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All Journal IQTISHADIA Jurnal Minds: Manajemen Ide dan Inspirasi JURNAL IQTISAD: Reconstruction of Justice and Welfare for Indonesia Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Ikonomika : Jurnal Ekonomi dan Bisnis Islam Jurnal Ilmiah Ekonomi Islam Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Indonesian Journal of Islamic Literature and Muslim Society BILANCIA Iqtishoduna: Jurnal Ekonomi Islam JESI (Jurnal Ekonomi Syariah Indonesia) Madinah: Jurnal Studi Islam Islamika: Jurnal Keislaman dan Ilmu Pendidikan Al Maal: Journal of Islamic Economics and Banking RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Adz Dzahab : Jurnal Ekonomi dan Bisnis Islam Asy-Syarikah : Jurnal Lembaga Keuangan, Ekonomi dan Bisnis Islam Jurnal Ilmu Perbankan dan Keuangan Syariah Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Bertuah : Jurnal Syariah dan Ekonomi Islam TASAMUH: Jurnal Studi Islam Jurnal Ar-Ribh Share: Jurnal Ekonomi dan Keuangan Islam Labatila: Jurnal Ilmu Ekonomi Islam Journal Islamic Economics Ad Diwan Tadayun: Jurnal Hukum Ekonomi Syariah Al-Tijary : Jurnal Ekonomi dan Bisnis Islam Best Journal of Administration and Management Investama : Jurnal Ekonomi dan Bisnis Asian Journal of Islamic Studies and Da'wah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam At Tawazun Jurnal ekonomi Islam An-Nisbah: Jurnal Ekonomi Syariah Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah Indonesian Journal of Islamic Literature and Muslim Society Journal of Ekonomics, Finance, and Management Studies Bilancia : Jurnal Studi Ilmu Syariah dan Hukum Study of Scientific and Behavioral Management (SSBM)
Sofyan, Syathir
Universitas Islam Negeri Alauddin Makassar
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Journal : RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL

 1 
Analisis SWOT terhadap Strategi Pemasaran Syariah pada WM Boutique di Kabupaten Gowa Lisa Indryawati Lisa; Idris Parakassi; A. Syathir Sofyan
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 5 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (957.351 KB) | DOI: 10.47467/reslaj.v5i5.2427

Abstract

The purpose of this research is to analyze the marketing strategy implemented by WM Boutique so that it can grow very rapidly at this time by using SWOT analysis. This study uses a combined research method. Mixed methods are meant to use qualitative and quantitative methods. Mixed methods research aims to answer research questions that cannot be answered by a qualitative or quantitative approach alone. This research focuses on the collection, analysis, and mixing of quantitative and qualitative data in one or a series of studies. The results of this study show how the sharia marketing strategy implemented by WM Boutique, namely improving product quality, strategic and convenient location and maximizing promotions and based on SWOT analysis it is known that WM Boutique is in quadrant I by implementing an aggressive strategy. Quadrant I is a very profitable situation, the company has opportunities and strengths so that it can take advantage of existing opportunities. The strategy that must be applied in this condition is to support an aggressive growth policy (growth oriented strategy), it is recommended to maximize the opportunities and strengths that exist.
Co-Authors A. Darussalam Tajang Abbas, Gita Andriaty Abdul jalil Abdul Rahman Abdul Wahid Mongkito Abdullah, Muhammad Wahyuddin Abdurrahman Mansyur Ahmad Asad Ahmad Fauz Ahmad Mahdi Bunayya Ahmad Mahdi Bunayya Ahmed, Ishfaq Aisya, Sitti Akramunnas Akramunnas Akramunnas Akramunnas Aldi Nyawai Amanda, Rini Andi Muhammad Ali Amiruddin Andi Muhammad Ali Amiruddin Andi Muhammad Ali Amiruddin, Andi Muhammad Ali Andi Reski Aprianti Andi Zulfikar Darussalam Andini putri J Anisa Lusiana Anwar, Nurfiah Astriani Astuti Syam Atep Hendang Waluya Ayu Puspita Ayu Ruqayyah Yunus Ayu Ruqayyah Yunus Ayu Ruqayyah Yunus Bahrul Ulum Rusydi Bunayya, Ahmad Mahdi Cecep Rustan Darasia, Darasia Devita Ayu Fildayanti Dian Septiani Ega Rusanti Ega Rusanti Ega Rusanti Emily Nur Saidy Fadila, Anisa Fathurrahman Faturrahman Fitrah Rahma Inayah Hidayatullah, Agung Idris Parakassi Idris Parakkasi Idris Parakkasi Iftitah, Iftitah Jafar, Akhmad Katman, Muhammad Nasri Lisa Indryawati Lisa Indryawati Lisa Lisa Indrywati Lisda, Lisda Muh. Nasri Katman Muh. Syahidin Muhammad Nasri Katman Muhammad Ridwan Muhammad Ridwan Mursidah, Rifqah Muslihati Muslihati Muslihati Muslimin Kara N. Syamsu Nasri Katman, Muhammad Noval Noval Noval Noval Nur Ahmad Ihsan Nur Rahmah Nuraida Fitriah Bohari Nurfitriani Nurfitriani Nurfitriani Nurfitriani, Nurfitriani Nuriatullah Nuriatullah Nurmiati Nurmiati Nurmiati Nursyamsu Nursyamsu Nursyamsu, Nursyamsu Nurul Islamiyah Parakkasi, Idris Pratama, Putra Agung Putra, Trisno Wardy Putri Salsabila Syukri Rahman Ambo Masse Rahmawati Muin Rifqah Mursidah riska, riskayanti.m Rusanti, Ega Sahib, Nurafifah Saidy, Emily Nur Salmah Said Salmah Said Salmah Said Salmah Said, Salmah Sirajuddin Sirajuddin Sirajul Arifin Siti Hairunnisa Siti Rahmadani Muchsi Sitti Aisya Sofyan, Syaakir Solly Aryza Syaakir Sofyan Syaakir Sofyan Syamsu, Nur Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syarifuddin Taufik Hidayat Teti Trimulato Trimulato Trino Wardy Putra Trisno Wardi Putra Trisno Wardy Putra Trisno Wardy Putra WAHYUDI Wahyudi Wahyudi Yuli Handayani, Eka Yunus, Ayu Ruqayyah