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All Journal JDM (Jurnal Dinamika Manajemen) International Journal of Social Science and Business Bhakti Persada Jurnal Aplikasi IPTEKS Indonesian Journal of Business Analytics (IJBA) Jurnal Manajemen dan Kewirausahaan Journal of International Conference Proceedings Indonesian Journal of Advanced Research (IJAR) International Journal of Asian Business and Management (IJABM) Journal of Business on Hospitality and Tourism Journal of Sustainable Community Service INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) International Journal of Economics, Management and Accounting E-Jurnal Manajemen
Tjok Gde Raka Sukawati
Fakultas Ekonomi Dan Bisnis Universitas Udayana, Bali, Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences

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The Role of Brand Trust Mediating the Influence of Electronic Word of Mouth on Erigo Fashion Purchase Decisions in Denpasar City Chandra, Wayan Haris; Suasana, I Gst. A. Kt. Gd.; Sukawati, Tjokorda Gde Raka; Artini, Luh Gede Sri
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.14864

Abstract

The purpose of this study is to ascertain how brand trust functions as a mediator between Electronic Word of Mouth (E-WOM) and Erigo fashion product purchases in Denpasar City. The existence of Erigo stores in Bali, which are limited to Denpasar, served as the basis for the choice of location. One hundred Erigo customers participated in the non-probability sampling technique. Questionnaires were used to gather data, and the Sobel test and path analysis were used for analysis. The findings demonstrated that the impact of E-WOM on purchase decisions could be mediated by brand trust. By paying attention to E-WOM and brand trust, these findings should help Erigo make better purchasing decisions.
The Role of Brand Image in Mediating the Influence of Social Media Marketing on Repeat Purchase of Kober Mie Denpasar Customers Dinata, I Made Surya Yoga; Sukawati, Tjokorda Gde Raka; Suparna, Gede; Giantari, I Gst. Ayu Kt.
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.14973

Abstract

Repeat purchase describes a customer’s decision to repurchase the same product or service, reflecting their satisfaction and that their expectations have been fulfilled. This research explores how brand image mediates the relationship between social media marketing and repeat purchase behavior among customers of Kober Mie Denpasar. A total of 130 respondents, selected through purposive sampling, completed a structured survey, and their responses were analyzed using SEM‑PLS 3. The analysis reveals that social media marketing has a direct, positive, and statistically significant impact on repeat purchase intentions. It also enhances brand image, which in turn positively influences the likelihood of customers making repeat purchases. Moreover, brand image functions as a crucial mediator, intensifying the effect of social media marketing on repeat buying behavior. These results underscore the importance for businesses to develop compelling social media strategies that not only generate immediate sales but also cultivate a strong brand image to support lasting customer loyalty.
The Role of Brand Image in Mediating the Influence of Product Completeness and Price Perception on Consumer Repurchase Intention of Clandys in Gianyar Cok. Gd Unadita Yana; Tjokorda Gde Raka Sukawati; Ni Nyoman Rsi Respati
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15256

Abstract

Companies must constantly innovate in the retail industry to stay ahead of the competition and keep customers. Customer satisfaction at Clandys Grosir in Gianyar is impacted by issues including diminishing sales and uneven product completeness. This study is to examine how consumers' perceptions of price and product completeness affect their desire to repurchase at Clandys in Gianyar, and how brand image functions as a mediator in this relationship. The Sobel test and path analysis are two components of the quantitative research methodology. There were 130 responders in all, and the sample was chosen using a non-probability sampling technique. The findings indicate that the impact of price perception and product completeness on repurchase intention is considerably mediated by brand image. These results suggest that consumers' propensity to repurchase can be increased by a strong brand image, well-maintained product completeness, and a favorable price perception. In order to boost customer repurchase intention, Clandy's should focus more on these elements in their marketing tactics, according to the research's practical implications.
Reviewing The Role of Destination Brand Identity in Sustainable Tourism Destinations Opod, Chrisna Riane; Sukawati, Tjokorda Gde Raka; Sukaatmadja, I Putu Gde; Suparna, Gede
Journal of International Conference Proceedings Vol 8, No 2 (2025): 2025 ICPM Thailand Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i2.4184

Abstract

Sustainable tourism has become a central theme in destination development worldwide, driven by increasing awareness of tourism’s environmental, social, and cultural impacts. Within this context, Destination Brand Identity (DBI) plays a crucial role in shaping tourist perceptions and enhancing the long-term competitiveness of destinations. This study presents a systematic literature review using a qualitative approach aimed at examining the contribution of DBI to sustainable tourism destinations. A total of 20 peer-reviewed articles published over the past decade were critically analyzed, focusing on five core themes: (1) DBI dimensions that support sustainability; (2) the role of DBI in enhancing destination sustainability; (3) the integration of DBI with sustainable branding practices; (4) community engagement and local representation in DBI formation; and (5) methodological developments in DBI and sustainable tourism studies. The findings are expected to enrich the academic discourse on DBI and provide practical insights for sustainable destination management.
THE VALUES OF BATANG HARING AS LOCAL WISDOM IN BUILD ING THE SUSTAINABLE COMPETITIVE ADVANTAGE OF TOURISM DESTINATION IN CENTRAL KALIMANTAN Mau, Daniel Pandu; Sukawati, Tjokorda Gde Raka
Journal of Business on Hospitality and Tourism Vol. 5 No. 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v5i2.164

Abstract

As a regional tourism destination in Indonesia, Central Kalimantan has cultural richness from its sub-ethnics of Dayak (indigenous people in Kalimantan) that can be used to develop its tourism products. Therefore, through an ethnographic approach using triangulation data collection techniques, this study explored, illustrated and comprehended in-depth the culture of Central Kalimantan specifically local wisdom values. Batang Haring as a local wisdom of Dayak in Kalimantan, particularly Central Kalimantan, has culture value that is the balanced and harmonious relationship among three-dimensional: human, God, and nature implemented through rites of Kaharingan (traditional belief of Dayak). The uniqueness in implementing the values become a "spirit" that is able to “awaken” and more "revive" Central Kalimantan, specifically in tourism sector. The strongly formed "spirit" will be a basic strength of differentiation strategy to create different, unique and unimitate products as a factor of competitive advantage in its tourism products. Utilization of these values can be done through cultural practices, Dayak-Kaharingan rite activities, and the use of cultural symbols in its development. However, it needs to be applied consistently in everyday life and supported through the hospitality of its people who live spiritually and continue to uphold their culture and arts that will form a strong "spirit" and hard to find elsewhere. Thus, the tourism sector can be sustainable and will impact on strengthen economic activity, as well as improve the living standard of its community as host.
The Role of Brand Image Mediates the Effect of Product Quality on Repurchase Intention Ni Putu Atik Ekayani; Tjokorda Gde Raka Sukawati; Ni Nyoman Kerti Yasa
International Journal of Asian Business and Management Vol. 3 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i4.10282

Abstract

Repurchase deliberate may be a consumer's purposeful to purchase a item based on encounter from acquiring and utilizing the past item. A few variables that can cultivate repurchase eagerly are brand picture and item quality. This ponder pointed to clarify the part of brand picture in interceding the impact of item quality on repurchase eagerly among customers of Kulo Coffee Shop. This investigate was conducted in Denpasar City; the number of tests in this consider was 120 respondents utilizing the purposive inspecting strategy. Information collection was carried out by conveying surveys offline and online.  The information investigation strategies utilized are way examination, Sobel test and VAF test. Based on the comes about of the examination, this ponder appears that item quality features a positive and significant impact on repurchase purposeful, item quality incorporates a positive and noteworthy impact on brand picture, brand picture includes a positive and critical impact on repurchase deliberate, brand picture emphatically and altogether intercedes the impact of item quality on repurchase purposeful
From Stall to Screen: Increasing MSMEs Exposure and Sales in Pering Village Through Online Marketing Dewi, Sayu Ketut Sutrisna; Sukawati, Tjokorda Gde Raka; Seminar, Ni Ketut; Martins, Rosena Fatima De Oliveira; Adyatma, Prastha; Sumariani, Ni Putu Ayu; Geriadi, Made Ayu Desy; Artha, I Kadek Arifandi Werdhi; Putri, Putu Amanda Angelina
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 4 (2025): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i4.1083

Abstract

Limited marketing access remains a major obstacle for Micro, Small, and Medium Enterprises (MSMEs) in Pering Village, Blahbatuh District, Gianyar Regency, Bali Province, leading to low sales volumes and profits. Although these enterprises have the potential to produce various superior products, their market reach is constrained, partly because digital technology is still used primarily for personal rather than business communication. To address this issue, a community service program was implemented that included digital marketing training, product photography assistance, the development of compelling promotional narratives, and support in creating business accounts on appropriate digital platforms. The program has enabled MSME actors to expand their marketing access and become more prepared to compete in the digital marketplace, thereby supporting increased sales performance and business growth. Participants improved their digital marketing skills, creating better product photos and promotions. They applied this knowledge by setting up Google Business profiles and social media accounts, expanding their online presence.
GAYA HIDUP RAMAH LINGKUNGAN DENGAN SLOW FASHION Ni Luh Indiani; I Gusti Ayu Ketut Giantari; Tjokorda Gde Raka Sukawati; Ni Made Asti Aksari
E-Jurnal Manajemen Vol. 14 No. 10 (2025)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2025.v14.i10.p01

Abstract

Industri fashion diakui sebagai salah satu penyumbang polusi terbesar di setiap tahap siklus hidup.  Dampak negatif industri fashion seperti menipisnya sumber daya alam yang menyebabkan kerusakan lingkungan yang serius. Salah satu solusi dalam meminimalkan limbah fashion dengan beralih pada produk slow fashion. Artikel ini adalah sebuah analisis literatur mengenai slow fashion, yang menggunakan pendekatan kualitatif dengan mendalami 12 publikasi dari database penelitian Scopus. Gaya hidup seseorang menentukan pola konsumsi, dimana seseorang dengan gaya hidup peduli terhadap lingkungan, memilih untuk membeli produk ramah lingkungan sebagai bagian dari komitmen mereka untuk mendukung keberlanjutan. Slow fashion dan gaya hidup ramah lingkungan memiliki keterkaitan yang erat, dengan tujuan yang sama, yaitu kelestarian lingkungan dan kualitas yang beretika. Dengan merangkul slow fashion, setiap orang dapat berkontribusi pada lingkungan yang lebih berkelanjutan, mendukung masa depan di mana fashion lebih bijaksana, bertanggung jawab, dan selaras dengan nilai-nilai ekologi. Implementasi gaya hidup ramah lingkungan dengan slow fashion bukan hanya tentang memilih pakaian yang lebih ramah lingkungan, tetapi juga tentang mengubah pola pikir dalam hal konsumsi secara keseluruhan. Dengan melakukan perubahan dalam fashion, masyarakat dapat berkontribusi pada keberlanjutan bumi dan menciptakan industri fashion yang lebih etis dan bertanggung jawab.   The fashion industry is recognized as one of the biggest contributors to pollution at every stage of the life cycle.  The negative impacts of the fashion industry such as depleting natural resources are causing serious environmental damage. One solution in minimizing fashion waste is to switch to slow fashion products. This article is a literature analysis on slow fashion, which uses a qualitative approach by exploring 12 publications from the Scopus research database. A person's lifestyle determines their consumption pattern, where someone with an environmentally conscious lifestyle chooses to buy eco-friendly products as part of their commitment to support sustainability. Slow fashion and eco-friendly lifestyle are closely related, with the same goal of environmental sustainability and ethical quality. By embracing slow fashion, everyone can contribute to a more sustainable environment, supporting a future where fashion is more thoughtful, responsible and in harmony with ecological values.  Implementing an eco-friendly lifestyle with slow fashion is not just about choosing more eco-friendly clothing, but also about changing the mindset when it comes to overall consumption. By making changes in fashion, it can contribute to the sustainability of the earth and create a more ethical and responsible fashion industry.
From Stall to Screen: Increasing MSMEs Exposure and Sales in Pering Village Through Online Marketing Dewi, Sayu Ketut Sutrisna; Sukawati, Tjokorda Gde Raka; Seminar, Ni Ketut; Martins, Rosena Fatima De Oliveira; Adyatma, Prastha; Sumariani, Ni Putu Ayu; Geriadi, Made Ayu Desy; Artha, I Kadek Arifandi Werdhi; Putri, Putu Amanda Angelina
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 4 (2025): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i4.1083

Abstract

Limited marketing access remains a major obstacle for Micro, Small, and Medium Enterprises (MSMEs) in Pering Village, Blahbatuh District, Gianyar Regency, Bali Province, leading to low sales volumes and profits. Although these enterprises have the potential to produce various superior products, their market reach is constrained, partly because digital technology is still used primarily for personal rather than business communication. To address this issue, a community service program was implemented that included digital marketing training, product photography assistance, the development of compelling promotional narratives, and support in creating business accounts on appropriate digital platforms. The program has enabled MSME actors to expand their marketing access and become more prepared to compete in the digital marketplace, thereby supporting increased sales performance and business growth. Participants improved their digital marketing skills, creating better product photos and promotions. They applied this knowledge by setting up Google Business profiles and social media accounts, expanding their online presence.
Co-Authors A A Diah Setiawati A. A. Ayu Mutiara Sari A.A. Istri Chintya Wiryantari Anak Agung Bagus Dimas Bhaskara Bija Andana Ega Harsa Wijaya Andy Tejantara Artha, I Kadek Arifandi Werdhi Arya Diana Putra Cening Ardina Chandra, Wayan Haris Chrisna Riane Opod Christantius Dwiatmadja Cok. Gd Unadita Yana Cokorda Gede Govinda Partha Daniel Pandu Mau Dewi, Sayu Ketut Sutrisna Dinata, I Made Surya Yoga Gede Bayu Rahanatha Gede Suparna Geriadi, Made Ayu Desy Giantari, I Gst. Ayu Kt. Gusti Bagus Yopi Brangsinga I Gede Agus Sastrawan I Gede Mingga Suarmita I Gede Riana I Gst. A. Kt. Gd. Suasana I Gusti Agung Diandra Prabandari I Gusti Ayu Ketut Giantari I Ketut Rahyuda I Made Adi Juniantara I Nyoman Suamir I Putu Astawa I Putu Gde Sukaatmadja I Wayan Bhakta Pradnyana I Wayan Plong Widiana Ida Bagus Dicky Darmajaya Kadek Teddy Surya Prabawa Ketut Warmika, I Gede Komang Shanty Nathadewi Komang Yulia Pertiwi Luh Gede Sri Artini Made Aditya Saputra Made Ayuni Dindasari Martina Carissa Dewi Martins, Rosena Fatima De Oliveira Mau, Daniel Pandu Muhammad Rifandy Taufik Neri Parasian Girsang Ni Ketut Seminari Ni Kmg Agustini Ni Luh Indiani Ni Made Asti Aksari Ni Made Viviani Saraswaty Ni Nyoman Kerti Yasa Ni Nyoman Rsi Respati Ni Putu Atik Ekayani Ni Putu Ayu Kartika Kurnia Putri Prastha Adyatma Putri, Putu Amanda Angelina Putu Ika Putri Ardiani Putu Yudi Setiawan Rini Andari Rini Andari, Rini Sarah Yulinar Adiputri Seminar, Ni Ketut Sukaatmaja, I Putu Gde Sumariani, Ni Putu Ayu Vina Inayatuka