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All Journal Jurnal Peternakan Indonesia JISIP: Jurnal Ilmu Sosial dan Pendidikan International Journal of Economics, Business and Accounting Research (IJEBAR) At-Tajdid : Jurnal Pendidikan dan Pemikiran Islam Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen dan Ekonomi Kreatif Manajemen Kreatif Jurnal Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Master Manajemen Journal Economic Excellence Ibnu Sina Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Ekonomi, Akuntansi dan Perpajakan Akuntansi Pajak dan Kebijakan Ekonomi Digital Jurnal Strategi Bisnis Teknologi Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Ilmiah Manajemen dan Akuntansi Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan Global Leadership Organizational Research in Management Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Manajemen Kreatif dan Inovasi Jurnal Riset dan Inovasi Manajemen Jurnal Keperawatan Terapan
Iswati Iswati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Branding Produk Melalui Kemasan Kreatif : Pendampingan UMKM Virgin Coconut Oil (VCO Bu Kun) dalam Menarik Konsumen melalui Desain Kemasan yang Eye-Catching Iswati Iswati; Bayu Ardiwansyah; Heri Cahyono; Kuliyatun Kuliyatun; Cahaya Khaeroni; Prabowo Adi W; Tazakia A. Salma; Naina K. Nufus; Afan A. Kusuma
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 3 (2025): Mei: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i3.1777

Abstract

This community service program aimed to enhance the competitiveness of the Virgin Coconut Oil (VCO) product owned by the "Bu Kun" MSME located in RT 11, Yosodadi Sub-district, through a branding strategy based on creative and attractive packaging design. The main problem faced by the MSME was the simple packaging, which failed to reflect the product’s quality and benefits. The program was implemented in several stages, including initial observation, discussion with the MSME, packaging design planning, and implementation of new bottle and label packaging with eye-catching visuals and natural colors. The assistance also included branding education to strengthen product identity and increase consumer loyalty. The results showed increased professionalism among the MSME actors and positive consumer responses, evidenced by rising sales through social media and local marketplaces. This program is expected to serve as a model for empowering other MSMEs in optimizing local product potential through design and targeted branding approaches.
Analisis Strategi Branding Dalam Pemasaran Digital Maire Homewear Untuk Meningkatkan Brand Awareness Ivan Sanjaya; Iswati Iswati; Siti Aisah
Akuntansi Pajak dan Kebijakan Ekonomi Digital Vol. 2 No. 3 (2025): Akuntansi Pajak dan Kebijakan Ekonomi Digital
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/apke.v2i3.1418

Abstract

This study aims to analyze the branding strategy in digital marketing carried out by Maire Homewear through Instagram and Shopee platforms in an effort to increase brand awareness. Maire Homewear is a Micro, Small, and Medium Enterprise (MSME) engaged in the fashion sector with a flagship product in the form of patchwork daster. The focus of this study includes the branding strategy implemented, the obstacles encountered in its implementation, and the effectiveness of the strategy in building brand awareness among consumers. This study uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. Informants in this study consisted of the owner of Maire Homewear, two resellers, and two consumers. Data analysis was conducted using the Miles and Huberman model which includes the stages of data reduction, data presentation, and drawing conclusions. The results of the study indicate that Maire Homewear's branding strategy is still stronger in the offline realm, such as through the reseller system and participation in various exhibitions. Meanwhile, the utilization of digital marketing through Instagram and Shopee is considered less than optimal. Content shared on Instagram is still inconsistent, and interactive features such as live shopping on Shopee have not been maximized. This results in Maire Homewear's brand awareness remaining relatively low among the general public, although it has begun to build among loyal customers, both those who purchase directly from Maire and through its reseller network. This study recommends that Maire Homewear increase the consistency and variety of its digital content on Instagram, including customer testimonials, production processes, and educational content about its products. Furthermore, utilizing the live shopping feature on Shopee is expected to be a more interactive and effective promotional tool for building relationships with consumers and expanding market reach.
PENGARUH STORE ATMOSPHERE, PROMOTION, PERCEIVED VALUE TERHADAP REVISIT INTENTION DI KEDAI BAKSO PUTRA MANTEP Ikhwanul Yaqin; Iswati Iswati; Suyono Suyono; Emilia Pranata
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 2 No. 6 (2025): November : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/0p83wh13

Abstract

This study aims to determine “the influence of store atmosphere, promotion, and perceived value on revisit intention at Kedai Bakso Putra Mantep.” This study uses a quantitative method with data collection techniques through questionnaires distributed to customers of Kedai Bakso Putra Mantep with a total of 98 respondents. Data analysis was conducted using multiple linear regression to test the relationship between independent variables (store atmosphere, promotion, perceived value) and the dependent variable (revisit intention). The results of the study indicate that store atmosphere and perceived value have a significant influence on revisit intention, while promotion has a lower influence compared to the other two variables. The implication of this study is that Putra Mantep Meatball Shop needs to improve the aspects of comfort and perceived value for customers to increase the likelihood of repeat visits.
Pengaruh Kualitas Pelayanan dan Budaya Perusahaan terhadap Kepuasan Nasabah pada PT Bank Sulutgo Cabang Surabaya Ira Rahmawati; Iswati Iswati
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i3.779

Abstract

This study employed a quantitative survey approach to know the effect of service quality and corporate culture on customer satisfaction at PT Bank SulutGo, Surabaya branch. The sample consisted of 94 customers selected through purposive sampling. Data were collected via structured questionnaires and analyzed using multiple linear regression. The multiple regression analysis results showed a coefficient of determination (R²) of 0,530, indicating that the two independent variables together explained 53% of the variable in customer satisfaction. The F-test yielded a value of 53,378 with a p-value of 0,000 (p < 0,05), indicating that the regression model was jointly significant and that service quality and corporate culture together influence customer satisfaction. Partial t-tests showed that the Service Quality variable (X1) significantly affected customer satisfaction with a t-value of 2,227 and a p-value of 0,028 (p < 0.05). Similarly, the Corporate Culture variable (X2) also significantly affected customer satisfaction with a t-value of 4,032 and a p-value of 0.000 (p < 0.05). These findings indicate that higher customer perceptions of service quality and corporate culture lead to higher satisfaction levels. Partial t-tests further revealed that both independent variables significantly affected customer satisfaction. The Service Quality variable (X1) had a significant effect on customer satisfaction, with a t-value of 2.227 and a p-value of 0.028 (p < 0.05). Similarly, the Corporate Culture variable (X2) also had a significant impact, with a t-value of 4.032 and a p-value of 0.000 (p < 0.05). These findings highlight the importance of both service quality and corporate culture in shaping customer satisfaction. The results suggest that improving service quality and fostering a positive corporate culture can significantly enhance customer satisfaction, which is critical in maintaining customer loyalty and competitive advantage in the banking sector.
Pengaruh Harga, Kualitas Produk, dan Promosi Terhadap Keputusan Pembelian Konsumen Pada PT Anugrah Packaging Indo Kemasan Princess Taza Tesalonica; Iswati Iswati; Anis Fitriyasari
Manajemen Kreatif Jurnal Vol. 3 No. 3 (2025): Agustus: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i3.3241

Abstract

This study aims to look at the effect of price, product quality, and promotion on consumer purchasing decisions. The population in this study were all consumers who made purchases at PT Anugrah Packaging Indo Kemasan. Sampling using a non-probability sampling approach and obtained 125 respondents. The data analysis technique uses the Multiple Linear Regression Analysis method. The results showed that, partially (t test) price has a positive and significant effect on purchasing decisions. Product quality has a positive and significant effect on purchasing decisions and promotions also have a positive and significant effect on purchasing decisions. Simultaneous test results (F test) show that price, product quality, and promotion have a positive and significant effect on purchasing decisions.
Eco-Santri: Pelatihan Menanam Sayur dengan Limbah Cangkang Telur untuk Membangun Karakter Cinta Lingkungan di TPQ Sabilil Mustaqim Bayu Ardiwansyah; Iswati Iswati; Heri Cahyono; Kuliyatun Kuliyatun; Prabowo Adi W; Cahaya Khaeroni; Nindita Putri; Ahmad Fitra Sumbono; Restu Syifa Nida
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 5 (2025): September: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i5.2234

Abstract

This community service program aims to foster environmental awareness in students by training them to grow vegetables using egg shell waste. The activity was carried out at TPQ Sabilil Mustaqim, Metro City, as a response to the low ecological awareness among children and the underutilization of household organic waste. The method used includes initial observation, education based on Islamic values, and hands-on practice of planting vegetables using egg shells as media. The results show an improvement in students' understanding of the importance of environmental conservation, a positive attitude change such as avoiding littering, and the formation of a “Santri Planting Corner” as a sustainable ecological learning space. Additionally, this program successfully integrates Islamic values with environmental literacy through a simple yet effective practical approach. This approach not only builds ecological awareness in children from an early age but also offers a model that can be replicated in other religious educational institutions. The training has proven effective in connecting character education, environmental conservation, and community empowerment based on TPQ, contributing to the creation of a generation that is both environmentally conscious and morally upright.
Pengaruh Cita Rasa, Kualitas Produk Dan Pelayanan Terhadap Kepuasan Pelanggan Seblak Radja Sidodadi Sidoarjo Widya Inayatul Umah; Iswati Iswati
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 2 No. 3 (2023): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.2147

Abstract

This research was conducted in order to determine the effect of taste (X1) product quality (X2) service quality (X3) on customer satisfaction (Y), in seblak radja. This study uses quantitative research methods with a sample of 100 respondents. The population of respondents are consumers of seblak radja in Sidoarjo. In analyzing the data used validation test, reliability test, t test, f test and coefficient of determination test. The results of this study show that taste, product quality and service quality simultaneously affect customer satisfaction. This means that the better the taste, product quality and service will further increase customer satisfaction at Seblak Radja Sidodadi Sidoarjo.
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Pada Toko Euro Sport Surabaya Siti Fatmala Lailatus Sa’diyah; Iswati Iswati
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 4 (2023): Desember: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v2i4.2749

Abstract

The purpose of this research is to find out and analyze how much influence price and product quality have on customer purchasing decisions at the Euro Sport Store in Surabaya. The method used is quantitative with a descriptive type. The sample for this research was 50 samples using a random sampling technique, while the data analysis method used in this research was multiple regression analysis. The results of the research show that product quality has an influence and significance on Euro Sport Shop purchasing decisions, as can be seen from the calculated t value > t table (4.744 > 1.678), and a lower significant level of 0.05, namely 0.000, price has an influence and significance on Shop purchasing decisions. Euro Sport can be seen from the calculated t value > t table (2.237 > 1.678), and sig 0.030 > 0.05, (Product Quality and Price) has a significant effect on Euro Sport Store Purchasing Decisions seen from the calculated t value > calculated f table > f table 79.992 > 3.195) and a sig value of 0.000 < 0.05, meaning that simultaneously all independent variables have an influence and significance on the related variables, the R square value is 27%. While the rest are variables that were not examined in the research.
Pengaruh Pengetahuan Produk dan Kepercayaan Konsumen terhadap Minat Beli Produk Segar Melalui Shopee pada Masyarakat Surabaya Hana Mutiara; Iswati Iswati
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5146

Abstract

This study aims to analyze the influence of product knowledge and consumer trust on the interest in buying fresh products through the Shopee e-commerce platform in the people of Surabaya City. The research method used is quantitative with an associative approach. The sample in this study amounted to 96 respondents who were selected using the purposive sampling technique, namely consumers who have purchased fresh products through Shopee in the last three months. Data collection was carried out through an online questionnaire using Google Form, and data analysis was carried out by multiple linear regression tests using the help of SPSS software version 27. The results showed that partially, product knowledge had a negative but significant influence on buying interest, indicating that the higher the consumer's knowledge of fresh products, the more critical they were in considering purchases. Conversely, consumer trust has a positive and significant effect on buying interest, indicating that trust in platforms and products drives purchase decisions. Simultaneously, these two independent variables have a significant effect on buying interest. These findings imply that increasing consumer trust needs to be the main focus of fresh produce marketing strategies in e-commerce, while product information should be presented in a transparent and convincing manner.
Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Pengguna Shopee Di Simokalangan II Surabaya Bagus Suryo Sajiwo; Iswati Iswati; Is Fadhillah; Handy Ariwibowo
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.270

Abstract

This study aims to analyze the effect of price and promotion on purchasing decisions. The research method used is a quantitative method. This study uses purposive sampling. The sample in this study amounted to 50 respondents. Data collection instrument using a questionnaire. The dependent variable is the purchase decision variable and the independent variable is the price, and the promotion is the price, and the promotion is on the purchase decision of Shopee users. The data analysis method used is multiple linear regression. All statements are valid, reliable and normal. The results show that the coefficient of determination (R Square) of the independent variable on the dependent variable is R2 = 0.507 or 50.7%. The independent variable can explain the dependent variable. From the research, it shows that price has a significant effect on purchasing decisions of Shopee users in Simokalangan II. This is proven by tcount being greater than ttable (3,722 > 1,678). And so does the Promotion which has a significant effect on the purchasing decision of Shopee users in Simokalangan II. This is evidenced by tcount being greater than ttable (4,221 > 1,678). While the results of the simultaneous test of price and promotion variables have a significant effect of fcount 24.120 > ftable 2.802 on purchasing decisions. This shows that the better the price and promotions provided, the higher the buying decision of Shopee users in Simokalangan II.
Co-Authors Achmad Djoni Sudirman Afan A. Kusuma Ageng Pratiwi Ahmad Fitra Sumbono Ainiyatul Mukarromah Aisyah Khumairo Amilia Duwi Nursinta Ananda Nurhadi Syaifulloh Anis Fitriyasari Anis Fitriysasari Aribowo, Handy Arief Widijatmoko Arief Widjadmoko Bagus Suryo Sajiwo Bayu Ardiwansyah Cahaya Khaeroni Caturia Sasti Sulistyana Cindy Eka Ainur Putri David Sukardi Kodrat Delmy Fergin Elmy Junti Desti Amelia Devi Liliana Putri Marfida Dewi Novia Anggraini Diah Ayu Sekarnadi Emilia Pranata Ennor Ennor Eny Sulistyowati Estee Lauder Santoso Faizah Kanti Pandia Farichatus Solichah Fistia Shofil Ashfiyah G. Ciptadi Hana Mutiara Handini Lutfiana Alfaqih Handy Ariwibowo Heri Cahyono Hoiri Hoiri Ikhwanul Yaqin Ilham Sulaiman Imron Febrianto Is Fadhillah Isa Alawi Istikomah Istikomah Ivan Sanjaya Jelita Amalia Putri Jihan Fauziah Umardi Khusnarida Khusnarida Kuliyatun Kuliyatun Lailatul Rohma Hadi Lasifau Maryamis Lukya Salmi Maryamis M. H. Natsir Majmuatur Rosail Mita Rusdiana Mochamad Yusuf Nuur Fadillah Mohammad Faisal Muhamad Diva Daniswara S Muhammad Nurtajudin Nadya Pramudita Naina K. Nufus Nindita Putri Noval Sahnitri Nur Azizah Nur Jannah Oryza Putri Nurya Rizkiyani Prabowo Adi W Prabowo Prabowo Princess Taza Tesalonica Rahmat Pratama Restu Syifa Nida Retno Fajarwati Rispa Rispa Rozy Hardiyan Pratama Septiana Elma Sinta Shalma Thania Putri Siswahyudianto SITI AISAH Siti Aisyah Siti Fatmala Lailatus Sa’diyah Siti Juliana Putri Siti Patimah Siwi Asabilul Wahidah Sofiyah Salsabilah Sriwigati Wulandari Alvisha Sujino Sujino Suliyanfi Garnis Diah Pitaloka Suyono Suyono Syifana Zakia Zulfa T. Susilawati Tazakia A. Salma Vastika Yulia Putri Venia Dwi Wardani Widya Inayatul Umah Yusran Syaroni Zainal Aprianto Bagus Pratama