Article Per Year (5 Year)
p-Index From 2021 - 2026
6.262
P-Index
This Author published in this journals
All Journal Ilmiah Manajemen Bisnis juremi: jurnal riset ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) EKONOMIKA45 Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Gemilang: Jurnal Manajemen dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Manajemen dan Bisnis Economics and Business Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen dan Ekonomi Kreatif Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Journal of Management and Creative Business Jurnal Riset Manajemen Jurnal Kabar Masyarakat Jurnal Abdimas Indonesia Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Akuntansi: Jurnal Riset Ilmu Akuntansi Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Ebisnis Manajemen Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital International Journal of Education, Vocational and Social Science Karya Nyata: Jurnal Pengabdian Kepada Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Jurnal Cendekia Ilmiah Journal of Studies in Academic, Humanities, Research, and Innovation Jurnal Riset dan Inovasi Manajemen
Chalid Imran Musa
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

Published : 44 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 44 Documents
Search

 1   2   3   4   5 
Analisis Pengaruh Intention to Boycott & Brand Exposure terhadap Purchase Decision Melalui Brand Image pada Produk Scarlett Whitening di Kota Makassar Andi Shinta Ria Oktaviani; Chalid Imran Musa; Nurul Fadilah Aswar; Zainal Ruma; Rahmat Riwayat Abadi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 4 (2025): AGUSTUS : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i4.2024

Abstract

This study aims to determine the effect of Intention to Boycott and Brand Exposure on Purchase Decision mediated by Brand Image on Scarlett Whitening products in Makassar City. This research uses a quantitative approach with a causal design. The population in this study is the community of Makassar City who have used or are familiar with Scarlett Whitening products. The sample was taken using a non-probability sampling method with a purposive sampling approach, and 105 respondents were obtained. Data were collected through questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) version 4.0. The results of the study show that (1) Intention to Boycott has a direct negative and significant effect on Brand Image, (2) Brand Exposure has a direct positive and significant effect on Brand Image, (3) Intention to Boycott has a direct negative and significant effect on Purchase Decision, (4) Brand Exposure has a direct positive and significant effect on Purchase Decision, (5) Brand Image has a direct positive and significant effect on Purchase Decision, (6) Brand Image significantly mediates the relationship between Intention to Boycott and Purchase Decision, and (7) Brand Image significantly mediates the relationship between Brand Exposure and Purchase Decision.
Analisis Strategi Emotional Branding dalam Upaya Membangun Loyalitas Konsumen Brand HMNS Nurlaila Wa Rahma; Chalid Imran Musa; Muhammad Ilham Wardhana Haeruddin; Muhammad Ichwan Musa; Uhud Darmawan Natsir
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 1 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i1.2320

Abstract

This study examines HMNS, a local digital-native fragrance brand, in employing emotional branding to build consumer loyalty. Using a descriptive qualitative approach and SOR model, data from interviews with the brand’s founder and loyal consumers were analyzed. Results show that HMNS builds emotional bonds through storytelling, consistent visuals, and a relatable digital tone fostering trust and loyalty even before product trial. The findings affirm Gobe’s emotional branding theory and highlight the impact of narrative and personal values in driving long-term consumer attachment.
Implementation Of Google Site As A School Administration System (A Case Study At UPT SMP Negeri 3 Baebunta, North Luwu Regency) Kaharman; Chalid Imran Musa; Ed. Farida
International Journal of Education, Vocational and Social Science Vol. 4 No. 03 (2025): International Journal of Education, Vocational and Social Science( IJVESS)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i03.1895

Abstract

This research aimed to (1) analyze and describe the implementation of Google Site as a school administration system, and (2) identify the supporting and inhibiting factors of its implementation at UPT SMP Negeri 3 Baebunta. The background of this study is the need for the transformation of school administration from a manual and fragmented system to an integrated digital system to enhance efficiency, transparency, and accountability. This study used a descriptive qualitative approach. Data were collected through in-depth interviews, observations, and documentation with the school principal, vice principal for curriculum, head of administration, school operator, and P5 coordinator. The research findings indicate that the implementation of Google Site successfully designed a centralized and integrated digital administration platform, serving as a "one-stop portal" that integrates various Google Workspace services. This platform addresses the school's real needs for centralizing teaching materials, archiving personnel data, standardizing data collection workflows, and publishing the P5 flagship program. The main supporting factors for its success were (a) full support from leadership legitimized by official policy, (b) the availability of adequate infrastructure, (c) the potential of human resources with the presence of early adopters, and (d) a real, felt need from stakeholders. The primary inhibiting factors were non-technical, namely (a) psychological resistance to change from some senior teachers, and (b) the challenge of maintaining long-term user motivation. It is concluded that the implementation of Google Site has successfully transformed the school administration system. This success was driven by a synergy of strong supporting factors, while the main human-centric challenges can be overcome through continuous support via the school's Learning Community (Kombel)
Pengaruh Harga Terhadap Keputusan Pembelian E-Commerce Tokopedia Dimediasi oleh Brand Image pada Mahasiswa Manajemen Universitas Negeri Makassar Andi Yusril Yasmun; Chalid Imran Musa; Muhammad Ilham Wardhana Haeruddin; Romansyah Sahabuddin; Rahmat Riwayat Abadi
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4360

Abstract

This study aims to determine the effect of price on Tokopedia e-commerce purchasing decisions mediated by brand image on management students of Makassar State University. This study uses a quantitative method with a descriptive approach. The population of this study was 1,607 active students and the sample was taken using a non-probability sampling technique with a purposive sampling method using the slovin formula to determine the sample so that a minimum sample of 94 respondents was obtained. Data were collected through questionnaires and analyzed using the Structural Equation Modeling Partial Least Squares (SEM-PLS) Version 3.29 application. The research results show that (1) Price has a direct, positive and significant influence on Tokopedia e-commerce purchasing decisions, (2) Price has a direct, positive and significant influence on Tokopedia e-commerce brand image, (3) Brand image has a direct, positive and significant influence on Tokopedia e-commerce purchasing decisions, (4) Brand image partially mediates the relationship between price and Tokopedia e-commerce purchasing decisions.
Pengaruh Kualitas Produk dan Gaya Hidup Terhadap Keputusan Pembelian iPhone melalui Minat Beli Sebagai Variabel Intervening A Muhammad Ikbal; Siti Hasbiah; Zainal Ruma; Chalid Imran Musa; Muhammad Ilham Wardhana Haeruddin
Jurnal Manajemen Riset Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i4.1827

Abstract

This study aims to determine the effect of product quality and lifestyle on purchasing decisions for iPhone smartphones through purchase intention as an intervening variable. The sample used was 85 students of the Faculty of Economics and Business, Makassar State University who had been selected based on predetermined criteria. Data collection techniques were carried out by questionnaires, interviews and literature studies. The data analysis technique consists of Outer Model (Measurement Model) which consists of Convergent Validity, Discriminant Validity and Composite Reliability, then Structural Model (Inner Model) and Hypothesis Test. Based on the results showed that the product quality variable has a positive and significant effect on purchasing decisions with a parameter coefficient of 0.192, a t-count value of 2.030, and a p-value of 0.043 <0.05. Lifestyle variables have a positive and significant effect on purchasing decisions with a parameter coefficient of 0.338, t-count value of 3.353 and p-value is 0.001 <0.05. product quality has a positive but insignificant effect on purchase intention with a parameter coefficient of 0.129, t-count value of 1.142 and p-value is 0.254>0.05. Lifestyle has a positive and significant effect on buying interest with a parameter coefficient of 0.558, a t-count value of 6.485 and a p-value of 0.000 <0.05. buying interest has a significant effect on purchasing decisions with a parameter coefficient of 0.558, a t-count value of 6.485 and a p-value of 0.000<0.05.
Analisis Rasio Efisiensi, dan Kemandirian Keuangan Daerah Untuk Menilai Kinerja Keuangan Daerah Pemerintah Kabupaten Soppeng Syamsurizal Syamsurizal; Chalid Imran Musa; Nurman Nurman; Muh. Ichwan Musa; Andi Mustika Amin
Jurnal Manajemen Riset Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i4.1852

Abstract

This research aims to determine the level of efficiency and level of financial independence of the Soppeng Regency government in financing its government activities. The type of data used in this research is quantitative data obtained from direct observation and documentation studies of financial reports relating to the realization of regional expenditure. The data is analyzed using the quantitative descriptive analysis method, namely by carrying out calculations on the financial data obtained. The results of this research show that the average value of the Soppeng Regency government's efficiency level from 2018 to 2022 shows that the efficiency ratio is inefficient because it is above 100 percent, which indicates that the regional government is inefficient. At the level of independence, the Soppeng Regency regional government is still in the category of instructive relationship patterns. This means that the regional government is not yet independent in financing its government activities and the role of the central government is still very dominant, which indicates that the level of dependence of the Soppeng Regency government is still high on the central government
PENGARUH PENERAPAN SISTEM PEMBAYARAN DIGITAL TERHADAP KEPUTUSAN PEMBELIAN PADA UNIT USAHA KOPMA “ALMAMATER” UNM Nur Aisyah; Abdi Akbar Idris; Muhammad Ilham Wardhana Haeruddin; Chalid Imran Musa; Agung Widhi Kurniawan
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh penerapan sistem pembayaran digital terhadap keputusan pembelian pada unit usaha Kopma “Almamater” Universitas Negeri Makassar. Penelitian ini menggunakan sampel sebanyak 100 orang konsumen unit usaha Kopma yang telah melakukan pembelian. Pengumpulan data dilakukan dengan menggunakan penyebaran kuesioner, dan dokumentasi. Teknik analisis data yang digunakan pada penelitian ini terdiri dari uji persyaratan analisis (uji validitas, uji reliabilitas), uji asumsi klasik (uji normalitas, uji linearitas dan uji heteroskedasitas), uji regresi linear sederhana, uji koefien determinasi dan uji hipotesis (uji t). Hasil dari penelitian ini menunjukkan bahwa sistem pembayaran digital berpengaruh positif dan signifikan terhadap keputusan pembelian pada unit usaha Kopma “Almamater” Universitas Negeri Makassar. diketahui bahwa nilai t-hitung 8,386 > t-tabel 0,357 dengan nilai signifikan 0,000 < 0,05 yang artinya Ha diterima dan H0 ditolak dengan kata lain variabel sistem pembayaran digital berpengaruh positif dan signifikan terhadap keputusan pembelian. Hasil analisis regresi linear sederhana diperoleh persamaan Y = 1,713 + 0,901 yang berarti peningkatan sistem pembayaran digital dalam suatu satuan angka akan mempengaruhi keputusan sebesar 0,901. Adapun berdasarkan uji koefiensi determinasi pengaruh sistem pembayaran digital terhadap keputusan pembelian adalah sebesar 42% hal ini membuktikan bahwa sistem pembayaran digital memberikan pengaruh yang cukup besar.
PENGARUH CITRA MEREK TERHADAP LOYALITAS PELANGGAN DENGAN KEPERCAYAAN MEREK SEBAGAI VARIABEL MEDIASI (Studi Pada PT. Telkomsel Di Kota Makassar) Muhammad Vicky Afrezkia Saleh; Anwar, Anwar; Nurul Fadilah Aswar; Chalid Imran Musa; Isma Azis Riu
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 3 (2025): Nopember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v5i3.11730

Abstract

This study examines the effect of brand image on customer loyalty with brand trust as a mediating variable among PT. Telkomsel customers in Makassar City. Employing a quantitative causal design, the research utilized non-probability purposive sampling to select 117 respondents from an unknown population of PT. Telkomsel customers in Makassar City. Data collection was performed through questionnaires, and analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) version 4.0. Findings revealed four key results: (1) Brand Image positively and significantly influences Customer Loyalty, (2) Brand Image positively and significantly affects Brand Trust, (3) Brand Trust positively and significantly impacts Customer Loyalty, and (4) Brand Trust partially mediates the relationship between Brand Image and Customer Loyalty at PT. Telkomsel in Makassar City
Pengaruh FoMO dan Influencer Marketing, terhadap Impulse Buying yang di Mediasi Oleh Self Control pada Produk Glad2glow Anita Anita; Chalid Imran Musa; Muhammad Ilham Wardhana Haeruddin; Muhammad Ichwan Musa; Rahmat Riwayat Abadi
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 5 No. 1 (2026): April: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v5i1.3444

Abstract

This study aims to analyze the influence of Fear of Missing Out (FoMO) and Influencer Marketing on Impulse Buying with Self-Control as a mediating variable among Glad2Glow consumers. The research applies a quantitative approach with the Structural Equation Modeling (SEM) method using SmartPLS 4 software. The population in this study were students of the Faculty of Economics and Business, Universitas Negeri Makassar, with a sample of 150 respondents selected through purposive sampling. The results show that FoMO has a positive and significant effect on Self-Control, while Influencer Marketing has no significant effect on Self-Control. Furthermore, Self-Control has a positive and significant effect on Impulse Buying, although the direction differs from the theoretical expectation. Both FoMO and Influencer Marketing have a positive and significant direct influence on Impulse Buying. In addition, Self-Control partially mediates the effect of FoMO on Impulse Buying but does not significantly mediate the effect of Influencer Marketing. These findings indicate that emotional drives caused by FoMO and the persuasive influence of social media influencers remain dominant factors that encourage impulsive buying behavior among Glad2Glow consumers.
THE EFFECT OF ECONOMIC LITERACY AND FINANCIAL INCLUSION ON CONSUMPTION BEHAVIOR MEDIATED BY RATIONAL CHOICE AMONG STUDENTS AT MAKASSAR STATE UNIVERSITY Yunita Mahrany; Chalid Imran Musa; Inanna
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18599444

Abstract

This study aims to examine the effect of economic literacy and financial inclusion on consumption behavior, with rational choice as a mediating variable among students at Makassar State University. The study employs a quantitative approach, with data collected through questionnaires distributed to students. Data analysis was conducted using SmartPLS software. The results indicate that economic literacy and financial inclusion have a positive and significant effect on both rational choice and consumption behavior directly. In addition, rational choice is proven to mediate the relationship between economic literacy and financial inclusion and consumption behavior, indicating that these two variables have a more optimal effect on consumption when students are able to make rational decisions. These findings emphasize the importance of improving economic literacy and expanding access to financial services as strategies for fostering more prudent and rational consumption behavior among students.
Co-Authors A Muhammad Ikbal A.Alwansyah Abadi, Rahmat Riwayat Abd Rachman Abdi Akbar Idris Abdul Rahman Agung Widhi Kurniawan Ahmad Ali Alya Fadiyah Dwi Putri Amelia Christina Pairunan Andi Mustika Amin Andi Nur Intan Azizah Syamsuddin Andi Shinta Ria Oktaviani Andi Yusril Yasmun Anita Anita Annisa Paramaswary Aslam Anwar Anwar Anwar Anwar Anwar Anwar Ramli Asisa Nurfadila Rasyid Astuti Astuti Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Ed. Farida Edy Jumady Hartini Ilma Wulansari Hasdiansa INANNA Isma Azis Riu Juliyati Junedi G Kaharman Karman Khaidir Syahrul Kristina Parisi M. Ikhwan Maulana Haeruddin Marwah Marwah Mohammad Fadel Astari Muh. Erlangga Muh. Gibran Syahrum Muh. Ryan Hidayat Muhsini Muhammad Ilham Wardana Haeruddin Muhammad Ilham Wardhana Haeruddin Muhammad Said Muhammad Vicky Afrezkia Saleh Novarianti Novarianti Nur Aisyah Nur Alya Nanda Nur Wahida Nurfaaizah Nurfadillah Anton Nurlaila Wa Rahma Nurman Nurman Nurman Nursia Bala Nurul Fadilah Aswar Nurul Fadillah Nurul Fanaysillah Muchtar Rezky Amalia Hamka Romansyah Sahabuddin Siti Hasbiah Syahrudin Syahrudin, Syahrudin Syamsurizal Syamsurizal Tenri S.P. Dipoatmodjo Tenri Sayu Puspitaningsih Dipoatmodjo Ummu Humaira Ridwan Vira Ayustina Wanda Wanda Wandi Saputra Yustin Windi Dwi Astuti Yunita Mahrany Zainal Ruma