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All Journal Jurnal Informatika DIKSI Jurnal Sosio Ekonomika Bisnis LANTERN (Journal on English Language, Culture and Literature) Indonesian Journal of Applied Linguistics (IJAL) Jurnal Bahasa Mandarin Jurnal JSIKA International Journal of Education BAHASA DAN SASTRA Media Wisata KUKILA Jurnal Teknologi Informasi dan Ilmu Komputer Jurnal Riset Kimia Jurnal Penelitian Pendidikan Proceeding SENDI_U Journal on English as a Foreign Language (JEFL) JEES (Journal of English Educators Society) Briliant: Jurnal Riset dan Konseptual Jurnal ORTOPEDAGOGIA Edukasi Islami: Jurnal Pendidikan Islam Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) JURNAL KAJIAN TEKNIK SIPIL Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Paramasastra: Jurnal Ilmiah Bahasa Sastra dan Pembelajarannya Jurnal Mediasosian : Jurnal Ilmu Sosial dan Administrasi Negara Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Kuriositas: Media Komunikasi Sosial dan Keagamaan Jurnal Fokus Manajemen Bisnis International Journal of English and Applied Linguistics (IJEAL) ETNIK : Jurnal Ekonomi dan Teknik MOVE: Journal of Community Service and Engagement Jurnal Sistem Informasi Universitas Dinamika Indonesian Journal of EFL and Linguistics Jurnal Ilmu Sosial dan Humaniora Prosiding SNPBS (Seminar Nasional Pendidikan Biologi dan Saintek) Tamaddun International Journal of Community Service (IJCS) Seminar Nasional Ilmu Terapan JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Proceeding of International Conference on Special Education in South East Asia Region Gastronomy and Culinary Art (Gastronary) Prosiding Seminar Hukum Aktual Fakultas Hukum Universitas Islam Indonesia Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Budi Hermawan
Department Of English Education, Indonesia University Of Education, Indonesia
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Strategi Brand Compass dalam Membangun Niat Beli Konsumen Farel Kyla Riswanda; Arfian Suryasuciramdhan; Zulhanderi Zulhanderi; Budi Hermawan; Rizky Arian Maulana
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 3 (2025): Agustus : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i3.431

Abstract

This study explores how the branding strategy of COMPASS’s, a local fashion brand, shapes consumer perceptions and influences their purchase intentions. Employing a qualitative case study approach, the research examines key elements of COMPASS’s brand strategy, including visual identity, storytelling, and digital communication. The findings highlight the brand’s ability to maintain a consistent image, align products with market trends, and foster emotional connections with its audience. Additionally, market appeal such as exclusivity, community engagement, and lifestyle relevance emerges as a significant factor in encouraging consumer intention to buy. The study aims to offer practical insights for other local fashion brands in crafting more focused and consumer-oriented branding strategies.
Strengthening MSME Marketing through Digital Marketing and Financial Management Training: International Community Service in Cianjur, West Jawa Umiyati, Hesti; Tribuana, Dhimas; Hermawan, Budi; Suherman, Eman; Triyanto, Dedi; Dewi, Puri Swastika Gusti Krisna; Whardani, Kristina Whardani
MOVE: Journal of Community Service and Engagement Vol. 4 No. 5 (2025): May 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i5.450

Abstract

This international community service, organized by the Doctoral Students of the Management Science Doctoral Program, Class of 2023, at UNIKOM, aimed to enhance the marketing and managerial capabilities of Micro, Small, and Medium Enterprises (MSMEs) affiliated with the Bumi Cianjur Cooperative in West Java. Conducted on February 16–17, 2025, the event was attended by 10 MSMEs operating in various sectors, including services, consumer goods, marketing, production, and savings and loans. The activities included an MSME product exhibition, digital marketing training, financial management workshops, and business consultations. Distinguished speakers from both Indonesia and abroad contributed to the program. The results showed improvements in the participants’ understanding of digital marketing strategies and financial planning, contributing to increased business sustainability and competitiveness. This initiative demonstrates the value of academic-community collaboration and the role of higher education in empowering local enterprises through international engagement.
Innovation of Jamu Beras Kencur into a Healthy Processed Food Product: Custard Pudding Setya Jayanti, Anggun; Hermawan, Budi; Ariani, Angela; Ade Septemuryanto, Syaiful
Gastronomy and Culinary Art Vol. 4 No. 1 (2025): Gastronary
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Ampat Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is an experimental study entitled “Innovation of Jamu Beras Kencur into a Healthy Processed Food Product: Custard Pudding.” It is motivated by the declining interest of the younger generation in consuming jamu, which is one of Indonesia’s traditional beverages rich in health benefits. This situation led to the idea of innovating jamu into a European-style dessert, namely custard pudding. Custard pudding was chosen because it is highly favoured by the public. However, due to its milk content which can cause allergies, some people are unable to consume it. This study aims to explore the process of transforming jamu beras kencur into a custard pudding product. In addition, this research seeks to increase the interest of the younger generation in enjoying jamu in order to preserve Indonesian cultural heritage. This experiment employed purposive sampling as the data collection technique. The research instruments consisted of questionnaires and interviews distributed to 30 respondents. The data analysis techniques used were organoleptic tests and hedonic tests, followed by calculating the mean scores to determine the evaluation results based on predetermined aspects. The findings of the study, after conducting experiments and collecting data, revealed that the average organoleptic test scores for beras kencur custard pudding were 3.5 for taste, 3.3 for aroma, 3.3 for color, and 3.7 for texture. Meanwhile, the hedonic test resulted in an average score of 3.4. It can be concluded that the innovation of jamu beras kencur into a healthy food product in the form of custard pudding is acceptable to the public.
A qualitative case study of critical literacy in boosting EFL students’ critical language awareness: Critical literacy in teaching exposition text and its impacts Hidayat, Raden Aulia Utami; Setyarini, Sri; Gustine, Gin Gin; Hermawan, Budi
Journal on English as a Foreign Language Vol 15 No 1 (2025): Issued in March 2025
Publisher : Universitas Islam Negeri Palangka Raya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23971/jefl.v15i1.9680

Abstract

Critical literacy is essential to be implemented in this 21st-century education. However, the implementation of it remains underexplored, especially in the Indonesian context. This study aims to investigate the implementation of critical literacy in teaching exposition texts and its impacts on students' critical language awareness. Using a qualitative approach with a case study design, the research involved an English teacher and thirty-six tenth-grade students of a public senior high school in one district in West Java, Indonesia. Data were collected through classroom observations. The data were analyzed using deductive thematic analysis based on the four-dimension framework of critical literacy and the five-step guided instructional approach as the guideline. Findings indicated that the teacher has successfully implemented the critical literacy strategies in teaching exposition texts. Furthermore, the practices enhanced students’ critical language awareness by encouraging analytical text evaluation. However, there were two main challenges, particularly in engaging with socio-political issues and taking action since both the teacher and students were still unfamiliar with the discussion of sensitive issues. The study highlights the practical and pedagogical benefits of critical literacy in underrepresented educational settings, contributing to the preparation of a globally competitive and socially aware generation.
Strengthening MSME Marketing through Digital Marketing: International Community Service in Thailand among OTOP Entrepreneurs Syafei, M. Yani; Wahdiniwaty, Rahma; Rael Astillero, Marlon; Fakbua, Nidanuch; Tribuana, Dhimas; Hermawan, Budi; Swastika Gusti Krisna Dewi, Puri
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1563

Abstract

This international community service program was conducted on August 26, 2025, at the Bang Prong Subdistrict Administrative Organization Office, Samut Prakan, Thailand, with the main objective of strengthening the capacity of OTOP MSME entrepreneurs through the use of digital marketing. The implementation method included product exhibitions, production process demonstrations, and interactive training sessions on digital marketing strategies, social media utilization, and promotional content creation. The results indicated significant improvements in participants’ awareness, skills, and confidence in applying digital technologies to their businesses. The activity also enhanced cross-cultural collaboration between Indonesian and Thai higher education institutions and created opportunities for sustainable development supported by institutional and digital infrastructure. In conclusion, this program highlights the importance of international collaborative community service models in accelerating the digital transformation of MSMEs.
Making Meaning of Multimodal Texts Untuk Mahasiswa Di Universitas Muhammadiyah Yogyakarta Budi Hermawan; Susi S. Rakhmawati; Farida Hidayati; Mahardika Zifana
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 6 No 3 (2025): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abdilaksana.v6i3.53647

Abstract

Dalam proses pembelajaran bahasa Inggris saat ini, keberadaan buku teks multimoda merupakan suatu conditio sine qua non, syarat mutlak yang tanpa itu sesuatu tidak dapat terjadi. Oleh karena itu, kemampuan mahasiswa dalam memahami dan menganalisis teks multimoda menjadi sangat penting untuk mendukung kompetensi akademik, khususnya dalam konteks English as a Foreign Language (EFL). Kegiatan Pengabdian kepada Masyarakat (PkM) ini dirancang untuk membekali mahasiswa Universitas Muhammadiyah Yogyakarta dengan pengetahuan dan keterampilan dalam membaca serta menganalisis teks multimoda secara kritis. Sebanyak 11 mahasiswa mengikuti pelatihan yang dilaksanakan secara hibrida, mencakup sesi tatap muka dan daring. Materi yang diberikan meliputi pengenalan konsep teks multimoda, pemaknaan moda verbal dan visual, serta praktik analisis teks multimoda. Hasil yang diharapkan adalah meningkatnya kesadaran, keterampilan analitis, dan pemahaman kritis mahasiswa terhadap teks multimoda sehingga mereka mampu mengaplikasikan alat analisis tersebut dalam penulisan skripsi maupun artikel penelitian. Dengan demikian, kegiatan ini diharapkan dapat memperkuat kapasitas akademik mahasiswa dalam mengelola sumber belajar multimoda.
From classroom to screen: Vocational English students’ copywriting practices in creating tourism promotion videos Aulia, Dhini; Muslim, Ahmad Bukhori; Hermawan, Budi
JEES (Journal of English Educators Society) Vol 10 No 2 (2025): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jees.v10i2.1935

Abstract

While existing research on copywriting primarily assesses the impact of promotional content on audiences, there is a notable lack of studies exploring how copywriting is taught and practiced within language education. This study addresses this gap by examining the strategies employed by English language students at a state polytechnic in Indonesia as they create tourism promotional videos. Utilizing a qualitative content analysis approach, the research investigates students' final reports to identify key patterns and gaps in their copywriting practices. Findings reveal that while students demonstrated creativity and effectively showcases local cultural and natural attractions through engaging language, their work often lacked depth in audience profiling, inclusion of practical travel information, and alignment between video duration and selected media platforms. These limitations reduced the communicative effectiveness of their content. The study highlights the importance of integrating copywriting instruction into English for Specific Purposes (ESP) curricula, particularly in vocational education, to better prepare students for real-world communication tasks. Implications for ESP course design and project-based learning in language instruction are also discussed.
Pelatihan Membaca Buku Teks Multimoda Bagi Guru Penggerak Di Wilayah Bali Gandana, Isti; Ernie D. Ayu Imperiani; Kusumaningrum, Ayu; Hermawan, Budi; Riesky; Rakhmawati, Susi S
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 6 No 1 (2025): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abdilaksana.v6i1.44862

Abstract

Kehadiran buku teks multimoda merupakan suatu keniscayaan dalam proses belajar mengajar saat ini. Oleh karena itu, kemahiran guru dalam menguasai pembacaan terhadap buku teks tersebut menjadi sangat vital demi mengoptimalkan pengajaran dan pembelajaran di kelas. Pengetahuan dan keterampilan inilah yang dibangun dan dilatih bagi dua puluh guru penggerak, yang merupakan guru bahasa Inggris pada jenjang Sekolah Menengah Pertama, di wilayah Bali. Untuk mengidentifikasi pengetahuan dan pemahaman guru-guru terhadap konsep teks multimoda digunakan kuesioner sebelum pelatihan dimulai dan dilakukan evaluasi, dalam bentuk tes, setelah kegiatan berakhir. Moda pelatihan PkM ini bersifat hibrida, yang menggabungkan pelatihan tatap muka kepada para guru di awal pertemuan, dan diikuti oleh serangkain pelatihan tatap maya, serta diakhiri dengan penugasan yang bersifat project-based. Dengan adanya pelatihan yang diberikan, diharapkan guru penggerak di wilayah Bali dapat memaknai teks multimoda dengan benar dan mengajarkannya dengan menarik kepada para siswa.
Aplikasi Sistem Manajemen Konten Bahasa Mandarin untuk Mendukung Ujian Hanyu Shuiping Kaoshi Darmanto, Darmanto; Hari, Yulius; Hermawan, Budi; Setyawati, Endang
Jurnal Teknologi Informasi dan Ilmu Komputer Vol 6 No 1: Februari 2019
Publisher : Fakultas Ilmu Komputer, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3475.073 KB) | DOI: 10.25126/jtiik.201961757

Abstract

Persyaratan mahasiswa yang berminat menempuh studi atau mendapatkan beasiswa pendidikan ke Perguruan Tinggi Luar Negeri dengan pengantar bahasa mandarin, adalah memiliki Sertifikat Hànyǔ Shuǐpíng Kǎoshì (HSK). Nilai lulus ujian HSK untuk mendapatkan sertifikat HSK, sering menjadi kendala calon mahasiswa meraih kesempatan studi tersebut. Saat ini, penerapan Teknologi Informasi (TI) pada bidang pendidikan dan pengajaran semakin berkembang. Melalui pemanfaatan TI yang tersedia, dengan aplikasi berbasis Content Management System (CMS), penelitian ini dilakukan untuk membantu mengatasi kendala ujian HSK. Tujuan penelitian ini untuk menghasilkan Aplikasi Sistem Manajemen Konten bahasa Mandarin yang menunjang kebutuhan ujian HSK. Aplikasinya dibuat dengan menggunakan yii framework dan berbasis web. Tahapan pembuatan aplikasi mengikuti pola Systems Development Life Cycle (SDLC) dengan metode Waterfall yang mencakup kegiatan analisa kebutuhan, perancangan, implementasi dan uji coba modul serta perawatannya. Berdasarkan hasil pengujian, secara fungsional aplikasi berjalan sesuai dengan yang diharapkan. Sementara pada analisa data kuesioner responden, dihasilkan nilai rata-rata 3,67 skala Likert. Dengan demikian aplikasi yang digunakan pengguna memberikan nilai cukup baik.AbstractOne of the requirements to obtain a scholarship for educational abroad into overseas university which is using Mandarin as an academic language is the prospective applicants must have a Hànyǔ Shuǐpíng Kǎoshì (HSK) Certificate. However, the result of their HSK exam is often becoming a constraint for the prospective students in grabbing the opportunity to get the scholarship. Meanwhile, nowadays, the application of Information Technology (IT) in the field of education is constantly widespread and developed well. So, this study was conducted to overcome the obstacles in the HSK exam, by utilizing the developement of Information Technology which is based on Content Management System (CMS). The purpose of this study is to provide a Mandarin Content Management System Application that supports the HSK exam. The application is made using the yii framework and is web-based. The stages of making the applications follow the pattern of the Systems Development Life Cycle (SDLC) with the Waterfall method which includes the analysis, design, implementation and trial of modules and its maintenance. Based on the test results, the application runs as expected. Meanwhile, the analysis of respondents' questionnaire data produced an average value of 3.67 Likert scale. Thus, the users who use this application give quite good results.
Pembuktian Isu Kehilangan BBM Head Truck Depo Transhipment Pada PT. Berkah Multi Cargo Logistic Hermawan, Budi; Faris Indriya Himawan, Abdurrahman
Jurnal Etnik: Ekonomi-Teknik Vol 1 No 5 (2022): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v1i5.68

Abstract

Head truck activities at PT. BMC Logistics is currently experiencing the issue of fuel consumption which is considered too wasteful, therefore it is suspected that there is a theft of fuel in the fuel tank. This study aims to prove the issue of fuel loss caused by theft by calculating the average fuel consumption (liters / hour) on each head truck every day with a sample of 15 head truck units located at the transshipment depot of PT. BMC Logistics which is located on Jalan Perak Utara, Pabean Cantian, Surabaya, East Java 60165. The research uses quantitative methods by collecting data based on a daily head truck checklist data sample from July 2021 to October 2021, then an average consumption of Liters per hour is made from the initial fuel filling to the next fuel filling, then a normality test is carried out to find out whether H0 (theft did not occur) is accepted or rejected. From the results of the study it was found that the test data were normally distributed. which means that the issue of fuel theft really didn't happen.
Co-Authors - Darmanto . Edison . Triono A.A. Ketut Agung Cahyawan W Abdurrahman Faris Indriya Himawan Aceng Ruhendi Syaifullah Achmad Hufad Ade Septemuryanto, Syaiful Adi Wijaya Agus Prayitno Ahmad Bukhori Muslim Ahmad Faiz Zavier ahmad yani Ahmadi F, Yusep Ali Hasan Amruddin Andi Shufiyah Qulub Arfian Suryasuciramdhan Ari, Dessanti Putri Sekti Ariani, Angela Baharuddin Baharuddin Bahrudin Bahrudin Carolina, Yescylind Darmanto ., Darmanto Darmanto Darmanto Darmanto Darmanto Darmanto, D Dedi Koswara Dedi Triyanto Dedy Istanto Dhimas Tribuana Dhini Aulia Didi Sukyadi Eman Suherman Endang Rochyadi, Endang Endang Setyawati Eri Kurniawan Ernie D. Ayu Imperiani Fakbua, Nidanuch Farel Kyla Riswanda Farida Hidayati Farida Isroani Fatimatuzahra, Ana Fatimatuzzahra, Ana Galihkusumah, A.H. Gandana, Isti Greselda, Evelyne Gruzynski, Chelsea Gunawan, Meliza Anggreyani Gustine, Gin Gin Hanafi, Hanik Mutmainah Haryanto Tanuwijaya Hidayat, Raden Aulia Utami Inas Affazul Muna Kusumaningrum, Ayu Lenny Endang Lusiani Giarto Mahardika Zifana Maria Apriana Maulya Arfi Michelle Gunawan, Michelle Mohammad Andi Hakim, Mohammad Andi Mohammad Arif Taboer Muhammad Fadhil Muniroh, R. Dian Muslima, Alfia Tawaffani Noerkhasanah Lia Novesar Jamarun Novia Trisanti Nugroho, Setyo Prasiyono Ong Peter Leonardo Ong Peter Leonardo Parmawati*, Parmawati Pradinata, Zuleika Masyita Pratama, Bayu Indra Puri Swastika Gusti Krisna Dewi Rael Astillero, Marlon Rahim, L. M. Asy'ari Rahma Wahdiniwaty Rahmawati, Tessa Yulia Hilda Rahyono, F.X Rakhmawati, Susi S Ratnawati, Andayani Richard A Noske Richard A Noske Riesky Rina Maryanti Rizky Arian Maulana Sabila, Nourma Fitria Safrina, Rd Setiawan, Rakha Hafizh Setya Jayanti, Anggun Si Yusuf Al Hafiz Sri Setyarini Sukardi Sukardi Sunardi Sunardi Susi S. Rakhmawati Syafei, M. Yani Syukri Arief Taboer, Mohamamd Arief Tri Wahyu Kuningsih, Tri Wahyu Ujang Nurjaman, Ujang Umi Narimawati Umiyati, Hesti Virginia, Emily Wawan Gunawan Wawan Gunawan Wawan Gunawan Whardani, Kristina Whardani Winoto, Shirley Widjaya Witara, I Made Yanty Wirza Yulius Hari Yuliyanto, Gunawan Yusma Damayanti Zulhanderi Zulhanderi