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All Journal Conference In Business, Accounting And Management (Cbam) 2012 EkoBis ( Ekonomi & Bisnis ) JURNAL ILMIAH MANAJEMEN & BISNIS JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Manajemen Teori dan Terapan Pendas : Jurnah Ilmiah Pendidikan Dasar International Journal of Social Science and Business Indonesian Journal of Community Services eCo-Buss Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Patria : Jurnal Pengabdian Kepada Masyarakat Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Arus Jurnal Sosial dan Humaniora eCo-Fin Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Borobudur Management Review Journal of Social And Economics Research Journal of Accounting and Finance Management (JAFM) QISTINA: Jurnal Multidisiplin Indonesia Magna: Journal of Aconomics, Management, and Business Jurnal Bisnis Manajemen dan Akuntansi Postgraduate Management Journal Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Ilmiah Sultan Agung Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Al-Zayn: Jurnal Ilmu Sosial & Hukum Serat Acitya Prosiding Seminar Nasional Unimus journal of social and economic research PESHUM Global Insights in Management and Economic Research Benefit: Jurnal Manajemen dan Bisnis
Marno Nugroho
Department Of Management, Faculty Of Economic, Universitas Islam Sultan Agung, Semarang
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Efektivitas User-Generated Content serta Strategi Promosi dalam Meningkatkan Customer Engagement dan Repurchase Intention pada Pengguna TikTok Shop Yud Davina Wahyuning Ari; Marno Nugroho
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 1 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i1.3773

Abstract

Penelitian ini menganalisis efektivitas user generated content (UGC) dan strategi promosi dalam meningkatkan customer engagement serta repurchase intention pengguna TikTok Shop di Indonesia. Pendekatan kuantitatif dengan metode survei melibatkan 172 responden aktif. Data kuesioner dianalisis menggunakan regresi linier berganda untuk menguji pengaruh UGC dan strategi promosi terhadap keterlibatan pelanggan dan niat pembelian ulang. Hasil menunjukkan kedua variabel berpengaruh signifikan secara simultan maupun parsial. Studi merekomendasikan pelaku usaha TikTok Shop memaksimalkan UGC dan mengoptimalkan promosi guna memperkuat engagement serta mendorong repurchase intention.
Co-Authors Abdul Hakim Agung Wahyudi Agus Wachjutomo Amalia, Della Khanifatul Astuti, Anita Widi Atik Maritasari Bagas Dewantoro Pamungkas Putro Budhi Cahyono Budhi Cahyono Budhi Cahyono Erni Irmawati Evi Chamalah Fahmi, Maulana Habib Faranita, Widya Refri Firzatullah, Farrel Harti, Tri Heni Pujiastuti Heri Prabowo Heri Setyo Utomo Heru Sulistyo I Gusti Bagus Wiksuana ibnu khajar Ibnu Khajar Ikke Oktavianti, Renita Khoerul Anam Latifatun Nisak, Latifatun Lutfi Nurcholis Lutfi Nurcholis Maskan, Ali Maulidana, Syahrul Rizal Muchammad Shidqon Prabowo Musri’an Nanang Yusroni Pradana, Bernando Aris Pranaditya, Ari Qothrunnada, Inka RATIH PARAMITA Ratih Pratiwi Ratih Pratiwi Romadhoni, Nurul Aina Sandi, Dendis Aris Satria Wibawa Wicaksana Suharto, Sulistyo Sulistyo Suharto Suparman Suparman Tamalia Alissyahbana Wahyu Setiawan Widodo Putra, Tri Hutomo Widya Refri Faranita Wily Saputra Windi Novia Ratri Wardhani Yud Davina Wahyuning Ari Yuniar Dwi Lestari Zarkasi, Zarkasi