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All Journal Ilmu Administrasi Publik Humano: Research Journal Jurnal Office Jurnal Pengabdian Dharma Laksana PINISI Discretion Review Pinisi Business Administration Review Jurnal Administrasi Bisnis Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Hasil-Hasil Pengabdian dan Pemberdayaan Masyarakat (JHP2M) KARYA: Journal of Educational Community Service Malaqbiq : Jurnal Pengabdian kepada Masyarakat.
Aris Baharuddin
Universitas Negeri Makassar
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Journal : PINISI Discretion Review

 1 
The Effect of Service Quality and Price Accuracy on Consumer Confidence and Implications for Sales Increase Denok Sunarsi; Aris Baharuddin; Nur Afni; Andi Anto Patak
PINISI Discretion Review Volume 2, Issue 2, March 2019
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.219 KB) | DOI: 10.26858/pdr.v3i2.13255

Abstract

Good service quality within the company will create satisfaction for its customers. The purpose of this study was to determine the effect of service quality and price accuracy on consumer confidence and its implications for increasing sales. The method used is explanatory research with regression tests, coefficient tests, coefficient of determination tests and hypothesis testing. The results of the study it was found that there is a significant influence between service quality on consumer confidence with a determination value of 40.6% and a probability of significance of 0,000 <0.05. There is a significant influence between the accuracy of prices on consumer confidence with a value of 45.1% determination and a significance probability of 0.000 <0.05. There is a significant influence between service quality and price accuracy simultaneously on consumer trust with a determination value of 60.4% and a significance probability of 0.000 <0.05.
Marketing Strategy for Hotel Rooms in East Luwu Regency, South Sulawesi Province Wayan Suardana; Aris Baharuddin; Masri Ridwan
PINISI Discretion Review Volume 6, Issue 1, September 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v6i1.41597

Abstract

This research aims to determine the room marketing system and how effective the room marketing system is to increase hotel room sales in the East Luwu Regency. The results of the research (1) The marketing system carried out by the management of Hotel I Lagaligo Malili, Hotel Tonapa Prince Sorowako, Mireya Hotel Sorowako, Duta In Hotel Sorowako, Transisko Hotel Sorowako, Lusiana Hotel & Restaurant Sorowako, Golden House Malili, Wisma Emperor Malil, Wisma Arya and Alya Malili, Anugrah Malili Inn in East Luwu Regency, is to provide discounts to guests who often stay overnight, upgrade rooms, use social media, Instagram, and Facebook. (2) Effectiveness of hotel room marketing in Luwu Regency, the average room sales per month in 2022 are: (1) I Lagaligo Malili Hotel Rp. 206.066667,- (2) Tonapa Prince Sorowako Rp. 47.600.000,- (3) Mireya Hotel Sorowako Rp. 77,175,000, - (4) , Ambassador In Hotel Sorowako Rp. 69.150.000,- (5) Transisko Hotel Sorowako Rp. 27,454,1667, - (6) Lusiana Hotel & Restaurant Sorowako Rp. 509.750.000,- (7) Golden House Malili Rp. 108,000,000,-,(8) Wisma Emperor Malili Rp. 18,900,333,-(9) Wisma Arya and Alya Malili Rp. 33,208,333,- and ,(10) Anugrah Malili Inn generated sales of Rp. 33,208,333,- SWOT analysis results. The marketing strategy of 10 hotel rooms in East Luwu Regency, namely: Strengths (S): Increasing online and offline promotions. Weaknesses (W): Lack of Cooperation between government and companies. Threats (T): Potential competition in new markets. Opportunities (O): Opening a visit to the tourist attraction of Lake Towoti by PT. Vale Sorowako
Co-Authors Abdul Wahab Ahmad Syarief Iskandar Alimas Jonsa Allamah Al Hasanah Andi Anto Patak Andi Cudai Nur Andi Muh. Rivai Andi Sadriani Andika Isma Aslinda Aslinda Asmar Asmar Asmilah Abdullah Atirah Denok Sunarsi Dodi Ilham Faizah Khaeruddin Fatimah Akbal Fifi Apriani Firman Umar Fitriani S Haedar Akib Haryati haryati Hasan Basri Hasnawi Haris Herlina Sakawati Indah Tri Ayu Mustika Jamaluddin Jamaluddin Jhon Calvin Khaerul Saputrakarim Lukitoelkaodillah Lukitoelkaodillah Masri Ridwan, Masri Maya Kasmita Mudinillah, Adam Muh Nasrullah, Muh Muh. Darwis Muhadjir Suni Muhammad Guntur Muhammad Jihad Firman Muhammad Mustain Muhammad Rizal Nirwana Ingga Nur Afni Nur Amalia Ramdlani Azis Nur Astaman Putra Nur Azizah Pratiwi Nurhasni Muis Nurul Aswar Paramitha, Dyan Putra, Nur Astaman Qalby Afif Risma Niswaty Riswan Abdullah Rivai, Andi Muhammad Rosa Anjani Ruki Ambar Arum Ryketeng, Masdar S, Muh. Rizal Silvi Sri Wahyuni Siti Syarifah Wafiqah Wardah Siti Syarifah Wafiqah Wardah Sitti Syarifah Wafiqah Wardah St. Chairun Annisa Yusran St. Fatmah Hiola Suci Lestari B Syarifuddin Wayan Suardana Wayan Suardana Yusi Irensi Seppa Yusi Iresnsi Seppa