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All Journal Majalah Kedokteran Gigi Indonesia Dentino: Jurnal Kedokteran Gigi Jurnal Sinergitas PkM & CSR Jurnal Delima Harapan JURNAL PENDIDIKAN TAMBUSAI Jurnal Kreativitas PKM Manuju : Malahayati Nursing Journal Padjadjaran Journal of Dental Researchers and Students Dentin Judika (Jurnal Nusantara Medika) Jurnal Layanan Masyarakat (Journal of Public Service) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Mitra Raflesia (Journal of Health Science) Prosiding Konferensi Nasional PKM-CSR Jurnal Sosial dan Sains Jurnal Berita Ilmu Keperawatan
Ika Kusuma Wardani
Lambung Mangkurat University
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Impact of Marketing Mix on the Number of Visits to Pediatric Dentists in Banjarmasin during the Covid 19 Pandemic Ika Kusuma Wardani; Erika Norfitriah; Amalda Ayu Utami Hasibuan; Nadia Febrila Putri; Renie Kumala Dewi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2369

Abstract

The high number of dental problems in children hurts children's health. Pediatric dentists were deemed necessary to improve marketing strategies which were expected to attract visits to pediatric dentists. This study aims to analyze the impact of the marketing mix on the number of visits to pediatric dentists in Banjarmasin City during the covid 19 pandemic. This study used a cross-sectional quantitative method. The sampling technique used purposive sampling. Data were taken using a questionnaire that previously has been tested for validity and reliability. Data were analyzed using a multiple linear regression test. Product, promotion, and people partially have no significant impact on the number of visits to the pediatric dentist in Banjarmasin City during the covid 19 pandemics. Marketing mix has a simultaneous impact on the number of visits.
Co-Authors Ade Putri Pratiwi Agung Satria Wardhana Aida Yanti Aida Yanti Amalda Ayu Utami Hasibuan Ambika Kurnia Mustikawati Andi Istiqamah Andi Istiqomah Anugrah Qatrunnada Hakim Arini Rusyda Aspriyanto, Didit Aulia Azizah Aulia Rahimah A’yan Sabitah Bayu Indra Sukmana Beta Widya Oktiani Beta Widya Oktiani Deby Kania Tri Putri Dewi Nurdiana Dewi, Renie Dewi, Renie Kumala Diana Wibowo Dwi Indah Syaputri Dwi Kurniawan, Fajar Kusuma Eka Dwita Natasya Fitri Siregar Elvina Hapizah Endah Sekar Palupi Erika Norfitriah Erika Norfitriah Erika Norfitriah Eva Nor Jennah Farah Aida Putri Fatimah Maulideya Fatimah Maulideya Fatma Kirana Fatma Kirana Fatma Kirana Fennita Himawan Fitrian, Muhammad Soni Fransiska Uli Arta Panjaitan Garcia, Aprilia Gloria Meyana Sinaga Greace Natalia Br Tarigan Greace Natalia Br Tarigan Hamdani, Riky Hatta, Isnur Hilyatul Auliya Huda Ainani Husada Noor, Zakiah I Made Yudha Dharmawan I Wayan Arya Krishnawan Firdaus Ichrom Nahzi, Muhammad Yanuar Irham Taufiqurrahman Irnamanda D.H., Irnamanda Isyana Erlita Jamilatun Nisa Lawrencia Constantika M. Alfrio Aditama M. Rizky Nuari Asmik Ara Melisa Budipramana, Melisa Miftakhu Rizkiyah Mohammad Rudi Febrissa Muhammad Arfah Akbar Muhammad Arya Danendra Muhammad Haikal Mulyatim Koeswo Musrifatuttazkiyah, Siti Nadia Febrila Putri Nor Helma Warni Nor Najwa Novarina Haryanti Nuril Atqiya Nurrahman, Tri Nurul Fitriyani Dewi Rahmad Arifin Rahmad Arifin Raihatun Nida Renie Dewi Renie Kumala Dewi Renie Kumala Dewi Rindang Fitria Ulfa Rizki Nur Analita Rizky Tania Shafira Afifa Zulkarnain Rosihan Adhani Rosihan Adhani Rosihan Adhani, Rosihan Rudi Febrissa, Mohammad Salsabila Muhtar Sari, Galuh Dwinta Sarifah, Norlaila Setyawardhana, Raden Harry Dharmawan Sherli Diana Siti Musrifatuttazkiyah Sity Noormazidah Sondang Ratnauli Sianturi Sonia Dewi Maharani Tri Putri, Deby Kania Tri Wahyu Sarwiyata Utami, Juliyatin Putri Wianda Dewi Puspitasari Widodo Widodo Widya Elisabeth Silalahi Winda Aulia Putri Yanuar Agung Priambodo Yusfarani, Mirza Fitria Zakiah Husada Noor