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Brand Image and Satisfaction Drive Repurchase Intentions, While Ambassadors Fail in Indonesia: Citra Merek dan Kepuasan Mendorong Niat Beli Ulang, Sementara Duta Merek Gagal di Indonesia Iflaahiyah S, Nurul; Komalasari, Dewi
Indonesian Journal of Law and Economics Review Vol. 19 No. 2 (2024): May
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i2.1122

Abstract

This study investigates the impact of Brand Image, Brand Ambassador, and Consumer Satisfaction on repurchase intention for Scarlett Whitening products in Sidoarjo. Using a quantitative approach, data were collected from 96 respondents through questionnaires and analyzed using multiple linear regression with SPSS 16.0. The results show that both Brand Image and Consumer Satisfaction positively and significantly affect repurchase intention, while Brand Ambassador does not. These findings highlight the importance of enhancing brand image and consumer satisfaction to encourage repeat purchases. Companies should prioritize these areas to maintain customer loyalty and drive sales. Highlight: Brand Image: Significantly boosts repurchase intention for Scarlett Whitening products. Consumer Satisfaction: Crucial for encouraging repeat purchases. Brand Ambassador: Does not significantly influence repurchase intention. Keyword: Brand Image, Brand Ambassador, Consumer Satisfaction, Repurchase Intention, Scarlett Whitening
Celebrity Endorsements, E-WOM, and Promotions Significantly Boost Youth Purchase Interest in Indonesia: Dukungan Selebriti, E-WOM, dan Promosi Secara Signifikan Meningkatkan Minat Beli Kaum Muda di Indonesia Frmansah, Fiki; Komalasari, Dewi
Indonesian Journal of Law and Economics Review Vol. 19 No. 3 (2024): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i3.1137

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This study explores how celebrity endorsers, electronic word of mouth (E-WOM), and promotions affect consumer purchase interest, focusing on young consumers in Sidoarjo who buy Erigo products. Using a quantitative approach, data were gathered from 96 respondents aged 12 to 24 through purposive sampling and analyzed with SmartPLS. The results indicate that all three factors significantly and positively influence purchase interest. These findings suggest that integrating celebrity endorsements, fostering positive E-WOM, and designing effective promotions can enhance consumer interest and drive sales. Highlight: Celebrity endorsements significantly enhance product appeal among youth. Positive electronic word of mouth (E-WOM) boosts consumer interest. Effective promotional strategies drive higher purchase intentions. Keywoard: Purchase interest, celebrity endorsements, E-WOM, promotions, youth consumers
Pengembangan Pengembangan E-Book berbasis Discovery Learning pada Materi Sistem Ekskresi untuk Melatihkan Kemampuan Berpikir Kritis Peserta Didik Kelas XI SMA Komalasari, Dewi; Susantini, Endang
Berkala Ilmiah Pendidikan Biologi (BioEdu) Vol. 13 No. 2 (2024)
Publisher : Program Studi Pendidikan Biologi, FMIPA, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bioedu.v13n2.p285-295

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Implementasi kurikulum merdeka diharapkan mampu melatihkan tuntutan kompetensi 4C pada abad 21 salah satunya kemampuan berpikir kritis. Kemampuan berpikir kritis dapat dilatihkan menggunakan pendekatan saintifik discovery learning. Berdasarkan hal tersebut, perlu dilakukan penelitian yang bertujuan untuk menghasilkan E-Book berbasis discovery learning, mendeskripsikan validitas serta kepraktisan E-Book. Penelitian ini menggunakan model pengembangan ADDIE meliputi Analysis, Design, Development, Implementation, dan Evaluation. Parameter dilihat dari tingkat validitas berdasarkan telaah tiga validator serta kepraktisan yang ditinjau dari keterbacaan dan respon peserta didik. Penelitian ini diujicobakan pada 36 peserta didik kelas XI Fase F-3 SMAS Hang Tuah 1 Surabaya. Validitas E-Book berdasarkan komponen aspek kelayakan isi, kelayakan penyajian, kelayakan bahasa, dan aspek melatihkan kemampuan berpikir kritis sebesar 3,84 berkategori sangat valid. Hasil uji keterbacaan E-Book yakni pada level 11 sesuai dengan sasaran pengguna peserta didik kelas XI SMA dengan persentase 91,6% kategori sangat baik. Respons peserta didik terhadap E-Book menunjukkan persentase positif sebesar 97,62% dengan kategori sangat praktis. Dengan demikian, disimpulkan bahwa E-Book berbasis discovery learning pada materi sistem ekskresi yang dikembangkan valid dan praktis sebagai bahan ajar. Penggunaan E-Book dapat digunakan untuk melatihkan kemampuan berpikir kritis peserta didik kelas XI SMA karena E-Book dikembangkan untuk memfasilitasi peserta didik dalam berlatih kemampuan berpikir kritis. Kata Kunci: E-Book, discovery learning, kemampuan berpikir kritis, sistem ekskresi.
Development of the “Bisik Lalongklek” Game to Improve Receptive Language Skills in Children Aged 4–5 Years Alim, Rochmatul; Hasibuan, Rachma; Komalasari, Dewi; Dewi, Dwi Jayanti Kurnia
Ceria: Jurnal Program Studi Pendidikan Anak Usia Dini Vol 14, No 3 (2025): (On Progress) Ceria Jurnal Pendidikan Anak Usia Dini
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/ceria.v14i3.14705

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This study aims to develop a learning medium in the form of the “Bisik Lalongklek” game to enhance the receptive language skills of children aged 4–5 years. Receptive language ability is crucial for young children to understand instructions, recognize vocabulary, and provide appropriate responses. This study employed a Research and Development (R&D) method, involving stages of problem identification, product design, expert validation, product revision, and both limited and extensive trials. The research subjects were group A children aged 4–5 years, with data collected through observation and documentation. Validation results from material and media experts indicated that the “Bisik Lalongklek” game falls within the “highly feasible” category, with an average feasibility percentage above 85%. The findings revealed that the children showed improvement in understanding instructions, recognizing vocabulary, and responding appropriately. This study demonstrates that integrating physical movement and traditional games can create enjoyable and meaningful learning experiences. The motor involvement and verbal interaction embedded in the game encourage children to be more active in processing information. Therefore, the “Bisik Lalongklek” game can serve as an innovative, educational learning medium aligned with the developmental characteristics of early childhood and can be effectively implemented by teachers in classroom learning activities.
Kolaborasi Sekolah, Keluarga, dan Masyarakat dalam Menanamkan Moderasi Beragama pada Siswa Sekolah Menengah Pertama di Indonesia Komalasari, Dewi; Aldi, Ahmad
jurnal ilmu pendidikan Vol 1 No 4 (2025): Jurnal Ilmu Pendidikan
Publisher : Pustaka Jurnal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65094/zj0j6f12

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Pendidikan memiliki peran strategis dalam membentuk nilai-nilai moderasi beragama, namun masih terdapat kesenjangan antara kondisi ideal dan praktik di lapangan, terutama pada siswa Sekolah Menengah Pertama (SMP) di Indonesia. Penelitian ini bertujuan untuk mendeskripsikan pola kolaborasi antara sekolah, keluarga, dan masyarakat dalam menanamkan nilai moderasi beragama pada siswa, mengidentifikasi faktor pendukung dan penghambat, serta menelaah dampaknya terhadap sikap keberagamaan siswa. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi literatur (library research). Data diperoleh dari sumber sekunder berupa artikel jurnal nasional dan internasional, disertasi, tesis, prosiding, serta dokumen kebijakan yang diterbitkan pada kurun waktu 2015–2025. Analisis data dilakukan dengan metode analisis tematik menurut Braun dan Clarke. Hasil penelitian menunjukkan bahwa sekolah berperan melalui kurikulum, kegiatan ekstrakurikuler, dan budaya sekolah; keluarga berperan melalui pola asuh, teladan, serta komunikasi dengan sekolah; dan masyarakat berperan sebagai ruang sosial praktik moderasi melalui kegiatan keagamaan, budaya, serta peran tokoh masyarakat. Kolaborasi ketiga elemen tersebut memperkuat internalisasi nilai moderasi beragama, meskipun masih terdapat hambatan berupa kurangnya pemahaman orang tua, keterbatasan sumber daya, dan pengaruh paham intoleran. Penelitian ini menegaskan bahwa sinergi multipihak merupakan kunci keberhasilan pendidikan moderasi beragama di SMP. 
Pengembangan Media KOMPI (Komik Mitigasi Perubahan Iklim) Untuk Menstimulasi Kemampuan Bahasa Ekspresif Anak TK Usia 5-6 Tahun Saputri, Lilik Sangadah Dwi; Ningrum, Mallevi Agustin; Setyowati, Sri; Komalasari, Dewi; Arrochma, Alisha; Fathiatuddini, Laila
Aulad: Journal on Early Childhood Vol. 8 No. 3 (2025): September-December 2025
Publisher : Perkumpulan Pengelola Jurnal PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/aulad.v8i3.1450

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Bahasa ekspresif adalah kemampuan anak untuk memahami berbagai informasi, mengomunikasikan pikiran secara lisan, tulisan, dan berbagai media. Penelitian ini bertujuan untuk mengetahui kevalidan, kepraktisan, dan keefektifan dari media KOMPI. Penelitian ini menggunakan pendekatan Research and Development (R&D) dengan model pengembangan ASSURE. Desain penelitian ini adalah one group pretest- postest pada kelompok TK B2 yang berjumlah 17 anak di TK Happy Smart Kids. Instrumen yang digunakan adalah lembar angket ahli media dan ahli materi, lembar observasi aktivitas guru dan anak serta lembar observasi pretest-postest yang dianalisis menggunakan SPSS 21. Hasil dari penelitian menunjukkan bahwa media KOMPI valid dengan skor  validasi media sebesar 95% dan validasi materi sebesar 94,44%, praktis dengan kriteria aktivitas guru terlaksana dengan baik dan kriteria aktivitas anak aktif, serta efektif untuk menstimulasi kemampuan bahasa ekspresif anak dengan kriteria N-gain sedang. Implikasi dari penelitian ini adalah media visual, seperti KOMPI dapat menstimulasi kemampuan bahasa ekspresif anak usia 5-6 tahun
Pelatihan Pendekatan Deep Learning untuk Meningkatkan Kemampuan Berpikir Kritis Anak Usia Dini  Pelatihan Pendekatan Deep Learning untuk Meningkatkan Kemampuan Berpikir Kritis Anak Usia Dini Rahmaningrum, Afifah; Rakhmawati, Nur Ika Sari; Komalasari, Dewi; Reza, Muhammad; Dewi, Dwi Jayanti Kurnia
Dedikasi Cendekia: Warta Pengabdian Pendidikan Vol. 2 No. 2 (2025)
Publisher : Educational Consultant & Counseling Career (EC3) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Early childhood education requires teachers to design learning that stimulates critical thinking skills. However, most PAUD teachers in HIMPAUDI, Depok District, Sleman, have limited understanding of the deep learning approach. This community service program aimed to enhance teachers’ competence in implementing deep learning through theory-based and practical training. The methods included socialization, interactive workshops, and classroom mentoring. The results showed a significant improvement in teachers’ understanding of deep learning concepts and their ability to design learning activities that foster children’s critical thinking. Moreover, teachers successfully developed innovative teaching tools and materials based on the deep learning approach. This program highlights the importance of continuous professional development for early childhood teachers and supports the implementation of 21st-century learning focused on cultivating critical thinking skills from an early age.
PELATIHAN GURU PAUD DALAM MENGENALKAN KONSEP BILANGAN YANG MENYENANGKAN UNTUK ANAK USIA DINI Widayati, Sri; Simatupang, Nurhenti Dorlina; Ningrum, Mallevi Agustin; Komalasari, Dewi
Jurnal Pengabdian Masyarakat Ilmu Keguruan dan Pendidikan (JPM-IKP) Vol 7, No 2 (2024): Jurnal Pengabdian Masyarakat (JPM-IKP)
Publisher : FKIP Universitas Trilogi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31326/jpm-ikp.v7i2.2278

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Pelatihan yang dilakukan bertujuan untuk membantu guru-guru PAUD memperoleh pengetahuan, keterampilan, dan kemampuan baru yang relevan dengan tugas mereka. Proses pelatihan ini tidak hanya mengulang informasi yang sudah ada, tetapi juga memperkenalkan konsep dan metode baru yang dapat diterapkan di dalam kelas. Pelatihan dini dilaksanakan pada tanggal 28 Mei di Gedung S1 PG PAUD Universitas Negeri Surabaya dengan 26 peserta guru PAUD yang berasal dari Banyuwangi, Sidoarjo, dan Surabaya. 2024 Tahapan pelaksanaan kegiatan ini yaitu identifikasi kebutuhan, perencanaan pelatihan. pelaksanaan workshop dan pelatihan, pemantauan dan evaluasi. Hasil yang diperoleh yaitu kegiatan pelatihan ini memberikan dampak positif terhadap peningkatan pengetahuan dan keterampilan guru. Rata-rata skor pretest sebesar 51,92 meningkat menjadi 63,08 pada posttest, yang menunjukkan adanya peningkatan kompetensi setelah pelatihan. Peningkatan rata-rata skor posttest serta pergeseran distribusi skor ke arah yang lebih tinggi menunjukkan bahwa pelatihan berhasil meningkatkan kompetensi guru dalam mengajarkan konsep bilangan.
Revitalization of Mapag Panganten: Preserving West Java Culture In The Age of Modernization Komalasari, Dewi; Susanto, Denddy Rayhan Garland; Nurholis, Egi
JAMASAN: Jurnal Mahasiswa Pendidikan Sejarah Vol 1 No 2 (2025): Historical, Educational, and Cultural
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jamasan.v1i2.5457

Abstract

This study aims to describe the implementation of Mapag Panganten in the modern era, analyze the factors causing its decline, and formulate appropriate revitalization strategies to ensure that this tradition remains sustainable and relevant. This study uses a qualitative approach with ethnographic methods through observation and in-depth interviews with traditional leaders. The results show that the Mapag Panganten tradition has undergone a transformation in form as an adaptation to modern lifestyles. The challenges faced include low knowledge regeneration, minimal policies, and the dominance of popular culture. Revitalization strategies that can be used include strengthening the role of indigenous communities and art studios, local cultural education in schools, holding cultural festivals, and utilizing digital media as a means of documentation and promotion. This research is expected to be a concrete effort in preserving the sustainability of Mapag Panganten as a Sundanese cultural heritage amid the tide of modernization.
Pengembangan Media Pembelajaran Books Vokal Kids Untuk Meningkatkan Kemampuan Pengenalan Huruf Vokal Pada Anak Usia 5-6 Tahun Sholihah, Nur Afidatus; Komalasari, Dewi; Reza, Muhammad; Adhe, Kartika Rinakit
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Early childhood literacy fundamental is heavily reliant on the ability to recognize vowel letters. This study aims to determine the feasibility, practicality, and effectiveness of the "Books Vokal Kids" learning media in improving the ability to recognize vowel letters in children aged 5-6 years. The research method used is Research and Development (R&D) with the 4D development model (Define, Design, Develop, Disseminate). The research subjects consisted of 10 children in group B3 at TK Muslimat NU 126 Islamiyah. Data collection techniques included observation, questionnaires, and tests, with quantitative and qualitative descriptive data analysis. The results showed that the "Books Vokal Kids" media obtained a feasibility percentage of 88.64% from media experts and 87.5% from material experts, both of which were in the valid category. The practicality test by teachers obtained a score of 75% in the practical category. The effectiveness of the media was proven by the increase in the children's average score from 17.0 (pretest) to 24.2 (posttest). The Wilcoxon test results showed a significance of 0.003 < 0.05, and the N-Gain test was 0.65 (medium category). The conclusion of this study is that "Books Vokal Kids" media is feasible, practical, and effective for improving the vowel letter recognition skills of children aged 5-6 years
Co-Authors Abby Gina Boangmanalu, Abby Gina Agus Satmoko Adi Aini, Fadhila Dewi Nur Aldi, Ahmad Alim, Rochmatul Anisa, Meisica Salma Aniyanti Putri, Esther Dwi Fema Aprilia, Nur Qomari ARIYANI PUTRI, FAHIMAH Arrochma, Alisha Ayuni, Yasmin Reza Putri Bagus Ali Akbar CAHYA MAULIDIYAH, EKA Cahyani, Nisa Sugi Nur Cindy Debby Mayank Sary Citra Fitri Kholidya Daniels, Jane Desyandri Desyandri DEWI RAHMAWATI DEWI WULANSARI Dewi, Dwi Jayanti Kurnia Dwi Aminatus Saadah Egi Nurholis Eka Cahya Maulidiyah, Eka Cahya ENDANG SUSANTINI Evi Winingsih, Evi Fajar, Alip Nur Faqih, Alyunda Al Fathiatuddini, Laila FATRIA, HELMA FIRMAN KURNIAWAN, EKO Firzhal Arzhi Jiwantara Frmansah, Fiki Gugah Putri Prasojo, Yepi Gunawan, Wanda Afriani Hendratno, H. HERLI DIANITA, AGUSTIN Iflaahiyah S, Nurul KARIMAH, IBROTUL Kartika Rinakit Adhe, Kartika Rinakit Khaerunnisa, Hana Kurnia Dewi, Dwi Jayanti Laili, Fatma Nur Mallevi Agustin Ningrum, Mallevi Agustin Mohamad Rofik, Mohamad Muhammad Reza Nabila, Sahyla Ninik Sofiati, Ninik NOVIA ANGGRAINI, KIKI Nugroho, Fentiny Nur Lailatul Choiriyah, Nur Lailatul Nurhenti Dorlina Simatupang NURUL JANAH, MASFUFAH Nurul nurul khotimah OKDIANTARI, ERNI Onik Zakiyatul Bisyaroh, Onik Zakiyatul Pratiwi, Nabila Ayu Rachma Hasibuan RACHMADYANTI, PUTRI Rahayu, Cici Sri Rahmaningrum, Afifah Rahmi, Fairuzah Shofiyah Rakhmawati, Nur Ika Sari Ratnasari, Aryanti ROSITASARI, MERY Sa'diyah, Siti Aminatus Saputri, Lilik Sangadah Dwi SETIYANING TIYAS, PURWATI Setiyaning Sholihah, Nur Afidatus Sigiro, Atnike Nova Siti Hasanah Siti Ina Savira, Siti Ina Sri Setyowati Sri Widayati Sukanto, Reyvin Yeremi Suryanti, S. Susanto, Denddy Rayhan Garland WAHYU SUKARTININGSIH Widayanti, Melia Dwi WIDYA WININGRUM, MAIDAH Wulan Patria Saroinsong