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All Journal International Journal of Electrical and Computer Engineering Jurnal Manajemen Teknologi Jurnal Teknik ITS Jurnal Sains dan Seni ITS Jurnas Nasional Teknologi dan Sistem Informasi Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Sistem dan Manajemen Industri Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Business and Finance Journal MABIS: Manajemen dan Bisnis Accounting and Management Journal Journal of Information Systems and Informatics ILKOMNIKA: Journal of Computer Science and Applied Informatics Jurnal Ilmiah Manajemen Kesatuan Reswara: Jurnal Pengabdian Kepada Masyarakat JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) International Journal of Mechanical Engineering Technologies and Applications (MECHTA) Relevance: Journal of Management and Business Jurnal Abdimas Musi Charitas Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies Research Horizon Indonesian Journal of Innovation Multidisipliner Research Indonesian Journal of Innovation Multidisipliner Research
Reny Nadlifatin
Institut Teknologi Sepuluh Nopember
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The Contribution of Absorptive Capacities to New Innovative Product Development Performance: A Conceptual Framework Handiwibowo, Gogor Arif; Nadlifatin, Reny; Bhawika, Gita Widi; Noer, Lissa Rosdiana
International Journal of Mechanical Engineering Technologies and Applications Vol. 2 No. 1 (2021)
Publisher : Mechanical Engineering Department, Engineering Faculty, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/MECHTA.2021.002.01.11

Abstract

The wave of Covid-19 has forced the industry to transform so that the products produced can remain competitive in the market. Old products in the period before Covid-19 certainly no longer have the same competitive performance as today, so the industry is required to be able to develop new product innovations that can excel in the market. To be able to produce innovative new products, the industry requires sufficient knowledge. The ability of industries to be able to acquire and implement knowledge is called absorptive capacity. In various previous studies, absorptive capacity has four aspects including acquisition capacity, assimilation capacity, transformation capacity and exploitation capacity. In this article the conceptual framework for the relationship between aspects of absorptive capacity and the performance of new products is presented. We hypothesize that there are interesting correlations between aspects of absorptive capacity and new product development performance.
Perancangan Strategi Pemasaran Jasa Desain Kapal Pada Pt Terafulk Megantara Design Dengan Metode Swot Dan Qspm Sebagai Upaya Peningkatan Daya Saing Bimata, Weldayana Atyanta; Nadlifatin, Reny
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i8.61378

Abstract

Marketing strategy is very necessary for a company so that it is attempted to determine the direction by identifying in terms of the market, competitors, and customers. PT Terafulk Megantara Design is a company engaged in the field of ship design services. Contract value revenue has experienced a fluctuating trend, but in 2023 there was a very significant decline compared to the previous year. While the number of contracts also experienced a fluctuating trend and tended to decline, in 2023 the number of contracts experienced a significant increase but was not balanced by the contract value where the contract value in 2023 experienced a significant decline. This shows that a strategy is needed to achieve optimal and balanced revenue targets with the number of contracts worked on. The Quantitative Strategic Planning Matrix (QSPM) method will be used in this study to assist companies in identifying and evaluating various alternative marketing strategies. The analysis process will be carried out through a series of structured methodological stages. It is expected to provide a quantitative approach in choosing the marketing strategy that best suits the company's conditions. Data will be collected through in-depth interviews and participatory observations, and supported by literature related to marketing in the service and shipping industries. The results of this study position PT Terafulk is located in Quadrant I, known as the "Grow & Build" zone. Based on the IFE score of 3.25 and EFE of 3.32, it can be concluded that PT Terafulk has balanced internal strengths and external opportunities. In this situation, the company has a strong foundation to support an aggressive growth strategy. Strategies that can be implemented include new product development, market expansion, and increased innovation to increase competitiveness.
Analisa Tata Kelola Teknologi Informasi Dan Manajemen Data Terhadap Implementasi Ai Menggunakan Cobit 2019 (Studi Kasus Pt Xyz) Visoka, Adib Muhammad; Nadlifatin, Reny
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i8.61398

Abstract

PT XYZ is a company engaged in providing internet services and telecommunication networks. In managing its network services and infrastructure, PT XYZ operates an Integrated Operation Center that monitors all production tools continuously on a 24/7 basis. As part of its development, PT XYZ is leveraging Artificial Intelligence (AI) to accelerate business processes and to ensure more efficient information management. To achieve these goals, effective governance of data and information management is essential. This study uses COBIT 2019, a proven and widely recognized governance framework, to identify and analyze the necessary governance requirements at PT XYZ. COBIT 2019 includes a capability level assessment mechanism based on the Capability Maturity Model Integration (CMMI), which enables the evaluation of existing management practices. Using the design factors method, seven objectives from COBIT 2019 were selected such as EDM03 (Ensured Risk Optimization), APO12 (Managed Risk), APO13 (Managed Security), BAI10 (Managed Configuration), DSS04 (Managed Continuity), DSS05 (Managed Security Services), and MEA03 (Managed Compliance with External Requirements). The results of this study include improvement steps and governance recommendations for each selected objective to reach the target state expected by stakeholders. The current assessment shows that all selected objectives are at capability level 2 (Managed), while the desired target is level 5 (Optimizing). Therefore, improvement measures based on the proposed recommendations and best practices are required. In line with COBIT 2019 framework recommendations, in order to successfully implement AI within existing business processes, PT XYZ must prioritize risk management, data and IT infrastructure security, as well as compliance with rules/regulations, so that the AI adoption is aligned with the plan, safe, effective, and efficient
Factors Determining Consumer Purchase Intention on TikTok Shop: A Literature Review Ridha, Rizkillah; Nadlifatin, Reny
Jurnal Nasional Teknologi dan Sistem Informasi Vol 11 No 3 (2025): Desember 2025
Publisher : Departemen Sistem Informasi, Fakultas Teknologi Informasi, Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/TEKNOSI.v11i3.2025.294-301

Abstract

The trend of commerce through mobile apps has encouraged many social commerce companies to capitalize on this lucrative market opportunity. As a social commerce platform, TikTok Shop significantly influences consumer behavior, especially regarding purchase intention. Purchase intention has been a topic of interest in marketing and consumer behavior for many years. However, most of the previous studies used more quantitative approaches. This research aims to fill the gap in the literature by exploring the factors that influence consumer purchase intention in TikTok Shop social commerce. The method used is a literature study, which summarizes findings from 36 relevant articles. The results show that twenty factors influence consumer purchase intention. These factors include various aspects, ranging from trust to technical features of the TikTok Shop platform. As such, this research makes an essential contribution to understanding the dynamics of consumer purchase intentions in the growing era of digital commerce.
The role of product presentation factors in product evaluation and online food delivery partners Ardiansyahmiraja, Bobby; Nadlifatin, Reny
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1060

Abstract

Online Food Delivery Services (OFDS) platforms are growing rapidly in Indonesia. However, when compared to neighboring countries such as Malaysia, OFDS user penetration in Indonesia is still very minimal despite the high level of user consumption. The level of user penetration is directly related to customer retention, where product presentation is an important part of customer retention. Previous studies focusing on product presentation factors are still rare. The product presentation factors studied in this research include the combination of product color and background, social presence, and calorie information. These three factors can be directly managed by restaurant partners and have been proven to be important in previous studies related to their relationship with product evaluation. This study uses an experimental design and Structural Evaluation Modeling (SEM) approach. A total of 240 respondents participated in this study. Of the eight hypotheses, four were accepted. Social presence and calorie information were found to significantly affect product attitude negatively. In addition, product attitude (β = 0.733, p = 0.001) and brand trust (β = 0.338, p = 0.001) had a significant positive effect on purchase intention. The discussion and managerial implications are further discussed in this study.
Co-Authors Abdurrohim Nur Achmad Holil Noor Ali Adji Candra Kurniawan (Universitas Pertamina) Afandi, Farid Ailin Muvidah Alkharis, Ahmad Fajar Ambikka, Ambikka Anak Agung Ngurah Perwira Redi Anak Agung Ngurah Perwira Redi Apol Pribadi Ardiansyahmiraja, Bobby Arman Hakim Nasution Bahari, Annisa Indira Larashati Baihaqi, Imam Berlian, Bruce Dame Dhea Bhawika, Gita Widi Bimata, Weldayana Atyanta Christanti Angelia Elizabeth Durman, Theodosia Yunita Eling Anindita, Raden Farid Afandi Feby Artwodini Muqtadiroh Gogor Handiwibowo Hakim Nasution, Arman Handiwibowo, Gogor Arif Handiwibowo, Gogor Arif Hanif, Hidjra Hutama, Rizal Risnanda Karisawati, Jian Krisnayanti Aditasari Krisprimandoyo, D. Agung Kurniawan, Adji Candra Lumbantobing, Dominicus Doli Senjaya Mahfud, Choirul Mohamad Yusak Anshori MOHAMMAD RAZIF* and AHMAD ADIB Muhammad Ifantara Putra Nikita Ashardika Putri, Nikita Ashardika Noer, Lissa Rosdiana Noer, Lissa Rosdiana Persada, Satria Fadil Prasetyo, Yogi Tri Rahmanqa, Alifio Rahmatsyam Lakoro Retnosari, Marda Retnosari, Marda Cahyanti Ridha, Rizkillah Riesthandie Rizal Risnanda Hutama Rosdiana Noer, Lissa Rusman, Arif Satria Fadil Persada Sholiq Simbolon, Tigor Rizkiadi Syarifa Hanoum Tony Dwi Susanto Visoka, Adib Muhammad Vita Ratnasari Widyantari Febiyanti Yogi Tri Prasetyo