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All Journal Jurnal Manajemen dan Agribisnis Caraka Tani - Agriculture Science Journal Habitat AGRARIS: Journal of Agribusiness and Rural Development Research Livestock and Animal Research Caraka Tani: Journal of Sustainable Agriculture Jurnal SEPA (Social Economic and Agribusiness Journal) AGROMIX PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) PRIMA: Journal of Community Empowering and Services SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Agrimansion: Agribusiness Management & Extension Jurnal Agristan Agroteksos Procedia of Social Sciences and Humanities Sci-Tech Journal Neo Journal of economy and social humanities Jurnal Ilmu-Ilmu Pertanian
Sugiharti Mulya Handayani
Program Studi Agribisnis, Fakultas Pertanian Universitas Sebelas Maret
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary Other

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FINANCIAL PERFORMANCE ANALYSIS OF FOOD SMES: A CASE STUDY IN SUKOHARJO REGENCY Mei Tri Sundari; Endang Siti Rahayu; Heru Irianto; Sugiharti Mulya Handayani; Setyowati Setyowati
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 20, No 1 (2023): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v20i1.65047

Abstract

This research aims to determine the costs, receipts, business advantages, and business feasibility of food Small Medium Enterprise (SMEs).  The primary method used in this study is analytical descriptive with survey techniques. This research involved food SMEs entrepreneurs in Sukoharjo Regency with several 50 respondents. The sampling method uses a simple random sampling method. Data is obtained by interview and observation methods. The analytical techniques used are profit analysis, R/C ratio, liquidity analysis, solvency, business rentability, and risk analysis. The results showed that the RoA value was 12.102% so that the Food SMEs in Sukoharjo Regency showed possible outcomes to be developed. SMEs' solvency value represents a figure of 0.016%, based on creditors funding the business of 0.016% of the total assets held. 
Analysis of 7P Marketing Mix Factors on Consumer Buying Interests Dodol Kawista Cap Dewa Burung in Rembang District Abdillah Ulfaida Rahmawanti; Sugiharti Mulya Handayani; Setyowati Setyowati
HABITAT Vol. 32 No. 1 (2021): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2021.032.1.6

Abstract

Kawista is a typical plant in Rembang that can be proceseds into food products, known as dodol kawista. MSME Dewa Burung is a business process which processes kawista fruit into dodol to gain higher selling value. This study aims to determine the impact of the marketing mix on consumer buying interests and to determine the variables that have the most dominant effect. The research method used is descriptive and quantitative. Sample selection using accidental sampling method with 100 respondents. The location has chosen by the purposive method. This research used primary and secondary data with observational data collection techniques, interviews, and documentation. The data were analyzed using multiple linear regression analysis using SPSS version 25. The results showed that individually variable products, places, people, processes, and physical evidence had a positive significant relationship on consumer’s buying interests, while price and promotion variables had negative significant relationship. All variables have a significant relationship collectively with consumer buying interests and the most dominant variable in process.
The Analysis of Trading Systems and Disparity of Shallot’s Price in Central Java Province Asy-syahid, Yusuf Syauqi; Rahayu, Endang Siti; Handayani, Sugiharti Mulya
Jurnal Manajemen & Agribisnis Vol. 20 No. 3 (2023): JMA Vol. 20 No. 3, November 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.3.367

Abstract

The purpose of this research is to analyze the distribution channel patterns of shallots in Central Java, analyze the efficiency, price spread and share margin in the trading channels and disparities of shallots in Central Java, to determine the effect of prices at the consumer level, the amount of consumption, and the amount of shallot production in the short term and long term against price disparity figures. The data analysis method uses ECM (Error Correlation Model). The results of the analysis show that the red onion commodity trading channel pattern in Central Java has 5 different trading system channels. The shortest shallot commodity trade system channel is on channels III and V, while the longest shallot trade system channel is on channels I and IV. The calculation of marketing margins in Central Java is Rp. 18,800 with a trading system efficiency of 1.16, which means that the marketing is efficient, but the value of the farmer's share of shallot farmers in Central Java Province has a value of 56.16 percent, which means that the value is not efficient. The results of the ECM analysis show that the amount of shallot consumption in Central Java Province in the short and long term has a negative and significant effect on the price disparity of shallots at the farmer level in Central Java Province and is in accordance with the theory and hypothesis. Keywords: shallots, trade system, disparity, efficiency, error correlation model
The Influence of lifestyle, Class of Social, Income and Costumer Personality Character Subjective on Decision to Purchase Traditional Food from UMKM in Millenial Generation : Pengaruh Gaya Hidup, Kelas Sosial, Pendapatan dan Karakter Kepribadian Konsumen Terhadap Keputusan Pembelian Produk Makanan Tradisional UMKM pada Generasi Millenial Safira; Irianto, Heru; Handayani, Sugiharti Mulya
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.174

Abstract

The globalization crisis experienced by society today due to the corona virus pandemic has an impact on the industrial and business sectors. This is influenced by people who are more introspective of their daily needs expenditures because they are worried about economic issues related to the recession. As a result, people's buying interest has become sluggish which has resulted in many industries, especially UMKM, which are one of the sources of Indonesia's GDP. This study focuses on knowing the purchasing decisions of traditional food products from UMKM. The method used in this research is descriptive by using survey techniques in taking the sample. The research location is in Surakarta City by determining the sample criteria purposively. The method of determining the sample using 150 samples. The sample criteria using the millennial generation are residents of the city of Surakarta aged 21-41 years. Meanwhile, the data collection method used an online questionnaire distributed through social media. The data analysis method uses SEM which is analyzed with AMOS 22 software. The results of the SEM analysis show that the goodness of fit is relatively good and can be considered to meet the model fit, namely with CMIN/Df = 1.301; TLI= 0.981; CFI= 0.989; NFI= 0.935; IFI= 0.989; RFI= 0.923 and RMSEA= 0.045; GFI = 0.938 while for AGFI it has not fulfilled. The estimation results of the model show that purchasing decisions are not influenced by lifestyle (β = 0.063; cr = 2.556), purchasing decisions are influenced by social class (β = 0.265; cr = 6.03) and consumer personality characteristics (β = 0.316; cr = 6.72) and income also affect purchasing decisions (β= 0.33; cr= 7.043). The relationship between the variables of the structural equation model of this study generally supports the results of previous studies, except for the relationship between purchasing decisions and lifestyle.
PENGARUH PROGRAM PETANI MANDIRI TERHADAP PRODUKSI PADI KELOMPOK TANI DI DESA SUMBERTLASEH KECAMATAN DANDER KABUPATEN BOJONEGORO Sugianto, Yaumitdin; Handayani, Sugiharti Mulya; Antriyandarti, Ernoiz
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 34 No 1 (2024): Jurnal Agroteksos April 2024
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v34i1.1035

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh program petani mandiri terhadap hasil produksi padi kelompok tani di desa Sumbertlaseh Kecamatan Dander Kabupaten Bojonegoro. Program petani mandiri menjadi prioritas penting dalam upaya meningkatkan hasil produksi padi. peneliti menggunakan teknik wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa Program Petani Mandiri memiliki pengaruh signifikan terhadap produksi padi, hasil perhitungan menggunakan fungsi produksi padi Cobb-Douglas menunjukkan pengaruh positif antar variabel bebas (X) terhadap variabel terikat (Y), dengan nilai X yang lebih besar dari 1 Faktor-faktor seperti Luas Lahan (X1) sebesar 551, Benih (X2) sebesar 1.409, dan Pupuk (X3) sebesar 1.302, semuanya memiliki signifikansi <0,05. Uji F juga menunjukkan bahwa secara bersama-sama, ketiga variabel tersebut mampu meningkatkan produksi padi baik pada petani penerima Program Petani Mandiri maupun petani non-penerima, dengan nilai F hitung yang signifikan (25.818 dan 17.849, masing-masing > F tabel 2.80) dan nilai Sig <0.05. Kata Kunci: Program petani mandiri, hasil produksi padi.
THE ROLE OF E-TRUST AND BRAND IMAGE ON REPURCHASE INTENTION SHOPEE FOOD Afridhianika, Annisa Nugraheni; Harisudin, Mohamad; Handayani, Sugiharti Mulya
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12446

Abstract

The objective of this study is to examine the impact of E-trust and brand image on the association between E-Service Quality and sales promotion about Shopee Food consumer repurchase intention. The research methodology used is quantitative, with the sampling technique being convenience sampling. A total of 105 students from universities in Surakarta were selected as the research subjects. Research analysis employs PLS-Structural Equation Modeling (SEM). The findings of this study indicate that E-Service Quality, sales promotion, brand image, and E-Trust have a favourable and statistically significant impact on repurchase intention. The association between E-Service Quality and sales promotion and Shopee Food consumer repurchase intention is influenced by Brand image and E-Trust. The findings of this study can inform marketing strategies for marketplace platforms by optimizing E-Service Quality, sales promotion, Brand Image, and trust. These characteristics have been empirically shown to enhance consumer repurchase intention.
Analisis Preferensi Konsumen Terhadap Pembelian Buah Melon di Surakarta Suhita, Cahyaningtyas Putri; Mei Tri Sundari; Sugiharti Mulya Handayani; Desy Setyaningrum
Sci-tech Journal Vol. 4 No. 1 (2025): Sci-Tech Journal (STJ) In Press
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/stj.v4i1.611

Abstract

                Melon, especially the Cucumis melo species, is a fruit that is widely favored by the public for various reasons, ranging from its sensory appeal to its nutritional benefits. Melon has various characteristics including variations in shape, fruit weight, net skin lines, skin color, fruit color, flesh texture, water content, aroma, and price. The many variations in attributes in melons that influence consumer preferences for purchasing this melon are the basis for the importance of this study. The total number of respondents in this study was 80 respondents. This study is a study of consumer preferences for purchasing melons in Surakarta. The attributes analyzed in this study are: taste, weight, aroma, fruit texture, fruit color, water content, shape, net skin lines, and price. The data analysis method was carried out by validity testing, reliability testing, analysis using the chi-square method. The results showed that all attributes in this study were said to be significant for consumer preferences for purchasing melons. The sweet taste of melon is the most important attribute in purchasing melons. The fragrant and refreshing aroma typical of melons and the bright orange color of the flesh, and the crunchy texture of the fruit are three important attributes in purchasing melons. Meanwhile, high water content, round fruit shape, weight 1-1.5kg are attributes with a ranking of five to seven in purchasing melons. Net skin lines and melon price are the last attributes, meaning that both attributes are the last considerations in purchasing melons.
ANALISIS KEPUASAN PETANI TEBU TERHADAP KINERJA PENYULUH TERKAIT PENERAPAN BONGKAR RATOON DI KABUPATEN SIDOARJO Agustina, Rina; Laily, Dona Wahyuning; Handayani, Sugiharti Mulya
JURNAL AGRIMANSION Vol 26 No 1 (2025): Jurnal Agrimansion April 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i1.1765

Abstract

Tujuan penelitian ini yaitu untuk mengetahui kepuasan petani tebu terhadap kinerja penyuluh pertanian terkait penerapan bongkar ratoon di Kabupaten Sidoarjo. Penelitian menggunakan 50 orang petani tebu sebagai sampel yang ditentukan secara sengaja (purposive sampling). Sampel diambil secara acak menggunakan sistem undian. Analisis data yang digunakan adalah Customer Satisfaction Index (CSI) dan Importance Performance Analysis (IPA). Hasil analisis dengan metode CSI didapatkan nilai sebesar 79,16% yang dapat diartikan bahwa petani tebu puas terhadap kinerja penyuluh terkait penerapan bongkar ratoon. Sedangkan hasil analisis IPA didapatkan hasil terdapat 2 atribut pada kuadran I, pada kuadran II terdapat 5 atribut pada kuadran II, kuadran III terdapat 6 atribut, serta kuadran IV ada 2 atribut. Berdasarkan hasil yang didapat penyuluh pertanian harus memprioritaskan untuk meningkatkan kinerjanya pada atribut penyuluh tepat sasaran dalam memberikan solusi permasalahan petani dan atribut penyuluh menangani masalah petani hingga tuntas.
THE ROLE OF E-TRUST AND BRAND IMAGE ON REPURCHASE INTENTION SHOPEE FOOD Afridhianika, Annisa Nugraheni; Harisudin, Mohamad; Handayani, Sugiharti Mulya
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12446

Abstract

The objective of this study is to examine the impact of E-trust and brand image on the association between E-Service Quality and sales promotion about Shopee Food consumer repurchase intention. The research methodology used is quantitative, with the sampling technique being convenience sampling. A total of 105 students from universities in Surakarta were selected as the research subjects. Research analysis employs PLS-Structural Equation Modeling (SEM). The findings of this study indicate that E-Service Quality, sales promotion, brand image, and E-Trust have a favourable and statistically significant impact on repurchase intention. The association between E-Service Quality and sales promotion and Shopee Food consumer repurchase intention is influenced by Brand image and E-Trust. The findings of this study can inform marketing strategies for marketplace platforms by optimizing E-Service Quality, sales promotion, Brand Image, and trust. These characteristics have been empirically shown to enhance consumer repurchase intention.
IDENTIFIKASI UMKM (USAHAMIKRO KECIL MENENGAII) PETERNAKAN SAPI DI KECAMATAN TAWANGSARI KABUPATEN SUKOHARJO Handayani, Sugiharti Mulya
Jurnal Ilmu-Ilmu Pertanian Vol. 7 No. 1 (2011): Juli
Publisher : Politeknik Pembangunan Pertanian Yogyakarta-Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to identify the practitioners of UMKM (Micro Small Medium Enterprise) cattle farming in Tawangsari Sub-District, Sukoharjo, taking 60 people as respondents by survey method. The results showed that the breeders: l) were of productive age;2) had 3 to 4 family members; 3) had junior high education level; 4), owned I-2 cattle; 3) were inactive in farmer groups 4) traditionally managed the business by implementing a simple technology 5) were mainly working as breeders; 6) were marketing in local markets with sales of Rp 500.000, -- Rp 1.000.000, - to be paid in cash; and 7) were not competing among breeders.
Co-Authors Abdillah Ulfaida Rahmawanti Afridhianika, Annisa Nugraheni Asy-syahid, Yusuf Syauqi Desy Setyaningrum Dona Wahyuning Laily Eka Pratiwi Endang Siti Rahayu Endang Siti Rahayu Erlyna Wida Riptanti Ernoiz Antriyandarti Fanny Widadie Harisudin, Mohamad Heru Irianto Heru Irianto Heru Irianto HUSNUL AMALIYAH Ivana Nurlaila, Ivana Jamhari, Jamhari Jangkung Handoyo Mulyo Kurniawati, Atila Windi Lestari Rahayu Waluyati Mei Tri Sundari Mei Tri Sundari Mei Tri Sundari Mei Tri Sundari Raden Kunto Adi Rina Agustina Safira Safira assegaf Setyowati Setyowati Setyowati Setyowati Setyowati Setyowati Setyowati Sugeng Purwanto Sugeng Purwanto Sugianto, Yaumitdin Suhita, Cahyaningtyas Putri Suprapti Supardi Suprapti Supardi Susi Wuri Ani Umi Barokah umi barokah