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Setyabudi Indartono
Faculty Of Economics, Universitas Negeri Yogyakarta, Karangmalang, Yogyakarta 55281
Religion Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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MEDIATION OF CUSTOMER TRUST IN THE INFLUENCE OF ADVERTISING ON INSTAGRAM SOCIAL MEDIA AND INNOVATION OF SCARLETT WHITENING PRODUCTS ON THE REPURCHASE INTENTIONOF ONLINE SHOPPINGIN YOGYAKARTA CITY Aulia Rachma Dinantika; Setyabudi Indartono
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 1 No. 1 (2023): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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Abstract

This study aims to explain the mediation of customer trust in the influence of Instagram social media advertising and Scarlett Whitening product innovation on online shopping purchase intentions in Yogyakarta City. This research is a quantitative research with a survey method. The population in this study were women who had used Scarlett Whitening products more than once. The sampling technique in this study was purposive sampling with a total sample of 165 people. The data collection technique uses an online questionnaire which has been tested for validity using Confirmatory Factor Analysis and reliability using Cronbach Alpha. The data analysis technique used is multiple regression. The results of the study are as follows (1) There is a positive and significant effect of social media on purchase intention with a beta coefficient of 0.284 (p <0.001). (2) There is a positive and significant effect of product innovation on purchase intention with a beta coefficient of 0.451 (p <0.001). (3) There is a positive and significant influence of customer trust on purchase intention with a beta coefficient of 0.374 (p <0.001). (4) Customer trust mediates the effect of social media on purchase intention with a beta coefficient value of 0.284 (p <0.001) decreasing to 0.156 (p <0.05) (5) Customer trust mediates the effect of product innovation on purchase intention with a beta coefficient value the resulting 0.451 (p < 0.001) decreased to 0.355 (p < 0.05). From these results, it can be concluded that social media, product innovation, and customer trust can increase the intention to buy Scarlett Whitening products. Therefore, it is hoped that the Scarlett Whitening Company can become a reference in business management by optimizing product variations and brand utilization in the cosmetic and skin care industry.
Kualitas Layanan Islami dan Loyalitas Pasien: Menyelidiki Peran Kepuasan dalam Konteks Layanan Kesehatan Widiastuti Widiastuti; Setyabudi Indartono; Nurus Sa&#039;adah
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.723

Abstract

This study examines the mediating role of patient satisfaction in the relationship between Islamic service quality and patient loyalty at the General Hospital of Welfare Development Unit Muhammadiyah Bantul (Rumah Sakit Umum Pembina Kesejahteraan Umat Muhammadiyah Bantul), addressing concerns over declining patient visits. Using a survey of 150 respondents and Partial Least Squares-Structural Equation Modeling (PLS-SEM), the results indicate that tangible dimensions of Islamic service quality do not significantly affect satisfaction or loyalty. However, reliability, responsiveness, assurance, and empathy positively and significantly influence both outcomes. Patient satisfaction does not mediate these effects, suggesting that patients directly value the integration of Islamic principles in service delivery. These findings emphasize the critical role of culturally aligned healthcare services in building trust and loyalty, offering insights for policymakers and healthcare practitioners to develop inclusive and patient-centered service strategies aligned with societal and religious values.
Co-Authors Achmad Zainul Rozikin Agus Dwi Prasetyo Anis Okta Cahyaningrum Arum Darmawati Aulia Rachma Dinantika Ayu Sandra Dewi Chen, Chun-Hsi Vivian Chiou, Hawjeng Chun-Hsi Vivian Chen Chun-Hsi Vivian Chen Chun-Hsi Vivian Chen Darmawansah Darmawansah Darmawansah, Darmawansah Deni Hardianto Dibyo Waskito Guntoro Erna Fitriana Fitriana, Erna Gulzhaina K. Kassymova Gustina, Adin Herman Dwi Surjono Herminarto Sofyan Ibnu Siswanto Jane S.C. Liu Malau, Martha Mar&#039;atus Sholikah Muhyadi Muhyadi Mustofa Mustofa Nahiyah Jaidi Faraz Nurus Sa&#039;adah Nurus Sa&#039;adah Olzhas B. Kenzhaliyev Sa'adah, Nurus Sartina Sartina Septianingrum, Ayunda Dwi Sholekhah, Irmadatus Siswantoyo Sugiharsono Sugiharsono Tianawati, Arum Khairunisa Agus Ukhtiyani, Khairah WIDIASTUTI - Widiastuti Widiastuti Widiastuti Widiastuti Yuli Noor Kusumawati Zainal Arifin