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ANALISIS KEPUASAN PETANI TEBU TERHADAP KINERJA PENYULUH TERKAIT PENERAPAN BONGKAR RATOON DI KABUPATEN SIDOARJO Agustina, Rina; Laily, Dona Wahyuning; Handayani, Sugiharti Mulya
JURNAL AGRIMANSION Vol 26 No 1 (2025): Jurnal Agrimansion April 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i1.1765

Abstract

Tujuan penelitian ini yaitu untuk mengetahui kepuasan petani tebu terhadap kinerja penyuluh pertanian terkait penerapan bongkar ratoon di Kabupaten Sidoarjo. Penelitian menggunakan 50 orang petani tebu sebagai sampel yang ditentukan secara sengaja (purposive sampling). Sampel diambil secara acak menggunakan sistem undian. Analisis data yang digunakan adalah Customer Satisfaction Index (CSI) dan Importance Performance Analysis (IPA). Hasil analisis dengan metode CSI didapatkan nilai sebesar 79,16% yang dapat diartikan bahwa petani tebu puas terhadap kinerja penyuluh terkait penerapan bongkar ratoon. Sedangkan hasil analisis IPA didapatkan hasil terdapat 2 atribut pada kuadran I, pada kuadran II terdapat 5 atribut pada kuadran II, kuadran III terdapat 6 atribut, serta kuadran IV ada 2 atribut. Berdasarkan hasil yang didapat penyuluh pertanian harus memprioritaskan untuk meningkatkan kinerjanya pada atribut penyuluh tepat sasaran dalam memberikan solusi permasalahan petani dan atribut penyuluh menangani masalah petani hingga tuntas.
THE ROLE OF E-TRUST AND BRAND IMAGE ON REPURCHASE INTENTION SHOPEE FOOD Afridhianika, Annisa Nugraheni; Harisudin, Mohamad; Handayani, Sugiharti Mulya
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12446

Abstract

The objective of this study is to examine the impact of E-trust and brand image on the association between E-Service Quality and sales promotion about Shopee Food consumer repurchase intention. The research methodology used is quantitative, with the sampling technique being convenience sampling. A total of 105 students from universities in Surakarta were selected as the research subjects. Research analysis employs PLS-Structural Equation Modeling (SEM). The findings of this study indicate that E-Service Quality, sales promotion, brand image, and E-Trust have a favourable and statistically significant impact on repurchase intention. The association between E-Service Quality and sales promotion and Shopee Food consumer repurchase intention is influenced by Brand image and E-Trust. The findings of this study can inform marketing strategies for marketplace platforms by optimizing E-Service Quality, sales promotion, Brand Image, and trust. These characteristics have been empirically shown to enhance consumer repurchase intention.
IDENTIFIKASI UMKM (USAHAMIKRO KECIL MENENGAII) PETERNAKAN SAPI DI KECAMATAN TAWANGSARI KABUPATEN SUKOHARJO Handayani, Sugiharti Mulya
Jurnal Ilmu-Ilmu Pertanian Vol. 7 No. 1 (2011): Juli
Publisher : Politeknik Pembangunan Pertanian Yogyakarta-Magelang

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Abstract

This study aimed to identify the practitioners of UMKM (Micro Small Medium Enterprise) cattle farming in Tawangsari Sub-District, Sukoharjo, taking 60 people as respondents by survey method. The results showed that the breeders: l) were of productive age;2) had 3 to 4 family members; 3) had junior high education level; 4), owned I-2 cattle; 3) were inactive in farmer groups 4) traditionally managed the business by implementing a simple technology 5) were mainly working as breeders; 6) were marketing in local markets with sales of Rp 500.000, -- Rp 1.000.000, - to be paid in cash; and 7) were not competing among breeders.
Analisis kinerja desa wisata berbasis pertanian pada berbagai kategori desa wisata di Kabupaten Bantul: Analysis of agricultural-based tourism village performance in various categories of tourism villages in Bantul regency. Handayani, Sugiharti Mulya; Rahayu, Endang Siti; Irianto, Heru; Sundari, Mei Tri; Setyowati; Widadie, Fanny
AGROMIX Vol 14 No 1 (2023)
Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v14i1.3225

Abstract

𝘐𝘯𝘵𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯: 𝘛𝘩𝘪𝘴 𝘴𝘵𝘶𝘥𝘺 𝘢𝘪𝘮𝘴 𝘵𝘰 𝘢𝘯𝘢𝘭𝘺𝘻𝘦 𝘵𝘩𝘦 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘰𝘧 𝘢𝘨𝘳𝘪𝘤𝘶𝘭𝘵𝘶𝘳𝘢𝘭-𝘣𝘢𝘴𝘦𝘥 𝘵𝘰𝘶𝘳𝘪𝘴𝘮 𝘷𝘪𝘭𝘭𝘢𝘨𝘦𝘴 𝘪𝘯 𝘷𝘢𝘳𝘪𝘰𝘶𝘴 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘪𝘦𝘴 𝘰𝘧 𝘵𝘰𝘶𝘳𝘪𝘴𝘵 𝘷𝘪𝘭𝘭𝘢𝘨𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘉𝘢𝘯𝘵𝘶𝘭 𝘙𝘦𝘨𝘦𝘯𝘤𝘺. 𝘛𝘩𝘦 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘵𝘰𝘶𝘳𝘪𝘴𝘵 𝘷𝘪𝘭𝘭𝘢𝘨𝘦 𝘤𝘢𝘯 𝘣𝘦 𝘴𝘦𝘦𝘯 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘮𝘢𝘯𝘢𝘨𝘦𝘳𝘪𝘢𝘭 𝘢𝘱𝘱𝘭𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘪𝘯𝘨 𝘮𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘱𝘳𝘪𝘯𝘤𝘪𝘱𝘭𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘮𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘵𝘰𝘶𝘳𝘪𝘴𝘵 𝘷𝘪𝘭𝘭𝘢𝘨𝘦. 𝘔𝘦𝘵𝘩𝘰𝘥: 𝘛𝘩𝘦 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘸𝘢𝘴 𝘤𝘰𝘯𝘥𝘶𝘤𝘵𝘦𝘥 𝘪𝘯 𝘒𝘦𝘣𝘰𝘯 𝘈𝘨𝘶𝘯𝘨 𝘛𝘰𝘶𝘳𝘪𝘴𝘮 𝘝𝘪𝘭𝘭𝘢𝘨𝘦 (𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘦𝘥 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘺 𝘵𝘰𝘶𝘳𝘪𝘴𝘮 𝘷𝘪𝘭𝘭𝘢𝘨𝘦) 𝘢𝘯𝘥 𝘗𝘶𝘵𝘰𝘯 𝘛𝘰𝘶𝘳𝘪𝘴𝘮 𝘝𝘪𝘭𝘭𝘢𝘨𝘦 (𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘪𝘯𝘨 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘺 𝘵𝘰𝘶𝘳𝘪𝘴𝘮 𝘷𝘪𝘭𝘭𝘢𝘨𝘦), 𝘴𝘦𝘭𝘦𝘤𝘵𝘦𝘥 𝘱𝘶𝘳𝘱𝘰𝘴𝘪𝘷𝘦𝘭𝘺. 𝘌𝘢𝘤𝘩 𝘵𝘰𝘶𝘳𝘪𝘴𝘵 𝘷𝘪𝘭𝘭𝘢𝘨𝘦 𝘸𝘢𝘴 𝘴𝘦𝘭𝘦𝘤𝘵𝘦𝘥 𝘧𝘳𝘰𝘮 30 𝘳𝘦𝘴𝘱𝘰𝘯𝘥𝘦𝘯𝘵𝘴 𝘸𝘩𝘰 𝘢𝘳𝘦 𝘢𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘪𝘯𝘷𝘰𝘭𝘷𝘦𝘥 𝘪𝘯 𝘵𝘰𝘶𝘳𝘪𝘴𝘮 𝘷𝘪𝘭𝘭𝘢𝘨𝘦 𝘢𝘤𝘵𝘪𝘷𝘪𝘵𝘪𝘦𝘴. 𝘛𝘰 𝘦𝘹𝘢𝘮𝘪𝘯𝘦 𝘵𝘩𝘦 𝘮𝘢𝘯𝘢𝘨𝘦𝘳𝘪𝘢𝘭 𝘢𝘱𝘱𝘭𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘪𝘯 𝘵𝘩𝘦 𝘮𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘰𝘧 𝘵𝘰𝘶𝘳𝘪𝘴𝘵 𝘷𝘪𝘭𝘭𝘢𝘨𝘦𝘴, 𝘢𝘯 𝘐𝘗𝘈 (𝘐𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘤𝘦 𝘗𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘈𝘯𝘢𝘭𝘺𝘴𝘪𝘴) 𝘢𝘯𝘢𝘭𝘺𝘴𝘪𝘴 𝘵𝘰𝘰𝘭 𝘸𝘢𝘴 𝘶𝘴𝘦𝘥. 𝘈𝘵𝘵𝘳𝘪𝘣𝘶𝘵𝘦𝘴 𝘰𝘧 𝘮𝘢𝘯𝘢𝘨𝘦𝘳𝘪𝘢𝘭 𝘪𝘯𝘥𝘪𝘤𝘢𝘵𝘰𝘳𝘴 𝘢𝘳𝘦 𝘥𝘦𝘳𝘪𝘷𝘦𝘥 𝘧𝘳𝘰𝘮 𝘮𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘧𝘶𝘯𝘤𝘵𝘪𝘰𝘯𝘴 (𝘱𝘭𝘢𝘯𝘯𝘪𝘯𝘨, 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘪𝘯𝘨, 𝘴𝘵𝘢𝘧𝘧𝘪𝘯𝘨, 𝘢𝘤𝘵𝘶𝘢𝘵𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘤𝘰𝘯𝘵𝘳𝘰𝘭𝘭𝘪𝘯𝘨) 𝘸𝘩𝘪𝘤𝘩 𝘢𝘳𝘦 𝘮𝘦𝘢𝘴𝘶𝘳𝘦𝘥 𝘣𝘺 𝘢 𝘓𝘪𝘬𝘦𝘳𝘵 𝘴𝘤𝘢𝘭𝘦. 𝘛𝘩𝘦 𝘢𝘯𝘢𝘭𝘺𝘴𝘪𝘴 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘢𝘳𝘦 𝘮𝘢𝘱𝘱𝘦𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘔𝘢𝘳𝘵𝘪𝘭𝘭𝘢 𝘢𝘯𝘥 𝘑𝘢𝘮𝘦𝘴 𝘐𝘗𝘈 𝘥𝘪𝘢𝘨𝘳𝘢𝘮 𝘵𝘰 𝘥𝘦𝘵𝘦𝘳𝘮𝘪𝘯𝘦 𝘸𝘩𝘪𝘤𝘩 𝘮𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘧𝘶𝘯𝘤𝘵𝘪𝘰𝘯𝘴 𝘩𝘢𝘷𝘦 𝘣𝘦𝘦𝘯 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘦𝘥 𝘸𝘦𝘭𝘭 𝘢𝘯𝘥 𝘸𝘩𝘪𝘤𝘩 𝘴𝘵𝘪𝘭𝘭 𝘯𝘦𝘦𝘥 𝘪𝘮𝘱𝘳𝘰𝘷𝘦𝘮𝘦𝘯𝘵. 𝘙𝘦𝘴𝘶𝘭𝘵: 𝘛𝘩𝘦 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘴𝘩𝘰𝘸𝘦𝘥 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘵𝘸𝘰 𝘵𝘰𝘶𝘳𝘪𝘴𝘵 𝘷𝘪𝘭𝘭𝘢𝘨𝘦𝘴 𝘪𝘴 𝘴𝘵𝘪𝘭𝘭 𝘭𝘰𝘸 𝘢𝘯𝘥 𝘯𝘰𝘵 𝘢𝘴 𝘦𝘹𝘱𝘦𝘤𝘵𝘦𝘥, 𝘴𝘰 𝘪𝘵 𝘯𝘦𝘦𝘥𝘴 𝘵𝘰 𝘣𝘦 𝘪𝘮𝘱𝘳𝘰𝘷𝘦𝘥. 𝘉𝘢𝘴𝘦𝘥 𝘰𝘯 𝘵𝘩𝘦 𝘐𝘗𝘈 𝘥𝘪𝘢𝘨𝘳𝘢𝘮 𝘰𝘧 𝘔𝘢𝘳𝘵𝘪𝘭𝘭𝘢 𝘢𝘯𝘥 𝘑𝘢𝘮𝘦𝘴, 𝘪𝘵 𝘤𝘢𝘯 𝘣𝘦 𝘴𝘦𝘦𝘯 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦𝘳𝘦 𝘢𝘳𝘦 𝘴𝘦𝘷𝘦𝘳𝘢𝘭 𝘵𝘩𝘪𝘯𝘨𝘴 𝘵𝘩𝘢𝘵 𝘮𝘶𝘴𝘵 𝘣𝘦 𝘪𝘮𝘱𝘳𝘰𝘷𝘦𝘥 𝘰𝘳 𝘵𝘩𝘢𝘵 𝘮𝘶𝘴𝘵 𝘣𝘦 𝘮𝘢𝘪𝘯𝘵𝘢𝘪𝘯𝘦𝘥. 𝘍𝘰𝘳 𝘵𝘩𝘦 𝘵𝘸𝘰 𝘵𝘰𝘶𝘳𝘪𝘴𝘵 𝘷𝘪𝘭𝘭𝘢𝘨𝘦𝘴, 𝘸𝘩𝘢𝘵 𝘴𝘵𝘪𝘭𝘭 𝘯𝘦𝘦𝘥𝘴 𝘵𝘰 𝘣𝘦 𝘪𝘮𝘱𝘳𝘰𝘷𝘦𝘥 𝘪𝘴 𝘵𝘩𝘦 𝘦𝘷𝘢𝘭𝘶𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳 𝘴𝘢𝘵𝘪𝘴𝘧𝘢𝘤𝘵𝘪𝘰𝘯 𝘢𝘵 𝘵𝘩𝘦 𝘦𝘯𝘥 𝘰𝘧 𝘵𝘩𝘦 𝘷𝘪𝘴𝘪𝘵 𝘴𝘦𝘴𝘴𝘪𝘰𝘯. 𝘞𝘩𝘢𝘵 𝘮𝘶𝘴𝘵 𝘣𝘦 𝘮𝘢𝘪𝘯𝘵𝘢𝘪𝘯𝘦𝘥 𝘪𝘴 𝘵𝘰 𝘢𝘭𝘸𝘢𝘺𝘴 𝘱𝘭𝘢𝘯 𝘢𝘯𝘥 𝘥𝘦𝘷𝘦𝘭𝘰𝘱 𝘢𝘵𝘵𝘳𝘢𝘤𝘵𝘪𝘰𝘯𝘴, 𝘱𝘳𝘰𝘷𝘪𝘥𝘦 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯 𝘵𝘰 𝘮𝘦𝘮𝘣𝘦𝘳𝘴 𝘢𝘯𝘥 𝘱𝘳𝘰𝘷𝘪𝘥𝘦 𝘮𝘰𝘵𝘪𝘷𝘢𝘵𝘪𝘰𝘯. 𝘔𝘦𝘢𝘯𝘸𝘩𝘪𝘭𝘦, 𝘸𝘩𝘢𝘵 𝘥𝘰𝘦𝘴 𝘯𝘰𝘵 𝘯𝘦𝘦𝘥 𝘴𝘱𝘦𝘤𝘪𝘢𝘭 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘪𝘵 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘨𝘰𝘪𝘯𝘨 𝘸𝘦𝘭𝘭 𝘪𝘴 𝘵𝘩𝘦 𝘥𝘦𝘵𝘦𝘳𝘮𝘪𝘯𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘨𝘶𝘦𝘴𝘵 𝘵𝘢𝘳𝘨𝘦𝘵𝘴 𝘢𝘯𝘥 𝘤𝘰𝘰𝘳𝘥𝘪𝘯𝘢𝘵𝘪𝘰𝘯 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘴𝘦𝘤𝘵𝘪𝘰𝘯𝘴 𝘳𝘦𝘨𝘶𝘭𝘢𝘳𝘭𝘺. 𝘊𝘰𝘯𝘤𝘭𝘶𝘴𝘪𝘰𝘯: 𝘛𝘩𝘦 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘴𝘩𝘰𝘸𝘦𝘥 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘵𝘸𝘰 𝘵𝘰𝘶𝘳𝘪𝘴𝘮 𝘷𝘪𝘭𝘭𝘢𝘨𝘦𝘴 𝘸𝘢𝘴 𝘴𝘵𝘪𝘭𝘭 𝘭𝘰𝘸. 𝘛𝘩𝘦 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘒𝘦𝘣𝘰𝘯 𝘈𝘨𝘶𝘯𝘨 𝘵𝘰𝘶𝘳𝘪𝘴𝘮 𝘷𝘪𝘭𝘭𝘢𝘨𝘦 𝘪𝘴 𝘭𝘰𝘸𝘦𝘳 𝘵𝘩𝘢𝘯 𝘵𝘩𝘦 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘗𝘶𝘵𝘰𝘯 𝘵𝘰𝘶𝘳𝘪𝘴𝘮 𝘷𝘪𝘭𝘭𝘢𝘨𝘦. 𝘛𝘩𝘪𝘴 𝘧𝘪𝘯𝘥𝘪𝘯𝘨 𝘴𝘩𝘰𝘸𝘴 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘵𝘰𝘶𝘳𝘪𝘴𝘵 𝘷𝘪𝘭𝘭𝘢𝘨𝘦 𝘪𝘴 𝘯𝘰𝘵 𝘭𝘪𝘯𝘦𝘢𝘳 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘵𝘰𝘶𝘳𝘪𝘴𝘮 𝘷𝘪𝘭𝘭𝘢𝘨𝘦 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘺.
ANALISIS STRUKTUR PASAR DAN DAYA SAING EKSPOR KAYU MANIS (Cinnamomum burmannii) INDONESIA DALAM PERDAGANGAN INTERNASIONAL Riptanti, Erlyna Wida; Kurniawati, Atila Windi; Handayani, Sugiharti Mulya
Jurnal Agristan Vol 6, No 1 (2024): Jurnal Agristan
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/agristan.v6i1.10492

Abstract

Indonesia is recognized as one of the world's leading cinnamon producers, boasting competitive capabilities in the global cinnamon trade. Despite a decline in export volume, the value and export prices of Indonesian cinnamon tend to increase. Therefore, this study aims to comparatively analyze the market structure and export competitiveness of Indonesian cinnamon in international trade using secondary data. To evaluate the market structure, several analysis methods are used including the Concentration Ratio (CR4), Herfindahl Index (HI), Revealed Comparative Advantage (RCA), Export Product Dynamic (EPD), and Trade Specialization Index (TSI). This results shows that the cinnamon market in international trade can be characterized as an oligopolistic competitive market with a notable level of concentration. Indonesian cinnamon shows both comparative and competitive advantages in the global market, occupying a Rising Star position in the United States, a Falling Star position in India, a Lost Opportunity position in Vietnam, and a Retreat position in the Netherlands and German markets respectively. Indonesian cinnamon is in the maturity stage with an average TSI value of 0.90, and Indonesia tends to be an exporting country. In terms of market potential, the United States emerges as the most promising market for developing Indonesian cinnamon, with considerable opportunities also present in the Indian and Vietnamese markets. Conversely, the Netherlands and German markets show comparatively less potential for growth and development. The study recommends that efforts to increase the volume of Indonesian cinnamon exports should be focused on increasing domestic cinnamon production both in terms of quality and quantity.
Psychographic Factors of Millenial Consumers Influenced by MSMEs’ Traditional Food Product Purchase Decisions assegaf, Safira; Irianto , Heru; Mulya Handayani, Sugiharti
Neo Journal of economy and social humanities Vol 1 No 2 (2022): Neo Journal of Economy and Social Humanities, June 2022
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.681 KB) | DOI: 10.56403/nejesh.v1i2.13

Abstract

The goal of this study was to see how psychographic elements from the millennial generation influenced MSMEs' purchasing decisions for traditional food products. Psychographic elements in this study were lifestyle, social class, consumer personality traits, and income. Knowing which of the four variables is the most influential is also important. The sample was taken using survey techniques, and the method employed in this study is descriptive. By purposefully selecting the sample requirements, the research location is Surakarta City. The 400-sample method of determining the sample. Residents of Surakarta aged 21 to 41 years are the sample criterion for the millennial generation. The data analysis approach, on the other hand, was SEM, which was examined with AMOS 22 software. The results of the SEM analysis suggest that the goodness of fit is generally good and may be deemed to meet the model fit, specifically CMIN/Df = 2.85; TLI= 0.97; CFI= 0.98; NFI= 0.97; IFI= 0.98; IFI= 0.98; RMSEA= 0.07; GFI = 0.95 AGFI 0.9. The model's estimation results show that lifestyle influences purchasing decisions (p= 0.00; cr= 5.463), social class influences purchasing decisions (p= 0.00; cr= 1.96) and consumer personality traits influence purchasing decisions (p= 0,00; cr= 13,019), and income influences purchasing decisions (p= 0,00; cr= 12,195). The results of earlier studies are typically supported by the relationship between the variables in this study's structural equation model. The consumer personality character variable has the biggest influence (p = 0.00; cr = 13, 019) on the decision to buy traditional food goods from MSMEs (p = 0.00; cr = 13, 019).
FINANCIAL PERFORMANCE ANALYSIS OF FOOD SMES: A CASE STUDY IN SUKOHARJO REGENCY Sundari, Mei Tri; Rahayu, Endang Siti; Irianto, Heru; Handayani, Sugiharti Mulya; Setyowati, Setyowati
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 20, No 1 (2023): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v20i1.65047

Abstract

This research aims to determine the costs, receipts, business advantages, and business feasibility of food Small Medium Enterprise (SMEs).  The primary method used in this study is analytical descriptive with survey techniques. This research involved food SMEs entrepreneurs in Sukoharjo Regency with several 50 respondents. The sampling method uses a simple random sampling method. Data is obtained by interview and observation methods. The analytical techniques used are profit analysis, R/C ratio, liquidity analysis, solvency, business rentability, and risk analysis. The results showed that the RoA value was 12.102% so that the Food SMEs in Sukoharjo Regency showed possible outcomes to be developed. SMEs' solvency value represents a figure of 0.016%, based on creditors funding the business of 0.016% of the total assets held. 
Pemberdayaan UMKM Makanan Olahan Khas Tawangmangu Kabupaten Karanganyar Menuju Kemandirian Usaha Rahayu, Endang Siti; Irianto, Heru; Handayani, Sugiharti Mulya; Sundari, Mei Tri; Setyowati, Setyowati; Widadie, Fanny
PRIMA: Journal of Community Empowering and Services Vol 7, No 2 (2023): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/prima.v7i2.74883

Abstract

UMKM (Usaha Mikro Kecil dan Menengah) adalah bisnis yang dijalankan secara individu, rumah tangga, atau badan usaha ukuran kecil. UMKM berguna dalam menaikkan harga jual bahan baku mentah untuk dipasarkan dalam bentuk produk jadi. Tawangmangu merupakan kecamatan yang berada di Kabupaten Karanganyar, Jawa Tengah. Tawangmangu berada di daerah pegunungan dengan ketinggian rata-rata 1.000 mdpl sehingga cocok untuk ditanami tanaman, baik berupa tanaman pangan, sayuran, maupun buah-buahan. Beberapa tanaman yang sering dimanfaatkan sebagai bahan dasar produk olahan pangan UMKM seperti pisang, ubi jalar, ubi kayu, wortel, jagung, dan lainnya. Tawangmangu yang menjadi daerah wisata diharapkan mampu dijadikan peluang bagi masyarakat khususnya UMKM dalam memasarkan hasil olahannya. Bentuk dukungan yang dapat diberikan adalah dengan melakukan pelatihan kewirausahaan bagi UMKM dalam membangun branding produk olahanya sehingga mampu bersaing dengan kompetitor. Berdasarkan survey yang dilakukan, keberadaan UMKM di Tawangmangu cukup banyak namun branding yang dilakukan kurang maksimal. Pelatihan branding produk olahan berguna dalam menarik konsumen dan menjaga keberlanjutan usaha yang nantinya berdampak dalam menyediakan lapangan pekerjaan, serta meningkatkan perekonomian masyarakat di Tawangmangu. Melihat potensi, prospek, dan peluang usaha tersebut maka pelatihan kewirausahaan pada UMKM Tawangmangu Karanganyar perlu dilakukan, karena hal ini dapat membantu UMKM dalam mengembangkan usahannya. Pelaksanaan kegiatan pengabdian ini dilakukan dengan beberapa kegiatan yaitu penyuluhan mengenai kewirausahaan, branding, dan pengemasan produk olahan UMKM. Dari permasalahan yang ada, perlu kiranya dilakukan pendampingan kepada UMKM Akar Mulya Desa Karanglo, Tawangmangu, khususnya mengenai kegiatan dalam melakukan manajemen usaha, mengembangkan branding dan kemasan produk olahan sehingga mampu mengembangkan UMKM. Dari kegiatan persiapan dan diskusi dengan Kelompok UMKM Akar Mulya di Desa Karanglo Kecamatan Tawangmangu Kabupaten Karanganyar mereka sangat mengharapkan bantuan dan pelatihan untuk kewirausahaan, branding dan pengemasan produk olahan UMKM hasil produksi yang dihasilkan dari Desa Karanglo itu sendiri.
Membangun Jiwa Wirausaha Santri Melalui Peningkatan Kemampuan Manajerial Dan Pengolahan Pangan Di Ponpes Al Miftah Yogyakarta Handayani, Sugiharti Mulya; Sundari, Mei Tri; Ariviani, Setyaningrum
SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Vol 13, No 2 (2024): November
Publisher : LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/semar.v13i2.79825

Abstract

Pondok Pesantren Al Miftah adalah pondok pesantren yang beralamat di Desa Mlangi, Kecamatan Gamping, Kabupaten Sleman Daerah Istimewa Yogyakarta. Permasalahan yang dihadapi oleh pondok pesantren Al Miftah adalah keterbatasan sumberdaya yang bisa memberikan materi untuk meningkatkan ketrampilan santri. Tim Pengabdian Kepada Masyarakat Universitas Sebelas Maret terpanggil untuk berkontribusi berbagi ilmu dan ketrampilan kepada para santri untuk meningkatkan kapasitas mereka agar lebih siap ketika harus kembali ke masyarakat. Solusi untuk mengatasi permasalahan yang dihadapi mitra adalah memberikan pelatihan untuk menumbuhkan jiwa wirausaha, melalui pelatihan ketrampilan mengolah bahan pangan sebagai bekal wirausaha. Tim Pengabdian Masyarakat Universitas Sebelas Maret juga memberikan pemahaman terkait manajemen pemasaran untuk mendukung semangat berwirausaha. Kegiatan pengabdian masyarakat dilaksanakan pada bulan Mei 2023 di Pondok Pesantren Al Miftah diikuti 42 santri putri dari berbagai umur dan tingkat pendidikan (SD sampai PT). Sebelum dan sesudah pelatihan diadakan pretest dan post-test untuk mengukur dampak dan manfaat pelatihan bagi peserta. Hasil prestest dan posttest menunjukkan bahwa 100% peserta menyatakan pelatihan ini memberikan manfaat baik dalam meningkatkan kemampuan mengolah bahan pangan maupun kemampuan manajerial (manajemen pemasaran). Selain itu 67 % peserta termotivasi untuk menjadi wirausaha dan 97% menginginkan ada pelatihan lanjutan. Kata kunci:  jiwa wirausaha, pondok Al Miftah, santri.
Faktor-Faktor yang Memengaruhi Keuntungan Usaha Tani Tembakau di Kecamatan Manisrenggo Kabupaten Klaten Rachmanindita, Zurinda Adkha; Handayani, Sugiharti Mulya; Rahayu, Wiwit
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 1, No 1 (2022): June
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v1i1.61618

Abstract

The agricultural sector, especially plantations, has entered the business world that considers profit in its activities. One of them is tobacco farming in Manisrenggo Sub-district, Klaten Regency. This study aims to determine the costs, revenues, income, and profits of tobacco farming, and what factors affect the profits of tobacco farming in Manisrenggo Sub-district, Klaten Regency. The method used in this research is descriptive analytical purposive location determination, and sampling using random sampling method. The data were analyzed by farming and multiple linear regression. The results showed that the average revenue from tobacco farming was IDR22,377,755.40 per planting period per ha, the total cost was IDR12,486,217.36 per planting period per ha, the income was IDR12,023,202.48 per planting period per ha, and the profit was IDR9,974,588.43 per planting period per ha. Factors that have a significant effect on the profits of tobacco farming are land area and production costs with positive coefficient values. The level of education has a negative and significant effect on the profits of tobacco farming.