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All Journal Jurnal Administrasi Bisnis Jurnal Manajemen Bisnis JDM (Jurnal Dinamika Manajemen) Proceeding International Conference on Information Technology and Business International conference on Information Technology and Business (ICITB) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL PENGABDIAN KEPADA MASYARAKAT MIX : Jurnal Ilmiah Manajemen JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area International Research Journal of Business Studies (E-Journal) Pendas : Jurnah Ilmiah Pendidikan Dasar Journal of Humanities and Social Studies PERSPEKTIF Dialektika: Jurnal Ekonomi dan Ilmu Sosial IDEI: Jurnal Ekonomi & Bisnis SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Journal La Sociale Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal Manajemen dan Kewirausahaan Proceedings of The International Conference on Business and Economics Journal of Public Representative and Society Provision Jurnal Penelitian dan Pengabdian Masyarakat Journal Boas : Business, Economics, Accounting And Management
Audia Junita
Universitas Harapan Medan
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK)

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Determinan Keputusan Pembelian Mahasiswa pada Marketplace Lazada Akhyar, Muhamad Khairul; Junita, Audia; Fahlevi, Alvin
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i1.1746

Abstract

The industrial revolution 4.0 has had a major impact on the world's ecosystem and way of life. Human behavior in shopping has changed along with the development of the technological era. One of the changes is the rise of online shopping. This study analyzes the determinants of students' purchasing decisions on the Lazada marketplace, including consumer trust, promotion, and purchase interest. The study was conducted using a quantitative approach. The population of the study was 427 students of the Management Study Program, Faculty of Economics and Business, Harapan University, Medan, and a sample of 206 students selected using the proportional random sampling technique. Primary data were collected through the distribution of online google-form questionnaires. Path analysis techniques were used to answer research problems and hypotheses. The results of the study prove that consumer trust and promotion have a significant direct effect on students' purchasing decisions on the Lazada marketplace, as well as consumer trust and promotion have a significant effect on students' purchasing decisions on the Lazada marketplace through purchase interest as an intervening variable.
Co-Authors Abrar, Farhan Ade Indah Sari Aditiawansyah, Muhammad Danu Akhyar, Muhamad Khairul Al Hamdi, Aprin Alvin Fahlevi Andreo Wahyudi Atmoko Andreo Wahyudi Atmoko Andreo Wahyudi Atmoko Ani Murwani Muhar Asriadi, Azis Azmar, Muhammad Batubara, Beby Masitho Bunga Aditi Cindy Pratiwi Manao D. Saragih, Ferdinand Diansyah, T. Moh. Ferdinand D. Saragih H.M Hermansyur Hafriz Rifki Hafas Handayani, Mas Hasanuddin Heri Kusmanto, Heri Ilham Mubaraq Ritonga, Ilham Mubaraq Iman Indrafana KH Jamaludin, Yanhar Lubis, Adelina Lubis, Anggikha Rizki Lubis, Harianto Lubis, M. Al Hafis Lubis, Maksum Syahri Lubis, Muhammad Al Hafis Mariono, Mariono Muhammad Alwi Syahputra Nasution Muhammad Fauzan Azhmy Nahrisah, Ezzah Nina Siti Salmaniah, Nina Siti Novita Wulandari Nur Aisyah Nur Indah Permata Sari Oktaviani, Herdinda Pangabean, Royhan Kamal Pentana, Sopi Rahayu, Yoni Ridayati Fadillah Risky Siagian, Annisya Sandi, Desi Armitari Sitorus, Indra Syahputra Syafruddin Ritonga, Syafruddin Tapi Rondang Ni Bulan Tarigan, Riana Wan Suryani Widyaningrum, Dwi Aristy Winda Ardiani Yusniar Lubis Zuwina Miraza