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All Journal International Journal of Electrical and Computer Engineering Jurnal Manajemen Teknologi Jurnal Teknik ITS Jurnal Sains dan Seni ITS Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Sistem dan Manajemen Industri Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Business and Finance Journal Accounting and Management Journal Journal of Information Systems and Informatics ILKOMNIKA: Journal of Computer Science and Applied Informatics Jurnal Ilmiah Manajemen Kesatuan Reswara: Jurnal Pengabdian Kepada Masyarakat JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) International Journal of Mechanical Engineering Technologies and Applications (MECHTA) Relevance: Journal of Management and Business Jurnal Abdimas Musi Charitas Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies Research Horizon Indonesian Journal of Innovation Multidisipliner Research Indonesian Journal of Innovation Multidisipliner Research
Reny Nadlifatin
Institut Teknologi Sepuluh Nopember
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Determinant factors of mobile investment app users among generation Z Indonesia Hanif, Hidjra; Nadlifatin, Reny; Hutama, Rizal Risnanda; Ali, Achmad Holil Noor; Persada, Satria Fadil
International Journal of Electrical and Computer Engineering (IJECE) Vol 14, No 3: June 2024
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijece.v14i3.pp3073-3083

Abstract

Generation Z, alternatively referred to as the digital native generation, is distinguished by its profound immersion in technological progress. This study elucidates the determinants of generation Z's technological improvement in mobile investing application usage (MIA). As the instrument for factors analysis, the modified unified theory of acceptance and use of technology-2 (UTAUT-2) technique was implemented. The presented hypotheses were validated through the application of structural equation modeling (SEM) to the data acquired from 280 respondents via online questionnaires. The research revealed that trust, habit, performance expectation, and perceived risk had a substantial impact on the behavioral intention of Generation Z to utilize MIA. Furthermore, actual usage behavior is notably influenced by habit and behavioral intention, whereas gender acts as a substantial moderator in relation to performance expectancy and price value variables.
Consumer Insight During Covid-19: Understanding the Influence of Price Saving Benefits, Time Saving Benefits, and Food Safety Risk Perception To Consumer Intention On Online Food Delivery Nadlifatin, Reny; Rahmanqa, Alifio; Razif, Mohammad; Persada, Satria Fadil
Jurnal Manajemen Teknologi Vol. 22 No. 3 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2023.22.3.1

Abstract

Abstract. Technology has a significant impact on human existence, particularly in the phenomenon of online food delivery services. Every year, this makes online food shopping more appealing to the public. The study's goal is to compare consumers' willingness to use online meal delivery services during the Covid-19 pandemic to the new normal. The research methodology employed in the study was multivariate Structural Equation Modeling (SEM). Price savings benefits, time savings benefits, and food safety risk perceptions are all considered crucial and relevant in influencing customer intentions. The relevant data was acquired from online meal delivery customers by 299 data during the survey stage. A Google form was used to conduct the survey online. The Partial Least Square SEM approach will be utilized for the data analysis calculation stage. The findings of this investigation reveal three established hypothetical links. Data analysis revealed that Food Safety Risk Perception has a negative and significant impact on customer intentions. Customers' intentions are positively influenced by the Price Saving Benefit and the Time Saving Benefit is revealed to be the highest beta value. This study also discusses theoretical and practical contributions. Keywords: Online food delivery, price saving benefits, time saving benefits, food safety risk perceptions, consumer intention Abstrak. Teknologi memiliki dampak yang signifikan terhadap keberadaan manusia, khususnya dalam fenomena layanan pengiriman makanan. Setiap tahun, ini membuat belanja makanan online lebih menarik bagi masyarakat umum. Tujuan studi tersebut adalah membandingkan keinginan konsumen untuk menggunakan layanan pesan antar makanan online di masa pandemi Covid-19 dengan kenormalan baru. Metodologi penelitian yang digunakan dalam penelitian ini adalah multivariat Structural Equation Modeling (SEM). Manfaat penghematan harga, manfaat penghematan waktu, dan persepsi risiko keamanan pangan semuanya dianggap penting dan cukup relevan dalam memengaruhi niat pelanggan. Data yang relevan diperoleh dari pelanggan pengiriman makanan online dengan jumlah 299 data selama tahap survei. Formulir Google digunakan untuk melakukan survei online. Pendekatan SEM Partial Least Square akan digunakan untuk tahap perhitungan analisis data. Temuan penyelidikan ini mengungkapkan tiga hubungan hipotetis yang mapan. Analisis data mengungkapkan bahwa Persepsi Risiko Keamanan Pangan memiliki dampak negatif dan signifikan terhadap niat pelanggan. Niat pelanggan dipengaruhi secara positif oleh Price Saving Benefit dan Time Saving Benefit ditemukan sebagai nilai beta tertinggi. Studi ini juga membahas kontribusi teoritis dan praktis. Kata kunci: Pengiriman makanan online, manfaat penghematan harga, manfaat penghematan waktu, persepsi risiko keamanan pangan, niat konsumen
Transformation of Consumer Behavior Through Smart City Technology: A Literature Review Febiyanti, Widyantari; Nadlifatin, Reny
Journal of Information System and Informatics Vol 6 No 3 (2024): September
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v6i3.803

Abstract

Once city implements a smart city, the transformation that occurs not only impacts the city's infrastructure and operations, but also significantly influences individual interactions with public facilities and their consumption patterns. This literature review aims to identify changes in consumer behavior and daily activities after the implementation of smart city technology. The methodology used is PRISMA, with references published over the last decade. The research results show changes in various aspects, including mobility, energy efficiency, citizen engagement, environmental awareness, shopping experience, quality of life, education and information, business prospects, and response to the crisis. These findings show that smart city technology brings positive changes in the daily lives of city residents, which are influenced by the use of technology and the way it is implemented by the community. This research provides insight for policy makers and city managers to understand the broad impact of smart cities on community behavior.
The Role of Customer Engagement as Mediation and Deal Proneness as Moderation Retnosari, Marda Cahyanti; Nadlifatin, Reny
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2705

Abstract

Generation Z is a challenge and an opportunity for new businesses, considering that despite the high consumption rate, marketers often have difficulty influencing them. This study analyzes the influence of trust, flow experience, and perceived value on purchase intention, with customer engagement as mediation and deal proneness as moderation. This study uses a quantitative approach involving 402 Generation Z respondents actively using TikTok live-streaming e-commerce in Jakarta. Data was collected through a questionnaire which was then analyzed using partial least square path modeling (PLS-SEM). The findings show that trust in community members, trust in the broadcaster, trust in the platform, perceived value, and flow experience have a significant positive effect on customer engagement, while trust in the product has no significant effect. In addition, trust in community members, trust in the broadcaster, trust in the product, perceived value, and flow experience had a significant positive effect on purchase intention, while trust in the platform had no significant effect. Customer engagement partially mediates the influence of trust, perceived value, and flow experience on purchase intention, while deal proneness strengthens the influence of customer engagement on purchase intention. The managerial implications of these findings include developing marketing approaches that improve the quality of live-streaming interactions, building strong communities, leveraging trusted influencers, highlighting product value, and leveraging promotions to capture the attention of Generation Z. Marketers can design more relevant and relevant live-streaming experiences, creating a more dynamic and consumer-oriented e-commerce ecosystem to increase sales.
Perumusan Strategi Pemasaran Bisnis Produk Menggunakan Matriks SWOT Dan QSPM (Studi Kasus : Produk MLZ Di Outlet LA) Abdurrohim Nur; Reny Nadlifatin
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.8879

Abstract

Produk MLZ, sebuah merek yang menghadirkan berbagai varian kurma, kismis, dan kacang khas Arab, telah mengukir sejarah hampir 11 tahun dan saat ini hanya tersedia di Retail LA. Dalam beberapa tahun terakhir, persaingan di industri yang menawarkan produk serupa semakin meningkat, mendorong Produk MLZ untuk terus meningkatkan strategi pemasaran guna mempertahankan dan meningkatkan posisinya. Produk MLZ belum menemukan strategi pemasaran yang sesuai dengan dinamika perusahaan dan perubahan pasar yang terjadi. Dengan menggunakan matriks SWOT dan Quantitative Strategic Planning Matrix (QSPM) menghasilkan bahwa posisi Produk MLZ berada di kuadran 1 dengan pendekatan strategi yang agresif. Strategi yang dipilih adalah meningkatkan nilai tambah MLZ, terutama dengan fokus pada peningkatan penjualan di lima lokasi outlet LA yang dianggap strategis. Kesimpulan dari analisis strategi menunjukkan bahwa pendekatan agresif ini diharapkan dapat memperkuat posisi Produk MLZ dalam menghadapi persaingan bisnis yang semakin intens.
The Effect of Purchase Intention on TikTok E-Commerce Live Streaming: Generation Z Perspective with Customer Engagement Retnosari, Marda; Nadlifatin, Reny
Research Horizon Vol. 4 No. 5 (2024): Research Horizon - October 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.5.2024.420

Abstract

The expansion of digital technology has transformed e-commerce, with live-streaming platforms like TikTok becoming popular among Generation Z in Indonesia. Despite their high consumption rates, engaging Gen Z poses challenges for marketers. This study examines the influence of trust, flow experience, and perceived value on purchase intention, with customer engagement as a mediator and deal proneness as a moderator, using SOR theory. A quantitative method was adopted with 402 Gen Z respondents who use TikTok live-streaming e-commerce in Jakarta. Data collection involved questionnaires analyzed through PLS-SEM and chi-square tabulations. Findings reveal that trust in product does not significantly influence customer engagement, and customer engagement has an insignificant direct effect on purchase intention. However, it partially mediates purchase intention, while deal proneness does not strengthen this relationship. Control variables, including transaction frequency, gender, viewing duration, and occupation, showed no significant impact on purchase intention. These results suggest that Gen Z demonstrates prudence in TikTok transactions. Managerial implications highlight the need for e-commerce businesses to adapt strategies to suit Gen Z's characteristics. Enhancing product trust through quality improvements and leveraging trusted broadcasters can boost engagement and purchase intent. Transparent platforms and clear communication of product value during live streams are essential. Prioritizing data analytics to understand customer preferences and mitigate online shopping risks can create a positive shopping experience, driving Gen Z's purchase intention. Interactive content and secure platforms are crucial for fostering trust and loyalty in this demographic.
STRATEGY FOR IMPROVING THE QUALITY OF DINE IN SERVICES AT MIE MAPAN RESTAURANT Riesthandie; Nadlifatin, Reny; Krisprimandoyo, D. Agung
Jurnal Bisnis dan Keuangan Vol 9 No 2 (2024): Business and Finance Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v9i2.6232

Abstract

This study aims to measure service quality at Mie Mapan, especially during on-site dining, prove the relationship between service quality and repurchase intention and brand image, and determine the improvement strategies that need to be done. This study involved 145 customers of Mie Mapan restaurants in four branches, namely Mie Mapan Rungkut, Mie Mapan Barata, Mie Mapan Kusuma Bangsa and Mie Mapan MERR. The data obtained is then analyzed using SEM-PLS to prove the hypothesis. SERVQUAL and IPA methods are used to measure service quality and level of importance according to customers. Then the QFD method is used to determine the improvement strategy needed. The results of this study indicate that there is a significant influence between service quality on purchase intention, service quality on brand image, and brand image on purchase intention. This study also shows that the brand image variable is able to mediate the effect of service quality on purchase intention. The quality of service at Mie Mapan in the restaurant where the research was conducted is still considered low. There are four significant indicators to improve performance, namely: restaurant cleanliness, the appropriateness of cutlery, speed and accuracy of service and menu variations. The improvement strategy that needs to be done is to always renew cutlery regularly, check and monitor employee discipline, improve employee skills, provide facilities, and add menu variations.
Analysis of Turnover Intention Factors Using the Partial Least Square Structural Equation Modeling (SEM-PLS) Method Bahari, Annisa Indira Larashati; Nadlifatin, Reny; Anshori, Mohamad Yusak
Jurnal Bisnis dan Keuangan Vol 9 No 2 (2024): Business and Finance Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v9i2.6365

Abstract

The decline in human resources and high turnover rates continue to be global issues that organizations need to address. PT XYZ faces a significant challenge with a fixed employee turnover rate of 10% in 2023. Given the high turnover rate, it's crucial to identify the factors influencing employees' intentions to leave in order to mitigate this trend. This study aims to develop a research model that incorporates six variables: job stress, job satisfaction, compensation, commitment, work environment, and turnover intention, which will be tested through 13 hypotheses. Data collection will be conducted through purposive sampling of employees at PT XYZ, using questionnaires distributed via Google Forms and analyzed using the SEM-PLS method. The findings indicate that job satisfaction, compensation, and a supportive work environment significantly negatively impact job stress and turnover intention, while job stress significantly positively affects turnover intention. No significant effects of commitment on job stress or turnover intention were found, suggesting that commitment alone may not be a strong independent factor in managing job stress or retention. The implications of this study suggest that the company should enhance job satisfaction, adjust compensation, and improve the work environment while reducing job stress to decrease turnover intention.
The Contribution of Absorptive Capacities to New Innovative Product Development Performance: A Conceptual Framework Handiwibowo, Gogor Arif; Nadlifatin, Reny; Bhawika, Gita Widi; Noer, Lissa Rosdiana
International Journal of Mechanical Engineering Technologies and Applications Vol. 2 No. 1 (2021)
Publisher : Mechanical Engineering Department, Engineering Faculty, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/MECHTA.2021.002.01.11

Abstract

The wave of Covid-19 has forced the industry to transform so that the products produced can remain competitive in the market. Old products in the period before Covid-19 certainly no longer have the same competitive performance as today, so the industry is required to be able to develop new product innovations that can excel in the market. To be able to produce innovative new products, the industry requires sufficient knowledge. The ability of industries to be able to acquire and implement knowledge is called absorptive capacity. In various previous studies, absorptive capacity has four aspects including acquisition capacity, assimilation capacity, transformation capacity and exploitation capacity. In this article the conceptual framework for the relationship between aspects of absorptive capacity and the performance of new products is presented. We hypothesize that there are interesting correlations between aspects of absorptive capacity and new product development performance.
THE INFLUENCE OF WORK CULTURE AND INCENTIVES ON EMPLOYEE PRODUCTIVITY PRIMEBIZ HOTEL SURABAYA WITH WORK LIFE BALANCE AS A MODERATION VARIABLE Berlian, Bruce Dame Dhea; Nadlifatin, Reny; Anshori, Mohamad Yusak
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 1 (2025): JMBI UNSRAT Volume 12 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. Indonesia is a maritime country that has a variety of beautiful natural attractions, so lodging places such as hotels, villas, and so on are growing rapidly because it can indeed be a business field in the tourism area. Not just a place to stop over but this lodging business can also provide jobs for people. Primebiz Hotel Surabaya (PBS) is one of several in the Prime Plaza Hotels and Resorts (PPHR) national network that operates more than 13 hotels throughout Indonesia. In the world of hospitality also has a variety of unique problems in it, including examples such as Human Resources (HR) who work on the hotel premises. So that as a company engaged in the service sector, this is a challenge for Primebiz Hotel Surabaya because the productivity of its employees must be monitored in order to create good service quality for hotel consumers. This study aims to determine the effect of work culture and incentives on employee productivity with work life balance as a moderating variable. Data collection was carried out by a survey in the form of a questionnaire to Primebiz Hotel Surabaya employees as many as 65 respondents. This research is quantitative research using descriptive analysis and SEMPLS data analysis techniques with SmartPLS software to determine the relationship between variables. The results showed that only hypothesis one has a significant positive effect on employee productivity. Meanwhile, the results of hypotheses two to four do not have a significant positive effect on employee productivity.
Co-Authors Abdurrohim Nur Achmad Holil Noor Ali Adji Candra Kurniawan (Universitas Pertamina) Afandi, Farid Ailin Muvidah Alkharis, Ahmad Fajar Ambikka, Ambikka Anak Agung Ngurah Perwira Redi Anak Agung Ngurah Perwira Redi Apol Pribadi Arman Hakim Nasution Bahari, Annisa Indira Larashati Baihaqi, Imam Berlian, Bruce Dame Dhea Bhawika, Gita Widi Bimata, Weldayana Atyanta Christanti Angelia Elizabeth Durman, Theodosia Yunita Eling Anindita, Raden Farid Afandi Feby Artwodini Muqtadiroh Firdausa, Nabila Gogor Handiwibowo Hakim Nasution, Arman Handiwibowo, Gogor Arif Handiwibowo, Gogor Arif Hanif, Hidjra Hutama, Rizal Risnanda Karisawati, Jian Krisnayanti Aditasari Krisprimandoyo, D. Agung Kurniawan, Adji Candra Lumbantobing, Dominicus Doli Senjaya Mahfud, Choirul Mohamad Yusak Anshori MOHAMMAD RAZIF* and AHMAD ADIB Muhammad Ifantara Putra Nikita Ashardika Putri, Nikita Ashardika Noer, Lissa Rosdiana Noer, Lissa Rosdiana Persada, Satria Fadil Prasetyo, Yogi Tri Rahmanqa, Alifio Rahmatsyam Lakoro Retnosari, Marda Retnosari, Marda Cahyanti Riesthandie Rizal Risnanda Hutama Rosdiana Noer, Lissa Rusman, Arif Satria Fadil Persada Sholiq Simbolon, Tigor Rizkiadi Syarifa Hanoum Tony Dwi Susanto Visoka, Adib Muhammad Vita Ratnasari Widyantari Febiyanti Yogi Tri Prasetyo