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Understanding ICT Adoption Determinants among Indonesian SMEs in Fashion Subsector Setiowati, Rini; Hartoyo, Hartoyo; Daryanto, Heny K.; Arifin, Bustanil
International Research Journal of Business Studies Vol. 8 No. 1 (2015): April - July 2015
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.8.1.47-57

Abstract

This paper investigates factors that affect the adoption of Information Communication and Technology (ICT) among SMEs in fashion subsector in Indonesia. This study adopts Technology, Organization, and Environment (TOE) framework which consist technological factors such as relative advantage, compatibility, complexity, trialability, observability; organizational factors such as owner/manager IT knowledge, owner/manager innovativeness;and environmental factors namely competitive pressure, market turbulence, and institutional intervention. A questionnaire-based survey was used to collect data from 204 SME owners/managers. The results show that under technological factors, compatibility, complexity, trialability, and observability significantly and positively influence ICT adoption. However, relative advantage and complexity have significant but negative influence on ICT adoption. Moreover, the organizational factors namely owner/manager’s knowledge and innovativeness also contribute significantly to the adoption. Furthermore, among three environmental factors, competitive pressure and institutional intervention are determinants that influence ICT adoption in SMEs, whereas market turbulence shows no significant contribution toward the adoption of ICT. This study provides valuable insights for government and policy makers as well as for SMEs owner/managers to develop strategies that promote and foster the adoption of ICT.
Formulation of community driven business strategies for MSMEs using SWOT and QSPM Mulyadi, Musa; Asnawi, Yudha Heryawan; Daryanto, Heny Kuswanti
Jurnal Fokus Manajemen Bisnis Vol. 16 No. 1 (2026)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v16i1.14779

Abstract

This study aims to formulate community-based business strategies for micro, small, and medium enterprises in the garment and doll sectors in Caringin, Bogor, Indonesia. Although micro, small, and medium enterprises in this area have significant potential, many still perform suboptimally despite abundant resources and opportunities. This study uses a qualitative case study design and methodology that combines forum group discussions, questionnaires, and strategic analysis using the strengths, weaknesses, opportunities, threats and quantitative strategic planning matrix. The research sample consists of 13 micro, small, and medium enterprises actors involved in the Caringin micro, small, and medium enterprises forum. The findings indicate that while micro, small, and medium enterprises have significant strengths in skilled labor and the quality of local raw materials, they face challenges in digital marketing, financial management, and limited production capacity. The formulated strategies include enhancing digital literacy, leveraging online platforms for marketing and sales, and developing products that leverage local design differentiation. The theoretical contribution of this study lies in applying participatory development theory to formulate community-based strategies for the micro, small, and medium enterprises sector, particularly in similar regions. Practically, this research provides more relevant and practical strategic guidance for micro, small, and medium enterprises to optimize their potential. This study fills a gap in the existing literature by providing new insights into the role of the community in formulating micro, small, and medium enterprises business strategies.
Co-Authors . Hastuti . Kuntjoro . Novindra Agus Maulana Agus Maulana Agus Maulana Agus Wijaya Soehadi Amru, M Kadafi Amzul Rifin Andriyono Kilat Adhi Arief Daryanto Arief Daryanto Arief Daryanto Arief Safari Arifin, Bustanil Arifin, Bustanil Asmaul Khusna Asti Istiqomah Budi Suharjo Bunasor Sanim Bustanil Arifin Christine Ullyana Decy Ekaningtias Deden Kurniawan Dedi Budiman Hakim Desita Jumiar, Alfath Djoko Agus Purwanto Driska Nurizizah Fasyah E. Gumbira Said E. Gumbira Sa’id Eka Intan Kumala Putri Eriyatno . Erry Ricardo Nurzal Erry Ricardo Nurzal Firmansyah, Hilal Gendut Suprayitno Hari Wijayanto Harianto Harianto Hartoyo Hartoyo Hartoyo Hartoyo HC Royke Singgih Hepi Risenasari I Ketut Suada Imam Hartono Imam T Saptono Imam Teguh Saptono Isyana Mitrady Jauhar Samudera Nayantakaningtyas Kuntjoro . Kuntjoro Kuntjoro Kuntjoro, nFN Linda Tri Wira Astuti Lukman M. Baga Ma'mun Sarma Machfud Machfud Machfud Machfud Merry Muspita Dyah Utami Muhamad Arief Bangun Sanjaya Mulyadi, Musa Nelli Purnama Sari Nerisa Agnesia Widiyanto, Nerisa Agnesia Netti Tinaprilla nFN Kuntjoro nFN Saptana Palupi Permata Rahmi Purwantoro Purwantoro Putri Kusumaningtyas Ratna Winandi Rina Oktaviani Rini Setiowati Rini Setiowati Rizal Syarief Rizma Aldillah Safari, Arief Saptana . Saptana Saptana Saptana, . Saptana, nFN Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiadi Djohar Sjafri Mangkuprawira Sri Bawono Sumarlin, Antonius Widyatma Suwaryo, Joko Teti Filantri Siregar Tiara Sartika Andryana Ujang Sumarwan Yandhika Hary Wibowo Yudha Heryawan Asnawi Yuniawati, Ines Pipit Yusman Syaukat