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All Journal Ilmiah Manajemen Bisnis EKONOMIKA45 Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Gemilang: Jurnal Manajemen dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Economics and Business Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen dan Ekonomi Kreatif Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Journal of Management and Creative Business Jurnal Riset Manajemen Jurnal Kabar Masyarakat Jurnal Riset dan Inovasi Manajemen Jurnal Abdimas Indonesia Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Ekonomi dan Bisnis Akuntansi: Jurnal Riset Ilmu Akuntansi Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Ebisnis Manajemen Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital International Journal of Education, Vocational and Social Science Karya Nyata: Jurnal Pengabdian Kepada Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat J-CEKI
Chalid Imran Musa
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Optimalisasi Usaha Mikro Kecil di Desa Kassi Melalui Ekonomi Kreatif Nurman Nurman; Chalid Imran Musa; Anwar Anwar; Zainal Ruma; Muhammad Ilham Wardhana Haeruddin
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2025): Juni : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v2i2.1559

Abstract

This community empowerment activity was carried out in Kassi Village, Rumbia District, Jeneponto Regency. Kassi Village is located in a highland area and has agricultural and plantation land that includes secondary crops and horticulture. Kassi Village also has attractive tourism potential and an art studio that showcases various traditional dances. This wealth of resources supports the growth of Micro and Small Enterprises (MSEs) in Kassi Village, with 89 MSEs recorded in 2022. However, this abundance of natural potential has not yet contributed significantly to the MSEs, which tend to remain stagnant. To address this issue, the Tim PKM provided optimization services for Micro and Small Enterprises (MSEs) through a business workshop program. The method used in this community empowerment effort is a capacity building method with a participatory approach. The results of this activity showed that the problems faced by business actors were effectively resolved through intensive training and the formation of the Baji Kassi Community to optimize the performance of MSEs in Kassi Village by providing consultation services.
THE INFLUENCE OF SERVICE QUALITY AND PRICE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE IN ONLINE TRANSPORTATION GRABBIKE: (Study on Management Students at Makassar State University) Uhud Darmawan Natsir; Juliyati; Nurul Fadilah Aswar; Chalid Imran Musa; Muhammad Ilham Wardhana Haeruddin; Muhammad Said
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of service quality and price on customer loyalty through customer satisfaction as an intervening variable in Grabbike online transportation (for management students, Makassar State University). The sample used was 100 Grabbike customers who had been selected based on predetermined criteria. The data analysis technique was carried out by questionnaire, observation and literature study. The data analysis technique used in this study uses SmartPLS version 3. Based on the results of the study, it shows that the service quality variable has a positive and significant effect on customer loyalty. Service quality variables have a positive and significant effect on customer satisfaction. The price variable has a positive but insignificant effect on customer loyalty. The price variable has a positive and significant effect on customer satisfaction. The customer satisfaction variable has a positive and significant effect on customer loyalty. Service quality variables have a positive and significant effect on customer loyalty through customer satisfaction. The price variable has a positive and significant effect on customer loyalty through customer satisfaction.
Optimalisasi Usaha Mikro Kecil di Desa Kassi Melalui Ekonomi Kreatif Nurman Nurman; Chalid Imran Musa; Anwar Anwar; Zainal Ruma; Muhammad Ilham Wardhana Haeruddin
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2025): Mei : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i2.1571

Abstract

This community empowerment activity was carried out in Kassi Village, Rumbia District, Jeneponto Regency. Kassi Village is located in a highland area and has agricultural and plantation land that includes secondary crops and horticulture. Kassi Village also has attractive tourism potential and an art studio that showcases various traditional dances. This wealth of resources supports the growth of Micro and Small Enterprises (MSEs) in Kassi Village, with 89 MSEs recorded in 2022. However, this abundance of natural potential has not yet contributed significantly to the MSEs, which tend to remain stagnant. To address this issue, the Tim PKM provided optimization services for Micro and Small Enterprises (MSEs) through a business workshop program. The method used in this community empowerment effort is a capacity building method with a participatory approach. The results of this activity showed that the problems faced by business actors were effectively resolved through intensive training and the formation of the Baji Kassi Community to optimize the performance of MSEs in Kassi Village by providing consultation services.
Pengaruh Kompetensi dan Budaya Organisasi Terhadap Kinerja Pegawai Pada Badan Pengelola Keuangan Daerah Kabupaten Enrekang Junedi G; Abdi Akbar; Uhud Darmawan Natsir; Chalid Imran Musa; Burhanuddin
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 6 (2023)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v1i6.813

Abstract

The purpose of this study was to determine the influence of competence and organizational culture on employee performance at the Regional Financial Management Board of Enrekang Regency. The population in this study were all employees at the Regional Financial Management Agency of Enrekang Regency as many as 75. The type of research used was quantitative research. The data used are primary data and secondary data obtained using a questionnaire distribution technique. The results of data processing research using SPSS.24 show that based on the results of Multiple Linear Regression analysis there is a positive influence between Competency (X1) and Organizational Culture (X2) variables on Employee Performance which can be shown through the multiple linear regression equation, namely Y = 14.390 + 0.302 X1 + 0.087 X2 + e and there is a significant influence between Competency and Employee Performance variables, which can be seen from the Sig value. of 0.017 <0.05 or in other words the significant value is smaller than the error level (0.05). While the Organizational Culture Variable has no significant effect on Employee Performance which can be seen from the Sig. equal to 0.479 > 0.05 or in other words the significant value is greater than the error level (0.05). The R Square value of 0.143 indicates that the Employee Performance variable is influenced by Competence and Organizational Culture by 14.3% while the remaining 85.7% is influenced by other variables not examined in this study.
Peningkatkan Daya Saing Industri Rumah Tangga Melalui Program Pelatihan dan Pendampingan Keuangan Usaha di Desa Kindang Anwar Anwar; Zainal Ruma; Nurman Nurman; Chalid Imran Musa; Khaidir Syahrul
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 3 (2025): Mei: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i3.1929

Abstract

Kindang Village is one of the villages that has quite large potential for home industries, but still faces challenges in effective business financial management. This community service activity aims to increase the competitiveness of home industries through training and mentoring in sustainable business financial management. The implementation method includes socialization, simple financial management training, financial record keeping, and intensive mentoring for three months. The results of the activity show an increase in business actors' understanding of the importance of financial records and business planning, as well as changes in behavior in managing cash flow and determining product selling prices. This program has succeeded in building financial awareness and increasing the efficiency of business management, which has an impact on increasing the competitiveness of home industries in Kindang Village.
Analisis Pengaruh Intention to Boycott & Brand Exposure terhadap Purchase Decision Melalui Brand Image pada Produk Scarlett Whitening di Kota Makassar Andi Shinta Ria Oktaviani; Chalid Imran Musa; Nurul Fadilah Aswar; Zainal Ruma; Rahmat Riwayat Abadi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 4 (2025): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i4.2024

Abstract

This study aims to determine the effect of Intention to Boycott and Brand Exposure on Purchase Decision mediated by Brand Image on Scarlett Whitening products in Makassar City. This research uses a quantitative approach with a causal design. The population in this study is the community of Makassar City who have used or are familiar with Scarlett Whitening products. The sample was taken using a non-probability sampling method with a purposive sampling approach, and 105 respondents were obtained. Data were collected through questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) version 4.0. The results of the study show that (1) Intention to Boycott has a direct negative and significant effect on Brand Image, (2) Brand Exposure has a direct positive and significant effect on Brand Image, (3) Intention to Boycott has a direct negative and significant effect on Purchase Decision, (4) Brand Exposure has a direct positive and significant effect on Purchase Decision, (5) Brand Image has a direct positive and significant effect on Purchase Decision, (6) Brand Image significantly mediates the relationship between Intention to Boycott and Purchase Decision, and (7) Brand Image significantly mediates the relationship between Brand Exposure and Purchase Decision.
Analisis Strategi Emotional Branding dalam Upaya Membangun Loyalitas Konsumen Brand HMNS Nurlaila Wa Rahma; Chalid Imran Musa; Muhammad Ilham Wardhana Haeruddin; Muhammad Ichwan Musa; Uhud Darmawan Natsir
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 1 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i1.2320

Abstract

This study examines HMNS, a local digital-native fragrance brand, in employing emotional branding to build consumer loyalty. Using a descriptive qualitative approach and SOR model, data from interviews with the brand’s founder and loyal consumers were analyzed. Results show that HMNS builds emotional bonds through storytelling, consistent visuals, and a relatable digital tone fostering trust and loyalty even before product trial. The findings affirm Gobe’s emotional branding theory and highlight the impact of narrative and personal values in driving long-term consumer attachment.
Implementation Of Google Site As A School Administration System (A Case Study At UPT SMP Negeri 3 Baebunta, North Luwu Regency) Kaharman; Chalid Imran Musa; Ed. Farida
International Journal of Education, Vocational and Social Science Vol. 4 No. 03 (2025): International Journal of Education, Vocational and Social Science( IJVESS)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i03.1895

Abstract

This research aimed to (1) analyze and describe the implementation of Google Site as a school administration system, and (2) identify the supporting and inhibiting factors of its implementation at UPT SMP Negeri 3 Baebunta. The background of this study is the need for the transformation of school administration from a manual and fragmented system to an integrated digital system to enhance efficiency, transparency, and accountability. This study used a descriptive qualitative approach. Data were collected through in-depth interviews, observations, and documentation with the school principal, vice principal for curriculum, head of administration, school operator, and P5 coordinator. The research findings indicate that the implementation of Google Site successfully designed a centralized and integrated digital administration platform, serving as a "one-stop portal" that integrates various Google Workspace services. This platform addresses the school's real needs for centralizing teaching materials, archiving personnel data, standardizing data collection workflows, and publishing the P5 flagship program. The main supporting factors for its success were (a) full support from leadership legitimized by official policy, (b) the availability of adequate infrastructure, (c) the potential of human resources with the presence of early adopters, and (d) a real, felt need from stakeholders. The primary inhibiting factors were non-technical, namely (a) psychological resistance to change from some senior teachers, and (b) the challenge of maintaining long-term user motivation. It is concluded that the implementation of Google Site has successfully transformed the school administration system. This success was driven by a synergy of strong supporting factors, while the main human-centric challenges can be overcome through continuous support via the school's Learning Community (Kombel)
Pengaruh Harga Terhadap Keputusan Pembelian E-Commerce Tokopedia Dimediasi oleh Brand Image pada Mahasiswa Manajemen Universitas Negeri Makassar Andi Yusril Yasmun; Chalid Imran Musa; Muhammad Ilham Wardhana Haeruddin; Romansyah Sahabuddin; Rahmat Riwayat Abadi
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4360

Abstract

This study aims to determine the effect of price on Tokopedia e-commerce purchasing decisions mediated by brand image on management students of Makassar State University. This study uses a quantitative method with a descriptive approach. The population of this study was 1,607 active students and the sample was taken using a non-probability sampling technique with a purposive sampling method using the slovin formula to determine the sample so that a minimum sample of 94 respondents was obtained. Data were collected through questionnaires and analyzed using the Structural Equation Modeling Partial Least Squares (SEM-PLS) Version 3.29 application. The research results show that (1) Price has a direct, positive and significant influence on Tokopedia e-commerce purchasing decisions, (2) Price has a direct, positive and significant influence on Tokopedia e-commerce brand image, (3) Brand image has a direct, positive and significant influence on Tokopedia e-commerce purchasing decisions, (4) Brand image partially mediates the relationship between price and Tokopedia e-commerce purchasing decisions.
Pengaruh Kualitas Produk dan Gaya Hidup Terhadap Keputusan Pembelian iPhone melalui Minat Beli Sebagai Variabel Intervening A Muhammad Ikbal; Siti Hasbiah; Zainal Ruma; Chalid Imran Musa; Muhammad Ilham Wardhana Haeruddin
Jurnal Manajemen Riset Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i4.1827

Abstract

This study aims to determine the effect of product quality and lifestyle on purchasing decisions for iPhone smartphones through purchase intention as an intervening variable. The sample used was 85 students of the Faculty of Economics and Business, Makassar State University who had been selected based on predetermined criteria. Data collection techniques were carried out by questionnaires, interviews and literature studies. The data analysis technique consists of Outer Model (Measurement Model) which consists of Convergent Validity, Discriminant Validity and Composite Reliability, then Structural Model (Inner Model) and Hypothesis Test. Based on the results showed that the product quality variable has a positive and significant effect on purchasing decisions with a parameter coefficient of 0.192, a t-count value of 2.030, and a p-value of 0.043 <0.05. Lifestyle variables have a positive and significant effect on purchasing decisions with a parameter coefficient of 0.338, t-count value of 3.353 and p-value is 0.001 <0.05. product quality has a positive but insignificant effect on purchase intention with a parameter coefficient of 0.129, t-count value of 1.142 and p-value is 0.254>0.05. Lifestyle has a positive and significant effect on buying interest with a parameter coefficient of 0.558, a t-count value of 6.485 and a p-value of 0.000 <0.05. buying interest has a significant effect on purchasing decisions with a parameter coefficient of 0.558, a t-count value of 6.485 and a p-value of 0.000<0.05.
Co-Authors A Muhammad Ikbal A.Alwansyah Abadi, Rahmat Riwayat Abd Rachman Abdi Akbar Idris Agung Widhi Kurniawan Ahmad Ali Andi Mustika Amin Andi Nur Intan Azizah Syamsuddin Andi Shinta Ria Oktaviani Andi Yusril Yasmun Anwar Anwar Anwar Anwar Ramli Asisa Nurfadila Rasyid Astuti Astuti Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Ed. Farida Edy Jumady Hartini Ilham Wardhana Haeruddin Ilma Wulansari Hasdiansa Juliyati Junedi G Kaharman Karman Khaidir Syahrul Kristina Parisi M. Ikhwan Maulana Haeruddin Marwah Marwah Mohammad Fadel Astari Muh. Erlangga Muh. Gibran Syahrum Muh. Ryan Hidayat Muhsini Muhammad Ilham Wardana Haeruddin Muhammad Said Novarianti Novarianti Nur Wahida Nurfaaizah Nurfadillah Anton Nurlaila Wa Rahma Nurman Nurman Nurman Nursia Bala Nurul Fadilah Aswar Nurul Fadillah Nurul Fanaysillah Muchtar Rezky Amalia Hamka Romansyah Sahabuddin Siti Hasbiah Syahrudin Syahrudin, Syahrudin Syamsurizal Syamsurizal Tenri S.P. Dipoatmodjo Tenri Sayu Puspitaningsih Dipoatmodjo Ummu Humaira Ridwan Vira Ayustina Wanda Wanda Wandi Saputra Yustin Windi Dwi Astuti Zainal Ruma