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All Journal JURNAL MANAJEMEN BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Edunomika (JIE) Education Journal of Indonesia (EJI) Bulletin of Science Education Proceeding International Seminar of Islamic Studies El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Management Analysis Journal International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Journal of Ekonomics, Finance, and Management Studies Journal of Advanced Research in Social Sciences and Humanities
Fatmah Bagis
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Pengaruh Promosi Penjualan, Kualitas Pelayanan, dan Kemudahan Terhadap Loyalitas Pelanggan Dompet Digital ShopeePay Hana Pratiwi; Luthfi Zamakhsyari; Herni Justiana Astuti; Fatmah Bagis
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9319

Abstract

This research aims to analyze the influence of promotions, service quality and convenience on ShopeePay digital wallet customer loyalty. The method used is a quantitative approach with primary data from 158 students who are active ShopeePay users at three universities in Purwokerto: Jenderal Soedirman University, UIN Prof. K.H. Saifuddin Zuhri, and Muhammadiyah University Purwokerto. The sampling technique used purposive sampling, by distributing questionnaires via Google Form. Data were analyzed using IBM SPSS Statistics 26 through validity, reliability, classical assumptions, F test and t test. The research results show that promotion and convenience have a positive and significant effect on customer loyalty, while service quality has a positive and insignificant effect on customer loyalty. These findings indicate that attractive promotions and ease of use of services play a greater role in forming customer loyalty than service quality alone.
Co-Authors Adila Tsabita Suryo Kusumo Akhmad Darmawan Akhmad Darmawan Alfalisyado Alfato Yusnar Kharismasyah Anam Sutopo Arini Hidayah Arini, Devi Dwi Diah Retnowati Dian Widyaningtyas Dika Damayanti Efi Miftah Faridli Efi Miftha Faridli Eko Hariyanto Eliana Priscilla Hidayat Endang Fauzi Erny Rachmawati Ghina Raudhatul Jannah Hana Pratiwi Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Imam Faisal Hamzah Intan Anggun Puspita Anggraini Joevy Ageng Firmansyach Kharismasyah, Alfato Yusnar Lintang Ramdhani Larasati Luthfi Arie Widzayanto Luthfi Zamakhsyari Mastur Mujib Ikhsani Mega Aprillia Pratamasar Melda Anggraini Muhammad Ihza Alfania Naelati Tubastuvi Nasywa Aulia Zahra Nur Septi Naily Karima Regita Putri Utami Rifka Utami Arofah Rika Puspitasari Sabar Narimo Shelomita Candra Herdiana Suyoto Tri Septin Muji Rahayu USWATUN HASANAH Widyaningtyas, Dian