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All Journal Jurnal Informatika DIKSI Jurnal Sosio Ekonomika Bisnis LANTERN (Journal on English Language, Culture and Literature) Indonesian Journal of Applied Linguistics (IJAL) Jurnal Bahasa Mandarin Jurnal JSIKA International Journal of Education BAHASA DAN SASTRA Media Wisata KUKILA Jurnal Riset Kimia Jurnal Penelitian Pendidikan Proceeding SENDI_U Journal on English as a Foreign Language (JEFL) JEES (Journal of English Educators Society) Jurnal ORTOPEDAGOGIA Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) JURNAL KAJIAN TEKNIK SIPIL Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Paramasastra: Jurnal Ilmiah Bahasa Sastra dan Pembelajarannya Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Kuriositas: Media Komunikasi Sosial dan Keagamaan Jurnal Fokus Manajemen Bisnis MOVE: Journal of Community Service and Engagement Jurnal Sistem Informasi Universitas Dinamika Indonesian Journal of EFL and Linguistics Jurnal Ilmu Sosial dan Humaniora Prosiding SNPBS (Seminar Nasional Pendidikan Biologi dan Saintek) Tamaddun International Journal of Community Service (IJCS) Seminar Nasional Ilmu Terapan Proceeding of International Conference on Special Education in South East Asia Region Gastronomy and Culinary Art (Gastronary) Prosiding Seminar Hukum Aktual Fakultas Hukum Universitas Islam Indonesia Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Budi Hermawan
Department Of English Education, Indonesia University Of Education, Indonesia
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Keefektifan Metode Role Play untuk Meningkatkan Pemahaman Siswa pada Mata Pelajaran Budi Pekerti Berbahasa Mandarin Lusiani Giarto; Budi Hermawan
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 2 (2024): Juni 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v3i2.3657

Abstract

Characteristics learning has the goal of imparting ethical or morals. According to the Ethics Learning theme "Chapter 12 Giving advice and Chapter 13 Caring for friends" which were covered during the research, the researcher t chose the title "The Effectiveness of the Role Play Method for Increasing Students' Understanding of the Chinese Language Ethics Subject." Data measurement uses quantitative methods. Character Building learning utilizes the Chinese language role play method to help students understand the learning theme while training them to speak Chinese confidently in front of the class. The data collected for measurement consists of quiz results completed by students. The quiz results reveal that many students have not met the competency limits. In other words, role play method in this research has not yet achieved the targeted success. The main factor that influences the success or failure of research on the role play method is insufficient practice time, preventing students to understanding and speaking fluently in Chinese during role play dialogues. What students are currently doing is still at the reading stage, their body movements do not align with the practice required by the theme.
Translanguaging Practices in the Rural Tourism Linguistic Landscape in Showcasing Cultural Identity: An Activity Theory Analysis Wirza, Yanty; Gunawan, Wawan; Muniroh, R. Dian; Hermawan, Budi; Galihkusumah, A.H.
Indonesian Journal of EFL and Linguistics Indonesian Journal of EFL and Linguistics, 10(1), May 2025
Publisher : Pusat Pelatihan, Riset, dan Pembelajaran Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21462/ijefl.v10i1.903

Abstract

This study examines the roles of translanguaging practices in the linguistic landscape in a rural tourism area and their contribution to showcasing cultural identity from the perspective of activity theory. Translanguaging emerges as a significant tool in rural tourism, serving as a cultural hub where diverse linguistic and cultural expressions intersect to attract visitors with their unique nature, heritage, and traditions. Through an analysis of activity theory, this study explores the translanguaging practices of signage containing verbal and other multimodal semiotic resources at Alamendah in constructing and promoting tourism activities and its local cultural identity. The data were gathered from photographs of signage, observation, and interviews with the tourism manager, staff, and the local elder to see how translanguaging practices enable the community to showcase the local heritage and engage with local and global audiences. The findings revealed that translanguaging practices as the mediating tool seen from the 182 signage where 51 (29%) were written in monolingual, which is Indonesian that represents the official language, 71 % were written in bilingual or multilingual, combining Indonesian, English, Sundanese, and Sundanese old scripts. The use of Indonesian and Sundanese dominated the signage, indicating the strong local cultural representation and identity. The prevalent use of Sundanese exemplifies the heightened community awareness of the Sundanese heritage identity with the expectation that visitors would learn more about the language and culture through tourism activities. The community and other stakeholders` contribution to the public signage signifies distributive and creative power relations and division of labor.
Multimodality In “Bakiak Games” Posts on G20 2022 Social Media Ahmadi F, Yusep; Syaifullah, Aceng Ruhendi; Hermawan, Budi
KURIOSITAS: Media Komunikasi Sosial Keagamaan Vol 17 No 1 (2024): Komunikasi Sosial dan Keagamaan
Publisher : LPPM IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/kur.v17i1.9186

Abstract

This study aims to reveal the meaning of the message in the multimodal post "Bakiak Game" on Instagram G20 2022. This is to see how the Bakiak Game is depicted and what reflects its ideology. The focus of this research is on describing the ideational meaning of verbal and visual data. This research method is qualitative with a multimodal discourse analysis approach. The data source for this research is multimodal posts in the form of a combination of visual mode (image) and verbal mode (caption). The post in question is a post about "The Game of Bakiak" which was uploaded on social media Instagram G20 2022. Based on the analysis of the verbal mode, material processes, relational processes and behavioral processes were found in describing the game of Bakiak. Of these three processes, the material process is very dominant. This shows that Bakiak is described as a physical sport carried out by humans in groups. Apart from that, in the image mode, an actional narrative process is found. This is in line with the ideational meaning in the verbal mode, namely that this post describes a physical sport carried out in a group and coordinated. Ideologically, this game has the moral value of cooperation and team coordination. In the context of the spirit and moral values ​​of the G20, it needs to be adopted by the global community, especially the G20 countries, in facing the challenges after the Covid-19 pandemic.
Strategi Brand Compass dalam Membangun Niat Beli Konsumen Farel Kyla Riswanda; Arfian Suryasuciramdhan; Zulhanderi Zulhanderi; Budi Hermawan; Rizky Arian Maulana
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 3 (2025): Agustus : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i3.431

Abstract

This study explores how the branding strategy of COMPASS’s, a local fashion brand, shapes consumer perceptions and influences their purchase intentions. Employing a qualitative case study approach, the research examines key elements of COMPASS’s brand strategy, including visual identity, storytelling, and digital communication. The findings highlight the brand’s ability to maintain a consistent image, align products with market trends, and foster emotional connections with its audience. Additionally, market appeal such as exclusivity, community engagement, and lifestyle relevance emerges as a significant factor in encouraging consumer intention to buy. The study aims to offer practical insights for other local fashion brands in crafting more focused and consumer-oriented branding strategies.
Strengthening MSME Marketing through Digital Marketing and Financial Management Training: International Community Service in Cianjur, West Jawa Umiyati, Hesti; Tribuana, Dhimas; Hermawan, Budi; Suherman, Eman; Triyanto, Dedi; Dewi, Puri Swastika Gusti Krisna; Whardani, Kristina Whardani
MOVE: Journal of Community Service and Engagement Vol. 4 No. 5 (2025): May 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i5.450

Abstract

This international community service, organized by the Doctoral Students of the Management Science Doctoral Program, Class of 2023, at UNIKOM, aimed to enhance the marketing and managerial capabilities of Micro, Small, and Medium Enterprises (MSMEs) affiliated with the Bumi Cianjur Cooperative in West Java. Conducted on February 16–17, 2025, the event was attended by 10 MSMEs operating in various sectors, including services, consumer goods, marketing, production, and savings and loans. The activities included an MSME product exhibition, digital marketing training, financial management workshops, and business consultations. Distinguished speakers from both Indonesia and abroad contributed to the program. The results showed improvements in the participants’ understanding of digital marketing strategies and financial planning, contributing to increased business sustainability and competitiveness. This initiative demonstrates the value of academic-community collaboration and the role of higher education in empowering local enterprises through international engagement.
Innovation of Jamu Beras Kencur into a Healthy Processed Food Product: Custard Pudding Setya Jayanti, Anggun; Hermawan, Budi; Ariani, Angela; Ade Septemuryanto, Syaiful
Gastronomy and Culinary Art Vol. 4 No. 1 (2025): Gastronary
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Ampat Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is an experimental study entitled “Innovation of Jamu Beras Kencur into a Healthy Processed Food Product: Custard Pudding.” It is motivated by the declining interest of the younger generation in consuming jamu, which is one of Indonesia’s traditional beverages rich in health benefits. This situation led to the idea of innovating jamu into a European-style dessert, namely custard pudding. Custard pudding was chosen because it is highly favoured by the public. However, due to its milk content which can cause allergies, some people are unable to consume it. This study aims to explore the process of transforming jamu beras kencur into a custard pudding product. In addition, this research seeks to increase the interest of the younger generation in enjoying jamu in order to preserve Indonesian cultural heritage. This experiment employed purposive sampling as the data collection technique. The research instruments consisted of questionnaires and interviews distributed to 30 respondents. The data analysis techniques used were organoleptic tests and hedonic tests, followed by calculating the mean scores to determine the evaluation results based on predetermined aspects. The findings of the study, after conducting experiments and collecting data, revealed that the average organoleptic test scores for beras kencur custard pudding were 3.5 for taste, 3.3 for aroma, 3.3 for color, and 3.7 for texture. Meanwhile, the hedonic test resulted in an average score of 3.4. It can be concluded that the innovation of jamu beras kencur into a healthy food product in the form of custard pudding is acceptable to the public.
A qualitative case study of critical literacy in boosting EFL students’ critical language awareness: Critical literacy in teaching exposition text and its impacts Hidayat, Raden Aulia Utami; Setyarini, Sri; Gustine, Gin Gin; Hermawan, Budi
Journal on English as a Foreign Language Vol 15 No 1 (2025): Issued in March 2025
Publisher : Universitas Islam Negeri Palangka Raya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23971/jefl.v15i1.9680

Abstract

Critical literacy is essential to be implemented in this 21st-century education. However, the implementation of it remains underexplored, especially in the Indonesian context. This study aims to investigate the implementation of critical literacy in teaching exposition texts and its impacts on students' critical language awareness. Using a qualitative approach with a case study design, the research involved an English teacher and thirty-six tenth-grade students of a public senior high school in one district in West Java, Indonesia. Data were collected through classroom observations. The data were analyzed using deductive thematic analysis based on the four-dimension framework of critical literacy and the five-step guided instructional approach as the guideline. Findings indicated that the teacher has successfully implemented the critical literacy strategies in teaching exposition texts. Furthermore, the practices enhanced students’ critical language awareness by encouraging analytical text evaluation. However, there were two main challenges, particularly in engaging with socio-political issues and taking action since both the teacher and students were still unfamiliar with the discussion of sensitive issues. The study highlights the practical and pedagogical benefits of critical literacy in underrepresented educational settings, contributing to the preparation of a globally competitive and socially aware generation.
Strengthening MSME Marketing through Digital Marketing: International Community Service in Thailand among OTOP Entrepreneurs Syafei, M. Yani; Wahdiniwaty, Rahma; Rael Astillero, Marlon; Fakbua, Nidanuch; Tribuana, Dhimas; Hermawan, Budi; Swastika Gusti Krisna Dewi, Puri
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1563

Abstract

This international community service program was conducted on August 26, 2025, at the Bang Prong Subdistrict Administrative Organization Office, Samut Prakan, Thailand, with the main objective of strengthening the capacity of OTOP MSME entrepreneurs through the use of digital marketing. The implementation method included product exhibitions, production process demonstrations, and interactive training sessions on digital marketing strategies, social media utilization, and promotional content creation. The results indicated significant improvements in participants’ awareness, skills, and confidence in applying digital technologies to their businesses. The activity also enhanced cross-cultural collaboration between Indonesian and Thai higher education institutions and created opportunities for sustainable development supported by institutional and digital infrastructure. In conclusion, this program highlights the importance of international collaborative community service models in accelerating the digital transformation of MSMEs.
Making Meaning of Multimodal Texts Untuk Mahasiswa Di Universitas Muhammadiyah Yogyakarta Budi Hermawan; Susi S. Rakhmawati; Farida Hidayati; Mahardika Zifana
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 6 No 3 (2025): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abdilaksana.v6i3.53647

Abstract

Dalam proses pembelajaran bahasa Inggris saat ini, keberadaan buku teks multimoda merupakan suatu conditio sine qua non, syarat mutlak yang tanpa itu sesuatu tidak dapat terjadi. Oleh karena itu, kemampuan mahasiswa dalam memahami dan menganalisis teks multimoda menjadi sangat penting untuk mendukung kompetensi akademik, khususnya dalam konteks English as a Foreign Language (EFL). Kegiatan Pengabdian kepada Masyarakat (PkM) ini dirancang untuk membekali mahasiswa Universitas Muhammadiyah Yogyakarta dengan pengetahuan dan keterampilan dalam membaca serta menganalisis teks multimoda secara kritis. Sebanyak 11 mahasiswa mengikuti pelatihan yang dilaksanakan secara hibrida, mencakup sesi tatap muka dan daring. Materi yang diberikan meliputi pengenalan konsep teks multimoda, pemaknaan moda verbal dan visual, serta praktik analisis teks multimoda. Hasil yang diharapkan adalah meningkatnya kesadaran, keterampilan analitis, dan pemahaman kritis mahasiswa terhadap teks multimoda sehingga mereka mampu mengaplikasikan alat analisis tersebut dalam penulisan skripsi maupun artikel penelitian. Dengan demikian, kegiatan ini diharapkan dapat memperkuat kapasitas akademik mahasiswa dalam mengelola sumber belajar multimoda.
From classroom to screen: Vocational English students’ copywriting practices in creating tourism promotion videos Aulia, Dhini; Muslim, Ahmad Bukhori; Hermawan, Budi
JEES (Journal of English Educators Society) Vol 10 No 2 (2025): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jees.v10i2.1935

Abstract

While existing research on copywriting primarily assesses the impact of promotional content on audiences, there is a notable lack of studies exploring how copywriting is taught and practiced within language education. This study addresses this gap by examining the strategies employed by English language students at a state polytechnic in Indonesia as they create tourism promotional videos. Utilizing a qualitative content analysis approach, the research investigates students' final reports to identify key patterns and gaps in their copywriting practices. Findings reveal that while students demonstrated creativity and effectively showcases local cultural and natural attractions through engaging language, their work often lacked depth in audience profiling, inclusion of practical travel information, and alignment between video duration and selected media platforms. These limitations reduced the communicative effectiveness of their content. The study highlights the importance of integrating copywriting instruction into English for Specific Purposes (ESP) curricula, particularly in vocational education, to better prepare students for real-world communication tasks. Implications for ESP course design and project-based learning in language instruction are also discussed.
Co-Authors - Darmanto . Edison . Triono A.A. Ketut Agung Cahyawan W Aceng Ruhendi Syaifullah Achmad Hufad Ade Septemuryanto, Syaiful AGUS PRAYITNO Ahmad Bukhori Muslim Ahmad Faiz Zavier ahmad yani Ahmadi F, Yusep Ali Hasan Amruddin Andi Shufiyah Qulub Arfian Suryasuciramdhan Ariani, Angela Bahrudin Bahrudin Carolina, Yescylind D Darmanto Darmanto ., Darmanto Darmanto Darmanto Darmanto Darmanto Dedi Koswara Dedi Triyanto Dedy Istanto Dhimas Tribuana Dhini Aulia Didi Sukyadi Eman Suherman Endang Rochyadi, Endang Eri Kurniawan Ernie D. Ayu Imperiani Fakbua, Nidanuch Farel Kyla Riswanda Farida Hidayati Farida Isroani Fatimatuzahra, Ana Fatimatuzzahra, Ana Galihkusumah, A.H. Gandana, Isti Gruzynski, Chelsea Gunawan, Meliza Anggreyani Gustine, Gin Gin Hanafi, Hanik Mutmainah Haryanto Tanuwijaya Hidayat, Raden Aulia Utami Inas Affazul Muna Kusumaningrum, Ayu Lenny Endang Lusiani Giarto Mahardika Zifana Maria Apriana Maulya Arfi Mohammad Arif Taboer Muhammad Fadhil Muniroh, R. Dian Muslima, Alfia Tawaffani Noerkhasanah Lia Novesar Jamarun Novia Trisanti Nugroho, Setyo Prasiyono Ong Peter Leonardo Ong Peter Leonardo Pradinata, Zuleika Masyita Puri Swastika Gusti Krisna Dewi Rael Astillero, Marlon Rahma Wahdiniwaty Rahmawati, Tessa Yulia Hilda Rahyono, F.X Rakhmawati, Susi S Ratnawati, Andayani Richard A Noske Richard A Noske Riesky Rizky Arian Maulana Sabila, Nourma Fitria Setya Jayanti, Anggun Si Yusuf Al Hafiz Sri Setyarini Sukardi Sukardi Sunardi Sunardi Susi S. Rakhmawati Syafei, M. Yani Syukri Arief Tri Wahyu Kuningsih, Tri Wahyu Ujang Nurjaman, Ujang Umiyati, Hesti Virginia, Emily Wawan Gunawan Whardani, Kristina Whardani Winoto, Shirley Widjaya Witara, I Made Yanty Wirza Yulius Hari Yuliyanto, Gunawan Yusma Damayanti Zulhanderi Zulhanderi