha, Dwiki Andreansyah Nugrahani, Ajeng Putri Nugroho, Moch Erik Nur Aisyah, Naflah Azmi Nur Latifah Nuruni Ika Kusuma Wardani Nuruni Ika Kusuma Wardani Nuruni Ika Kusuma Wardhani Nuruni Ika Kusuma Wardhani Nuruni Ika Kusuma Wardhaniika Nuruni Ika KW Nuruni Ika KW Odelia, Evi Maya Prasetya, Shinta Rifianing Putra Perdana Putra Perdana Razaktania Widodo, Ashilah Rifqi Darmawan Romawati, Amelya Sandy Ryan Firmansyah Saragih, Aulia Anggi Lestari Sishadiyati Sri Muljaningsih Sugeng Purwanto Sulistyo, Desy Ari Tito Widiandaru Wedari, Maharani Sri Wirya Wardaya Wirya Wardaya Wiwik Handayani Wiwik Handayani Zuraida, Nadia Afny