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All Journal Jurnal Peternakan Indonesia JISIP: Jurnal Ilmu Sosial dan Pendidikan International Journal of Economics, Business and Accounting Research (IJEBAR) At-Tajdid : Jurnal Pendidikan dan Pemikiran Islam Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen dan Ekonomi Kreatif Manajemen Kreatif Jurnal Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Master Manajemen Journal Economic Excellence Ibnu Sina Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Ekonomi, Akuntansi dan Perpajakan Akuntansi Pajak dan Kebijakan Ekonomi Digital Jurnal Strategi Bisnis Teknologi Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Ilmiah Manajemen dan Akuntansi Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan Global Leadership Organizational Research in Management Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Manajemen Kreatif dan Inovasi Jurnal Riset dan Inovasi Manajemen Jurnal Keperawatan Terapan
Iswati Iswati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Konsumen pada Supermarket Super Indo Kenjeran Surabaya Rahmat Pratama; Iswati Iswati
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i5.1199

Abstract

In the era of globalization and advances in information technology, business competition in various sectors is getting tighter, including in retail industries such as supermarkets. Supermarkets are not only a place to meet daily needs, but also become part of the busy lifestyle of urban people. In this context, the quality of services and products offered by a supermarket has a very important role in maintaining and increasing market share and customer satisfaction. The survey was conducted both directly in the Super Indo Kenjeran Supermarket area and online through an online survey platform. The survey design used is a cross-sectional survey, where data is collected at one particular point in time to measure the relationship between the variables studied. In this context, research on the effect of service quality and product quality on customer satisfaction at PT. Lion Super Indo Kenjeran becomes relevant and important to do. With a better understanding of the factors that affect customer satisfaction, PT. Lion Super Indo Kenjeran can identify areas that need improvement and design more effective strategies in maintaining and increasing customer loyalty. Lion Super Indo as one of the leading supermarkets in Indonesia, with a long history and strong reputation, certainly does not escape from increasingly fierce business competition. Therefore, a deep understanding of the factors that affect customer satisfaction is a strategic key in maintaining the existence and developing the business of PT. Lion Super Indo.
Pengaruh Iklan dan Citra Merek Terhadap Keputusan Pembelian Produk Madu Wild Bee Mochamad Yusuf Nuur Fadillah; Iswati Iswati
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i5.1210

Abstract

This research aims to analyze advertising and brand image on purchasing decisions for wild bee honey products. This type of research is research with a quantitative approach. The population in this research is all Wild Bee Honey customers. Determining the sample in the study used probability sampling using the Slovin formula so that the number of samples in this study was 97 employees. The data analysis method in this research uses SPSS analysis tools through validity, reliability, classical assumption tests, namely normality test, multicollinearity test, heteroscedasticity test, multiple linear regression, t test, F test and correlation and determination coefficients. The results of this research show that (1) Advertising variables influence purchasing decisions, this is proven by the significance value of 0.000 < 0.05. 2. The Brand Image variable has a significant effect on purchasing decisions, this is proven by the significance value of 0.000 < 0.05. 3. Simultaneous test results show that the advertising and brand image variables influence the decision to purchase wild bee honey. This can be proven by the Fcount result of 113.280 or a significance value of 0.000 < 0.05.
Peran Kepemimpinan Kepala Sekolah dan Kinerja Guru dalam Meningkatkan Kualitas Mutu Pendidikan pada SDI Cokroaminoto Surabaya Lailatul Rohma Hadi; Iswati Iswati
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i5.1231

Abstract

The principal has an important role which is very helpful to the Cokroaminoto Islamic elementary school. in improving the quality of education, even though his role is only as PLT Principal, he carries out his duties well. Efforts to improve the quality of education are one of the factors in creating ideal education. This research wants to find out more about "The Role of Principal Leadership and Teacher Performance in Improving the Quality of Education" in accordance with the main problem raised, namely the relationship between principal leadership and teacher performance in improving the quality of education at the Cokroaminoto Surabaya Islamic elementary school. There are several factors that influence the increase in educational progress, including: a) competent teachers, b) facilities and infrastructure, c) implementation of curriculum and innovations implemented, d) student involvement, e) evaluation or supervision carried out by the Head of School, f) and administration education. The aim of this research is to find out the role of the school principal as a leader, who has motivator competencies and indicators for educational staff who contribute to improving the quality of education. This research method uses a qualitative approach and uses a case study research design. Data collection techniques used (1) in-depth interviews, (2) non-participant observation, (3) documentation studies. Data validity techniques use credibility, transferability, dependability and confirmability. Data analysis techniques use data reduction, data presentation, verification or conclusions. The conclusion of this research is that there is a link between school leadership and teacher performance in an effort to improve the quality of education at the Cokroaminoto Islamic elementary school, Surabaya.
Pelatihan Teknik Menulis Copywriting Melalui di Media Sosial Untuk Meningkatkan Daya Tarik Calon Pelanggan Produk UMKM Di Rt 03 Rw 06 Kelurahan Yosodadi Iswati Iswati; Heri Cahyono; Sujino Sujino; Prabowo Prabowo; Majmuatur Rosail; Desti Amelia; Nur Azizah; Siwi Asabilul Wahidah; Isa Alawi
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 4 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i4.1831

Abstract

This service aims to increase the attractiveness of potential customers for MSME products in RT 03 RW 06 Yosodadi Village through training in copywriting techniques on social media. Effective copywriting is the key to introducing products persuasively and building engagement with consumers. The training participants involved participants from MSME actors in the RT. The training method involves theory and practice sessions, with a focus on copywriting strategies that suit the characteristics of social media. In addition, monitoring and evaluation of training results is carried out to measure increases in product attractiveness and interaction on social media. It is hoped that the results of this research can make a positive contribution in strengthening the branding and marketing of MSME products at the local level, creating sustainable business opportunities, and providing economic benefits for the community in RT 03 RW 06, Yosodadi Village. The training method implemented involves a participatory approach, where training participants are actively involved in the learning process and developing copywriting strategies. In addition, an analysis of local market characteristics and potential customers' preferences is carried out to adapt the copywriting approach to their needs and desires. This training also provides participants with an understanding of the use of social media as an effective platform for building networks and increasing product visibility. The training material includes techniques for writing attractive titles, using relevant images, and applying persuasive language. Evaluation is carried out through monitoring online interactions, the number of content shares, and the increase in the number of followers or likes. It is hoped that the results of this training can make a positive contribution to increasing sales and popularity of MSME products in the RT 03 RW 06 environment. As an effort to empower the local economy, this research is expected to be able to provide insight to MSME players regarding effective marketing strategies in the digital era, as well as encourage collaboration between MSME actors in increasing the competitiveness of local products in the wider market.
Diversivikasi Pengolahan Ikan Asap Menjadi Produk Makanan Siap Saji Pada Kelompok Usaha Pengasapan Ikan Di Tanjung Qencono Kecamatan Way Bungur, Kabupaten Lampung Timur Iswati Iswati; Noval Sahnitri; Vastika Yulia Putri; Syifana Zakia Zulfa; Nadya Pramudita
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 2 (2024): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v3i2.2526

Abstract

This Community Service Activity is focused on assisting fish smoking business groups in producing a product that can be consumed and utilized by the community. Based on field observations, it was found that not many people know the process of making processed smoked fish. From the results of the audience with fish smoking businesses, so far they only know that broomstick fish is a fish that cannot be consumed and is made into a variety of processed foods. But with the knowledge approach that with good and correct processing, it turns out that other types of broomstick fish, apart from being smoked, can also be processed, for example into smoked fish with balado spices, shredded meatballs, meatballs, etc., and unexpectedly the response from the participants was very positive and they were even enthusiastic to try it. The aim of this activity is to provide knowledge or education to mothers, especially smoked fish business actors, to make innovations in the businesses they are engaged in with the aim of increasing consumer interest in their products and having an effect on improving the economic conditions of these business actors.
Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan pada PT Tiga Berlian Mandiri Surabaya Devi Liliana Putri Marfida; Iswati Iswati; Eny Sulistyowati
Journal Economic Excellence Ibnu Sina Vol. 2 No. 3 (2024): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i3.1632

Abstract

This study aims to further investigate "The Influence of Service Quality and Price on Customer Satisfaction" at PT Tiga Berlian Mandiri Surabaya. The background of this research is that in the era of globalization, customer satisfaction becomes a key success factor for companies to continue to grow and compete. PT. Tiga Berlian Mandiri (Tiberman), an importer of heavy equipment tires, has faced complaints related to customer dissatisfaction due to service issues. This is also supported by company data showing a decline in April 2024. Therefore, this research is important to help the company improve the services and products provided. The objectives of this study are to determine: the influence of service quality on customer satisfaction, the influence of price on customer satisfaction, and the influence of both service quality and price on customer satisfaction. The method used in this research is the quantitative method, which aims to develop mathematical models, theories, and hypotheses related to a phenomenon to determine the relationships between variables within a population. Data were obtained through observation, questionnaires, and literature studies. The research population is the employees and customers of PT Tiga Berlian Mandiri Surabaya, with a sample of 34 taken from the population using purposive sampling technique. The questionnaire results were calculated using a Likert Scale. The conclusion of this study is that service quality affects customer satisfaction and price affects customer satisfaction.
Pengaruh Kepemimpinan dan Disiplin Kerja terhadap Kinerja Karyawan Apotek Libra Surabaya Venia Dwi Wardani; Iswati Iswati; Siti Aisah
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 2 No. 3 (2024): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v2i3.1175

Abstract

In This research aims to determine the influence of leadership and work discipline on employee performance at Libra Pharmacy Surabaya. This research uses quantitative research methods. The sample used was all employees who worked at Libra Pharmacy Surabaya, totaling 32 employees. Data collection techniques used questionnaires. The research variables are the independent variable leadership performance and discipline, the dependent variable is employee performance. Mei-Juni 2024. Libra pharmacy employees. The results of this research are that leadership has a significant effect on the performance of Libra pharmacy employees. The conclusion obtained from the results of the regression equation analysis is that the regression coefficient value for leadership is -1.072 with a negative relationship direction, which means that if leadership is increased, employee performance will be lower and vice versa, if leadership is low then the level of employee performance will be higher. Apart from that, it has a calculated t value of -3.481 < t table 1.699 and has a probability value of 0.002 < 0.05, then H is accepted. Work discipline has a significant effect on the performance of Libra pharmacy employees. The conclusion obtained is that from the results of the regression equation analysis, the regression coefficient value for work discipline is -0.907 with a negative relationship direction, which means that if work discipline is increased, employee performance will be lower and vice versa, if work discipline is low then the level of employee performance will be higher. high., apart from that it has a calculated t value of -5.447 < t table 1.699 and has a probability value of 0.000 < 0.05, then H is accepted.
Pengaruh Kualitas Produk Persepsi Harga Dan Kestrategisan Lokasi Terhadap Keputusan Pembelian Pada Toko Busana Muslim MCP Diah Ayu Sekarnadi; Handy Aribowo; Anis Fitriyasari; Iswati Iswati; Ageng Pratiwi
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 1 (2024): Januari : MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i1.156

Abstract

The purpose of this study was to find out and analyze how much influence Product, Price and Strategic Location have on Purchasing Decisions at the MCP Royal Plaza Surabaya Muslim fashion store. This study used a quantitative method with a descriptive type with a random sampling technique and the number of respondents was 52 people. The data analysis method used in this study is multiple linear regression analysis, while the results of this study are that price has a significant and significant effect on purchasing decisions as seen from the t count > t table (4.426 > 1.661), and a significant level lower than 0, 05 which is 0.000, it can be seen from the value of t count <t table (-0.064 <1.661) then it can be seen that the significant value is lower than 0.05 which is 0.000 , Service Quality has a significant and significant effect on purchasing decisions seen from t count> t table (2.625 > 1.661) and a lower significant level than 0.05, namely 0.000, Price and Service Quality have a significant and significant effect on the decision to purchase MCP Store products, as seen from the t count > t table f count > f table (19,548 > 2,699) and the value sig 0.000 <0.05 the percentage value that influences the independent variables (Product, Price, Strategic Location) to the dependent variable (Purchase Decision) is 38%. Thus the variable price, strategic location and product quality affect the consumer purchasing decisions of the MCP Muslim fashion store at Royal Plaza Surabaya.
Pengaruh Input Data Penjualan dan Pemahaman Karyawan tentang Penggunaan Aplikasi Accurate terhadap Pengelolaan Manajemen pada Perusahaan Depo Lakban Surabaya Ananda Nurhadi Syaifulloh; Iswati Iswati; Anis Fitriyasari; Arief Widjadmoko
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.817

Abstract

This study aims to analyze the impact of the Accurate application on the efficiency of sales data input at Depo Lakban Surabaya. The research method used is quantitative with a questionnaire as the data collection instrument. The validity test results show that all statement items are valid, with correlation values greater than the critical value. The instrument's reliability was tested using Cronbach's Alpha, which showed a value of 0.945 > 0.600, indicating that the instrument is reliable. The normality test showed that the data is normally distributed with a significance value of 0.143 > 0.05. The regression results show that the Accurate application (X1) has a coefficient of 0.364 with a significance value of 0.005 < 0.05, while another factor (X2) has a coefficient of 0.673 with a significance value of 0.003 < 0.05. The obtained regression equation is Y = 0.901 + 0.364X1 + 0.673X2. The t-test and F-test show that both independent variables significantly influence the efficiency of sales data input. This research concludes that the use of the Accurate application has an influence on the management of sales data input at the Surabaya Lakban Depo Company. And the understanding of Depo Lakban Surabaya employees also influences the company's management.
Pengaruh Media Sosial dan Perilaku Konsumen Terhadap Keputusan Pembelian Produk Fashion Pada Generasi Z di Wilayah Mojokerto Delmy Fergin Elmy Junti; Iswati Iswati; Anis Fitriyasari; Eny Sulistyowati
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.272

Abstract

This study aims to analyze the influence of social media and consumer behavior on the decision to purchase fashion products. This study uses quantitative methods with questionnaire distribution techniques. Data was collected from generation Z in the Mojokerto region and obtained 86 respondents who were actively using social media to find information and buy fashion products. The results of the analysis that had been carried out using SPSS in the t test showed that social media affected the purchase decision with the results of the tcount value of 4,436> ttable 1,9886 with a significant 0,000 <0.05 and consumer behavior affected the purchase decision with the results of the tcount value of 3,667> Ttable 1,9886 with significant 0.001 <0.05. While the results in the F test show that social media and consumer behavior have a simultaneous effect on purchasing decisions with the results of the value of F count 25,981> F Table 3,9546 with a significant 0,000 <0.05 which means that social media variables and consumer behavior influence purchasing decisions. The findings of this study indicate that social media and consumer behavior are an important factor that needs to be considered by the fashion brand in developing their marketing strategies. Keywords: This study aims to analyze the influence of social media and consumer behavior on the decision to purchase fashion products. This study uses quantitative methods with questionnaire distribution techniques. Data was collected from generation Z in the Mojokerto region and obtained 86 respondents who were actively using social media to find information and buy fashion products. The results of the analysis that had been carried out using SPSS in the t test showed that social media affected the purchase decision with the results of the tcount value of 4,436> ttable 1,9886 with a significant 0,000 <0.05 and consumer behavior affected the purchase decision with the results of the tcount value of 3,667> Ttable 1,9886 with significant 0.001 <0.05. While the results in the F test show that social media and consumer behavior have a simultaneous effect on purchasing decisions with the results of the value of F count 25,981> F Table 3,9546 with a significant 0,000 <0.05 which means that social media variables and consumer behavior influence purchasing decisions. The findings of this study indicate that social media and consumer behavior are an important factor that needs to be considered by the fashion brand in developing their marketing strategies.
Co-Authors Achmad Djoni Sudirman Afan A. Kusuma Ageng Pratiwi Ahmad Fitra Sumbono Ainiyatul Mukarromah Aisyah Khumairo Amilia Duwi Nursinta Ananda Nurhadi Syaifulloh Anis Fitriyasari Anis Fitriysasari Aribowo, Handy Arief Widijatmoko Arief Widjadmoko Bagus Suryo Sajiwo Bayu Ardiwansyah Cahaya Khaeroni Caturia Sasti Sulistyana Cindy Eka Ainur Putri David Sukardi Kodrat Delmy Fergin Elmy Junti Desti Amelia Devi Liliana Putri Marfida Dewi Novia Anggraini Diah Ayu Sekarnadi Emilia Pranata Ennor Ennor Eny Sulistyowati Estee Lauder Santoso Faizah Kanti Pandia Farichatus Solichah Fistia Shofil Ashfiyah G. Ciptadi Hana Mutiara Handini Lutfiana Alfaqih Handy Ariwibowo Heri Cahyono Hoiri Hoiri Ikhwanul Yaqin Ilham Sulaiman Imron Febrianto Is Fadhillah Isa Alawi Istikomah Istikomah Ivan Sanjaya Jelita Amalia Putri Jihan Fauziah Umardi Khusnarida Khusnarida Kuliyatun Kuliyatun Lailatul Rohma Hadi Lasifau Maryamis Lukya Salmi Maryamis M. H. Natsir Majmuatur Rosail Mita Rusdiana Mochamad Yusuf Nuur Fadillah Mohammad Faisal Muhamad Diva Daniswara S Muhammad Nurtajudin Nadya Pramudita Naina K. Nufus Nindita Putri Noval Sahnitri Nur Azizah Nur Jannah Oryza Putri Nurya Rizkiyani Prabowo Adi W Prabowo Prabowo Princess Taza Tesalonica Rahmat Pratama Restu Syifa Nida Retno Fajarwati Rispa Rispa Rozy Hardiyan Pratama Septiana Elma Sinta Shalma Thania Putri Siswahyudianto SITI AISAH Siti Aisyah Siti Fatmala Lailatus Sa’diyah Siti Juliana Putri Siti Patimah Siwi Asabilul Wahidah Sofiyah Salsabilah Sriwigati Wulandari Alvisha Sujino Sujino Suliyanfi Garnis Diah Pitaloka Suyono Suyono Syifana Zakia Zulfa T. Susilawati Tazakia A. Salma Vastika Yulia Putri Venia Dwi Wardani Widya Inayatul Umah Yusran Syaroni Zainal Aprianto Bagus Pratama