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Andi Irawan
Staf Pengajar pada Universitas Bengkulu dan Staf Khusus Menteri Pertanian RI
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Journal : ISTIFHAM

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Tourism Department Communication Strategy in Promoting Sharia Tourism Objects in Simeulue Regency Azhari, Muhammad; Khairina, Ulfa; Irawan, Andi
ISTIFHAM Vol 1 No 3 (2023)
Publisher : Seutia Hukamaa Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71039/istifham.v1i3.38

Abstract

The Department of Culture and Tourism has been promoted through social media and print media and by holding national and international events inviting tourists to visit Simeulue Island. The impact of the promotion carried out by the Simeulue Regency Tourism Office, Simeulue Regency tourism is already known worldwide, especially water tourism (surfing). In 2019, more than a thousand foreign tourists visited Simeulue, but since 2020, due to the Covid-19 pandemic, the number of foreign tourists coming to Simeulue has decreased. This research aims to discover the communication strategy of the Tourism Department in Simeulue Regency in promoting local wisdom tourism and the obstacles faced by the Tourism Department in promoting local wisdom tourism destinations in Simeulue Regency. This research uses qualitative research methods with interview, observation and documentation techniques. Data analysis uses descriptive qualitative. The research shows that the communication strategy of the Tourism Office in Simeulue Regency in promoting local wisdom tourism is carried out by fostering tourist destinations owned by Simeulue Regency. Promotion is carried out through print media in the form of brochures, electronic television media broadcast on TV Aceh, festivals, events and expos, and social media by showing videos of tourist destinations via the YouTube channel. The obstacles faced by the Tourism Office in promoting local wisdom tourism destinations in Simeulue Regency are lack of budget for promotion, lack of understanding of human resources regarding developing tourism potential, lack of network and disruption of internet and electricity networks.
Co-Authors A.A. Ketut Agung Cahyawan W Abrar Sulthani, Dinil Adinda Putra Pradhana Afandi, Mohammad Agus Purwoko Ajie, Ibrahim Alfinaumi, Audi Amir Tengku Ramly Anton Anton Arbi, Yaumal Ardin Ardin, Ardin Berkat, Berkat Butmen Marito H, Butmen Desminar, Desminar Diding Sudira Efendi Efelyn, Ravena Evi Deliana HZ Farasnaini, Farasnaini Ferawati, Ferawati Ferawati Gulo, Sunima Habibulloh, Habibulloh Hafiza, Nurul Harsiti Harsiti, Harsiti Herdiyanti, Yulia Heru Kurniawan Alamsyah I Gusti Bagus Wiksuana imam maulana, imam Intan Purnama Sari Island R., Firnando KARYOTO, KARYOTO Ketut Sukiyono Khairina, Ulfa Kianditara, Kianditara Labalado, Adham A. Leon, Farah Margaretha Lestari, Dinda Lisha, Sri Yanti Made Wiryana Maleha, Maleha Mariza Syahyuda, Nelsy Mi’raj, Ainun A. Misuari, Muhammad Nur Mohammad Tofan Samudin Muhammad Azhari Mukti, H. Abdul Mulyandari, Nunik Muroqi, Achmad Musa, Asran Nugraha, Faishal Widiaputra Nur Aini Nyayu Neti Arianti, Nyayu Neti PAISAL PAISAL Pariyati, Pariyati Pebriani, Reny Aziatul Perangin-angin, Robet Perry Warjiyo Pontisomaya Parami Pratiwi Sihombing, Windia Deby Priyadi, Hermawan Gatot Putri Suci Asriani Rahmansyah, Fachrurizal Devlyn Restianingrum, Lika Romdhon, M Mustopa Ruzzi, Fakhril Sadra, Sadra Saputra, Romi Satria Putra Utama SETYAWAN, ONY Sharina, Sharina Sianturia, Lilis Suriani Sihkabuden Sihkabuden, Sihkabuden Sirfan, Sirfan SL, Henny Somantri, Manap Sriyoto Sriyoto, Sriyoto Sugeng Wardoyo Sulthoni Taufiq Ihsan Tien Yustini, Tien Tjokorda Gde Agung Senapathi Upekca, I Wayan Astu Wangsyah, Makmur Warcito Wardani, Melda Ayu Yahya Yahya