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All Journal Jurnal Manajemen dan Agribisnis Caraka Tani - Agriculture Science Journal Habitat AGRARIS: Journal of Agribusiness and Rural Development Research Livestock and Animal Research Caraka Tani: Journal of Sustainable Agriculture Jurnal SEPA (Social Economic and Agribusiness Journal) AGROMIX PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) PRIMA: Journal of Community Empowering and Services SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Agrimansion: Agribusiness Management & Extension Jurnal Agristan Agroteksos Procedia of Social Sciences and Humanities Sci-Tech Journal Neo Journal of economy and social humanities Jurnal Ilmu-Ilmu Pertanian

Sugiharti Mulya Handayani

Program Studi Agribisnis, Fakultas Pertanian Universitas Sebelas Maret

Author-ID : 274227

Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary Other

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STRATEGI PEMASARAN INDUSTRI MADU PADA PT MADU PRAMUKA DI KABUPATEN BATANG Eka Pratiwi; Sugiharti Mulya Handayani
Caraka Tani: Journal of Sustainable Agriculture Vol 25, No 2 (2010): October
Publisher : Universitas Sebelas Maret

This research purposes are to identify the external and internal factors that can be the strength, weakness, opportunity, and threat to find the strategic alternative and to determine the strategic priority applied in the marketing of honey industry in PT. Madu Pramuka, Batang Regency. The basic method of this research is a descriptive method. The types of data used in this research are primary and secondary data. The method of analyzing the data are the descriptive-qualitative, Matrix EFE, Matrix IFE, Matrix IE, Matrix SWOT, and Matrix QSP. The results of this research show that there are several strategic alternatives of the marketing found, such as: making a qualified hone, creating the best product of honey, keeping the original and purity of honey and also the various kinds of honey products to increase the consumers loyalty to the compeny; keeping the product continuity by making a good relationship with the suppliers; increasing the cooperation with the Research and Development Institute to develop the product of honey; increasing the sale based on the segment of the geographical market, the targeted market, and the channel of the short distribution; exploiting the higher technology to get the honey containing the low amount of water; increasing the sale promotion through the events organized by the local government; keeping on update the information about honey product by using the internet; making the honey product stand when there is an important event held, making leaflets and catalogues and introduction of the bee sting in the purposed market segment; increasing the scale volume by making a competitive price promotion for the purposed market segment; giving the best service to the consumers in order that they are always loyal and keep on trusting the product of honey; increasing the adequate supply of honey during the period of shortage before harvest; making the recording of the production and sale data in detail; determining the competitive price for increasing the sale, thus the fee can be lower. The applicable priority strategy are to make a qualified honey production, to create the best product of honey, to maintain the purity and original of honey, and to keep the various kinds of honey production for increasing the consumer’s loyalty toward company.

STRATEGI PENGEMBANGAN AGRIBISNIS MELALUI AGRIBUSINNESS DEVELOPMENT CENTER DALAM MEMBANGUN KEMITRAAN AGRIBISNIS (Studi pada Pengembangan Sentra Usaha Peternakan Sapi Kecamatan Tawangsari, Kabupaten Sukoharjo) Sugiharti Mulya Handayani; Raden Kunto Adi; Setyowati Setyowati; Susi Wuri Ani
Caraka Tani: Journal of Sustainable Agriculture Vol 27, No 2 (2012): October
Publisher : Universitas Sebelas Maret

This research aimed to identify needs and problems the small and medium enterprises of agribusiness, to formulate the internal and external factors in to strengthness, weakness, opportunities and treatness in development of agribusiness, to formulate alternative strategies in development of agribusiness with agribusiness development center in developing of agribusiness partnership, to formulate the priority strategies in development of agribusiness with agribusiness development center in developing of agribusiness partnership, and to formulate the value chain in development of agribusiness with agribusiness development center in developing of agribusiness partnership at Sukoharjo Regency. Te basic method used in this research is descriptive analytic method with survey techniques and focus group discussion. The method to determine the location of the research done by purposive, namely Sukoharjo Regency. Sampling method to determine the factors internal and external done snowball, while the method of determining the weight and attractiveness Score (AS) performed intentionally (purposively). Data type applied in this research is primary data and secondary data. Data analysis method applied were SWOT analysis, SWOT matrix, QSP matrix, and value chain analysis. The results of SWOT analysis to show internal factors that the strengths in developing agribusiness of cattle cow were a large of many and expand of cattle breeder in Sukoharjo Regency, quality of cow were good and continuity of production, a large of many potency of nature resources, institution of cluster were strength. The weakness were production factors are limited, especially of cattle food, a low of capacity of human resources in to access for breeding and technology, health of cow, access of market and information of price, a lack of marketing, a low of optimally in management of cattle, management of cattle still traditionally, and hereditary, and so a lack of capital capacity. The external factors that the opportunities were simplify of capital access at banking, institution of micro finance, credits with light of interest, a large of foods cattle from small and medium enterprises central else, a demand of met cow and product of meat cow processing, a development policy of small and medium enterprises from province and state government, technology processing of process remainder of cattle, easier of development quality of meat and breeding. The treathness were a limited of superior of seed, a limited of production factors, especially of food cattle, a association or cooperation of cattle breeder was not yet, a import policy of meat cow, a policy programme of small and medium enterprises development was not well coordinated, a finance capacity of regional government for development of small and medium enterprises was limited, a technology processing of remainder process of cattle was limited, a infection of antrax disease from other location and other disease that lack of prediction, a price competition of cow with other location from Sukoharjo Regency that usually of lower price. The results of SWOT Matrix and QSP to show priority strategies can be applied in development agribusiness of cattle cow were developing and to defend of quality and continuity production to endure in the markets, with development of production capacity and technology, and so cluster institution with supported by coordinatively stakeholders, so that strengthening of bargaining position of cattle breeder, to develop capacity of human resources of cattle breeder for developing access in to production factors and technology, to develop business management, to defend and expanding markets access, with coordination and cooperation with stakeholders as like non regional government institution, and to defend of production quality and continuity by partnership with other central of small and medium enterprises in performing of production factors and distribution networking.

ANALISIS HUBUNGAN PROPORSI PENGELUARAN DAN KONSUMSI PANGAN DENGAN KETAHANAN PANGAN RUMAH TANGGA PETANI PADI DI KABUPATEN KLATEN HUSNUL AMALIYAH; SUGIHARTI MULYA HANDAYANI
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 7, No 2 (2011): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v7i2.48896

The aim of this research are to analyse the proportion of food expendeture and consumption on the income of rice farmer household, to analyse energy and protein consumption of rice farmer household, and to analyse food security of rice farmer household in Klaten regency. This research used descriptive analysis method and executed survey technique. This research was done in Klaten Regency. Boto Village of Wonosari Subdistrict had chosen as research area purposively sampling. The data used in this research are primary and secondary data.

PERILAKU HARGA DALAM PEMASARAN BAWANG MERAH DI DAERAH ISTIMEWA YOGYAKARTA Sugiharti Mulya Handayani
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 1, No 1 (2004): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v1i1.48783

The research conducted to identity the influence of seasonality in production of Onio price, identity long run dynamic equilibrium of onion price and analyze pricing behavior and market performance of onion. the data used in the study were mostly secondary (time sries) quarterly for 1996 until 2000.

ANALISIS EFISIENSI EKONOMI PENGGUNAAN FAKTOR-FAKTOR PRODUKSI PADA USAHA TANI BAWANG MERAH LAHAN PANTAI DI DAERAH ISTIMEWA YOGYAKARTA Heru Irianto; Sugiharti Mulya Handayani
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 1, No 2 (2005): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v1i2.48793

The objective of this research is to find out economical efficiency of the use of production factors in sand-field onion on farm in Daerah Istimewa Yogyakarta. The method used in this research was Analytical Descriptive with Census Technique in implementation

PROSPEK PENGEMBANGAN BAWANG MERAH TIRON SEBAGAI KOMODITI UNGGULAN DAERAH ISTIMEWA YOGYAKARTA (DITINJAU DARI PREFERENSI KONSUMEN) Sugiharti Mulya Handayani
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 2, No 1 (2005): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v2i1.48799

The objective of this research is to find out onion's attributes which are preferred and considered by the costumers while buying a commodity. The method used in this research was analytical descriptive with survey technique in implementation The location was selected purposively

RESPON PETANI KEDELAI TERHADAP FLUKTUASI HARGA DAN IKLIM DI DAERAH ISTIMEWA YOGYAKARTA SUGIHARTI MULYA HANDAYANI
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 9, No 2 (2013): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v9i2.48830

This study aims to determine the response of soybean farmers toward the price and climate fluctuations in Yogyakarta Special Region. The study uses secondary data time series for 20 years (1992-2011) and is analyzed using a model of supply response. The results show that the increase in soybean prices in year y-1 and the increase in rainfall in year y-1 influenced significantly in reducing the planting area of soybeans in year y. Whereas, the price of peanuts in year y-1 did not influenced significantly to the planting area of soybeans in year y. From these results it can beconcluded that the increased price in soybeans is not an incentive for farmers to increase production. Rainfall will be a consideration for farmers to increase or decrease the planting area of soybeans and peanuts are not the competitor commodity for soybeans in fighting over land.

PELATIHAN PEMBUATAN YOGHURT PADA KELOMPOK TERNAK DI DESA KEMIRI KECAMATAN MOJOSONGO BOYOLALI fanny Widadie; Setyowati Setyowati; Sugiharti Mulya Handayani; Mei Tri Sundari
SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Vol 10, No 1 (2021): Mei
Publisher : LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/semar.v10i1.45874

Peternak sapi perah di Desa Kemiri Kecamatan Mojosongo Kabupaten Boyolali menghadapi permasalahan dalam usahanya seperti harga susu yang rendah dan kurangnya pengetahuan tentang produk olahan susu untuk meningkatkan nilai tambah produk. Oleh karena itu dalam kegiatan pengabdian masyarakat ini dilakukan pelatihan produk olahan susu berupa yoghurt pada salah satu kelompok ternak di Desa Kemiri. Kegiatan pelatihan ini dilakukan pada 15 anggota kelompok ternak mukti di Desa Kemiri. Kegiatan pelatihan dilakukan dengan pemberian materi, praktek atau demonstrasi langsung cara pembuatan yoghurt, dan evaluasi kegiatan pelatihan melalui pre-test dan post-test. Hasil dari kegiatan pelatihan ini para peternak telah memiliki pengetahuan dan ketrampilan cara pembuatan yoghurt-homemade. Diharapkan dari hasil kegiatan pelatihan ini akan dapat meningkatkan nilai tambah produk susu yang dihasilkan para peternak melalui pembuatan yoghurt.

Peningkatan Kapasitas dan Inovasi Koperasi Pangan Boga Makmur Menghadapi Era Industri 4.0 Heru Irianto; Sugiharti Mulya Handayani; Endang Siti Rahayu; Setyowati Setyowati; Mei Tri Sundari
PRIMA: Journal of Community Empowering and Services Vol 5, No 1 (2021): June
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/prima.v5i1.45023

Revolusi Industri 4.0 memberikan peluang kepada UKM untuk lebih berkembang. Dalam kenyataannya banyak permasalahan internal yang menghambat perkembangan UKM. Permasalahan internal yang sering menjadi penghambat adalah kemampuan pengelolaan keuangan yang rendah dan daya saing produk yang belum maksimal. Kegiatan pengabdian bertujuan untuk meningkatkan kapasitas UKM pangan di era industri 4.0 terutama dalam pengelolaan keuangan dan inovasi kemasan. Kegiatan pengabdian ini dilaksanakan dengan mitra Koperasi Pangan Boga Makmur di Kabupaten Sukoharjo melalui FGD terbatas, pelatihan dan pendampingan. Metode Participatory Rural Appraisal (PRA) digunakan untuk menjamin kegiatan memberikan hasil maksimal. Dengan metode ini peserta diharapkan terlibat penuh dalam kegiatan. Kegiatan pengabdian dilaksanakan dengan memberikan pelatihan dan pendampingan tentang pembukuan keuangan dan pembuatan kemasan yang marketable dan dapat meningkatkan daya saing produk. Pelatihan memberikan banyak manfaat bagi peserta, namun adanya pandemi membuat usaha terhenti, sehingga baru sekitar 10% peserta pelatihan yang sudah mempunyai pembukuan keuangan dan 30% yang sudah mempunyai kemasan marketable.

Psychographic Factors of Millenial Consumers Influenced by MSMEs’ Traditional Food Product Purchase Decisions Safira assegaf; Heru Irianto; Sugiharti Mulya Handayani
Neo Journal of economy and social humanities Vol 1 No 2 (2022): Neo Journal of Economy and Social Humanities, June 2022
Publisher : International Publisher

The goal of this study was to see how psychographic elements from the millennial generation influenced MSMEs' purchasing decisions for traditional food products. Psychographic elements in this study were lifestyle, social class, consumer personality traits, and income. Knowing which of the four variables is the most influential is also important. The sample was taken using survey techniques, and the method employed in this study is descriptive. By purposefully selecting the sample requirements, the research location is Surakarta City. The 400-sample method of determining the sample. Residents of Surakarta aged 21 to 41 years are the sample criterion for the millennial generation. The data analysis approach, on the other hand, was SEM, which was examined with AMOS 22 software. The results of the SEM analysis suggest that the goodness of fit is generally good and may be deemed to meet the model fit, specifically CMIN/Df = 2.85; TLI= 0.97; CFI= 0.98; NFI= 0.97; IFI= 0.98; IFI= 0.98; RMSEA= 0.07; GFI = 0.95 AGFI 0.9. The model's estimation results show that lifestyle influences purchasing decisions (p= 0.00; cr= 5.463), social class influences purchasing decisions (p= 0.00; cr= 1.96) and consumer personality traits influence purchasing decisions (p= 0,00; cr= 13,019), and income influences purchasing decisions (p= 0,00; cr= 12,195). The results of earlier studies are typically supported by the relationship between the variables in this study's structural equation model. The consumer personality character variable has the biggest influence (p = 0.00; cr = 13, 019) on the decision to buy traditional food goods from MSMEs (p = 0.00; cr = 13, 019).

Co-Authors Abdillah Ulfaida Rahmawanti Afridhianika, Annisa Nugraheni Asy-syahid, Yusuf Syauqi Desy Setyaningrum Dona Wahyuning Laily Eka Pratiwi Endang Siti Rahayu Endang Siti Rahayu Erlyna Wida Riptanti Ernoiz Antriyandarti Fanny Widadie Harisudin, Mohamad Heru Irianto Heru Irianto Heru Irianto HUSNUL AMALIYAH Ivana Nurlaila, Ivana Jamhari, Jamhari Jangkung Handoyo Mulyo Kurniawati, Atila Windi Lestari Rahayu Waluyati Mei Tri Sundari Mei Tri Sundari Mei Tri Sundari Mei Tri Sundari Raden Kunto Adi Rina Agustina Safira Safira assegaf Setyowati Setyowati Setyowati Setyowati Setyowati Setyowati Setyowati Sugeng Purwanto Sugeng Purwanto Sugianto, Yaumitdin Suhita, Cahyaningtyas Putri Suprapti Supardi Suprapti Supardi Susi Wuri Ani Umi Barokah umi barokah

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