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Pengaruh Promosi, Ketersediaan Produk Dan Penggunaan Paylater Terhadap Impulse Buying Pada E-Commerce Shopee: (Studi Kasus Pada Mahasiswa Prodi Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya) Shinta Amelia Putri; Dewi Sri Woelandari Pantjolo Giningroem; Bayu Seno Pitoyo
Jurnal Bisnis dan Ekonomi Vol 2 No 2 (2024): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v2i2.32

Abstract

The purpose of this research is to identify and analyze the factors influencing impulsive buying behavior, providing insights to businesses on effective strategies to enhance impulsive purchases in their market. This study employs a quantitative method, utilizing data collection through questionnaires implemented in a survey. The number of respondents involved in this research reaches 200 individuals. The data analysis approach in this study utilizes the multiple linear regression analysis method, with the application of SPSS software. The findings of the research indicate that promotions, product availability, and the utilization of pay-later services significantly influence impulsive buying occurrences.
Determinasi Kinerja UMKM Makanan dan Minuman Halal di Kab. Bekasi: Networking, Kompetensi SDM dan Teknologi Informasi Sebagai Predictor Tri Widyastuti; Bayu Seno Pitoyo; Muhammad Richo Rianto; Sufyati H S; Novita Syahidah Sari; Nanda Hanifah Putri
Jurnal Ilmiah Ekonomi Islam Vol 9, No 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.11308

Abstract

Penelitian ini menganalisa pengaruh kerjasama, kompetensi SDM dan teknologi informasi terhadap kinerja UMKM yang dilakukan di Kabupaten Bekasi terhadap UMKM makanan dan minuman Halal yang ada di Kabupaten Bekasi. Penelitian ini menggunakan pendekatan metode kuantitatif dan pengolahan data menggunakan Smartpls. Sampel dalam penelitian ini berjumlah 110 pelaku UMKM makanan dan minuman Halal di Kabupaten Bekasi. Penelitian ini semakin memperkuat temuan dari penelitian sebelumnya dimana kerjasama berpengaruh terhadap kinerja UMKM dengan nilai p value sebesar 0,000 sehingga Hipotesis 1 pada penelitian ini diterima. Kompetensi SDM berpengaruh terhadap kinerja UMKM dengan nilai p- value sebesar 0,045 sehingga hipotesis 2 diterima dan Teknologi Informasi berpengaruh terhadap kinerja UMKM dengan nilai p value sebesar 0,000 dimana hipotesis 3 diterima. Penelitian ini memberikan kebaharuan dimana variabel yang digunakan mencakup lingkungan internal ( Kompetensi SDM dan Teknologi Informasi serta lingkungan eksternal (kerjasama). Selain itu objek penelitian ini sangat spesifik yaitu pelaku UMKM Makanan dan Minuman Halal di Kabupaten Bekasi.
Pengaruh Electronic Word Of Mouth, Brand Image, Dan Kualitas Produk Terhadap Minat Beli Smartphone Merek Iphone Pada Generasi Y Dan Generasi Z Di Kota Bekasi Muhammad Fahriansyah; Dewi Sri Woelandari Pantjolo; Bayu Seno Pitoyo
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 1 (2024): March : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i1.1622

Abstract

The research aims to empirically test the influence of electronic word of mouth, brand image, and product quality on interest in purchasing iPhone brand smartphone among generation Y and generation Z in Bekasi City. The sample for this research is generation Y and generation Z in Bekasi City who have an interest in buying iPhone brand smartphone. The sample was carried out using a non-probability sampling method, namely convenience sampling. Data collection was carried out using a questionnaire distributed via Goggle Form to 200 respondents. The analysis in this research uses Multiple Linear Regression Analysis, with t test hypothesis testing. The results of this research show that in the partial t test electronic word of mouth has no significant effect on purchase interest, brand image has a significant positive effect on purchase interest, and product quality has a significant positive effect on purchase interest. The results of the f test show that the variables electronic word of mouth, brand image, and product quality simultaneously influence the interest in buying iPhone brand smartphone among generation Y and generation Z in Bekasi City.
Pengaruh Motivasi Kerja dan Disiplin Kerja Terhadap Kinerja Pegawai pada Kantor Kelurahan Bekasi Jaya Nathasyah Nathasyah; Ari Sulistyowati; Bayu Seno Pitoyo; Tyna Yunita; Jumawan Jumawan
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 3 (2024): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i3.2255

Abstract

The Effect of Work Motivation and Work Discipline on Employee Performance at the Bekasi Jaya Village Office. This study aims to find out whether there is an influence of work motivation and work discipline on employee performance at the Bekasi Jaya Village Office. In this study, the author uses a quantitative approach. This research was conducted using a saturated sampling approach. The number of the entire population used as a sample is as many as 41 respondents. Data collection technique by distributing questionnaires. The design used in this study uses IBM SPSS 26. The results of this study show that (1) work motivation has a positive and partially significant effect on employee performance of 4,110 > 1,685 with a significant value of 0.000 < 0.05 (2) work discipline has a positive and partially significant effect on employee performance of 2,708 > 1,685 with a significant value of 0.010 < 0.05 (3) work motivation and work discipline simultaneously or together have an effect on employee performance 61,872 > 3,245 with a significant value of 0.000 < 0.05. There are suggestions for future researchers to expand the sample size and include other variables such as leadership, work experience, and work environment to predict employee performance at the Bekasi Jaya Village Office. So that more information can be obtained about the factors that influence employee performance.
Pengaruh Kualitas Produk, Citra Merek, Dan Persepsi Harga Terhadap Minat Beli Produk Make Over Di Kota Bekasi Ana Berti Atmajayanti; Dewi Sri Wulandari; Bayu Seno Pitoyo
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 2 (2024): APRIL: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i2.1638

Abstract

This research aims to analyze and consider various factors and components that may influence each other between Product Quality, Brand Image and Price Perception on Purchase Interest in Make Over Products in Bekasi City. The sample for this research was 170 respondents who were interested in buying Make Over products in Bekasi City. This type of research uses a quantitative approach. Data was collected directly from respondents using research instruments in the form of questionnaires via Google Form and convenience sampling techniques. then the data results were processed using the SPSS 26 data processing application. The results of this research prove that product quality and brand image have a positive and significant effect on interest in buying Make Over products both partially, but there is no influence of price perception on interest in buying Make Over products either partially. . Simultaneously, product quality, price perception and brand image have a positive and significant effect on purchase intention for Make Over products in Bekasi City.
Internal and External Factors on the Performance of Halal Food MSMEs in Bekasi Regency Widyastuti, Tri; Rianto, Muhammad Richo; Pitoyo, Bayu Seno
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.895

Abstract

This study analyzes the performance of halal food MSMEs in Bekasi Regency. Internal factors of information technology and external factors of cooperation influence the performance of MSMEs. The unit of analysis in this study amounted to 100 halal food MSME players in Bekasi Regency. The findings in this study further strengthen the findings of previous studies where internal factors of information technology affect the performance of MSMEs with a p-value of 0.009 and external factors of cooperation affect the performance of MSMEs with a p-value of 0.000. This study further strengthens previous findings regarding information technology and cooperation. This research is new to previous research conducted on the halal food industry in the Bekasi district. The selection of internal variables with the Resource Base View (RBV) and Market Base View (MBV) theories is a novelty in this study.
Analisis Harga Minyak Dunia, Nilai Tukar, dan Suku Bunga pada Tingkat Inflasi di Indonesia Periode 2015 - 2022 Putri Setyawati; Milda Handayani; Bayu Seno Pitoyo; Tyna Yunita; Hasanuddin Hasanuddin
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i2.1103

Abstract

The aim of this research is to determine the influence of World Oil Prices, Exchange Rates, and Interest Rates on the Inflation Rate in Indonesia for the 2015 – 2022 Period. The type of research is quantitative research. The sampling technique was total sampling, namely 96 data/samples with SPSS software version 26.0. Based on the research results, it shows that the world oil price and interest rate variable has a positive and significant effect on the inflation rate in Indonesia, but the exchange rate variable has no significant effect on the inflation rate in Indonesia. The research results also show that the variables of world oil prices, exchange rates, and interest rates simultaneously have a positive and significant effect on the inflation rate in Indonesia.
Pengaruh Lingkungan Kerja Dan Motivasi Kerja Terhadap Kinerja Pegawai Pada Kantor Sekretariat Daerah Kabupaten Garut Pasyila Aulyana Nabilah; Bayu Seno Pitoyo; Dewi Sri Woelandari Giningroem
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.2264

Abstract

The aim of this research is to determine the influence of the work environment and work motivation on employee performance at the Garut Regency Regional Secretariat Office. The type of research used in this research is quantitative research. The sampling technique used was probability sampling, namely 50 respondents. The data processing tool used in this research is SPSS software version 26. Based on the research results, it shows that work environment variables have a significant effect on employee performance at the Garut district regional secretariat office, and work motivation has a significant influence on employee performance at the Garut district regional secretariat office. The research results also show that work environment variables and work motivation simultaneously have a positive and significant effect on the performance of employees at the Garut Regency Regional Secretariat Office
Pengaruh Kepuasan Kerja, Stres Kerja, Dan Lingkungan Kerja Terhadap Turnover Intention Karyawan Pada PT Indoaluminium Intikarsa Industri Di Cikarang Mega Rahmanda Zulhidayani; Bayu Seno Pitoyo; Dewi Sri Wulandari
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.2265

Abstract

This research aims to determine whether there is an influence on job satisfaction, work stress and work environment on turnover intention. The research carried out is quantitative research. The data source used was primary data which was carried out through a questionnaire processed using SPSS 26.0 and the total sample in this study was 61 respondents. The results of the regression show that partially there is no significant effect between job satisfaction and employee turnover intention at PT Indoalumnium Intikarsa Industri, there is a partial significant effect between work stress and employee turnover intention at PT Indoalumnium Intikarsa Industri, the work environment partially has no significant effect on turnover employee intention at PT Indoalumnium Intikarsa Industri. Job satisfaction, work stress and work environment simultaneously have a significant effect on employee turnover intention at PT Indoalumnium Intikarsa Industri.
Pengaruh Stres Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT Puninar Yusen Logistik Di Jakarta Siti Roudotul Wahda; Bayu Seno Pitoyo; Dewi Sri Woelandari Giningroem
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.2266

Abstract

This study aims to determine the effect of job stress and work discipline on employee performance at PT Puninar Yusen Logistics in Jakarta. This research uses a quantitative approach. The sampling technique used is non probability sample, namely saturated sample with 32 respondents. The results showed that partially work stress did not have a significant effect on employee performance at PT Puninar Yusen Logistics in Jakarta, and work discipline had a partially significant effect on employee performance at PT Puninar Yusen Logistics in Jakarta, and simultaneously work stress and work discipline had a significant effect on employee performance at PT Puninar Yusen Logistics in Jakarta.