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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Professional : Jurnal Komunikasi dan Administrasi Publik jurnal niara Jurnal ASPIKOM Jurnal Hilirisasi IPTEKS (JHI) Buletin Ilmiah Nagari Membangun Ensiklopedia Social Review Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Abdi Insani Community Development Journal: Jurnal Pengabdian Masyarakat Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Ranah Komunikasi Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Nakhoda: Jurnal Ilmu Pemerintahan Alfuad: Jurnal Sosial Keagamaan Analisis Gender dan Agama Jurnal Media Pengabdian Komunikasi RANGKIANG: Jurnal Pengabdian Pada Masyarakat Alfuad: Jurnal Sosial Keagamaan Semantik: Journal of Social, Media, Communication, and Journalism
Ilham Havifi
Universitas Andalas
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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PENINGKATAN KETERAMPILAN MEDIA SOSIAL MELALUI PELATIHAN DIGITAL MARKETING PADA PELAKU UMKM “ACHI CRAFT GALERY” DI KECAMATAN KURANJI KOTA PADANG Marta, Revi; Suwandi, Rifki; Havifi, Ilham
Jurnal Hilirisasi IPTEKS Vol. 7 No. 4 (2024)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v7i4.841

Abstract

The digital marketing training for “Achi Craft Galery” MSME players in Kuranji District, Padang City, aims to improve skills in digital marketing, especially through social media and packaging design. MSME players face significant challenges in the form of a lack of understanding of modern marketing strategies and limitations in utilizing digital technology, which has an impact on product sales. The activity methods include intensive training using the Canva graphic design platform, focus group discussion (FGD) sessions to identify marketing problems, and assistance in implementing digital marketing strategies. The targets of the activities included 6 MSME partners with various business fields under “Achi Craft Galery”. The results of the activity showed an increase in participants' skills in promotional design, understanding of social media algorithms, and the ability to develop digital marketing strategies. Participants were able to create attractive and informative flyer designs, improve product packaging quality, and utilize social media and e-commerce platforms such as Tokopedia and Instagram Shopping to expand the market. FGD sessions helped participants overcome technical and operational obstacles in digital marketing. The conclusion of this activity is that the training succeeded in increasing the competitiveness of MSMEs in the dynamic digital economy era. This success is reflected in the improvement of participants' technical skills, expansion of market access, and improvement of marketing quality. The program also has the potential to create sustainability through long-term development based on digital technology. Further assistance to support the implementation and development of marketing strategies is recommended.
Peningkatan Keterampilan Komunikasi dan Kapasitas E-Commerce melalui Pendampingan Digital Marketing bagi UMKM Achi Craft Gallery di Kota Padang: Enhancing Communication Skills and E-Commerce Capacity through Digital Marketing Assistance for Achi Craft Gallery MSMEs in Padang City Marta, Revi; Suwandi, Rifki; Havifi, Ilham; Zahra, Anggita Putri; Rosyada, Qania; Ghazi, Sulthan; Eftriani, Viyola; Salsabila, Serly; Giffari, Muhammad Iqbal Al
Jurnal Hilirisasi IPTEKS Vol. 9 No. 2 (2026)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v9i2.920

Abstract

Digital transformation has become essential for micro, small, and medium enterprises (MSMEs) to enhance their competitiveness, particularly in marketing communications and e-commerce management. This community service program aimed to strengthen the digital capabilities of Achi Craft Gallery, an MSME located in Padang City, Indonesia, through structured mentoring in marketing communications, digital content creation, marketplace management, and financial record-keeping. The program adopted a participatory action research approach, incorporating training sessions, hands-on practice, individualized mentoring, and continuous evaluation. The results demonstrated substantial improvements in participants' digital competencies, including enhanced skills in content creation, social media management, and customer engagement. The MSME successfully produced more professional visual content, developed a more attractive and persuasive marketplace presence, and implemented more effective and responsive customer communication strategies. In addition, the production process became more efficient, while financial record-keeping evolved from an unstructured manual system to a more organized and easily monitored process. These improvements contributed to strengthened marketing performance and a gradual expansion of market reach. The program offers practical implications for enhancing the digital competitiveness of MSMEs while contributing academically through an integrated mentoring model that combines communication strategies and digital technology adoption. Future initiatives should incorporate digital analytics and foster collaboration among MSME communities to support sustainable business development.
PERAN KEPEMIMPINAN ADAT “NINIAK MAMAK” PADA PERILAKU POLITIK MASYARAKAT DI MINANGKABAU Lusi Puspika Sari; Ilham Havifi
Ensiklopedia Sosial Review Vol 7, No 2 (2025): Volume 7 No 2 Juni 2025
Publisher : Ensiklopedia Social Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/esr.v7i2.3171

Abstract

Abstract: Political behavior reflects the participation of society in the processes of political decision-making and public policy. In Minangkabau society, traditional figures such as niniak mamak are considered to play a significant role in shaping political tendencies and orientations. This influence is both symbolic and practical, mobilizing political support and influencing electoral choices. This study aims to analyze the influence of the role of niniak mamak on the political behavior of the Minangkabau people. The research employs a qualitative approach through literature studies. The findings indicate that the political behavior of the Minangkabau community is highly collective and rooted in customary traditions, influenced by traditional leadership structures, particularly niniak mamak, who are regarded as informal elites. This role is evident in election practices, local elections (pemilihan kepala daerah), customary deliberations, and decision-making processes within the customary communityKeywords: Political Behavior; Minangkabau Society; Niniak Mamak; Traditional Leadership
Co-Authors Adhevin, Shadiq Octaryan Adib, Muhammad Adil, Dwi Honesti Kemala Adinda Arman Amni, Nurul Azizah Annisa Anindya Aswaldi Anwar Athira Zahira Chairunisa Putri Yulanda Cici Safitri Diego Diego Yenmis Diego, Diego Eftriani, Viyola Elva Ronaning Roem Emeraldy Chatra Fathia Ramadhani Fikri Adha Safril Fransiska Vazyabilla Ghazi, Sulthan Ghita Amalia Giffari, Muhammad Iqbal Al Halimatus Syahdia Hasibuan Imra Gusnedi Karen, Nashuha Syaidelfi Kiki Yulianto Lestari, Yayuk Lusi Puspika Sari Lusi Puspika Sari M. Yogi Riyantama Isjoni Melva, Reki Dwi Miftahurrahmi Fitri Muhammad Dzaky Ramadhan Muhammad Husni Shidqi Muhammad Iqbal Abdi Lubis Muhammad Parikesit Wisnubroto Najwa Khansa Azzahra Nia Audia Novi Elian Nurfiah Oktri Permata Lani PUTRA, ROBI JAYA Putri Febri Wialdi Rafiuddin, M. Aqif Ramadhani, Lembayung Maghfira Revi Marta Revi Marta Rifki Dermawan Rifki Suwandi, Rifki Rinaldi Ekaputra Rinaldi Rinaldi Rivandi, Oktavia Riyanda Syaputra Ramadhan Rizaldi, Achmad Roni Ekha Putera Rosyada, Qania Salsabila, Serly Sandova, Ibnu Sari, Lusi Puspika Sarmiati Sarmiati Selvia Maharani Silvadriyanto, Reihan Tengku Rika Valentina Tifanny, Nazlya Tifany, Nazlia Ulva Khairunisa Vanisya, Winda Vivi Desrianti Putri Welly Wirman Yesi Puspita, Yesi Yudistia, Nadia Zahra, Anggita Putri