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Andi Irawan
Staf Pengajar pada Universitas Bengkulu dan Staf Khusus Menteri Pertanian RI
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Journal : AGRIC

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BUSINESS DEVELOPMENT STRATEGY USING SWOT ANALYSIS METHOD IN OCTOPUS CRACKER PRODUCTION Hafiza, Nurul; Romdhon, M Mustopa; Irawan, Andi; Asriani, Putri Suci
Agric Vol. 36 No. 1 (2024)
Publisher : Fakultas Pertanian dan Bisnis, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/agric.2024.v36.i1.p141-152

Abstract

Kaur Regency with its high octopus potential, produces a derivative product namely octopus crackers, by the IKM Putra Daerah with the product name kerupuk gurita maknyos (Kuritos). This research aims to formulate the appropriate strategies for the development of the kerupuk gurita maknyos (Kuritos) business in Linau Village, Maje District, Kaur Regency. The data analysis technique used is qualitative, employing an inductive thinking method, and data analysis utilizing SWOT analysis. The position of the Maknyos octopus cracker business (Kuritos) is in quadrant I (aggressive), thus the environmental factors influencing the development of Kuritos crackers in Linau Village are the factors that constitute strengths and opportunities for the business. The recommended strategic formulations include utilizing attractive product packaging and promoting a love movement for regional products to increase sales both offline and online, with support from SME training provided by the government to enhance market penetration. It also suggests utilizing bazaars and becoming event sponsors to enhance exposure to quality products, while expanding distribution through the use of existing business permits for market expansion beyond the region, maintaining sustainable and quality raw materials, fostering good relationships with suppliers through the utilization of communication infrastructure for supply chain optimization, and optimizing production processes with modern technology, while utilizing counseling facilities to improve production efficiency and quality.
Co-Authors A.A. Ketut Agung Cahyawan W Abrar Sulthani, Dinil Adinda Putra Pradhana Afandi, Mohammad Agus Purwoko Ajie, Ibrahim Alfinaumi, Audi Amalia, Ayu Rizki Amir Tengku Ramly Anggoro, Agung Doni Anton Anton Arbi, Yaumal Ardin Ardin, Ardin Berkat, Berkat Budi Satriyanto Butmen Marito H, Butmen Desminar, Desminar Diding Sudira Efendi Efelyn, Ravena Evi Deliana HZ Fachry Abda El Rahman Farasnaini, Farasnaini Fatahuddin, F. Ferawati, Ferawati Ferawati Gulo, Sunima Habibulloh, Habibulloh Hafiza, Nurul Harsiti Harsiti, Harsiti Herdiyanti, Yulia Hermawan, Fajar Hermawan, Hermawan Gatot Priyadi Heru Kurniawan Alamsyah Hijratul, Rezki I Gusti Bagus Wiksuana imam maulana, imam Intan Purnama Sari Island R., Firnando Karyoto, K. KARYOTO, KARYOTO Ketut Sukiyono Khairina, Ulfa Kianditara, Kianditara Labalado, Adham A. Leon, Farah Margaretha Lestari Riyandini, Vina Lestari, Dinda Lisha, Sri Yanti Made Wiryana Maleha, Maleha Mariza Syahyuda, Nelsy Marsono, M. Mi’raj, Ainun A. Misuari, Muhammad Nur Mohammad Tofan Samudin Mukti, H. Abdul Mulyandari, Nunik Muroqi, Achmad Musa, Asran Nugraha, Faishal Widiaputra Nur Aini Nyayu Neti Arianti, Nyayu Neti Pariyati, Pariyati Pebriani, Reny Aziatul Perangin-angin, Robet Perry Warjiyo Pontisomaya Parami Pratiwi Sihombing, Windia Deby Priyadi, Hermawan Gatot Putri Suci Asriani Rahmansyah, Fachrurizal Devlyn Ratia Ningsih, Nahna Restianingrum, Lika Ridwan, Ridwan Robet Perangin Romdhon, M Mustopa Ruzzi, Fakhril Sadra, Sadra Safaah, Tusana Nurul Saputra, Romi Satria Putra Utama SETYAWAN, ONY Sharina, Sharina Sianturia, Lilis Suriani Sihkabuden Sihkabuden, Sihkabuden Sirfan, Sirfan SL, Henny Somantri, Manap Sriyoto Sriyoto, Sriyoto Sugeng Wardoyo Sulthoni Syahyuda, Nelsy Mariza Syamsiar, Syamsiar Taufiq Ihsan Tien Yustini, Tien Tjokorda Gde Agung Senapathi Upekca, I Wayan Astu Wangsyah, Makmur Warcito Wardani, Melda Ayu Wijatmika, W. Yahya Yahya Yanti Lisha, Sri