Article Per Year (5 Year)
p-Index From 2021 - 2026
2.495
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Agribisnis Journal of Business & Banking Jurnal Hospitality dan Manajemen Jasa Ilmiah Manajemen Bisnis MLJ Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi NUKHBATUL 'ULUM : Jurnal Bidang Kajian Islam Jurnal Riset Teknologi Industri BUSTANUL FUQAHA: Jurnal Bidang Hukum Islam WAHATUL MUJTAMA: Jurnal Pengabdian Masyarakat Semarang Law Review JURNAL AKUNTANSI DAN BISNIS Safari : Jurnal Pengabdian Masyarakat Indonesia Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Jurnal Teknik Elektro: Ilmu dan Teknologi Adil Indonesia Journal Jurnal Pendidikan dan Kebudayaan Southeast Asia Journal on Open and Distance Learning Jurnal Pendidikan dan Kebudayaan
Hendra Wijaya
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Pengembangan Kapasitas UMKM Kelurahan Padangsari dalam Pembuatan Konten Visual untuk Meningkatkan Branding dan Daya Saing Nurul Juwariyah; Nur Hasanah; Titi Purbo Sari; Hendra Wijaya
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 3 No. 1 (2026): Januari: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v3i1.2977

Abstract

This community service program aims to enhance the capacity of UMKM Mentari Padangsari in developing visual content to strengthen branding and competitiveness. It is hoped that this training activity will have an impact on the development of MSMEs in Padangsari sub-district.The main problems faced by partners include limited skills in creating product photos, graphic designs, promotional videos, and managing social media consistently. The program was implemented through training, mentoring, and evaluation stages involving 14 UMKM actors in Padangsari Village, Semarang City. Training materials focused on product photography using smartphones, simple graphic design, short promotional videos, visual storytelling, and the use of digital platforms such as social media and Google Business are  considered very necessary in this era of rapid technological development. The results show increased knowledge and skills among UMKM actors in producing more attractive visual content, improving brand identity, and enhancing engagement on social media. This program contributes to strengthening UMKM competitiveness and supports sustainable digital-based marketing practices.
Co-Authors Adhi Budi Susilo Ahmad Abdullah Ahmad Isman Affandi Akbar, Fadlan Ani Susanti Arie Susanty Arista Candra Irawati Askar Patahuddin Awanis Hidayati Azwar Azwar Chatarina Umbul Wahyuni Christella Norica Anabella Enny Hawani Lubis Fazhar Restu Fauzi Felix Pasila Handry Khoswanto Hani Irhamdessetya Idqan Fahmi Ikbal Barlian Irene Nathalia Setiawan Khaerul Aqbar Lewi Sugianto Muhamad Saddam Nurdin MUHAMMAD ARIFIN Muhammad Taufan Djafri Muttazimah, Muttazimah Nami Lestari Novaria Nusantara NUR HASANAH Nurul Juwariyah Purwati Purwati Purwati Rizky Nugroho Adji Scorina Dwiantari Sienny Thio SITI FATIMAH Sri Hartoyo Supardi U. S Syamsul Rijal Titi Purbo Sari Tony Sukri Wahyu Kurniawan Hasmudin Wahyudi Priyono Suwarso Yuliawan, Indra Zeetpy Maisana