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All Journal Jurnal Ekonomi Kuantitatif Terapan Ecotrophic, Journal of Environmental Science EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ekonomi dan Bisnis Jurnal Manajemen dan Bisnis KEUDA : JURNAL KAJIAN EKONOMI DAN KEUANGAN DAERAH Jurnal Ekobis : Ekonomi Bisnis & Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Cenderabakti: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Business Management Outline Journal of Management and Accounting DEVOTE: Jurnal Pengabdian Masyarakat Global Indonesian Research Journal on Education The Es Economics and Entrepreneurship Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business West Science Interdisciplinary Studies Social Engagement: Jurnal Pengabdian Kepada Masyarakat West Science Interdisciplinary Studies West Science Social and Humanities Studies Journal of Regional Economics and Development Celebes Journal of Community Services Journal of Multidisciplinary Academic Business Studies Journal of Management Global Academy of Business Studies
Halomoan Hutajulu
Universitas Cenderawasih
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Journal of Management

 1 
Marketing Based on Viral Content SMEs in Indonesia Hutajulu, Halomoan
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study investigates the relationship between viral content and brand image, as well as the impact on consumer loyalty. This study's data was analyzed using regression analysis. The major conclusion is that viral material has a considerable beneficial impact on brand image. The regression analysis results demonstrate that viral content-based marketing can help a company's brand image. The partial T test findings confirm the significance of viral content in marketing. Although the direct impact on customer loyalty has not been tested, improving branding image through viral content has the potential to affect customer behavior. In conclusion, viral content-based marketing is an excellent method for strengthening branding image and increasing consumer loyalty. Companies that adopt these strategies intelligently can achieve their business goals while also having a good impact on society and the environment.
The Effect of Infrastructure Investment on Economic Growth in Rural Areas: Case Study in Papua Province Hutajulu, Halomoan
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study examines the state of infrastructure and economic dynamics in Papua Province from 2016 to 2020, focusing on domestic investment, foreign investment, household consumption, and Gross Domestic Product (GDP). The data used comprises the value of domestic investment (Invs_DN), foreign investment (Invs_LN), household consumption (Kons_RT), and GDP for each year during the period. Descriptive analysis reveals that domestic and international investment fluctuated significantly, whereas household consumption steadily increased. GDP swings reflect the region's economic fragility.A correlation analysis reveals a very poor association between investment (both domestic and foreign) and GDP, as well as a slightly stronger but still weak relationship between household consumption and GDP. The linear regression model used to assess the impact of these variables on GDP reveals that the three variables make little contribution to explaining differences in GDP. These findings suggest that variables other than investment and household spending may have a larger impact on GDP in Papua Province. As a result, Papua Province requires more comprehensive and concentrated policies to stabilize and enhance investment, as well as discover and optimize other elements that can encourage long-term economic growth.
Co-Authors Adeline Silaban Adolf Z. D. Siahay Aedah, Nur Agung, Aldegonda Agustina Sanggrangbano Agustinus Salle, Agustinus Ahlia, Isma Shalihi Albertina Nasri Lobo Aldegonda, Great Ambate, Altwer Amelia Anna Nari Anggraeni Wahyu Murti Anselmus Pluto Iek Antoh, Agustina Antoh, Agustina Ester Antonia K. Bonay Antonia Klara Ayamiseba, Daud Erwin Busiara, Abraham D, Lisa Gresti Sella Djawa, Ferdinant Martinus Duwith, Clief Elsyan Rienette Marlissa Endro Risdiyanto Enrico A, Gregorius A. Eva Yuniarti Utami Haryati, Kristina Henderina Morin, Henderina Iriando Wijaya Iwan Harsono Julio Yusua Iek Kambuaya, Maylen K. P Kiriwenno, Jems L, Tessalonika Florenchia Lani , Lusiana Riska Luis Z. Maray Manalip, Lenny M. Manalu, Khristhoper Aris A Maray, Luis Z. Marlianingrum, Peggy Ratna Marlissa, Elsyan R. Mesak Iek Mollet , J. Ary Mollet, Ary Mollet, J. Mollet, Julius Ary Muammar Rinaldi Muhammad Ismail Mulyono, Herlina Irianti Nugroho, Eko Joko Nur Aini Nur Asmarani, Nur P. Pangke, Vanessa Devina Pallo, Luciana Imanuella Pangke, Vanessa Devina P Pangke, Vanessa Devina Putri Patty, Richard Poli, Agustina Ivonne Purba, Rispah Pustap, El Shaddai Sandhy Putra, R.Caesalino Wahyu Putri, Mellyanti Eka Rachmaeny Indahyani Raini Panjaitan Rasi Kasim Samosir, Rasi Kasim Ratang, Sarlota Arrang Risdiyanto, Endro S, Fanny Kristin Tantyah Siregar, Anggrainy Togi Marito Sitompul, Fanny Kristin Tantyah Sorry, Maurid Tahir, Usman Tarigan, Samiharyati Timisela, Stephani Inagama Titi Yuniarti Titi Yuniarti, Titi Toding, Sri Damayanti Ubra, Julius Usman Tahir Utami , Eva Yuniarti Vince Tebay Wanma, Johanis R Wenda, Dekis Wenda, Yusuf Westim Ratang Wonatorey, Nickanor Kaladius Reumi Yawa, Julita Juliana B. Yosephina Ohoiwutun