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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Forum Pasca Sarjana Jurnal Manajemen Teknologi Journal of Business Strategy and Execution Jurnal Agro Ekonomi Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ilmu Keluarga dan Konsumen International Research Journal of Business Studies (E-Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Al-Muzara'ah Indonesian Journal of Socio Economics STI Policy and Management Journal Jurnal Agro Ekonomi BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal Teknologi Pangan dan Industri Perkebunan International Research Journal of Business Studies Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal)
Heny K Daryanto
Sekolah Bisnis, Institut Pertanian Bogor
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Nursing Public Health Social Sciences Other

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ATRIBUT-ATRIBUT YANG MEMENGARUHI SIKAP DAN PREFERENSI KONSUMEN DALAM MEMBELI BUAH APEL DI KOTA SURABAYA DAN KOTA MALANG, PROVINSI JAWA TIMUR Nerisa Agnesia Widiyanto; Andriyono Kilat Adhi; Heny K Daryanto
Jurnal Ilmu Keluarga dan Konsumen Vol. 9 No. 2 (2016): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Faculty of Social Science and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.901 KB) | DOI: 10.24156/jikk.2016.9.2.136

Abstract

Apple’s consumer will have to make some consideration in purchasing apples because of the appearance of Imported apples in the domestic market. The escalation of apple’s demand and the new policy regarding importing provision and horticultural products development, make it important to study the consumer behavior towards apples. This study was conducted in Surabaya and Malang, and it was chosen purposively. The study involved 200 respondent from two selected city. The data collected were analyzed with descriptive analysis, Fishbein models, and conjoint analysis. The result showed that consumer had positive attitude towards the flesh texture of the local apples. On the other hand, the result showed that consumer had positive attitude towards the prices, taste, size, color, skin condition, and promotion of the import apples. Consumer had preferences for apples with sour taste, medium size, yellowish green color, crispy texture, clean skin, and with price range from Rp26.001,0-Rp34.000,0/kg. The price was the attribute that most preferred by a consumer when making a purchase decision for fruit.
Co-Authors . Hastuti . Kuntjoro . Novindra Agus Maulana Agus Maulana Agus Maulana Agus Wijaya Soehadi Amru, M Kadafi Amzul Rifin Andriyono Kilat Adhi Arief Daryanto Arief Daryanto Arief Daryanto Arief Safari Arifin, Bustanil Arifin, Bustanil Asmaul Khusna Asti Istiqomah Budi Suharjo Bunasor Sanim Bustanil Arifin Christine Ullyana Decy Ekaningtias Deden Kurniawan Dedi Budiman Hakim Desita Jumiar, Alfath Djoko Agus Purwanto Driska Nurizizah Fasyah E. Gumbira Said E. Gumbira Sa’id Eka Intan Kumala Putri Eriyatno . Erry Ricardo Nurzal Erry Ricardo Nurzal Firmansyah, Hilal Gendut Suprayitno Hari Wijayanto Harianto Harianto Hartoyo Hartoyo Hartoyo Hartoyo HC Royke Singgih Hepi Risenasari I Ketut Suada Imam Hartono Imam T Saptono Imam Teguh Saptono Isyana Mitrady Jauhar Samudera Nayantakaningtyas Kuntjoro . Kuntjoro Kuntjoro Kuntjoro, nFN Linda Tri Wira Astuti Lukman M. Baga Ma'mun Sarma Machfud Machfud Machfud Machfud Merry Muspita Dyah Utami Muhamad Arief Bangun Sanjaya Nelli Purnama Sari Nerisa Agnesia Widiyanto Netti Tinaprilla nFN Kuntjoro nFN Saptana Palupi Permata Rahmi Purwantoro Purwantoro Putri Kusumaningtyas Ratna Winandi Rina Oktaviani Rini Setiowati Rini Setiowati Rizal Syarief Rizma Aldillah Safari, Arief Saptana . Saptana Saptana Saptana, . Saptana, nFN Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiadi Djohar Sjafri Mangkuprawira Sri Bawono Sumarlin, Antonius Widyatma Suwaryo, Joko Teti Filantri Siregar Tiara Sartika Andryana Ujang Sumarwan Yandhika Hary Wibowo Yuniawati, Ines Pipit Yusman Syaukat