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All Journal Jurnal Peternakan Indonesia JISIP: Jurnal Ilmu Sosial dan Pendidikan International Journal of Economics, Business and Accounting Research (IJEBAR) At-Tajdid : Jurnal Pendidikan dan Pemikiran Islam Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen dan Ekonomi Kreatif Manajemen Kreatif Jurnal Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Master Manajemen Journal Economic Excellence Ibnu Sina Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Ekonomi, Akuntansi dan Perpajakan Akuntansi Pajak dan Kebijakan Ekonomi Digital Jurnal Strategi Bisnis Teknologi Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Ilmiah Manajemen dan Akuntansi Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan Global Leadership Organizational Research in Management Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Manajemen Kreatif dan Inovasi Jurnal Riset dan Inovasi Manajemen Jurnal Keperawatan Terapan
Iswati Iswati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Digital Marketing dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Indomaret Surabaya Nurya Rizkiyani; Iswati Iswati; Emilia Pranata
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.262

Abstract

This research seeks to provide a deeper understanding of the "Effect of Digital Marketing and Service Quality on Purchasing Decisions at Indomaret Surabaya City" related to the main issues discussed by the relationship between digital marketing and service quality on purchasing decisions at Indomaret Surabaya City. The background of this research is the rapid development of innovation, so that a new marketing strategy has emerged, namely digital marketing. However, not only that, service quality also plays a role in how influential it is on purchasing decisions. Proving the effect of digital maeketing and service quality on purchasing decisions at Indomaret Surabaya City is the main objective of this study. Data was collected through a quantitative survey using Google Form and processed by quantitative methods to Indomaret customers in Surabaya City, especially East Surabaya. Researchers used purposive sampling, so that researchers selected data that reflected respondents from the population obtained. After that, the data that has been collected is run with SPSS and Multiple Linear Regression for data analysis. The conclusion of this study is that there is a relationship from digital marketing and service quality on purchasing decisions.
Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan pada Tanjung Decoration Ainiyatul Mukarromah; Iswati Iswati; Emilia Pranata
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 3 (2024): Agustus: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i3.332

Abstract

This study aims to analyze the effect of service quality, perceived value, and customer satisfaction on customer loyalty at Tanjung Decoration. Service quality, perceived value and customer satisfaction are key factors influencing purchase decisions and customer retention in the decoration service industry. However, there has not been much research specifically examining the relationship between these variables in the context of Tanjung Decoration. This research is worth conducting for several reasons. First, Tanjung Decoration is a major player in the fast-growing decoration industry, and an understanding of the factors that influence customer loyalty will help them improve their marketing and service strategies. Second, with a focus on service quality, perceived value, and customer satisfaction, this research will provide valuable insights for managers and practitioners in developing more effective programs to increase customer loyalty. Third, this research will complement the literature on marketing management and consumer behavior by providing a more in-depth understanding of the factors that influence purchasing behavior and customer loyalty in the context of the decoration services industry. By combining appropriate research methodology with a strong theoretical framework, this research is expected to make a significant contribution to the development of knowledge in the field of marketing management and consumer behavior. The results of this study are expected to be a valuable reference source for researchers, practitioners, and other stakeholders interested in understanding and improving customer loyalty in the decoration service industry.
Pengaruh Gaya Kepemimpinan Demokratis dan Motivasi Terhadap Produktivitas Kerja Karyawan PT. Maxirpo Group Indonesia Surabaya Cindy Eka Ainur Putri; Iswati Iswati; Anis Fitriyasari; Arief Widijatmoko
Jurnal Strategi Bisnis Teknologi Vol. 2 No. 1 (2025): Februari : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i3.275

Abstract

This study wants to find out more about "The Influence of Democratic Leadership Style and Motivation on Employee Work Productivity" in accordance with the main problem raised, namely the relationship between democratic leadership style and the impact of employee motivation in completing tasks at PT. Maxipro Group Indonesia. The background of this research is that there have been many cases that occur in companies caused by ineffective leadership. Leadership style is considered effective if it can involve the ability of a leader to motivate his employees and manage the team in an efficient and productive way. Thus, PT Maxipro Group Indonesia uses a democratic leadership style in running its company, as a company that prioritizes employee opinions in advancing the company. The purpose of this study is to find out: how the role of employees in participating in advancing the company, cooperation between teams in the company, how the relationship between managers and employees, what are the motivations that can be a motivation for employees in the company. The method used in this study is quantitative method.
Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Produk Eiger di Kota Surabaya Fistia Shofil Ashfiyah; Iswati Iswati; Anis Fitriyasari; Arief Widijatmoko
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i3.274

Abstract

This research aims to analyze brand image and product quality on purchasing decisions for Eiger products in the city of Surabaya. This research uses quantitative methods with questionnaire distribution techniques. Data was collected from respondents in the city of Surabaya, obtaining 75 respondents who purchased Eiger products. The results of the analysis carried out using SPSS in the t test show that brand image influences purchasing decisions with a t-value of 3,642 > ttable 1.9929 with a significance of 0.001 < 0.05 and product quality influences purchasing decisions with a t-count of 4,762 > ttable 1.9929 with a significance of 0.000 < 0.05. Meanwhile, the results of the f test show that brand image and product quality have a simultaneous influence on purchasing decisions with the calculated F value of 95.935 > F table 3.9739 with a significance of 0.000 < 0.05, which means that the brand image and product quality variables influence purchasing decisions. The findings of this research indicate that brand image and product quality are important factors that Eiger products need to consider in developing their marketing strategy.
Pengaruh Media Sosial dan Strategi Pemasaran Digital terhadap Peningkatan Penjualan pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Surabaya Selatan Zainal Aprianto Bagus Pratama; Iswati Iswati; Anis Fitriyasari
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 4 (2024): October: Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i4.1206

Abstract

This research is to find out more about "The Influence of Social Media and Digital Marketing Strategy on Increasing Sales in Micro, Small and Medium Enterprises (MSMEs) in South Surabaya" in accordance with the problems raised, namely the relationship between social media and digital marketing strategies on increasing sales in MSMEs in South Surabaya. The background to this research is due to the development of digital marketing in the business world, so it is important for MSMEs to follow existing developments. The aim of this research is to find out whether there is an influence of social media and digital marketing strategies on increasing MSME sales. The method used is a quantitative method by distributing a questionnaire in the form of a Google Form to MSMEs in South Surabaya. The researcher used purposive sampling, so the researcher chose a sample that matched the characteristics of the respondents from the population obtained. After that, the collected data was processed using the SPSS program and calculated using Multiple Linear Regression. The conclusion of this research is that there is a relationship between social media and digital marketing strategies in increasing MSME sales.
STRATEGI MANAJEMEN MUTU UNTUK MENINGKATKAN KUALITAS PELAYANAN PUBLIK DI SEKOLAH ISLAM (TINJAUAN PRAKTEK DI MTS NEGERI 1 PAHOMAN BANDAR LAMPUNG) Iswati Iswati; Siti Patimah; Aisyah Khumairo
AT-TAJDID Vol 7, No 1 (2023): JANUARI-JUNI 2023
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/att.v7i1.2693

Abstract

Peran Kinerja Tenaga Pendidik Pada Kualitas Pembelajaran Di TK Taman Widya I Surabaya Sriwigati Wulandari Alvisha; Iswati Iswati; Anis Fitriyasari; Arief Widijatmoko
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1597

Abstract

This research wants to find out how "The Role of Educator Performance in Learning Quality" corresponds to the main problem raised, namely the Role of Educator Performance in Learning Quality at Taman Widya I Surabaya Kindergarten. The background for this research was that residents around the school said that the school produced many quality graduates. The aim of this research is to find out how the performance of teaching staff in the teaching and learning process can produce perfect learning quality. This research uses qualitative methods, with the subjects being teaching staff and guardians of Taman Widya I Kindergarten Surabaya. Data was obtained using interviews, observation and documentation, which was then analyzed descriptively qualitatively. The results of this research are: 1) The importance of the quality of learning in the teaching and learning process, 2) Teaching staff play a crucial role in determining the quality of learning and that an effective teaching and learning process requires qualified teaching staff, 3) Differences in approaches in the way Class A teachers teach and Class B teachers are adjusted to the students' age and educational level
Pengaruh Kompensasi Dan Motivasi Terhadap Kinerja Karyawan PT. Prima Sola Indonesia Sidoarjo Lukya Salmi Maryamis; Iswati Iswati; Anis Fitriyasari; Arief Widijatmoko
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1599

Abstract

Compensation is a method adopted by companies as part of their strategy to encourage increased employee performance and motivation. Incentive systems are used in awards to reward individual work results. It is not only rewards that the company must give to its employees, it is also important to provide motivational encouragement to the company so that each team member in it can achieve optimal performance. The method applied in this research is quantitative research. Data is collected through research instruments and analyzed numerically or statistically. In this quantitative research, there are two types of variables that have been identified, namely independent variables such as compensation (X1) and motivation (X2), as well as dependent variables which include employee performance (Y). The test results show that (1) Variable X1, namely termination, has a positive and significant effect on employee performance at PT. Prima Sola Indonesia. This can be seen from the significant value which is smaller than 0.05. (2) Variable X2, namely Motivation, has a positive and significant effect on Employee Performance at PT. Prima Sola Indonesia. This can be seen from the significant value which is smaller than 0.05. (3) Variables X1 (Compensation) and X2 (Motivation) have a positive and significant impact simultaneously on Employee Performance.
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Mie Gacoan Merr Surabaya Lasifau Maryamis; Iswati Iswati; Anis Fitriyasari; Arief Widijatmoko
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1601

Abstract

This research aims to determine the influence of product quality and price on purchasing decisions among Mie Gacoan Merr buyers in Surabaya this year. The method used in this research is a quantitative approach by distributing questionnaires to a sample of 75 respondents. The tool used for this research uses SPSS Version 25 with research instrument testing using data quality tests and classical assumptions, with the data analysis method used is multiple linear regression analysis. The results of this research show that (1) product quality has a partially positive and significant effect on purchasing decisions. (2) price has a partially positive and significant effect on purchasing decisions. (3) product quality and price simultaneously have a positive and significant effect on purchasing decisions with a percentage of 67%, and the remaining 33% is influenced by other variables outside this research.
Pengaruh Kualitas Layanan dan Harga Terhadap Loyalitas Pelanggan Pada Jasa Pengiriman JNE Di Surabaya Selatan Rispa Rispa; Iswati Iswati; Anis Fitriyasari
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 3 (2024): Juli: Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i3.395

Abstract

This research aims to find out more about "The influence of service quality and price on customer loyalty for JNE delivery services in South Surabaya". In accordance with the main issue that raises the influence of service quality and price on customer loyalty at JNE in South Surabaya, the background for this research is that in the midst of intense competition among delivery service companies and the increasing increase in online purchases, of course every delivery service provider must focus on providing the best service and The prices offered are relatively cheap according to the target market to strengthen customer loyalty. The aim of this research is to find out the effect of service quality on customer loyalty at JNE delivery services in South Surabaya, to find out the effect of price on customer loyalty at JNE delivery services in South Surabaya, and to find out the effect of service quality and price on customer loyalty. on JNE delivery services in South Surabaya. The method used in this research is quantitative which aims to find out how big the influence is between the variables to be studied. To support this research, expand the distribution of questionnaires using a Likert scale. The sample in this research used the Purposive Sampling Technique, which is a technique for determining samples using certain considerations and criteria. The population in this study were JNE delivery service users in South Surabaya. The number of samples in this research was 60 respondents. After distributing the questionnaire, the results were calculated using SPSS. The conclusion of this research is that Service Quality has no influence on JNE customer loyalty in South Surabaya, Price has a significant influence on JNE Customer Loyalty in South Surabaya, Service Quality and Price simultaneously influence JNE Customer Loyalty in South Surabaya.
Co-Authors Achmad Djoni Sudirman Afan A. Kusuma Ageng Pratiwi Ahmad Fitra Sumbono Ainiyatul Mukarromah Aisyah Khumairo Amilia Duwi Nursinta Ananda Nurhadi Syaifulloh Anis Fitriyasari Anis Fitriysasari Aribowo, Handy Arief Widijatmoko Arief Widjadmoko Bagus Suryo Sajiwo Bayu Ardiwansyah Cahaya Khaeroni Caturia Sasti Sulistyana Cindy Eka Ainur Putri David Sukardi Kodrat Delmy Fergin Elmy Junti Desti Amelia Devi Liliana Putri Marfida Dewi Novia Anggraini Diah Ayu Sekarnadi Emilia Pranata Ennor Ennor Eny Sulistyowati Estee Lauder Santoso Faizah Kanti Pandia Farichatus Solichah Fistia Shofil Ashfiyah G. Ciptadi Hana Mutiara Handini Lutfiana Alfaqih Handy Ariwibowo Heri Cahyono Hoiri Hoiri Ikhwanul Yaqin Ilham Sulaiman Imron Febrianto Is Fadhillah Isa Alawi Istikomah Istikomah Ivan Sanjaya Jelita Amalia Putri Jihan Fauziah Umardi Khusnarida Khusnarida Kuliyatun Kuliyatun Lailatul Rohma Hadi Lasifau Maryamis Lukya Salmi Maryamis M. H. Natsir Majmuatur Rosail Mita Rusdiana Mochamad Yusuf Nuur Fadillah Mohammad Faisal Muhamad Diva Daniswara S Muhammad Nurtajudin Nadya Pramudita Naina K. Nufus Nindita Putri Noval Sahnitri Nur Azizah Nur Jannah Oryza Putri Nurya Rizkiyani Prabowo Adi W Prabowo Prabowo Princess Taza Tesalonica Rahmat Pratama Restu Syifa Nida Retno Fajarwati Rispa Rispa Rozy Hardiyan Pratama Septiana Elma Sinta Shalma Thania Putri Siswahyudianto SITI AISAH Siti Aisyah Siti Fatmala Lailatus Sa’diyah Siti Juliana Putri Siti Patimah Siwi Asabilul Wahidah Sofiyah Salsabilah Sriwigati Wulandari Alvisha Sujino Sujino Suliyanfi Garnis Diah Pitaloka Suyono Suyono Syifana Zakia Zulfa T. Susilawati Tazakia A. Salma Vastika Yulia Putri Venia Dwi Wardani Widya Inayatul Umah Yusran Syaroni Zainal Aprianto Bagus Pratama