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All Journal Majalah Kedokteran Gigi Indonesia Dentino: Jurnal Kedokteran Gigi Jurnal Sinergitas PkM & CSR Jurnal Delima Harapan Jurnal Kreativitas PKM Manuju : Malahayati Nursing Journal Padjadjaran Journal of Dental Researchers and Students Dentin Judika (Jurnal Nusantara Medika) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Mitra Raflesia (Journal of Health Science) Prosiding Konferensi Nasional PKM-CSR Jurnal Sosial dan Sains Jurnal Berita Ilmu Keperawatan Jurnal Ilmu Kedokteran dan Kesehatan Indonesia
Ika Kusuma Wardani
Lambung Mangkurat University
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Control & Systems Engineering Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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The Impact of Marketing Mix on the Number of Visits to Pediatric Dentists in Banjarmasin during the Covid 19 Pandemic Ika Kusuma Wardani; Erika Norfitriah; Amalda Ayu Utami Hasibuan; Nadia Febrila Putri; Renie Kumala Dewi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2369

Abstract

The high number of dental problems in children hurts children's health. Pediatric dentists were deemed necessary to improve marketing strategies which were expected to attract visits to pediatric dentists. This study aims to analyze the impact of the marketing mix on the number of visits to pediatric dentists in Banjarmasin City during the covid 19 pandemic. This study used a cross-sectional quantitative method. The sampling technique used purposive sampling. Data were taken using a questionnaire that previously has been tested for validity and reliability. Data were analyzed using a multiple linear regression test. Product, promotion, and people partially have no significant impact on the number of visits to the pediatric dentist in Banjarmasin City during the covid 19 pandemics. Marketing mix has a simultaneous impact on the number of visits.
Co-Authors Ade Putri Pratiwi Agung Satria Wardhana Aida Yanti Amalda Ayu Utami Hasibuan Ambika Kurnia Mustikawati Andi Istiqomah Anugrah Qatrunnada Hakim Arifin, Rahmad Aspriyanto, Didit Aulia Azizah Aulia Rahimah Bayu Indra Sukmana Beta Widya Oktiani Beta Widya Oktiani Dewi Nurdiana Dewi, Renie Dewi, Renie Kumala Diana Wibowo Dwi Indah Syaputri Dwi Kurniawan, Fajar Kusuma Eka Dwita Natasya Fitri Siregar Erika Norfitriah Erika Norfitriah Erika Norfitriah Eva Nor Jennah Farah Aida Putri Fatimah Maulideya Fatma Kirana Fennita Himawan Fitrian, Muhammad Soni Fransiska Uli Arta Panjaitan Garcia, Aprilia Greace Natalia Br Tarigan Hamdani, Riky Hapizah, Elvina Hatta, Isnur Hilyatul Auliya Huda Ainani Husada Noor, Zakiah I Made Yudha Dharmawan I Wayan Arya Krishnawan Firdaus Ichrom Nahzi, Muhammad Yanuar Irnamanda D.H., Irnamanda Istiqamah, Andi Jamilatun Nisa Kirana, Fatma Lawrencia Constantika M. Rizky Nuari Asmik Ara Maulideya, Fatimah Melisa Budipramana, Melisa Miftakhu Rizkiyah Muhammad Arfah Akbar Muhammad Arya Danendra Muhammad Haikal Mulyatim Koeswo Musrifatuttazkiyah, Siti Nadia Febrila Putri Nor Helma Warni Novarina Haryanti Nuril Atqiya Nurrahman, Tri Nurul Fitriyani Dewi Rahmad Arifin Raihatun Nida Renie Kumala Dewi Rindang Fitria Ulfa Riska Eddela Rizki Nur Analita Rizky Tania Shafira Afifa Zulkarnain Rosihan Adhani, Rosihan Rudi Febrissa, Mohammad Salsabila Muhtar Sari, Galuh Dwinta Sarifah, Norlaila Setyawardhana, Raden Harry Dharmawan Sherli Diana Sinaga, Gloria Meyana Sity Noormazidah Sonia Dewi Maharani Suhadi Suhadi Tri Putri, Deby Kania Tri Wahyu Sarwiyata Utami, Juliyatin Putri Widodo Widodo Widya Elisabeth Silalahi Winda Aulia Putri Yanuar Agung Priambodo Yusfarani, Mirza Fitria