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All Journal Jurnal Ilmiah Akuntansi dan Humanika Jurnal Kajian Bali SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Jurnal Bali Membangun Bali Madaniya International Journal of Glocal Tourism Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat International Journal of Travel, Hospitality and Events Journal of Applied Sciences in Travel and Hospitality BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) International Journal of Green Tourism Research and Applications
Ni Wayan Wahyu Astuti
Politeknik Negeri Bali
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Pengajaran Bahasa Asing Bagi Pelaku Pariwisata di Pantai Melasti, Desa Ungasan, Kecamatan Kuta Selatan, Kabupaten Badung Jendra, I Wayan; Harisal, Harisal; Kanah, Kanah; Astuti, Ni Wayan Wahyu
Bhakti Persada Jurnal Aplikasi IPTEKS Vol. 9 No. 1 (2023): Bhakti Persada Jurnal Aplikasi IPTEKS
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v9i1.59-66

Abstract

Untuk meningkatkan kompetensi Sumber Daya Manusia pada bidang Pariwisata khususnya, maka bahasa untuk berkomunikasi sangat dibutuhkan. Peran masyarakat sebagai pelaku pariwisata sangat penting khususnya pada saat melakukan pelayanan terhadap tamu yang berkunjung ke pantai Melasti. Bahasa asing perlu dikuasai agar tercipta pelayanan yang maksimal dan kesan orang Indonesia sebagai masyarakat yang penuh sopan santun tetap terjaga di kalangan wisatawan.Kegiatan pengabdian ini bertujuan untuk memberikan edukasi mengenai pentingnya bahasa asing bagi staf di pantai Melasti untuk meningkatkan kompetensi dalam menunjang pelayanan terbaik pada para wisatawan yang datang berkunjung ke tempat tersebut. Kegiatan ini memilih Daerah tujuan Wisata pantai Melasti karena selain kegiatan pelatihan bahasa akan diselenggarakan juga pembersihan area pantai yang sesuai fenomena masih membutuhkan edukasi mengenai pentingnya kebersihan area pariwisata dan tentu saja pentingnya bahasa asing. Oleh karena itu, dengan adanya pengabdian melalui pelatihan dan pendampingan ini diharapkan staf di Pantai Melasti dapat menambah pengetahuan mengenai pentingnya etika pariwisata dan bahasa asing dan meningkatkan kompetensi dalam bidang pariwisata agar dapat melmberikan pelayanan yang lebih baik
Digital Branding untuk Penguatan Pemasaran Produk Dodol Khas Desa Selat Karangasem sebagai Kearifan Lokal Bali Astuti, Ni Wayan Wahyu; Sarja, Ni Luh Ayu Kartika Yuniastari; Adiaksa, I Made Anom; Pamularsih, Tyas Raharjeng; Sarja, Ni Ketut Pradani Gayatri; Dwijuliasri, Kadek Ayu; Puspita, Ni Made Ayu Maya
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 4 (2025): December
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/etx3w337

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas pemasaran produk Dodol Bhuana Sari sebagai makanan khas Desa Selat, Karangasem, melalui penerapan strategi digital branding. Permasalahan utama mitra adalah sistem pemasaran yang masih konvensional, belum adanya identitas merek yang kuat, serta keterbatasan pemanfaatan media digital. Kegiatan dilaksanakan dengan metode partisipatif yang melibatkan dosen, mahasiswa, dan pelaku usaha melalui tahapan sosialisasi, pelatihan pembuatan logo dan label kemasan, pelatihan pemasaran digital melalui media sosial, Google My Business, dan website, serta pendampingan dan evaluasi. Evaluasi dilakukan melalui observasi, wawancara, dan analisis catatan penjualan untuk memastikan validitas hasil. Hasil kegiatan menunjukkan adanya peningkatan permintaan produk dari 100 kg menjadi 280 kg dalam dua bulan kegiatan serta peningkatan kemampuan mitra dalam pengelolaan promosi digital. Temuan awal menunjukkan adanya dampak positif terhadap kapasitas promosi dan permintaan produk, meskipun evaluasi lanjutan dibutuhkan untuk mengukur dampak jangka panjang. Digital Branding to Strengthen the Marketing of Selat Village’s Traditional Dodol as Balinese Local Wisdom Abstract This community service activity aims to strengthen the marketing capacity of Dodol Bhuana Sari products as a typical food of Selat Village, Karangasem, through the implementation of digital branding strategies. The main problems faced by partners are the marketing system which is still conventional, the absence of a strong brand identity, and the limited use of digital media. The activity was carried out using a participatory method involving lecturers, students, and business actors through stages of socialization, logo and packaging label creation training, digital marketing training through social media, Google My Business, and websites, as well as mentoring and evaluation. Evaluation is conducted through observation, interviews, and analysis of sales records to ensure the validity of the results. The results of the activity showed an increase in product demand from 100 kg to 280 kg in two months of activity as well as an increase in partners' capabilities in managing digital promotions. Initial findings indicate a positive impact on promotional capacity and product demand, although further evaluation is needed to measure the long-term impact.
Enhancing Students’ Green Ethic-Based Problem Solving Skills in English for Tourism Subject Course Kanca, I Nyoman; Ginaya, Gede; Sri Astuti, Ni Nyoman; Susyarini, Ni Putu Wiwiek Ary; Astuti, Ni Wayan Wahyu
International Journal of Green Tourism Research and Applications Vol. 3 No. 2 (2021): December 2021
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v3i2.86-93

Abstract

This study aims to examine the development of students' core competencies in learning English for Tourism at Tourism Department Politeknik Negeri Bali, where the main product is a green ethical-based measurement instrument for Core Competencies Practices of Problem Solving Skills. Two types of instruments have been created and designed and then used to assess the level of Development in the teaching and learning process for students and lecturers. The results of the Students' Report trial show that overall the instrument is suitable for widespread use. Confirmatory factor analysis results also show the validity of the sub constructs for each main construct. The results of the level of development of Core Competencies show that the minimum development of students' Core Competencies is above 4.2. This means that the development of student Core Competencies has been achieved. For this reason, the Core Competencies development model must maintain to be developed, tested and finally implemented.
Zero Dollar Tourist: Analisis Kritis Diskursus Segmen Pasar Wisatawan Tiongkok dalam Pariwisata Bali Gede Ginaya; Made Ruki; Ni Wayan Wahyu Astuti
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 9 No. 1 (2019): WACANA KRITIS BUDAYA BALI
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2019.v09.i01.p07

Abstract

As an icon of national tourism, Bali has become a world-top tourist destination. In 2018, Bali gained an award from Trip Advisor as the world’s best tourist destination. It has helped Bali to boost the number of foreign tourist arrival including Chinese. However, the increase visitor of Chinese tourist has caused a dilemma between the quantity and quality tourists as it is shown by the current issue of zero-dollar tour. This article critically analyses discourse on Chinese tourist market segment and its challenges to realise tourism sustainable in Bali. Data were obtained by observation and in-depth interviews with stakeholders and from literature review. Discourse of power/knowledge, deconstruction, and communicative action theories were applied eclectically to undertake this study. The results revealed that a space of discussion to find solution for the problem faced on the discourse of Chinese tourist market segment are needed as this could contribute to realise sustainable tourism development in Bali.
Co-Authors Adryansyah Pakpahan Ayu Dwi Yulianthi Dewi, Ni Wayan Sintya Dwijuliasri, Kadek Ayu Gde Yudhie Adhitya Surya Pratama Gede Ginaya Gede Ginaya Harisal Harisal I Gede Iwan Suryadi I Gusti Agung Mas Krisna Komala I Gusti Agung Mas Krisna Komala Sari I Gusti Agung Mas Krisna Komala Sari I Ketut Budarma I Ketut Muderana I Ketut Suja I Made Anom Adiaksa I Made Widiantara I Nyoman Kanca I Wayan Basi Arjana I Wayan Jendra I Wayan Jendra Ida Ayu Kade Werdika Damayanti Kadek Dwi Cahaya Putra Kanah Kanah Komang Again Pretty Teja Sari Lien Darlina Lien Darlina Made Ruki Made Ruki Ni Ketut Pradani Gayatri Sarja Ni Luh Ayu Kartika Yuniastari Sarja Ni Luh Putu Sri Sartika Wati Ni Luh Putu Sri Sartika Wati Ni Made Ernawati Ni Made Ernawati, Ni Made Ni Made Rai Erawati Ni Made Rai Sukmawati Ni Made Rai Sukmawati Ni Made Sudarmini Ni Nyoman Sri Astuti Ni Nyoman Triyuni Ni Putu Lianda Ayu Puspita Ni Putu Wiwiek Ary Susyarini Ni Wayan Sintya Dewi Nyoman Mastiani Nadra Okky Friesatama Pamularsih, Tyas Raharjeng Puspita, Ni Made Ayu Maya Putu Yunita Wacana Sari Shenia Dwi Virdanty Solihin Solihin Solihin Solihin Suryadi, I Gede Iwan Suryathi, Wayan Susyarini, Ni Putu Wiwiek Ary Widiantara, I Made