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All Journal FORUM Politika: Jurnal Ilmu Politik Interaksi : Jurnal Ilmu Komunikasi Jurnal Sosial Ekonomi Pertanian Interaksi Online Jurnal Ilmu Komunikasi Jurnal The Messenger ETTISAL Journal of Communication Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Hasanuddin Law Review Jurnal Komunikasi Jurnal ASPIKOM JWP (Jurnal Wacana Politik) Jurnal Pemikiran Sosiologi PRoMEDIA Jurnal Penelitian Pers dan Komunikasi Pembangunan Jurnal Ilmu Dakwah Kajian Jurnalisme Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Audience Communicare : Journal of Communication Studies Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Audiens INJECT Interdisciplinary Journal of Communication
Nurul Hasfi
Department Of Communication Science, Faculty Of Social And Political Science, Universitas Diponegoro, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Policy Networks Analysis in Advocacy of Indonesian Marriage Law Amendment to Raise the Minimum Marriage Age Fajriannoor Fanani; Teguh Yuwono; Nurul Hasfi; Dewi Erowati
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 1 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i1.6573

Abstract

This study aims to analyze the revision of Indonesia’s Marriage Law in 2019 by applying the policy network approach developed by David Marsh and Martin Smith, with a particular focus on how network dynamics shape policy outcomes for the minimum marriage age of women. The research contributes to the field of public policy and political communication by offering a relational perspective that moves beyond actor-centered explanations and highlights the importance of network structures, interactions, and resource distribution. Using a qualitative case study design, this research examines four analytical dimensions: network environment, network structure, actors’ interests and resources, and patterns of network interaction. Data were collected through document analysis, in-depth interviews with activists involved in the advocacy process, and various secondary data. The findings reveal that the success of the amendment was driven by a cohesive policy network built mainly by civil society coalitions providing advocacy, expertise, and public pressure. However, the study also finds that this success was strongly influenced by a favorable policy window shaped by key political events, including judicial changes and shifting elite alignments, which reduced resistance to reform. These results highlight that while policy networks are crucial in organizing and advancing advocacy efforts, their effectiveness is contingent upon broader political opportunities.
Konvergensi Media Surat Kabar Harian Lokal Jateng Pos Aminuddin, Ahsani Taqwim; Hasfi, Nurul
Jurnal Kajian Jurnalisme Vol 3, No 2 (2020): KAJIAN JURNALISME
Publisher : Journalism Study Program, Faculty of Communication Sciences, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkj.v3i2.25070

Abstract

Perkembangan teknologi informasi dan komunikasi menyebabkan media massa mulai mengikuti perkembangan teknologi terkait adanya pergeseran pola konsumsi media ke media digital. Penelitian ini bertujuan untuk mengetahui upaya konvergensi media pada surat kabar harian lokal Jateng Pos di Semarang, Jawa Tengah. Penelitian deskriptif kualitatif ini menggunakan pendekatan studi kasus instrumental tunggal, dimana peneliti mengidentifikasi dan menganalisis satu isu spesifik. Data diperoleh dari hasil wawancara dengan narasumber, buku, artikel, serta literatur terkait lainnya. Dengan menggunakan konsep konvergensi media dari Siapera dan Veglis, penelitian ini menunjukkan bahwa Jateng Pos mengadopsi empat tipe konvergensi media yang berkaitan satu sama lain: a) konvergensi teknologi dengan mengelola media online (jatengpos.co.id) dan hadir di media sosial seperti Instagram, Twitter dan Facebook; b) konvergensi konten yang mengombinasikan bentuk tulisan, foto dan video; c) konvergensi bisnis, dimana keterhubungan tanpa batas di Internet menambah mitra bisnis (pengiklan) bukan hanya dari Jawa Tengah, tapi seluruh Indonesia; serta d)  konvergensi profesional dengan cara mempersiapkan SDM yang mampu memproduksi dan mendistribusikan berbagai macam konten yang dibutuhkan berdasarkan platformnya.
Strategi Kampanye dan Branding Politik Agustina Wilujeng Pramestuti Melalui Instagram dalam Meraih Suara Gen Z Kota Semarang pada Pemilihan Walikota Mazaya Chika Savitri; Nurul Hasfi
Jurnal Audience: Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2026): FEBRUARI 2026
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v9i1.15581

Abstract

Beberapa kepala daerah membangun branding politik melalui media sosial sebagai salah satu strategi kampanye. Salah satunya dilakukan oleh Agustina Wilujeng Pramestuti sebagai calon walikota Semarang. Dalam penelitian ini peneliti ingin mengetahu bagaimana branding politik Agustina Wilujeng Pramestuti melalui akun Instagramnya @agustinawilujengp untuk meraih suara Gen Z di kota Semarang dalam pilkada. Selain itu, mendeskripsikan strategi kampanye yang diterapkannya untuk Gen Z. Penelitian ini menggunakan pendekatan deskriptif kualitatif sebagai metode penelitian dan menerapkan teori strategi kampanye dari Hafied Cangara dalam lima tahapan serta konsep model marketing politik dengan empat langkah dari Mahfudhi & Khamdiyah. Teknik pengumpulan data yang dilakukan oleh peneliti menggunakan wawancara dengan pemilih muda Gen Z, observasi dan dokumentasi. Hasil penelitian menunjukkan jika strategi kampanye yang dilakukan oleh Agustina Wilujeng Pramesti diterapkan dalam lima langkah yaitu, menentukan komunikator sebagai penyampai pesan, menetapkan target audiens, membuat dan menyampaikan pesan kampanye, menentukan media saluran pesan, dan produksi media yang mudah diakses oleh audiens. Selain itu, branding politik yangdigunakan melalui akun Instagram menerapkan model marketing politik yaitu kebijakan, figur, partai dan presentasi diri. Dengan mengimplementasikan teori dan konsep model di atas, disimpulkan jika subyek penelitian Agustina Wilujeng Pramestuti berhasil mendapatkan suara dari Gen Z di kota Semarang. Kata Kunci: Agustina Wilujeng Pramestuti; Branding Politik; Gen Z; Instagram; Strategi Kampanye
STRATEGI KOMUNIKASI PENINGKATAN ENGAGEMENT (LIKE, SHARE, DAN COMMENT) TIKTOK @UNIVERSITAS DIPONEGORO DAN INSTAGRAM @UNDIP.OFFICIAL MELALUI PRODUKSI KONTEN VIDEO SEBAGAI PRODUCTION MANAGER DAN MEDIA PLANNER Archelino Ivandra; Nurul Hasfi
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The development of social media has encouraged changes in digital communicationpatterns, particularly in the dissemination of information by educational institutions.Diponegoro University utilizes social media through the @undip.official account as a mediumfor public communication, information dissemination, and institutional image building.However, content management still needs to be optimized to enhance audience engagement.This professional project aims to implement a digital communication strategy through theproduction of video content on TikTok and Instagram platforms (@undip.official) in order toincrease engagement. The implementation was carried out through three stages: preproduction,production,andpost-productionofvideocontent,usingacommunicationstrategyapproachbasedontheAISASmodel(Attention,Interest,Search,Action,andShare).Inthisproject,theauthorwasresponsibleforpre-productionmanagement,productionmanagement,post-productionmanagement,targetaudienceanalysis,thedevelopmentandorganizationofacontentmatrix and media recommendations, content performance evaluation as well ascoordinating the content publication process. The results indicate an increase in the number ofproduced contents from 45 to 75 pieces of content, along with a rise in audience interactionssuch as likes, comments, and shares. Therefore, optimizing digital communication strategiesthrough creative content can improve the effectiveness of social media as a medium forinstitutional communication.
TABLOIDISASI PEMBERITAAN PENJARAHAN RUMAH ANGGOTA DPR DI MEDIA ONLINE KOMPAS.COM Tarisha Putri Ramadhanti; Nurul Hasfi
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Ideally, media coverage should prioritize public interest; however, it has increasingly shifted toward sensational and entertainment-oriented content. This trend is evident in Kompas.com’s reporting on the looting of a Member of Parliament’s house following the August 2025 demonstrations, which emphasizes emotional aspects, personal life, and trivial elements rather than substantive public issues. Such characteristics reflect tabloidization, understood as the transformation of hard news into infotainment-oriented content that may reduce public sensitivity to important issues. This study aims to identify elements of tabloidization using framing analysis based on Zhongdang Pan and Gerald M. Kosicki, integrated with tabloidization concepts from Carsten Reinemann. The analysis covers syntactic, script, thematic, and rhetorical structures, as well as dimensions of topic, focus, and style. Based on 11 selected articles (August 31–September 14, 2025), the findings show a strong tendency toward tabloidization, particularly through personalization and emotional coverage, indicating a shift toward infotainment practice. Nevertheless, informative aspects remained present although it remains inherently linked to the characteristics of tabloidization.
TABLOIDISASI PEMBERITAAN PENJARAHAN RUMAH ANGGOTA DPR DI MEDIA ONLINE KOMPAS.COM Tarisha Putri Ramadhanti; Nurul Hasfi
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Ideally, media coverage should prioritize public interest; however, it has increasingly shifted toward sensational and entertainment-oriented content. This trend is evident in Kompas.com’s reporting on the looting of a Member of Parliament’s house following the August 2025 demonstrations, which emphasizes emotional aspects, personal life, and trivial elements rather than substantive public issues. Such characteristics reflect tabloidization, understood as the transformation of hard news into infotainment-oriented content that may reduce public sensitivity to important issues. This study aims to identify elements of tabloidization using framing analysis based on Zhongdang Pan and Gerald M. Kosicki, integrated with tabloidization concepts from Carsten Reinemann. The analysis covers syntactic, script, thematic, and rhetorical structures, as well as dimensions of topic, focus, and style. Based on 11 selected articles (August 31–September 14, 2025), the findings show a strong tendency toward tabloidization, particularly through personalization and emotional coverage, indicating a shift toward infotainment practice. Nevertheless, informative aspects remained present although it remains inherently linked to the characteristics of tabloidization.
STRATEGI KAMPANYE “TILIK JIWA” DALAM MENINGKATKAN AWARENESS DAN PARTISIPASI LAYANAN SKRINING KESEHATAN MENTAL OLEH DINAS KESEHATAN KOTA SEMARANG Sonia Nazwa Auranti; Nurul Hasfi
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Mental health remains a taboo topic, especially among young people aged 18–25 in theBanyumanik and Tembalang districts of Semarang City. This is due to low awareness,knowledge, and increased negative stigma towards mental health screening services. The lowlevels of these three indicators have resulted in low community participation in mental healthscreening services. Therefore, in collaboration with the Semarang City Health Office, wedesigned the Tilik Jiwa campaign using a social marketing approach through an integratedcommunication strategy developed through a survey of 236 people. This campaign combinesonline and offline communication strategies, such as digital campaigns on Instagram and aseries of offline activities, including mental health screening events and roadshows in 15 publicspaces. The campaign involves media planners and social media specialists to determineeffective media and design content for digital campaigns. The Tilik Jiwa campaign significantlyincreased awareness, improved knowledge, and reduced negative stigma regarding mentalhealth screening services, resulting in a 36% increase in participation with 86 more peopleinvolved in mental health screening services. These successful results highlight theeffectiveness of the communication strategies used in the Tilik Jiwa campaign.
Peran Account Executive dan Data Executive dalam Kampanye “Tilik Jiwa” dalam Meningkatkan Awareness dan Partisipasi Layanan Skrining Kesehatan Mental oleh Dinas Kesehatan Kota Semarang Nailahsana Rafifah Putri; Nurul Hasfi
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The high prevalence of mental health disorders in society has become a significant publichealth concern. On the other hand, public awareness and participation in mental healthscreening services provided by the Semarang City Health Office remain relatively low.Therefore, an effective communication strategy is required to increase awareness andencourage the public to utilize mental health screening services. This project was designedusing a social marketing approach through the “Tilik Jiwa” campaign targeting youngproductive age groups, particularly university students and early-career workers in SemarangCity. The campaign strategy was implemented through various communication activities,including mental health screening events, educational roadshows, and the use of social mediaas an information dissemination platform. In its implementation, the Account Executive actedas the liaison between the implementation team and the client, namely the Semarang CityHealth Office, while the Data Executive was responsible for conducting research andprocessing the data required for campaign planning and evaluation. The results of thecampaign indicate an increase of 87.79 percentage points in awareness, 89.33 percentagepoints in knowledge, and a decrease in stigma toward mental health screening services to12.3%. Furthermore, the Tilik Jiwa campaign successfully increased overall participation by36% or 86 participants in mental health screening activities.
The Disabled People Virtual Communities in Social Media from The Perspective of Public Sphere Theory Nurul Hasfi; Turnomo Rahardjo
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 4 No. 2 (2019): December 2019 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v4i2.327

Abstract

Many researches view the internet as a  virtual public sphere or forum potential that provides a space for minority groups to voice their opinions.  This article identifies the role of social media in creating political public sphere for voters with disabilities in Indonesia during Presidential Election in 2019. By applying the normative values provided by Public Sphere Theory and Sphere Public Subaltern Theory, this article determines various potentials as well as stumbling blocks of the internet as a virtual public sphere for internet users.  Virtual ethnography method is used to determine the identity of virtual communities of disabled people on three most active social media platforms in Indonesia, namely Instagram, Facebook and Twitter. Virtual Ethnography enables researchers to conduct an online observation on virtual communities three months prior to  the 2019 Presidential Election. The data findings help the researchers draw conclusion  that social media has technically advocated the endeavor of the disabled people’s political rights equality, proven by the existence of disabled people’s virtual communities and the narratives of struggle for their political rights equality. However, the data has shown an inadequacy of disabled people’s virtual community to create dynamic inter-activities between its members  as this community has not been able to reflect a public sphere that is able to build public opinion  which  effectively influences public policy.
The Practices of the Journalism Bias in the Mainstream Online Media in Covering the 2019 Presidential Election Nurul Hasfi; Wijayanto Wijayanto
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 6 No. 1 (2021): June 2021 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v6i1.475

Abstract

Objectivity (unbiased) news is an essential journalism principle in covering political news, especially general elections. However, many studies found that violations against these principles were becoming a problem in many elections in different countries. In Indonesia, most research concerns this issue more focusing on the traditional media platform. This article has aimed to explore online media on how they covered the 2019 presidential election. This research combines quantitative and qualitative text analysis methods to investigate 320 online media articles produced by eight leading online media in Indonesia two weeks before the election. By employing the journalism principle of objectivity, the concept of framing and representation, this research found that online media in Indonesia practice biased journalism in reporting the 2019 presidential election. However, each online media has a typical media bias both quantitatively and qualitatively. This study identified two categories of journalism practice, namely partisan journalism that openly supported particular candidates and at the same time attacked the rival. Secondly, the online media category tried to be professional, but they applied journalism bias by construction framing strategy and representation for the candidate they supported. This research also highlights that the bias of online media journalism was facilitated by the general principle of digital journalism routine in Indonesia that mostly focuses on speed rather than on comprehensive information and also facilitated by the existence of the hyper-link feature that legitimizes the 'cover one side' in a single article.
Co-Authors Adi Nugroho Adi Nugroho Adi Prinantyo Agus Iswanto Agus Sugiharto Ahmad Maryudi Ahsan Yunus Ahsani Taqwim Aminuddin Alda Retania, Vira Amida Yusriana Amida Yusriana Archelino Ivandra Arif Hidayat Bramantyo Utomo, Abdiel Dewi Erowati Emban Ibnurusyd Mas’ud Faizal Maghriza, Mukhammad Fajriannoor Fanani Fatwa Faturachmat Fendardi Yudha Pratama Firdaus, Muhammad Rifki Hanny Nurmalita Anggadewi Hapsari Dwiningtyas Sulistyani Hedi Pudjo Santosa Hedi Pujo Santoso Himmatul Ulya Islahuddin, Islahuddin Jamshaid Ahmed Joyo Nur Suyanto Gono Kartoredjo, Ruiz Levay Jonothan Kevina Ukraina, Vadhillah Kristiyawanto Kristiyawanto Kristiyawanto Kushandajani . Luz Rimban Mazaya Chika Savitri Micah R. Fisher Miguel Gonçalves Moch Lukluil Maknun Muhammad Adnan Muhammad Alif K. Sahide Muhammad Nur Rohman Rachman Nailahsana Rafifah Putri Nasya Saufika Pamungkas, Yoma Bagus Pravidya Salsabiila Roch Aris Hidayat, Roch Aris Sandy Allifiansyah Siti Halimah Larekeng Siwi Gayatri Sonia Nazwa Auranti Sunarto Sunarto Sunarto Sunarto Sunarto Sunarto Sunarto Sunyoto Usman Sunyoto Usmand Suwarno Tandiyo Pradekso Tarisha Putri Ramadhanti Teguh Yuwono Tia Nanda Dwi Hernawati Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Ulfa Mawaddah Afriliani Wijayanto Wijayanto Wike Widyaswarawati Wintya Nisrina Intansari Wiwid Noor Rakhmad Yanuar Luqman Yofiendi Indah Indainanto Yuwanto Yuwanto