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All Journal JAM : Jurnal Aplikasi Manajemen JURNAL SOSIAL HUMANIORA (JSH) Jurnal Manajemen Kesehatan Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Management and Economics Journal (MEC-J) MATAPPA: Jurnal Pengabdian Kepada Masyarakat Alignment: Journal of Administration and Educational Management Sukma: Jurnal Pendidikan Jurnal Manajemen Creative Research Management Journal Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Environmental, Sustainability, and Social Science Daengku: Journal of Humanities and Social Sciences Innovation Milestone: Journal of Strategic Management Feedforward: Journal of Human Resource Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Transekonomika : Akuntansi, Bisnis dan Keuangan Indonesian Marketing Journal Proceeding National Conference Business, Management, and Accounting (NCBMA) International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Eduvest - Journal of Universal Studies Journal of Economics and Management Scienties Proceeding of International Conference on Entrepreneurship (IConEnt) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Pendidikan Indonesia Sukma: Jurnal Pendidikan Jurnal Widya Medika
Yohana F. Cahya Palupi Meilani
Business School, Fakultas Ekonomi Dan Bisnis, Universitas Pelita Harapan, Tangerang
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Journal : Jurnal Manajemen

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The Influence Of Brand Awareness, Brand Image, And Brand Trust On Brand Loyalty Innocentius Bernarto; Margaretha Pink Berlianto; Yohana F. Cahya Palupi Meilani; Ronnie Resdianto Masman; Ian Nurpatria Suryawan
Jurnal Manajemen Vol. 24 No. 3 (2020): October 2020
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v24i3.676

Abstract

The aim of this research is to examine the positive influence of brand awareness, brand image, and brand trust on brand loyalty. The coffee shop business in big cities in Indonesia is growing rapidly. Each coffee shop strives to show its uniqueness. This competition has resulted in them competing to increase competitiveness by using logos, symbols, unique names –or what is usually called a brand to become a differentiator among the competitors. This study was done in a quantitative manner. The data was collected by using a questionnaire distributed using a survey method. Using a snowball sampling, a total of 436 samples were used and analyzed statistically using the partial least square –structural equation modeling (PLS-SEM) approach using SmartPls 3.0 program. The results show that brand awareness and brand trust had a positive effect on brand loyalty. However, the brand image did not have apositive effect on brand loyalty. This study is expected to provide input to the coffee shop management on how to increase their brand loyalty which can be done by increasing their brand awareness, brand image, and brand trust.
Co-Authors Albert Surya Wanasida Alexandra Felicia Tanawa Ambarita, Erika Andi Muhammad Sabilillah Tahir Angelina, Inez Angelina, Sylvia Anggarian, Inga Anindhira Shinta Ardi Ardi Ardi Ardi Ardi Ardi Arya Ganesha Sutantio Astawa, Gregorius Adista Enrico Berlianto, Margaretha Pink Canoy, Jr., Leonardo M. Chelsia Ernes Christine Febriana Sitorus Daniel Ong Kim Kui Dennison Laurensius Mulya Elvitriana Intan Novita Erric Raymond Tatimu Erric Raymond Tatimu Evita Charolina Ginting Faiza Husnayeni Nahar Fetty Asmaniati Gabriela Lintang Cristandy Gitarja, Widasari Sri Hadi Cahyadi Haifa Aghnia hanifah hanifah Hans Christian O Harianto, Teh Hendri Eka Jaya Putra Ian Nurpatria Suryawan Ian Nurpatria Suryawan Inez Angelina Innocentius Bernarto, Innocentius Iwan Setiawan Jeremy Jovanie Owen Karina Natalie Kuntjoro Khairunisa, Caesilia Kurniawan, Cornelius Danu Lala Palupi Santyaputri, Lala Palupi Leonardo M. Canoy, Jr Manalu, Della Edelweiss Maria, Hesti Marsaka, Martinus Maudy Mega Irene Agustina Meranga, Isana S.C Myrza Rahmanita Nagan, Natalia Niputu Evelyna Devi Ariana Nurbaeti Nurbaeti Oki Hermawati Panjaitan, Andry M. Pramono, Rudy Puan Maharani Putrapandowo, Habie Purwokusumo Putri, Indah Wira Putu Ayu Novita Qonita, Widya Richard Tobing Rinto Rain Barry Ronald Ronald Ronald Suryaputra Ronnie Resdianto Masman Sabrina Sabrina Sahat Simanjuntak Sahat Simanjuntak Shaquila Salsabil Sinaga, Windy Saroh Siswaty, Donna Shandra Sitorus, Denny S. P. Sri Anggreani Magdalena Sitohang Steven Widjaja Sudibjo, Niko Suharto, Bernadus Freddy Tandiarak, Agustinus Tantrianto, Yogie Trisha Alya Rahmi Veronica Sinaga William Marvincent Tan Wuisan, Dewi Yohana F Yugopuspito, Pujianto