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All Journal Jurnal Peternakan Indonesia JISIP: Jurnal Ilmu Sosial dan Pendidikan Journal of Applied Nursing (Jurnal Keperawatan Terapan) International Journal of Economics, Business and Accounting Research (IJEBAR) At-Tajdid : Jurnal Pendidikan dan Pemikiran Islam Jurnal Ilmiah Manajemen dan Kewirausahaan Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen dan Ekonomi Kreatif Manajemen Kreatif Jurnal Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Jurnal Riset dan Inovasi Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Master Manajemen Journal Economic Excellence Ibnu Sina Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Ekonomi, Akuntansi dan Perpajakan Akuntansi Pajak dan Kebijakan Ekonomi Digital Jurnal Strategi Bisnis Teknologi Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Ilmiah Manajemen dan Akuntansi Global Leadership Organizational Research in Management Jurnal Ilmiah Manajemen Dan Kewirausahaan
Iswati Iswati
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Peran Kinerja Tenaga Pendidik Pada Kualitas Pembelajaran Di TK Taman Widya I Surabaya Sriwigati Wulandari Alvisha; Iswati Iswati; Anis Fitriyasari; Arief Widijatmoko
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1597

Abstract

This research wants to find out how "The Role of Educator Performance in Learning Quality" corresponds to the main problem raised, namely the Role of Educator Performance in Learning Quality at Taman Widya I Surabaya Kindergarten. The background for this research was that residents around the school said that the school produced many quality graduates. The aim of this research is to find out how the performance of teaching staff in the teaching and learning process can produce perfect learning quality. This research uses qualitative methods, with the subjects being teaching staff and guardians of Taman Widya I Kindergarten Surabaya. Data was obtained using interviews, observation and documentation, which was then analyzed descriptively qualitatively. The results of this research are: 1) The importance of the quality of learning in the teaching and learning process, 2) Teaching staff play a crucial role in determining the quality of learning and that an effective teaching and learning process requires qualified teaching staff, 3) Differences in approaches in the way Class A teachers teach and Class B teachers are adjusted to the students' age and educational level
Pengaruh Kompensasi Dan Motivasi Terhadap Kinerja Karyawan PT. Prima Sola Indonesia Sidoarjo Lukya Salmi Maryamis; Iswati Iswati; Anis Fitriyasari; Arief Widijatmoko
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1599

Abstract

Compensation is a method adopted by companies as part of their strategy to encourage increased employee performance and motivation. Incentive systems are used in awards to reward individual work results. It is not only rewards that the company must give to its employees, it is also important to provide motivational encouragement to the company so that each team member in it can achieve optimal performance. The method applied in this research is quantitative research. Data is collected through research instruments and analyzed numerically or statistically. In this quantitative research, there are two types of variables that have been identified, namely independent variables such as compensation (X1) and motivation (X2), as well as dependent variables which include employee performance (Y). The test results show that (1) Variable X1, namely termination, has a positive and significant effect on employee performance at PT. Prima Sola Indonesia. This can be seen from the significant value which is smaller than 0.05. (2) Variable X2, namely Motivation, has a positive and significant effect on Employee Performance at PT. Prima Sola Indonesia. This can be seen from the significant value which is smaller than 0.05. (3) Variables X1 (Compensation) and X2 (Motivation) have a positive and significant impact simultaneously on Employee Performance.
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Mie Gacoan Merr Surabaya Lasifau Maryamis; Iswati Iswati; Anis Fitriyasari; Arief Widijatmoko
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1601

Abstract

This research aims to determine the influence of product quality and price on purchasing decisions among Mie Gacoan Merr buyers in Surabaya this year. The method used in this research is a quantitative approach by distributing questionnaires to a sample of 75 respondents. The tool used for this research uses SPSS Version 25 with research instrument testing using data quality tests and classical assumptions, with the data analysis method used is multiple linear regression analysis. The results of this research show that (1) product quality has a partially positive and significant effect on purchasing decisions. (2) price has a partially positive and significant effect on purchasing decisions. (3) product quality and price simultaneously have a positive and significant effect on purchasing decisions with a percentage of 67%, and the remaining 33% is influenced by other variables outside this research.
Pengaruh Kualitas Layanan dan Harga Terhadap Loyalitas Pelanggan Pada Jasa Pengiriman JNE Di Surabaya Selatan Rispa Rispa; Iswati Iswati; Anis Fitriyasari
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 3 (2024): Juli: Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i3.395

Abstract

This research aims to find out more about "The influence of service quality and price on customer loyalty for JNE delivery services in South Surabaya". In accordance with the main issue that raises the influence of service quality and price on customer loyalty at JNE in South Surabaya, the background for this research is that in the midst of intense competition among delivery service companies and the increasing increase in online purchases, of course every delivery service provider must focus on providing the best service and The prices offered are relatively cheap according to the target market to strengthen customer loyalty. The aim of this research is to find out the effect of service quality on customer loyalty at JNE delivery services in South Surabaya, to find out the effect of price on customer loyalty at JNE delivery services in South Surabaya, and to find out the effect of service quality and price on customer loyalty. on JNE delivery services in South Surabaya. The method used in this research is quantitative which aims to find out how big the influence is between the variables to be studied. To support this research, expand the distribution of questionnaires using a Likert scale. The sample in this research used the Purposive Sampling Technique, which is a technique for determining samples using certain considerations and criteria. The population in this study were JNE delivery service users in South Surabaya. The number of samples in this research was 60 respondents. After distributing the questionnaire, the results were calculated using SPSS. The conclusion of this research is that Service Quality has no influence on JNE customer loyalty in South Surabaya, Price has a significant influence on JNE Customer Loyalty in South Surabaya, Service Quality and Price simultaneously influence JNE Customer Loyalty in South Surabaya.
Pengaruh Cita Rasa, Kualitas Produk Dan Pelayanan Terhadap Kepuasan Pelanggan Seblak Radja Sidodadi Sidoarjo Widya Inayatul Umah; Iswati Iswati
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 2 No. 3 (2023): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.2147

Abstract

This research was conducted in order to determine the effect of taste (X1) product quality (X2) service quality (X3) on customer satisfaction (Y), in seblak radja. This study uses quantitative research methods with a sample of 100 respondents. The population of respondents are consumers of seblak radja in Sidoarjo. In analyzing the data used validation test, reliability test, t test, f test and coefficient of determination test. The results of this study show that taste, product quality and service quality simultaneously affect customer satisfaction. This means that the better the taste, product quality and service will further increase customer satisfaction at Seblak Radja Sidodadi Sidoarjo.
Branding Produk Melalui Kemasan Kreatif : Pendampingan UMKM Virgin Coconut Oil (VCO Bu Kun) dalam Menarik Konsumen melalui Desain Kemasan yang Eye-Catching Iswati Iswati; Bayu Ardiwansyah; Heri Cahyono; Kuliyatun Kuliyatun; Cahaya Khaeroni; Prabowo Adi W; Tazakia A. Salma; Naina K. Nufus; Afan A. Kusuma
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 3 (2025): Mei: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i3.1777

Abstract

This community service program aimed to enhance the competitiveness of the Virgin Coconut Oil (VCO) product owned by the "Bu Kun" MSME located in RT 11, Yosodadi Sub-district, through a branding strategy based on creative and attractive packaging design. The main problem faced by the MSME was the simple packaging, which failed to reflect the product’s quality and benefits. The program was implemented in several stages, including initial observation, discussion with the MSME, packaging design planning, and implementation of new bottle and label packaging with eye-catching visuals and natural colors. The assistance also included branding education to strengthen product identity and increase consumer loyalty. The results showed increased professionalism among the MSME actors and positive consumer responses, evidenced by rising sales through social media and local marketplaces. This program is expected to serve as a model for empowering other MSMEs in optimizing local product potential through design and targeted branding approaches.
Analisis Strategi Branding Dalam Pemasaran Digital Maire Homewear Untuk Meningkatkan Brand Awareness Ivan Sanjaya; Iswati Iswati; Siti Aisah
Akuntansi Pajak dan Kebijakan Ekonomi Digital Vol. 2 No. 3 (2025): Akuntansi Pajak dan Kebijakan Ekonomi Digital
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/apke.v2i3.1418

Abstract

This study aims to analyze the branding strategy in digital marketing carried out by Maire Homewear through Instagram and Shopee platforms in an effort to increase brand awareness. Maire Homewear is a Micro, Small, and Medium Enterprise (MSME) engaged in the fashion sector with a flagship product in the form of patchwork daster. The focus of this study includes the branding strategy implemented, the obstacles encountered in its implementation, and the effectiveness of the strategy in building brand awareness among consumers. This study uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. Informants in this study consisted of the owner of Maire Homewear, two resellers, and two consumers. Data analysis was conducted using the Miles and Huberman model which includes the stages of data reduction, data presentation, and drawing conclusions. The results of the study indicate that Maire Homewear's branding strategy is still stronger in the offline realm, such as through the reseller system and participation in various exhibitions. Meanwhile, the utilization of digital marketing through Instagram and Shopee is considered less than optimal. Content shared on Instagram is still inconsistent, and interactive features such as live shopping on Shopee have not been maximized. This results in Maire Homewear's brand awareness remaining relatively low among the general public, although it has begun to build among loyal customers, both those who purchase directly from Maire and through its reseller network. This study recommends that Maire Homewear increase the consistency and variety of its digital content on Instagram, including customer testimonials, production processes, and educational content about its products. Furthermore, utilizing the live shopping feature on Shopee is expected to be a more interactive and effective promotional tool for building relationships with consumers and expanding market reach.
PENGARUH STORE ATMOSPHERE, PROMOTION, PERCEIVED VALUE TERHADAP REVISIT INTENTION DI KEDAI BAKSO PUTRA MANTEP Ikhwanul Yaqin; Iswati Iswati; Suyono Suyono; Emilia Pranata
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 2 No. 6 (2025): November : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/0p83wh13

Abstract

This study aims to determine “the influence of store atmosphere, promotion, and perceived value on revisit intention at Kedai Bakso Putra Mantep.” This study uses a quantitative method with data collection techniques through questionnaires distributed to customers of Kedai Bakso Putra Mantep with a total of 98 respondents. Data analysis was conducted using multiple linear regression to test the relationship between independent variables (store atmosphere, promotion, perceived value) and the dependent variable (revisit intention). The results of the study indicate that store atmosphere and perceived value have a significant influence on revisit intention, while promotion has a lower influence compared to the other two variables. The implication of this study is that Putra Mantep Meatball Shop needs to improve the aspects of comfort and perceived value for customers to increase the likelihood of repeat visits.
Pengaruh Kualitas Pelayanan dan Budaya Perusahaan terhadap Kepuasan Nasabah pada PT Bank Sulutgo Cabang Surabaya Ira Rahmawati; Iswati Iswati
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i3.779

Abstract

This study employed a quantitative survey approach to know the effect of service quality and corporate culture on customer satisfaction at PT Bank SulutGo, Surabaya branch. The sample consisted of 94 customers selected through purposive sampling. Data were collected via structured questionnaires and analyzed using multiple linear regression. The multiple regression analysis results showed a coefficient of determination (R²) of 0,530, indicating that the two independent variables together explained 53% of the variable in customer satisfaction. The F-test yielded a value of 53,378 with a p-value of 0,000 (p < 0,05), indicating that the regression model was jointly significant and that service quality and corporate culture together influence customer satisfaction. Partial t-tests showed that the Service Quality variable (X1) significantly affected customer satisfaction with a t-value of 2,227 and a p-value of 0,028 (p < 0.05). Similarly, the Corporate Culture variable (X2) also significantly affected customer satisfaction with a t-value of 4,032 and a p-value of 0.000 (p < 0.05). These findings indicate that higher customer perceptions of service quality and corporate culture lead to higher satisfaction levels. Partial t-tests further revealed that both independent variables significantly affected customer satisfaction. The Service Quality variable (X1) had a significant effect on customer satisfaction, with a t-value of 2.227 and a p-value of 0.028 (p < 0.05). Similarly, the Corporate Culture variable (X2) also had a significant impact, with a t-value of 4.032 and a p-value of 0.000 (p < 0.05). These findings highlight the importance of both service quality and corporate culture in shaping customer satisfaction. The results suggest that improving service quality and fostering a positive corporate culture can significantly enhance customer satisfaction, which is critical in maintaining customer loyalty and competitive advantage in the banking sector.
Pengaruh Harga, Kualitas Produk, dan Promosi Terhadap Keputusan Pembelian Konsumen Pada PT Anugrah Packaging Indo Kemasan Princess Taza Tesalonica; Iswati Iswati; Anis Fitriyasari
Manajemen Kreatif Jurnal Vol. 3 No. 3 (2025): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i3.3241

Abstract

This study aims to look at the effect of price, product quality, and promotion on consumer purchasing decisions. The population in this study were all consumers who made purchases at PT Anugrah Packaging Indo Kemasan. Sampling using a non-probability sampling approach and obtained 125 respondents. The data analysis technique uses the Multiple Linear Regression Analysis method. The results showed that, partially (t test) price has a positive and significant effect on purchasing decisions. Product quality has a positive and significant effect on purchasing decisions and promotions also have a positive and significant effect on purchasing decisions. Simultaneous test results (F test) show that price, product quality, and promotion have a positive and significant effect on purchasing decisions.
Co-Authors Achmad Djoni Sudirman Afan A. Kusuma Ageng Pratiwi Ahmad Fitra Sumbono Ainiyatul Mukarromah Aisyah Khumairo Amilia Duwi Nursinta Ananda Nurhadi Syaifulloh Anis Fitriyasari Anis Fitriysasari Aribowo, Handy Arief Widijatmoko Arief Widjadmoko Bagus Suryo Sajiwo Bayu Ardiwansyah Cahaya Khaeroni Caturia Sasti Sulistyana Cindy Eka Ainur Putri David Sukardi Kodrat Delmy Fergin Elmy Junti Desti Amelia Devi Liliana Putri Marfida Dewi Novia Anggraini Diah Ayu Sekarnadi Emilia Pranata Ennor Ennor Eny Sulistyowati Estee Lauder Santoso Farichatus Solichah Fistia Shofil Ashfiyah G. Ciptadi Hana Mutiara Handy Ariwibowo Heri Cahyono Hoiri Hoiri Ikhwanul Yaqin Ilham Sulaiman Ira Rahmawati Is Fadhillah Isa Alawi Istikomah Istikomah Ivan Sanjaya Jelita Amalia Putri Jihan Fauziah Umardi Khusnarida Khusnarida Kuliyatun Kuliyatun Lailatul Rohma Hadi Lasifau Maryamis Lukya Salmi Maryamis M. H. Natsir Majmuatur Rosail Mita Rusdiana Mochamad Yusuf Nuur Fadillah Mohammad Faisal Muhamad Diva Daniswara S Muhammad Nurtajudin Nadya Pramudita Naina K. Nufus Nindita Putri Noval Sahnitri Nur Azizah Nur Jannah Oryza Putri Nurya Rizkiyani Prabowo Adi W Prabowo Prabowo Princess Taza Tesalonica Rahmat Pratama Restu Syifa Nida Rispa Rispa Rozy Hardiyan Pratama Septiana Elma Sinta Shalma Thania Putri SITI AISAH Siti Aisyah Siti Fatmala Lailatus Sa’diyah Siti Juliana Putri Siti Patimah Siwi Asabilul Wahidah Sofiyah Salsabilah Sriwigati Wulandari Alvisha Sujino Sujino Suliyanfi Garnis Diah Pitaloka Suyono Suyono Syifana Zakia Zulfa T. Susilawati Tazakia A. Salma Vastika Yulia Putri Venia Dwi Wardani Widya Inayatul Umah Yusran Syaroni Zainal Aprianto Bagus Pratama