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Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Sayuran Hidroponik Dikebun Sayur Surabaya Khusnarida Khusnarida; Iswati Iswati; Siti Aisah
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 3 (2024): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i3.2248

Abstract

This study entitled The Influence of Product Quality and Price of Hydroponic Vegetables in Surabaya Vegetable Gardens aims to determine how product quality and price affect purchasing decisions. This study was conducted in a Surabaya vegetable garden with a sample size of 100 respondents using the Purposive Sample technique. The data collection method used was the questionnaire method with Google Form. As well as the data analysis techniques used validity test, reliability test, classical assumption test, multiple regression with hypothesis test coefficient of determination, t test and f test at a significance level of 5% (0.05). The Adjusted R Square value or coefficient of determination is 0.947, which means that product quality and price are able to explain the purchasing decision variable by 94.7% while the rest is 5.3%. With f count = 879.270 ˃ ftable = 3.090 with a significance level of <,001b which means less than 0.05, this proves that the variables of product quality and price have a positive and significant effect on the decision to purchase hydroponic vegetables in the Surabaya vegetable garden.
Pengaruh Hedonic Shopping Motivation dan Shopping Lifestyle terhadap Impulse Buying pada Konsumen E-Commerce Shopee Surabaya Sofiyah Salsabilah; Iswati Iswati; Arief Widjadmoko
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 3 (2024): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i3.2256

Abstract

The purpose of this study is to determine and analyze the effect of hedonic shopping motivation on impulse buying, to determine and analyze the effect of shopping lifestyle on impulse buying and to determine and analyze the effect of hedonic shopping motivation and shopping lifestyle on impulse buying for Shopee e-commerce consumers. The population in this study were Shopee consumers in the Surabaya area, with a sample size of 100 respondents with a Purposive sampling technique, the data collection method used was the questionnaire method with Google Form. Data analysis used in this study was validation testing, reliability testing, classical assumption testing, multiple linear regression, hypothesis testing and coefficient of determination. The results showed that there was a positive and significant effect of the hedonic shopping motivation variable on impulse buying, there was a positive and significant effect of the Shopping lifestyle variable on impulse buying and testing carried out simultaneously showed that there was a significant relationship and influence between the hedonic shopping motivation and Shopping lifestyle variables on impulse buying for Shopee e-commerce consumers in Surabaya.
Pengaruh Keselamatan Kerja dan Kesehatan Kerja terhadap Produktivitas Karyawan PT Gubah Tiara Perkasa Surabaya Mohammad Faisal; Iswati Iswati
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 3 (2024): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i3.2288

Abstract

Currently, many PT Gubah Tiara Perkasa employees, especially LPG gas filling operators, lack awareness of the dangers in the workplace, such as not using personal protective equipment which can result in injury if an incident occurs at the work site. This research was conducted at PT Gubah Tiara Perkasa which is located in the city of Surabaya. The purpose of this research is to determine and analyze the influence of the Occupational Safety and Health (K3) program on the productivity of production employees at PT Gubah Tiara Perkasa, Surabaya City. The type of research used is explanatory research with a quantitative approach. In this research, the population is 40 Production Employees at PT Gubah Tiara Perkasa, Surabaya City. The data collection technique used was a questionnaire. The data analysis used is multiple linear regression analysis. Based on research, it was found that the Occupational Safety and Occupational Health (K3) program had an effect on the work productivity of production employees at PT Gubah Tiara Perkasa.
Pengaruh Kepuasan Kerja dan Disiplin Kerja terhadap Kinerja Karyawan PT Nusatrans Anugerah Makmur Septiana Elma Sinta; Iswati Iswati; Siti Aisyah; Anis Fitriyasari
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 3 (2024): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i3.2333

Abstract

Job satisfaction and employee discipline are closely related to employee performance. In accordance with the subject matter raised, namely the effect of job satisfaction and work discipline on performance at PT Nusatrans Anugerah Makmur.the background of this research is that there have been many cases of low job satisfaction and work discipline PT Nusatrans Anugerah Makmur, this has resulted in negative things. Job satisfaction which is considered positive is an increase in performance, loyalty and commitment to the company. the higher the job satisfaction, the better the employee's work discipline. conversely, the lower the job satisfaction, the worse the employee's work discipline. this study aims to determine the effect of job satisfaction and work discipline on employee performance PT Nusatrans Anugerah Makmur. this type of research is associative. The population of this study were all employees at PT Nusatrans Anugerah Makmur and all were sampled. this study uses the census method or saturated sample.The data collection techniques in this study were questionnaires and library data.
Pengaruh Gaya Kepemimpinan Kepala Sekolah terhadap Motivasi Guru di SMK DR SOETOMO Surabaya Rozy Hardiyan Pratama; Iswati Iswati
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 3 (2024): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i3.2338

Abstract

This research aims to examine the influence of the principal leadership style on teacher motivation at DR SOETOMO Vocation School, Surabaya. This research is motivated by the importance of the leadership role of school pricipals in creating a conducive work environment and motivating teaching staff to achieve optimal performance. This research uses a quantitative approach with a survey design, involving 31 teachers as respondent. Data was collected through a questionnaire designed to measure the leadership style and level of teacher motivation. Data analysis was carried out using simple linear regression techniques to identify the relationship between leadership style variables and motivation. The research results show that leadership has a positive and significant influence on teacher motivation. Transformational and participative leadership styles tend to increase teachers motivation, while authoritarian leadership styles have a less significant effect. These findings suggest the need for principals to adopt a more supportive and empowering leadership style to increase teacher motivation and performance. This research contributes to the development of effective leadership strategis in educational environments.
Pengaruh Gaya Kepemimpinan, Kompensasi, dan Motivasi Kerja Terhadap Kinerja Karyawan PT. Aneka Kelola Unggul Ennor Ennor; Iswati Iswati; Emilia Pranata
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 3 (2024): Juli : JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i3.2160

Abstract

This research was conducted to find out about “The Effect of Leadership Style, Compensation, and Work Motivation on Employee Performance” in accordance with the subject matter raised, namely the influence of leadership style, compensation, and work motivation on the performance of employees of PT Aneka Kelola Unggul. The background of this research is that there have been many cases of employee turnover Intention in the company. The purpose of this study was to analyze the effect of leadership, compensation, and work motivation on the performance of employees of PT Aneka Kelola Unggul. The method used in this research is quantitative method. The sample used in this study was the entire number of employees including 50 people using the total sampling method. Technical analysis using multiple linear regression with the help of statistical data processing applications. The conclusion of the results of this study is that leadership style and work motivation significantly and positively affect the performance of employees of PT Aneka Kelola Unggul. While compensation significantly and negatively affects the performance of employees of PT Aneka Kelola Unggul.
Pengaruh Cita Rasa, Kualitas Produk Dan Pelayanan Terhadap Kepuasan Pelanggan Seblak Radja Sidodadi Sidoarjo Widya Inayatul Umah; Iswati Iswati
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol 2 No 3 (2023): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.2147

Abstract

This research was conducted in order to determine the effect of taste (X1) product quality (X2) service quality (X3) on customer satisfaction (Y), in seblak radja. This study uses quantitative research methods with a sample of 100 respondents. The population of respondents are consumers of seblak radja in Sidoarjo. In analyzing the data used validation test, reliability test, t test, f test and coefficient of determination test. The results of this study show that taste, product quality and service quality simultaneously affect customer satisfaction. This means that the better the taste, product quality and service will further increase customer satisfaction at Seblak Radja Sidodadi Sidoarjo.
Pengaruh Pendidikan dan Pelatihan Kerja Terhadap Kinerja Karyawan PT. Buhler Indonesia Farichatus Solichah; Iswati Iswati; Emilia Pranata
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 3 (2024): Agustus : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i3.3902

Abstract

This research aims to determine the effect of education and job training on the performance of PT employees. Buhler Indonesia Tangerang – Banten. The approach used in this research is quantitative. The population in this study were all employees of PT. Buhler Indonesia, numbering 50 people. Sampling if the subjects to be studied are less than 50 people, it is best to take all of them. in this research is a multiple linear regression analysis technique with SPSS 26 software, the theme of this researcher is the influence of education and job training on the performance of PT employees. Buhler Indonesia. The second level of probability, namely job training, has a significant effect on the performance of PT employees. Buhler Indonesia
Pengaruh Green Marketing dan Brand Image terhadap Keputusan Pembelian Produk Garnier pada Mahasiswa STIE IBMT Surabaya Suliyanfi Garnis Diah Pitaloka; Iswati Iswati; Anis Fitriyasari; Suyono Suyono
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 3 (2024): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i3.1244

Abstract

The purpose of this study is to determine the effect of green marketing and brand image on consumer decisions to buy Garnier products. This study uses a quantitative research approach, and data collection is done through a questionnaire that is given a Likert score of 1-4. This research involved students or female students of STIE IBMT. The sampling technique used is purposive sampling, or nonprobability. This study used 94 respondents. In this study, primary data was used, and the data analysis method used was multiple linear regression analysis. This was done with the help of statistical data analysis tools. The analysis method uses descriptive test, validity test, reliability test, multiple linear regression analysis, hypothesis testing, and classical assumption test. The results showed that there is a green marketing influence on purchasing decisions for garnier products. Then there is also the influence of brand image on purchasing decisions for garnier products, and there is also an influence between green marketing and brand image on purchasing decisions for garnier products. From this research, it is hoped that it can develop other factors or variables that can influence green marketing and brand image on product purchasing decisions with other environmentally friendly brand products.
Pengaruh Citra Destinasi, Fasilitas Wisata, terhadap Kepuasan Konsumen pada Wisata Goa Gong Pacitan Istikomah Istikomah; Achmad Djoni Sudirman; Iswati Iswati; Emilia Pranata
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i6.404

Abstract

This study aims to:1) determine the effect of destination imageon consumer satisfaction in Pacitan Gong Cave Tourism, 2) determine the effect of facilities on consumer satisfaction in Pacitan Gong Cave Tourism, 3) determine the effect of desination image, tourist facilities on consumer satisfaction in Pacitan Gong Cave Tourism. This study resulted that Destinatin Image (X1) has an effect on Consumer Satisfaction (Y), where the T count value is 4,079 > T table value 1,989, meaning that there is a significant effectof destination image (X1) on consumer satisfaction (Y). Tourismfacilities (X2) have an effect on consumer satisfaction (Y), where the T value us 2,913 > 1,989 meaning that there is a significant influence of tourism facilities (X2) on consumer satisfaction (Y). The F value is 94,504 which means it is positive with a significant value of 0,000 means less than 0,05. There fore, simultaneously the desination image variable and tourist facilities have a positive effect on the consumer satisfaction variable. And the last one is the test results for the value of R2 is 6,090 which means that the variables X1 and X2 are able to explain the variable Y by 69,0%.
Co-Authors Achmad Djoni Sudirman Afan A. Kusuma Ageng Pratiwi Ahmad Fitra Sumbono Ainiyatul Mukarromah Aisyah Khumairo Amilia Duwi Nursinta Ananda Nurhadi Syaifulloh Anis Fitriyasari Anis Fitriysasari Aribowo, Handy Arief Widijatmoko Arief Widjadmoko Bagus Suryo Sajiwo Bayu Ardiwansyah Cahaya Khaeroni Caturia Sasti Sulistyana Cindy Eka Ainur Putri David Sukardi Kodrat Delmy Fergin Elmy Junti Desti Amelia Devi Liliana Putri Marfida Dewi Novia Anggraini Diah Ayu Sekarnadi Emilia Pranata Ennor Ennor Eny Sulistyowati Estee Lauder Santoso Faizah Kanti Pandia Farichatus Solichah Fistia Shofil Ashfiyah G. Ciptadi Hana Mutiara Handini Lutfiana Alfaqih Handy Ariwibowo Heri Cahyono Hoiri Hoiri Ikhwanul Yaqin Ilham Sulaiman Imron Febrianto Is Fadhillah Isa Alawi Istikomah Istikomah Ivan Sanjaya Jelita Amalia Putri Jihan Fauziah Umardi Khusnarida Khusnarida Kuliyatun Kuliyatun Lailatul Rohma Hadi Lasifau Maryamis Lukya Salmi Maryamis M. H. Natsir Majmuatur Rosail Mita Rusdiana Mochamad Yusuf Nuur Fadillah Mohammad Faisal Muhamad Diva Daniswara S Muhammad Nurtajudin Nadya Pramudita Naina K. Nufus Nindita Putri Noval Sahnitri Nur Azizah Nur Jannah Oryza Putri Nurya Rizkiyani Prabowo Adi W Prabowo Prabowo Princess Taza Tesalonica Rahmat Pratama Restu Syifa Nida Retno Fajarwati Rispa Rispa Rozy Hardiyan Pratama Septiana Elma Sinta Shalma Thania Putri SITI AISAH Siti Aisyah Siti Fatmala Lailatus Sa’diyah Siti Juliana Putri Siti Patimah Siwi Asabilul Wahidah Sofiyah Salsabilah Sriwigati Wulandari Alvisha Sujino Sujino Suliyanfi Garnis Diah Pitaloka Suyono Suyono Syifana Zakia Zulfa T. Susilawati Tazakia A. Salma Vastika Yulia Putri Venia Dwi Wardani Widya Inayatul Umah Yusran Syaroni Zainal Aprianto Bagus Pratama