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Pengaruh Pemasaran Media Sosial terhadap Niat Beli Ulang Melalui Perceived Value Konsumen Produk Skintific : Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar My Sarah Imran; Anwar Ramli; Siti Hasbiah; Isma Azis Riu; Rahmat Riwayat Abadi
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 3 (2025): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i3.2058

Abstract

This study aims to analyze the effect of social media marketing on repurchase intention of Skintific products through perceived value by consumers, especially among students of the Faculty of Economics and Business, Makassar State University. The type of research used in this study is quantitative research with an explanatory approach. The population in this study consisted of active students who use Skintific products, with a sample of 150 respondents selected using purposive sampling technique. Data collection was carried out through a Likert scale-based questionnaire distributed to respondents. The data collected is then processed using the SmartPLS 3.2.9 analysis tool and this research method uses Structural Equation Modeling - Partial Least Squares (SEM-PLS). The results showed that social media marketing has a positive and significant influence on repurchase intentions. In addition, social media marketing also has a positive and significant effect on consumer perceived value. Perceived value of consumers is also proven to have a positive and significant effect on repurchase intentions. Further analysis shows that perceived value acts as a significant mediator in the relationship between social media marketing and repurchase intentions.
Pengaruh Live Streaming dan Promo Free Shipping Terhadap Impulse Buying Produk Somethinc pada Aplikasi Shopee : Studi pada Mahasiswa Fakultan Ekonomi dan Bisnis Universitas Negeri Makasar Nurul Aszizah Adelia Putri Nur; Anwar Ramli; Ilma Wulansari Hasdiansa; Siti Hasbiah; Isma Azis Riu
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3215

Abstract

This study was conducted to analyze the influence of the live streaming feature and free shipping promo on impulse buying behavior for Somethinc brand beauty products on the Shopee e-commerce platform. The background of this study is based on the increasing competition in digital businesses, especially in the beauty industry, which encourages business actors to utilize creative marketing strategies to attract consumers' attention. The live streaming feature is present as an interactive media that allows sellers to communicate directly with buyers, show product authenticity, and create a more personalized shopping experience. Meanwhile, the free shipping promo is considered one of the most effective marketing strategies to encourage spontaneous purchasing decisions, because it can reduce the burden of additional costs that are usually a consumer consideration. The research method used is quantitative with a descriptive approach. The research sample consisted of 100 students of the Faculty of Economics and Business, Makassar State University who had purchased Somethinc products through Shopee. Data collection was carried out using a structured questionnaire, then analyzed using multiple linear regression techniques to determine the effect of independent variables on the dependent variable. The results showed that both live streaming and the free shipping promo have a positive and significant influence on impulse buying. Live streaming can foster a sense of spontaneous buying desire because of its attractive, informative, and persuasive nature. On the other hand, the free shipping promotion is a powerful incentive for consumers to shop without much consideration. Simultaneously, these two factors contribute to increased consumer interest in Somethinc products on Shopee. This finding provides important implications for e-commerce and the beauty industry to further optimize digital marketing strategies based on interactivity and cost incentives to increase consumer impulse purchases.
Exploring Local Wisdom: a Qualitative Study of Innovation in Traditional MSMEs in the Digital Era Asrianto Asrianto; Anwar Ramli; Amiruddin Tawe; Anwar Rauf; Romansyah Sahabuddin; Masnawaty Sangkala; Samirah Dunakhir
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 2 No. 1 (2025): June : Proceeding of the International Conference on Management, Entrepreneursh
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v2i1.168

Abstract

This research aims to explore the forms, meanings, and processes of innovation undertaken by traditional Micro, Small, and Medium Enterprises (MSMEs) in facing the challenges of the digital era, with a particular emphasis on the role of local wisdom as a foundation for innovation. Using a qualitative approach with a case study design, this research explores the subjective experiences of MSMEs integrating cultural values with technological transformation. Data collection was conducted through in-depth interviews, participant observation, and document analysis, which were then analyzed using thematic methods. The results show that innovation in traditional MSMEs is not solely focused on technological aspects, but rather is the result of negotiations between cultural values, social adaptation, and modern market demands. Local wisdom has proven to be a source of values and ethics in product development, marketing strategies, and the digital transformation process. The innovation process occurs contextually and gradually, and is heavily influenced by community support and strong local social networks. This study confirms that culture-based innovation strategies provide a more sustainable and inclusive direction for MSMEs navigating the digital era. Therefore, digital transformation should not be separated from the social and cultural context in which MSMEs are rooted. This approach opens up space for a new understanding of more holistic innovation, which is not only technology-oriented, but also strengthens local identity and social cohesion within the MSME ecosystem.
ANALYSIS OF FINANCIAL DISTRESS USING THE ALTMAN Z-SCORE AND TAFFLER METHODS IN CEMENT SUBSECTOR MANUFACTURING COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE PERIOD 2018-2021 Anwar; Puspita K, Armita; Muh. Ichwan Musa; Romansyah Sahabuddin; Anwar Ramli
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.903

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This research aims todetermine the potential for Financial Distress in cement manufacturing companies listed on the Indonesia Stock Exchange for the 2018-2021 period. The equation model used is the Altman Z-Score and the Taffler model. The data collection technique used is the documentation method with quantitative descriptive research data types. The results of the study show that cement sub-sector manufacturing companies for the 2018-2021 period have varied analysis results depending on the type of model implementation used. Companies that are in a healthy condition (safe area) for the two equation models are INTP in 2018-2021, and SMBR in 2018 for the Altman Z-Score model, while the SMGR Taffler model in 2018 is in a healthy condition (safe area). SMGR 2018-2020, WSBP 2018-2019, WTON 2018, and SMBR for 2020-2021 is in a gray area position for the Altman Z-Score equation model. While in the taffler model, companies that are in a gray area position are SMGR in 2019-2021, SMCB 2019-2020, WSBP in 2021, and SMBR in 2018 and 2021. Meanwhile companies that are in a bankrupt position are SMGR in 2021, SMCB in 2018- 2021, 2019-2020 WSBP, 2019-2021 WTON and 2019 SMBR for the Altman Z-Score model. In the taffler model, bankrupt companies are 2018 and 2021 SMCB, 2020 WSBP, and 2019-2020 SMBR. 2019-2020 WSBP, 2019-2021 WTON and 2019 SMBR for the Altman Z-Score model. In the taffler model, bankrupt companies are 2018 and 2021 SMCB, 2020 WSBP, and 2019-2020 SMBR. 2019-2020 WSBP, 2019-2021 WTON and 2019 SMBR for the Altman Z-Score model. In the taffler model, bankrupt companies are 2018 and 2021 SMCB, 2020 WSBP, and 2019-2020 SMBR
Fundamental Analysis Of Nickel Companies’ Stock Prices Listed On The Indonesia Stock Exchange For The Period 2020–2024 Anwar Ramli; Febrianty Muliana Saputri; Syardiansyah; Putri Yulinar; Salsabilah
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.905

Abstract

This study was conducted to examine the influence of financial ratios on stock price movements of nickel mining companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2024. Indicators used in the analysis include Return on Equity (ROE), Earnings per Share (EPS), Debt to Equity Ratio (DER), Price Earning Ratio (PER), and Price to Book Value (PBV), which represent aspects of profitability, solvency, and market valuation of the company. A quantitative approach was used in this study by processing secondary data in the form of annual financial reports from issuers that met the selection criteria. The results showed that each company has a different performance pattern based on the five ratios, where ANTM shows stability and growth, TINS ​​presents high volatility, while INCO excels in a conservative financial structure. These findings are expected to serve as a reference for investors in making decisions based on fundamental analysis, as well as provide additional references for management and academics in assessing the dynamics of the nickel industry in Indonesia.
PENGARUH CURRENT RATIO DAN DEBT TO EQUITY RATIO TERHADAP NET PROFIT MARGIN PADA PERUSAHAAN ASURANSI YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2020-2024 Zahratul Afiqah; Nurul Fadilah Aswar; Annisa Paramaswary Aslam; Anwar Ramli; Nurman, Nurman
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 3 (2025): Nopember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis dan menguji pengaruh Current Ratio serta Debt to Equity Ratio terhadap Net Profit Margin pada perusahaan asuransi yang tercatat di Bursa Efek Indonesia selama periode 2020–2024. Kajian ini secara khusus menilai sejauh mana tingkat likuiditas, yang diproksikan melalui Current Ratio (CR), dan struktur modal, yang diukur dengan Debt to Equity Ratio (DER), memengaruhi tingkat profitabilitas perusahaan asuransi. Evaluasi dilakukan baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian asosiatif. Data yang digunakan bersifat sekunder, diperoleh dari laporan keuangan tahunan perusahaan asuransi yang terdaftar di Bursa Efek Indonesia selama periode pengamatan 2020–2024. Penentuan sampel dilakukan melalui teknik purposive sampling, yaitu pemilihan sampel berdasarkan kriteria tertentu agar sesuai dengan tujuan penelitian. Metode analisis yang diterapkan adalah regresi data panel dengan tiga pendekatan, yaitu Common Effect Model (CEM), Fixed Effect Model (FEM), dan Random Effect Model (REM). Pemilihan model terbaik dilakukan melalui uji Chow, uji Hausman, dan uji Lagrange Multiplier (LM). Hasil penelitian menunjukkan bahwa Current Ratio (CR) berpengaruh positif dan signifikan terhadap Net Profit Margin (NPM). Hal ini mengindikasikan bahwa tingkat likuiditas yang lebih tinggi dapat meningkatkan kemampuan perusahaan dalam menghasilkan laba bersih. Sebaliknya, Debt to Equity Ratio (DER) berpengaruh negatif namun tidak signifikan terhadap Net Profit Margin (NPM). Penelitian ini menunjukkan bahwa peningkatan penggunaan utang cenderung diikuti oleh penurunan profitabilitas, meskipun pengaruh tersebut belum terbukti kuat secara statistik sehingga utang belum menjadi faktor penentu utama laba perusahaan asuransi. Secara simultan, Current Ratio dan Debt to Equity Ratio berpengaruh signifikan terhadap Net Profit Margin (NPM). Dengan demikian, kombinasi pengelolaan kas dan struktur pendanaan yang efisien dapat meningkatkan kinerja profitabilitas perusahaan asuransi di Indonesia
The Effect Of Capital Structure On Company Value With Profitability As An Intervening Variable Risna Kamisanti; Anwar Ramli; Nurul Fadilah Aswar
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.1136

Abstract

Indonesia’s palm oil plantation subsector plays a strategic role in supporting national economic growth, export performance, and foreign exchange earnings. However, during the 2020–2024 period, this sector faced significant challenges, including the COVID-19 pandemic, volatility in crude palm oil (CPO) prices, export restriction policies, rising production costs, and sustainability regulations imposed by the European Union. These conditions created uncertainty regarding firms’ financing decisions, profitability, and market valuation. This study aims to examine the effect of capital structure on firm value, both directly and indirectly through profitability as an intervening variable, in palm oil plantation companies listed on the Indonesia Stock Exchange (IDX). This research employs a quantitative explanatory approach with a causal-associative design using panel data. The sample consists of 13 palm oil plantation companies selected through purposive sampling based on data availability during the 2020–2024 period. Capital structure is measured using the Debt-to-Equity Ratio (DER) and Debt-to-Asset Ratio (DAR), profitability is proxied by Return on Assets (ROA) and Return on Equity (ROE), and firm value is measured using Price-to-Book Value (PBV) and Tobin’s Q. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM), which is suitable for small samples and complex mediation models. The results indicate that capital structure has a moderate positive effect on profitability but a weak and negative effect on firm value. Profitability does not significantly influence firm value and does not mediate the relationship between capital structure and firm value. These findings suggest that higher leverage does not necessarily enhance firm value in the Indonesian palm oil sector during periods of economic uncertainty. This study contributes to the post-pandemic empirical literature and provides insights for managers and investors in optimizing financial policies under volatile market conditions.
The Effect Of Capital Adequacy Ratio And Loan To Deposit Ratio On Stock Prices Study Of Banking Companies Listed On The Indonesia Stock Exchange (IDX) In 2020–2024 A. Nur Azilah; Anwar Ramli; Nurul Fadilah Aswar; Nurman; Annisa Paramaswary
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.1138

Abstract

The capital market has an important role in supporting economic activities by providing long-term funding sources for companies as well as an investment vehicle for the public. The development of the banking sector in Indonesia shows that financial performance often influences stock price movements, although the results are not always consistent between companies. This problem encourages this study which aims to analyze the effect of the Capital Adequacy Ratio (CAR) and the Loan to Deposit Ratio (LDR) on stock prices in banking companies listed on the Indonesia Stock Exchange for the 2020–2024 period. This study uses a quantitative approach with a multiple linear regression method through the assistance of the SPSS application, while the sample is determined by a purposive sampling technique in 16 banking companies over 5 years of observation, resulting in 80 observations. The results of the study show that CAR has a significant negative effect on stock prices (t = -2.482 sig = 0.015), while LDR has a significant negative effect on stock prices (t = -2.846 sig = 0.006). The coefficient of determination (R²) value is 0.162, which means that 16.2% of the variation in stock prices can be explained by CAR and LDR, while the remaining 83.8% is explained by other factors outside the model. This study supports the Signaling Theory which states that financial performance information can provide signals to investors in making investment decisions. This finding confirms that the bank's ability to maintain capital adequacy provides a positive signal to investors, while liquidity management through LDR has not been fully considered as the main factor determining stock prices.
The Influence Of Current Ratio And Return On Assets On Stock Price In Coal Mining Sector Companies Listed On The Indonesian Stock Exchange Nur Suka Nengsih; Anwar; Nurman; Anwar Ramli; Annisa Paramaswary Aslam
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.1140

Abstract

This study aims to analyze the effect of Current Ratio (CR) and Return on Assets (ROA) on stock prices in coal mining companies listed on the Indonesia Stock Exchange (IDX) for the 2020–2024 period. The background of this study is driven by fluctuations in current ratio, return on assets, and stock prices in the coal industry that indicate a mismatch between financial performance and market valuation. This study uses a quantitative approach with a multiple linear regression method through the assistence of the SPSS application, while the sample is determined by a purposive sampling technique in 18 (eighteen) companies over 5(five) years of observation, resulting in 90 (ninety) observations. The results of the partial test (t-test) show that Current Ratio (CR) has a positive and significant effect on stock prices, indicating that a high level of liquidity provides a positive signal to investors regarding the company's short-term financial stability. Conversely, Return on Assets (ROA) has a negative but insignificant effect on stock prices, indicating that profitability has not been a major factor in influencing investor perceptions in this sector, possibly due to fluctuations in commodity prices and unstable profits. The results of the simultaneous test (F-test) show that CR and ROA together have a significant effect on stock prices, with a coefficient of determination (R²) of 18.8%, meaning that these two variables explain some of the variation in stock prices, while the rest is influenced by external factors such as macroeconomic conditions and global coal prices. This finding supports Signaling Theory (Spence, 1973), which states that financial ratios act as signals for investors in assessing company performance. This study provides an empirical contribution to understanding the determinants of stock prices in the Indonesian mining sector and provides practical implications for management and investors to strengthen liquidity management and increase market confidence.
Influence Of Green Banking Disclosure, CAR And ROE On PER Asrianingsih Putri; Anwar; Abdul Rahman; Anwar Ramli; Annisa Paramaswary
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.1144

Abstract

The banking sector plays a pivotal role in Indonesia's economy, yet during the 2020–2024 period, conventional banks experienced substantial fluctuations in firm value, as measured by the Price Earnings Ratio (PER). This study investigates the influence of Green Banking Disclosure (GBD), Capital Adequacy Ratio (CAR), and Return on Equity (ROE) on the firm value of conventional banks listed on the Indonesia Stock Exchange (IDX). Utilizing a quantitative panel data approach, the research analyzes 160 quarterly observations from eight banks over the study period using Eviews 13 software. The findings indicate that GBD does not significantly affect firm value, suggesting that sustainability disclosures have yet to be perceived as a critical signal by investors. Similarly, CAR shows no statistically significant impact, implying that capital adequacy is not a decisive factor in market valuation. In contrast, ROE demonstrates a positive and significant effect on PER, confirming that profitability serves as a strong signal to investors, in line with Signaling Theory. The model’s adjusted R-squared of 0.401 suggests that 40.12% of the variation in firm value can be explained by GBD, CAR, and ROE, while 59.88% is attributable to other factors beyond the study’s scope. These results highlight that in the Indonesian banking sector, firm value is primarily driven by financial performance rather than sustainability practices or capital adequacy. Therefore, banks are encouraged to enhance profitability to maintain investor confidence and strengthen market valuation, while continuing to develop green banking initiatives for long-term strategic positioning.
Co-Authors -, Mutiara Suci Ramadhani A. Nur Azilah Abadi, Rahmat Riwayat Abdi Akbar Idris Abdul Rahman Achmad Hamka Hamid Agung Widhi Kurniawan Ahmad Kalamullah Amalia Reviska Selamanda Amiruddin Tawe Anastashia Maharani Muhadi Andi Dwi Wulandari Andi Mustika Amin Andi Tri Rezeki Aulia Andika Mustika Amin Anita Cemerlang Annisa Paramaswary Annisa Paramaswary Aslam Anwar Anwar Anwar Anwar Rauf Aria Saputra Asrianingsih Putri Asrianto Asrianto Burhanuddin Burhanuddi Burhanuddin Burhanuddin Chalid Imran Musa Dayani Isfahani Idris Diva Ariska Ananda Dunakhir, Samirah Fadianti, Nurhas Faiz Satrianegara Fatmawati Fatmawati Febi Amelia Putri Febrianty Muliana Saputri Herdhana Suwartono Hety Budiyanti Ilham Wardhana Haeruddin Ilma Wulansari Hasdiansa Indah Lestari Anwar Isma Azis Riu Karmila Kasriana, Kasriana Lisa Herianti M. Ikhwan Maulana Haeruddin Masnawaty Sangkala Minawati Minawati Moh. Rifky Wahyudi Muhammad Fhill Husny Muhammad Imaduddin As'ad Muhammad Imaduddin As'ad Muliana Agus My Sarah Imran Nabila Allaini Nurzahra Najamuddin Najamuddin Nisaul Husna Ramadhani Ilham Nur Intan Pratiwi Nur Suka Nengsih Nur Wahida Nuralisa Nuralisa Nurhaedah Nurhaedah Nurman Nurman Nurman Nurul Aszizah Adelia Putri Nur Nurul Fadilah Aswar Nurwatul Wardah Muis Puspita K, Armita Putri Yulinar Raudatul Jannah Regina Amalia Rezky Amalia Hamka Rezky Natakusuma Amin Riska Damayanti Risna Kamisanti Romansyah Sahabuddin Safira Ainu Nadira Sofyan Saiful Salahudin, Suharni Salsabilah Selvina Sandini Shabir Shabir Siti Hasbiah Sulis Mifthaul Nisaa Syamsuriyati, Syamsuriyati Syardiansyah Tenri S.P. Dipoatmodjo Tenri S.P.Dipoatmodjo We Batary Pada Yeni Sirinding Zahratul Afiqah Zainal Ruma