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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Jurnal Kajian Manajemen Bisnis Jurnal Adabiyah Pharmauho: Jurnal Farmasi, Sains, dan Kesehatan Jurnal IUS (Kajian Hukum dan Keadilan) PALITA: Journal of Social - Religion Research Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Journal of Institution And Sharia Finance Madinah: Jurnal Studi Islam Jurnal Visionary : Penelitian Dan Pengembangan Di Bidang Administrasi Pendidikan Jurnal Energi Elektrik Robust: Research of Business and Economics Studies Journal of the Community Development in Asia International Journal of Innovation in Mechanical Engineering and Advanced Materials KOLONI Aceh International Journal of Science and Technology TAJDID: Jurnal Ilmu Ushuluddin Al-Mustafid: Journal of Quran and Hadith Studies Journal of Computing Theories and Applications JINNSA : Jurnal Interdisipliner Sosiologi Agama Jurnal Ilmiah Akuntansi dan Keuangan
Muhammad Imran
Environmental Engineering and management, Asian Institute of Technology, 58 Moo 9,Paholyothin Highway Klong Luang, Pathumthani, Bangkok, 12120, Thailand
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Journal : Jurnal Kajian Manajemen Bisnis

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The role of innovation capability and social media marketing capability to improve SME’s social media performance Sabandar, Michelle Clysia; Jimmy, Yohanes; Imran, Muhammad
Jurnal Kajian Manajemen Bisnis Vol 12, No 1 (2023): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmb.12233100

Abstract

This study aims to determine the influence of Social Media Marketing Communication Capability, Social Media Product Development, and Innovation Capability on whether to produce Social Media Performance for SMEs Florist in Java. This quantitative study uses a purposive sampling technique that analyzes 98 respondents collected using an online questionnaire. The theory used is Resource Based Theory (RBT), where analysis techniques using SMART-PLS. The results showed that Innovation Capability did not produce Social Media Performance with a t-value of 0.618 and a p-value of 0.537. Social Media Marketing Communication Capability can also not create Social Media Performance with a t-value of 1.085 and a p-value of 0.278. Meanwhile, Social Media Product Development Capability has a significant role in creating Social Media Performance. This study concludes from these three variables, only Social Media Product Development has an essential role in producing Social Media Performance.
Co-Authors Ahmad, Haroon Al-Amin, Al-Amin Andik Bintoro Anggrainy, Nur Evira Aniswita Ansar, Andi Nasrawati Apipah Haeriah, Nur Aslam, Naeem AYU LARASATI, MINTEN Baba, Muammar Bahar, Meutia Sarini Dafit Feriyanto Ezwarsyah Ezwarsyah Fathia Bailusy, Ummi Suci Fuzail, Muhammad Haiqal, Muhammad Hanafi, Muhammad Fujii Hardivizon Hardivizon Hasan, Muttaqin Husain, Muhammad Zakir I Putu Sudayasa, I Putu Indria Hafizah, Indria Izwan, Saiful Jimmy, Yohanes Kee, Daisy Mui Hung Kiki Novita Kumar, Sumit Mahmud, Basri Mazhar, Faheem Mochammad Afifuddin Mongkito, Abdul Wahid MUH. FICHRIYADI HASTIRA Muhamad Fitri Muhammad Fauzi Mujiburrahman -, Mujiburrahman Muniandy, Alvesterlee M Naeem, Ahmad Panjaitan*, Arief Prayoga, Dimas Purwandy Hasibuan, Purwandy Putra, Trisno Wardy Rahman, Muhammad Fadli Romahadi, Dedik Rudiansyah Putra Sabandar, Michelle Clysia Shimizu, Masaru Singh, Shagun Sisliana, Azara Vigha St Nur Syahidah Dzatun Nurain Sudirman, Muh Sajjaj Surya Bermansyah, Surya Taufani, Taufani Uddu, Waode Sitti Asfiah Wahid Mongkito, Abdul Widya Astuti Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono Yakin, Aynul