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All Journal MANAJEMEN HUTAN TROPIKA Journal of Tropical Forest Management Jurnal Teknologi Industri Pertanian Buletin PSP E-jurnal Agro-Industri Indonesia Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Forum Pasca Sarjana Jurnal Teknik Industri JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI JURNAL ANALISIS KEBIJAKAN KEHUTANAN Gadjah Mada International Journal of Business Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Teknologi Pertanian Journal of Regional and City Planning Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Warta IHP (Warta Industri Hasil Pertanian) Jurnal Ilmiah Teknologi Pertanian Agrotechno JURNAL ILMIAH GEOMATIKA Jurnal Ecolab International Journal of Supply Chain Management ASEAN Journal on Science and Technology for Development Jurnal Permukiman Jurnal Optimalisasi Journal of Applied Engineering and Technological Science (JAETS) BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal Pusat Inovasi Masyarakat Journal of Applied Agricultural Science and Technology KEYNESIA : INTERNATIONAL JOURNAL OF ECONOMY AND BUSINESS Jurnal Manusia dan Lingkungan
Hartrisari Hardjomidjojo
Departemen Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, IPB University Kampus IPB Gedung Fateta Lantai 2, Jalan Lingkar Akademik Kampus IPB, Bogor, Jawa Barat 16680
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Journal : Jurnal Pusat Inovasi Masyarakat

 1 
Pengembangan UMKM Gedang Kriuk melalui Pelabelan dan Pemasaran Digital di Desa Cibitung Wetan, Bogor Kamandanu, Dimas Fikri; Sarasono, Andanya Chaerunisa; Gultom, Nadine Debora; Tsani, Anissa Nabila; Kustanto, Destian Yogi; Shakila, Dania Putri Primar Tri; Abdiyah, Mutiara; Rivaldo, Napitupulu Yosefino; Hardjomidjojo, Hartrisari
Jurnal Pusat Inovasi Masyarakat Vol. 7 No. 2 (2025): Oktober 2025
Publisher : Direktorat Pengembangan Masyarakat Agromaritim, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jpim.7.2.396-406

Abstract

The MSME Gedang Kriuk in Cibitung Wetan Village processes young papayas into value-added products that is becoming a signature souvenir of Pamijahan. However, the business owners still face marketing limitations and do not yet have proper packaging labels. To address these challenges, an assistance program was carried out focusing on packaging label development and digital marketing through social media. The program aimed to enhance product competitiveness and expand marketing reach beyond the village area. It was conducted from January 4–20, 2025, in Cidamar, Cibitung Wetan Village, Pamijahan, Bogor Regency. Activities began with identifying the problems faced by the business owners. The implemented solutions included creating packaging labels and providing guidance on digital marketing, particularly through the establishment of an Instagram account, @galeri.citanku, as a promotional platform for local MSMEs. Digital marketing efforts involved uploading promotional photos and videos, which successfully increased product reach, as indicated by the number of content views exceeding the account’s follower count. As a result, Gedang Kriuk MSME received several new orders, experienced a higher frequency of purchases, and gained positive consumer responses toward its more attractive packaging design.
Co-Authors - Hamdi . Syaiful Abdiyah, Mutiara Abiyyu Muhammad Haris Aditya Kurniawan Aditya Kurniawan Aditya Pandu Nugraha Aji Hermawan Amiruddin Saleh Anthon A. Djari Arahmah, Melina Ario Damar Ayu Diah Padyanawati Bambang Pramudya N Basita Ginting Budi Yulianto Cahyana, Purwa Tri Casnan Casnan Casnan, Casnan Chandra Wijaya Chandra Wijaya Daniel Bunga Paillin Daniel R. Monintja Darwin Kadarisman Daud Silalahi Dewi Auditiya Marizka Domu Simbolon Donny Iskandar Edwarsyah Edwarsyah Eka Intan Kumala Putri Eko Ruddy Cahyadi Elisa Anggraeni Elisa Anggraeni, Elisa Endriatmo Soetarto Erliza Noor Eti Rohaeti Faisal Ramdhani Faqih Udin dan Jono M. Munandar Meivita Amelia FARAH FAHMA Fransiska Zakaria Gultom, Nadine Debora Habib Subagio, Habib Hadi S Alikodra Harmin Sarana Hasim - Heri Suprayitno Hery Widijanto Irzaman, Irzaman John Haluan Kamandanu, Dimas Fikri Kooswardhono Mudikdjo Kustanto, Destian Yogi Laily, Noer Lalitya Narieswari Lestari, Suci Ayu LILIK BUDIPRASETYO Lintang Harwina Madyaratry M. Syamsul Maarif Ma'mun Sarma Machfud Machfud Machfud Machfud Machfud Madyaratry, Lintang Harwina Marimin , Marissa Grace Haque Marlinda Apriyani Matasik, Delfania Meizar Malanesia Mita Wahyuni Mohamad Syamsul Ma’arif Muhammad Ismail Muhammad Romli dan Suprihatin Andes Ismayana Musa Hubeis Muti'atul Chosyi'ah Nadya Megawati Rachman Nastiti Siswi Indrasti Nugroho, Bagus Dwi Ono Suparno Pranatasari, Nur Army Purnawan Purnawan Purnawan Purnawan Putranto, Kartiko Eko Rahayu, Nur Fitri Reza Ahda Sabiila Rina Marina Masri Rinekso Soekmadi Rivaldo, Napitupulu Yosefino Roedhy Poerwanto Rohayati Rudi C. Tarumengkeng Safitriyawi, Roja Santun R.P. Sitorus Santun R.P. Sitorus Santun R.P. Sitorus Sapta Raharja Sarasono, Andanya Chaerunisa Shakila, Dania Putri Primar Tri Siti Leny Puspasari Sumardjo Suprihatin Suprihatin Suprihatin Suprihatin Suprihatin Suryadari, Agung Suryahadi (Suryahadi) Suyadi Cornellius Titi Candra Sunarti Titin Mahardini Tjahja Muhandri Tommy H. Purwaka Tridoyo Kusumastanto Tsani, Anissa Nabila Udoh Roudotul Jannah Ulfah, Tya Utomo, Prasetyo Hadi Wa Ode Muliastuty Wowiling, Novie CH Y.A. Budhi Jatmiko Yandra Arkeman Yofita Sandra Yulistika, Efri Yunus Triyonggo, Yunus Yusianto Rindra Zulfiandri Zulfiandri